Google is very big company with a large number of products under its umbrella. It includes Gmail, Chrome, Google Play, YouTube, AdSense, AdWords, Google+, Hangouts, Google Drive, and Nexus. Almost everyone is using atleast one of Google’s services throughout the world.
While dealing with so many services provided by Google in everyday life, there is a chance you need to talk to someone at Google for any of its products, help or complaint. Whether you are 24/7 mobile person or email person, you must have faced some problems where you feel the need to contact the company directly.
If you have any compliant or looking for any assistant for Google and not only able to contact, it is because you might not know the real way to contact Google team for help or complaint. If you are not having any urgent issue and can wait for some time then you can find the answer usually by posting questions on Google Product Forums and you will get the response from any of Google employees.
1. General Contact
One of the obvious and first place to start contacting Google is Google.com/contact. Here you can search by Google Products for what exactly you are looking for. You need to know exactly what you need right off the bat else you can always try Support.Google.com and can get help through general answers about any Google products.
You will always get the solution of your problem using Google Products Forum. Google Product Forums includes a number of Google employees to monitor and respond to your complaints and assistance. You can question about any of Google services or product like AdSense, Blogger, Chrome, Gmail, Google Analytics, Google Books, Google Calendar, Google Chat, Google Docs, YouTube, Google Voice, Google Wallet, Google Maps, Google News, Goole Custom Search, Google Earth, Google Commerce, Google+ Hangouts and many more.
Every question is answered by actual Google employees and always sure to include your detailed description of problem or complaint that you are having. Those people are there to help you so include as much detail of your problem as possible.
2. Google Customer Service
Google provides customer service if you are looking for any type of direction or have complaint for various Google services. You can call Google Customer Service hotline anytime but get ready to wait as it will take long time if you want to talk to actual person on the other line.
United Stated 1-650-253-0000
United Kingdom +44 (0)20-7031-3000
Mexico +52 55-5342-8400
Canada +1 514-670-8700
Germany +49 30 303986300
3. Call Google Departments
If you want assistance on phone about any particular time, it is right to contact the staff of the particular service.
Call Google AdWords for any query or help for your AdWords accounts but make sure you have Google AdWords Account. You can call on +1 (877) 906-7957.
For Google Ads, if you are running any online business then you must want your ads to appear in Google Search results. Then get in touch with Google Ads team by calling on +1 (877) 355-5787.
If you make use of Google Apps on daily basis for your business and if your app account is not working or you have some other issues, you will get 24/7 helpdesk support by calling +1 (866) 777-7550.
4. Submit Reports with Gmail and YouTube
If you are need to file any complaint regarding your Gmail or YouTube account you need to file for Gmail and YouTube reports respectively. Gmail and YouTube don’t provide any support center that you can contact. Instead you are provided with a variety of different forms where you can report for any problem or any illegal behavior.
File Gmail reports if you are having difficulties in sending or receiving any mail use Report Problem File, harassed by another Gmail user, use Harassment form or have any suggestions about making Gmail even better, Google welcomes your suggestions and you need to use the Suggestion Form.
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Why You Need Google Reviews
Before getting into how you should go about asking customers for a review on Google, you need to understand why you need Google Reviews.
There are quite a few benefits of getting customer reviews. Not only are you able to acquire reliable testimonials to help market your business, but you’ll also gain a better understanding of what you’re doing right (or wrong) with your business, and most importantly – you’ll help improve your visibility on Google.
Google indicates you can improve your Local Rankings by managing an responding to reviews. By responding to your review you show your customers that you value them and their feedback. Additionally, having positive reviews will help to improve your online visibility and increase the chances of a customer visiting your location.
One of the most important reasons you need Google reviews is to help improve your local SEO. Review scores function as an important signal for Google, which is why this is one of the best things you can do to improve local SEO visibility.
When a customer searches for your business or a business similar to yours, the stars next to your business name helps you stand out from your competitors and will make searchers want to click on your listing.
Now that you know why you should be asking for reviews, let’s look at tips on how to ask for a review on Google.
Tips for Requesting Reviews
When it comes to asking for reviews from your customers there are a few approaches you can take depending on the type of business you run. For example, if your business is one where you interact with your customers regularly, you can simply ask them to leave you a review.
In fact, asking a customer for a review, whether face to face, by phone or via email is the best way to get reviews period.
However, if you don’t have the opportunity to speak with your customers face to face or over the phone, sending an email is the best way to reach them. The ideal timing to request a review is immediately after you have performed service or completed a transaction with them.
You may be wondering if they will agree to take the time to leave a positive review, and the answer is yes, most of the time a customer will happily leave you a review if they are pleased with your business.
Ensuring Your Customer Says Yes
It’s important to provide them with a review to make it as easy as possible on them. If you ask for a review but don’t provide a link, you risk the customer not taking the extra time to search for your Google My Business account in order to leave one.
You can generate a Google review link that will then take your customer to a page where a review will pop up automatically. You can generate your own Google My Business review link here .
When to Ask for a Review
Let’s say you run a business that provides a service like a mechanic, accountant, or party entertainment. After service has been rendered you can follow up with an email thanking them for hiring your business and asking if they would leave you a review detailing their experience on Google. Or, if you have a business where you interact with customers face to face you can simply say “Please leave us a Google review”, after completing a transaction or providing a service.
Timing is important since you want to be fresh on their mind. If you sell online products, sending an email immediately after the purchase was made is ideal. However, if you provide a service, emailing them 2-3 days after the service was provided is generally a good timeframe.
How to Ask for Google Reviews
When writing your email to request Google reviews be sure to be direct and clear with your request.
Here’s a great example:
Hi [FIRST NAME],
Thank you for your recent [TYPE OF SERVICE] with [YOUR COMPANY NAME]. We really appreciate your business and truly value you as a customer.
I’m writing to ask if you’d be willing to leave a quick online review regarding the recent [SERVICE/PURCHASE] from us.
Customer satisfaction is extremely important to us and we’d love to hear your feedback on how you feel about your recent [SERVICE/PURCHASE]! If you could take a few minutes to leave a Google review [INCLUDE LINK] for us, we’d really appreciate it.
To submit your review, simply click below and let us know what you think!
[INSERT CTA/BUTTON WITH GOOGLE REVIEW LINK]
Thank you in advance for taking the time to leave a Google review! If you have any questions or would like to speak directly about your [TYPE OF PRODUCT/SERVICE], feel free to contact us.
What If They Don’t Have a Google Account?
Unfortunately, a customer has to have a Google account in order to leave you a review on Google. Fortunately, most people do have one, however, in the event they don’t, and they respond telling you so, you can send them these easy to follow directions on creating a Google Account.
Is it Really Okay to Ask for Google Reviews?
Yes! While Yelp prefers you don’t solicit customers for reviews, Google does not mind if you ask customers to leave a review on Google My Business. Since reviews are so beneficial to your SEO ranking, you should not shy away from asking.
Now that you have a better understanding of how to solicit Google reviews, it’s time to go out and get them!
If you would like to book a free Digital Marketing Consultation with a Smek Digital Consultant to learn more about improving SEO, please contact us.
When you’re a small business, online reviews can make a big difference to someone looking for your services.
If your business doesn’t have any online reviews, or only has a couple reviews, your potential customer may look elsewhere.
And when it comes to reviews, Google is one of the first places people look.
Did you know your business reviews appear next to your listing in Google Maps and Search?
Why You Want Online Business Reviews
While word-of-mouth is often the best way to bring in new customers, potential clients who don’t know you or your business need additional information about why they should choose you.
Reviews can help your business stand out among the other dozen or more businesses in a Google Search that offer the same services.
Online reviews build:
for potential clients.
Reviews offer social proof to your potential customer, giving them confidence in making the decision to purchase from your business.
When and What to Ask for in a Review
The best time to ask for a review is immediately after you complete work for your customer, when your customer is happy with your work or service.
And while asking for a review in person is always a good idea, sending an email message can make it easier for your customer to add a review on Google.
For your email message:
- Make it personal. Use your customer’s name and keep the tone casual.
- Thank your customer for choosing your business
- Explain why you’re asking for a review
- Keep the message short
- Include key points they can include in their review
- Include instructions on how to leave the review
- Share your thanks to them for taking the time to add a review
Use My Email Message Template
Here’s the email message I send to my clients.
Thank you again for choosing Lireo Designs for your website project. I appreciate your business and enjoyed working with you.
I’m always looking for ways to improve my services and make my customers happy. I’d love to get your feedback on my work on your website.
Much of my work is local. Reviews and word-of-mouth are the top ways people learn about my services.
Could you take a couple minutes to leave a short, honest review of Lireo Designs on Google?
For the review, pick from some of the following points:
- Where the site was before, with issues you wanted to address
- Communication – talking with you to discuss the site, answer your questions, recommendations and options for improving content (image optimization), keeping site secure, backup solution
- What you like most about the new site
- Other benefits of new site
- Would you recommend me to other businesses?
- Any other info you’d like to add
To add the review to Google:
- Visit Lireo Designs reviews link on mobile or desktop
- If you’re not logged into a Google account, you’ll be prompted to login to your Google account
- Add your review
Thank you for taking the time to submit a review. Your feedback is appreciated.
Feel free to copy my template and use it for your company.
Update the instructions with the custom link for your business, which you can create using Google’s PlaceID Lookup tool.
What to Do After Customer Submits Review
Once your customer has submitted a review, be sure to thank them.
Google makes it easy. They send you a link whenever a new review is added for your business, which allows you to reply to the review.
Help your business to be found on Google by asking your customers to add an online review.
In addition to adding trust to your business and bringing in new customers, reviews offer you an opportunity to get customer feedback to improve your business and your services.
Shoutout to Kevin Hoffman who shared information on creating a review link that works on both desktop and mobile. Thank you, Kevin!
Why Google Reviews Matter
Like we said above: Ask for them.
When you’ve satisfied a customer, ask them to review you on Google. This is the best and most reliable way to get those stars showing up under your business on Google.
First, we’ll show you how to create a Google My Business link to make it easy for customers to write a Google review for you. Then we’ll give you the email template so you can use that link to ask for Google reviews.
How to link to your Google My Business page for reviews
You can (and should) send your customers or clients links directly to your review page like this.
Here’s how you do it.
- Go to business.google.com
- Click Home.
- Find the “Get more reviews” box and click “Share review form.”
- Copy the URL
Note that you do need your Google My Business page already set up (and verified), so if you’ve never done that then take care of it first.
Here we go! You’ve got your Google My Business link ready to go.
Now get the email addresses of your three most recent happy customers.
Here is a customer review email template you can use:
Hope you’re doing well.
I’m writing to ask if you’d be willing to leave a quick online review for the recent [SPECIFIC] services from us because I’m working on improving our online marketing.
It should only take a moment if you click here [INSERT LINK YOU CREATED ABOVE].
It would really help me if you mentioned the [quality of material used, customer service you received, turnaround time, price, etc.].
Thanks, and let me know if you have questions,
You may be surprised by how responsive people are. When you provide terrific service, people are happy to give you a quick review in return, especially when you make it this easy for them.
What if they don’t have a Google account?
This is only likely to be an issue with certain client bases (e.g. elderly customers who don’t get online very much).
Am I allowed to ask for Google reviews?
The best way to suggest to your customers to leave a review on Yelp is to get a Yelp sticker and put it in your business’s window by the door so customers think to leave reviews for you. (You can also read our full write-up on how to get the most out of Yelp as a business owner and why you should never, ever buy their ads.)
Unfortunately, Google stopped including their Review Us on Google sticker, so sending that link in an email is going to be your surest bet.
Why will customers agree to leave a Google review?
Because you provided them with great service and they don’t mind hitting you back.
Because we said “because,” just like Robert Cialdini tells us to in his book, Influence: The Psychology of Persuasion.
If you’re B2B, you can also provide value for them by sharing info on how to create a Google My Business link for themselves.
Since you are providing them with information to help their business, they will be more likely to help you. Reciprocity is another principle from Cialdini’s book Influence.
Never stop earning and asking for reviews
Don’t stop once you have stars showing up in organic search listings! In the same way you should think of links to your website as growing “link equity” for your SEO, you want to grow your “customer review equity” month after month.
Do this by earning both high star ratings (you want to be in the 4-5 range consistently) and dozens of individual reviews. When future customers are deciding whether to buy from you and they see all your past customers singing your praises, the decision will be easy.
Using review request text templates to ask for a Google review is not some sort of bad practice. Sure, you could depend on email review request templates, but texts can be incredibly effective.
When you don’t have the time to write a personal message to every customer, a review request text template is an efficient way to give your happy customers a voice.
Besides, text messages have a 98% open rate and a 45% response rate. No other form of outreach comes close to these numbers.
So if you’re not using text messages to generate Google reviews, you’re leaving a lot of valuable social proof potential on the table. Google reviews are probably the most important type of reviews that you can earn for your business.
Where do business owners struggle? Brainstorming how to ask for the review in the text. There’s a valid fear of not knowing what to say. At the very least, you could simply say, “Review us on Google.” You don’t want to come off as scripted or formal, and it can be tricky to determine an appropriate tone for your customers to ask for feedback.
Not sure what to say or how to say it for your business?
I’ve got your back.
These sixty review request text templates are designed to get you up and running fast.
Of course, you may want to come up with your own or personalize these a lot more as you get more comfortable with using text messages for review generation.
Online reviews have become increasingly important for law firms. Today’s clients find everything on the internet, so it’s crucial for law firms to make sure they stand out in Google, Yelp, Avvo.com, Lawyers.com and other searches and have compelling reviews posted on the most trusted sites.
The first step to getting more reviews is to ask. By creating a protocol for reviews, you can make sure that every satisfied client is given the tools they need to write a review that gets your firm noticed. Here’s how to get started.
Create a Process for Online Reviews
Soliciting reviews works in very much the same way as a sales pitch does. Great sales professionals know that it’s a numbers game, and you need to cast a wide net to get results. For this reason, your firm needs to develop a system for discussing reviews with every client.
- Ask every client. You’ll boost your odds of landing great reviews if you ask everyone, every time. Unless your relationship was very difficult, tap each client for a review. The more reviews you have, the more trustworthy the results are to searchers.
- Send an email. This is the easiest way to get in touch, especially if you craft a standard letter complete with links to popular reviewing sites.
- Start with Google. Point clients to a variety of websites where they can leave reviews. Direct clients to your business’s short url on Google and provide some quick instructions on how to leave reviews. These reviews will come up right away in searches, so they’re very important.
- Provide plenty of options. Google’s not the only site that matters, and you’ll be more likely to get a review if you offer a site that’s already within someone’s comfort zone. Facebook, Yelp, Lawyers.com, and Avvo.com are all good choices.
- Check your state’s ethic rules. State bar association guidelines vary, so be sure to double-check about rules surrounding personal testimonials. This due diligence will ensure that you’re doing everything the right way.
Tips for Bankruptcy Attorneys (and others whose clients may be reticent)
Asking for legal reviews can be tricky when your client is dealing with a personal issue. Many people feel uncomfortable or embarrassed when it comes to talking about money, and bankruptcy may carry a stigma for them. In these situations, it’s a good idea to focus on options that allow for anonymous reviews to boost their comfort level and increase the odds of getting a review. Lawyers.com and Avvo.com are tops for anonymous reviews that will have the biggest impact.
In today’s fast-paced world, the number one way people will find you is to search online. That’s why it’s so important to make sure your name is right at the top of the search results. Online reviews build trust and help your law firm stand out, so they’re a one-two punch that will help build your client base for the future.
Start generating more reviews for your practice today with an attorney profile.
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How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews.
Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong.
Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation, but have more negative online reviews than positive.
For business owners, this disparity between offline and online reputation is beyond frustrating. So what’s a business owner or general manager to do when they find themselves in this situation?
Ask happy customers for reviews.
Tip the review balance back in your favor by getting those happy customers to be your online advocates. Below, I’ll share some tips, best practices and tests you can run to get more positive reviews.
But first, you may be wondering: Is it okay to ask for reviews? For Google, the answer is a resounding “yes.”
Yelp, however, has issued conflicting statements on whether or not you’re allowed to ask customers for reviews. I asked Yelp directly, and they told me that it is okay to ask for reviews as long as there is no incentivizing (See #2 in “5 Yelp facts business owners should know”). For all of the other review sites, you’ll need to check their terms of service and guidelines.
Now that we have that out of the way, let’s dive in…
The gold standard: Asking in person
There’s no better way to ask for, and get, reviews than to do it in person. The person-to-person request is incredibly effective, particularly if the requester has spent a lot of time with the customer. We’ve found that asking in person can garner you seven to eight times more reviews than asking via email.
Let’s take a furniture store as an example. A sales associate might spend an hour or more helping a customer pick out and customize just the right couch for their home. They get to know each other over the course of that time, talk about where they’re from, their families, and so on. A mini-bond is built in the time spent together.
At the end of the sale, there is now no person better positioned to ask for a review than this sales associate. The associate can explain that it helps other customers who are researching them and gives a true perspective on the business.
If you’re thinking about asking customers for reviews, first try to figure out the customer touch points and who within the company builds the deepest relationship with the customer. That is likely the person who should be asking for reviews.
The “tip” trick
The “tip” trick is one of those review growth hacks that can work really great in particular industries. The strategy is that someone who has spent a lot of time with a customer then asks for a review, but throws in the kicker of, “If you had a good experience and include my first name in the review, the company gives me a $10 tip.”
This little “sweetener” gives a customer the extra incentive to leave an online review, particularly if he or she had a good experience.
We’ve seen this strategy work best with services provided in and around customers’ homes. This includes landscapers, exterminators and movers.
The service providers work hard, and people sometimes want to tip them for their work; this strategy gives customers a free way to tip someone who did a good job.
For the right companies, this can drastically accelerate the number of review that come in.
Asking via email
Asking for reviews via email is a bit trickier. There are cases where you don’t have a lot (or any) face time with a customer. In those instances, email may be your only option.
If you’re going to ask for reviews via email, we strongly encourage you to pre-screen your customers via an internal survey before following up with another email asking them for a public review. While this may sound like cheating, it’s no different from what you would do in person.
If someone is clearly upset, you wouldn’t ask them for an online review. Likewise, using triggers from an internal survey allows you to apply this same human logic, just algorithmically.
Here are some of the best practices for your email request letter:
- Have the email come from a real person’s email address (Even better, have it come from a name they’d recognize, such as someone they worked with).
- Have the email written as a personal request from that same person.
- Have a very clear call-to-action link/button. Remove random social media or website footer links — just as with good conversion rate optimization, have a singular goal of users clicking the review button.
- Test using a plain-text email versus an HTML email.
- Test different subject lines: We’ve found that using the person’s name in the subject line works well in many instances but falls completely flat in a few others.
- Test different email copy to see what performs best.
As with any good campaign, test everything until you’re getting the best conversion-to-review rate possible (not just open rate). Email will almost never perform as well as asking in person, but it can still be very effective at scale.
An organizational initiative
We’ve seen that reviews tend to be a slow trickle until getting them is truly adopted as an organizational initiative, not just some side project done by marketing. The best strategies for making reviews a priority across an organization include:
- Making better reviews a top-down focus; executives need to communicate the importance.
- Obtaining organizational buy-in on the importance of reviews by helping employees understand the direct impact they have on the business.
- Training key employees on how to ask for reviews.
- Developing a scorecard that tracks reviews by locations (similar to our SERP score, but for reviews).
- Providing bonuses and awards for the locations that have the best online reviews.
Putting the C-suite behind the online reviews initiative is the absolute best way to get action to be taken.
The simple act of asking for reviews starts to put the power back into your hands. Many business owners just throw their hands up in the air and assume there is nothing they can do. But as you can see, it’s quite the opposite.
Asking for reviews doesn’t require any special tools or technology, just a commitment to see it through. Using these strategies, you can fight back against the phenomenon of businesses (outside of the food and hospitality industry) only getting negative reviews.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Date: 27 August 2019
Please note: Google My Business changed its name to Google Business Profile in late 2021.
You probably know how important it is to ask clients for reviews, but can you do this without GDPR issues?
This is something we are asked and, of course, have to be aware of when assisting clients. Particularly on our SEO projects (search engine optimisation), where we always mention that it is helpful to have reviews to support improving your Google rankings.
Many business owners and marketers are concerned about emailing clients when they may not have the consent required (for consumers/sole traders/partnerships), or legitimate interest legal basis (for contacting limited companies).
It would be understandable to think that asking clients for a review on TripAdvisor, Facebook, a trusted trader or other platforms would be considered ‘marketing’. Since it all helps promote your business. And hence you’d need GDPR compliance and to follow the PECR rules (Privacy and Electronic Communications Regulations).
We have been in touch with the ICO (Information Commissioner’s Office – the regulator) and double-checked the rules for asking for reviews.
The verdict on 27 August 2019 (as agreed by 2 senior ICO advisors) was:
“Emails requesting reviews are classed as service messages and not marketing.”
You can read more about what the ICO class as direct marketing emails.
- ‘Genuine market research’ does not count as direct marketing if it does not include any promotional materials or collect details details to use in future marketing campaigns.
- Similarly, ‘routine customer service messages’ also do not count as direct marketing (ie service interruptions, delivery, product safety, tariffs, changes to T’s and C’s) if there are no promotional messages (logo and strapline are ok to use!). So review requests come under this label.
It is therefore permissible to email customers – consumer and business clients – to ask for a review on TripAdvisor, Google, Facebook or any other reviews platform. But there are some criteria you need to be aware of:
- Don’t ask everyone at once – if you suddenly get a lot of reviews in a short period it will raise a red flag and look suspicious to Google
- You are not permitted to offer incentives to clients to leave reviews – Google rules!
- This request for a review is allowed ONLY if your email says words similar to ‘thank you for your purchase, we hope you enjoyed x. We’d be very grateful if you would leave a review of your product/experience on x platform via this link…’ This would be classed as a service message and not marketing.
- You must NOT mention/promote any of your products and services – stick to just asking about a review.
If you mention any other products/services in consumer emails, it will be classed as marketing – so you can only send the email if you have permission to send marketing emails. In other words, PECR and GDPR compliance is required!
But overall you can relax, follow these instructions and not be in trouble. (Although we have to caveat this by saying that things do change!).
You can, of course, still encourage clients to leave reviews via signage at your premises, or during the ecommerce process, for example.
Don’t forget that Google says you should NOT offer incentives for clients to leave reviews.
Would you like to know more about the best way to ask customers to leave you a Google review? Read our blog entitled and How to set up a quick link for requesting Google Reviews and How can customers leave a Google review for my business?
Please do contact us if you have any questions – read on to find out more about our range of marketing services and training.
If you haven’t yet sorted out your GDPR, please talk to us about our GDPR consultancy service. We can help with a GDPR audit, documentation and implementation.
Consumers hate making a purchase only to find out the product is faulty, doesn’t solve their problem, or isn’t what they thought they were getting.
Personal recommendations and word of mouth marketing have always been great ways to increase sales because consumers trust opinions of other consumers.
So today, when there are hundreds and thousands of reviews available online, people jump at the opportunity to read them before making a purchase.
In fact, 88% of people trust online reviews from strangers as much as personal recommendations (source: BrightLocal).
Your buyers are going to look for reviews on your site, or at least for your products.
Why you need to start collecting reviews
An estimated 61% of consumers read reviews online before making a purchase.
By reading reviews, customers have the chance to understand what others liked or disliked, to mitigate risk, and to have control over their shopping decisions. Basically, they get to prevent making a purchase they will regret.
As a retailer, you want to help customers be happy with their purchases so they will return to your store as a loyal customer. And Reevoo, a review software company, reports that reviews produce an average 18% uplift in sales, so by offering reviews on your site, you are helping customers feel secure in their purchase and have a happy experience with your business.
Get reviews for SEO
Another reason to add reviews to your site is the search optimization benefit of related and unique content.
Consumers often Google reviews before buying, and if you offer the reviews they need, they could make the purchase through your site.
For instance, if you Google Dollar Shave Club, one of the suggestions Google offers is Dollar Shave Club Reviews, which indicates several people have searched for Dollar Shave Club Reviews – alluding to the popularity of review reading.
Buyers are probably searching for reviews of your products, too. By adding those reviews you’ll have one more opportunity to get in front of a potential buyer when they are researching their purchase.
Get reviews to improve conversions
An interesting statistic from the Reevoo study showed that even bad reviews can improve conversions by up to 67%. People want to hear complaints about your product!
Consumers are well aware that some reviews are fake, and when they see a small number of poor reviews, they are even more likely to trust all of the reviews on a site.
Get reviews for social proof
Reviews also show off the popularity of your products. When thousands of people have taken the time to leave remarks about their purchases, it shows others that there have been a lot of sales, many people trust the investment, and it feels a whole lot less risky to buy.
Here are some more statistics about the importance of reviews:
- 52% of buyers say they trust a product more if they have a few negative reviews of their product. (Source: Capterra)
- Customers spend 31% more with a business that has “excellent” reviews. (Source: Invesp)
- 30% of consumers say they begin their purchase research by going to Amazon and reading reviews (source: The Harvard Business Review, “What Marketers Misunderstand about Online Reviews,” 2014)
Overall reviews can be a very useful addition to your site: your customers will appreciate them, and you should see an increase in sales and revenue as a result of including them on your site. It’s a win-win-win.
How to get more product reviews
Getting buyers to leave reviews might seem difficult if you’ve never done it before, so follow these steps to simplify the process.
Step 1 – pick a review service
Choose a review product like Reevoo or BazaarVoice to host your reviews. These products make it easy to collect reviews with a simple link in email or social media. The results are all collected and displayed on your site without extra work. Here is what one display of reviews looks like on Dollar Shave Club.
Step 2 – build a workflow to automate asking for reviews
Add a step for review collection to your current marketing automation or email system – one email in a key part of your customer’s journey is all that’s needed to collect these reviews.
A nice feature of marketing automation (and customer service software tools like Kayako) is workflows. These allow you to choose emails to send based on actions taken such as time on your list, links clicked, purchases made, and so on.
To collect more reviews, add a review email into your journey about a week after your product or service has been delivered.
You can add another review request to your journey if you want to send a reminder, but you’ll need to make sure they don’t get the second email if they’ve left a review. This requires another workflow where you’ll only send the second email if they haven’t viewed a certain page on your site.
Here’s an email template you can send asking for a review:
Thank you for your recent purchase with us. We hope you are happy with your purchase. We’d love to hear how satisfied you are with your order. Could you take a moment to leave a review?
Tell Us How Happy You Are With Your Order (button, linked to review page)
We really do appreciate having you as a customer, and we would like to say thank you for choosing us.
If there is anything else we can do for you, please do not hesitate to respond.
This short email explains your gratitude for their purchase and lets them know how important they are to you, while also requesting a review.
Now that your review request campaign is set up, there are a few other ways you can push customers to leave reviews for your products.
- Offer incentives for leaving a review. You can add a simple line to the email above: “If you leave a review this week you’ll get a unique discount code for a future purchase, as a thank you.”
- Ask for reviews for specific items. This is useful when you have a new product that you want to show more social proof around. You would only email people that bought that product, and perhaps give them a coupon for participating in the review.
- Send an email to past buyers asking them to participate in leaving reviews when you launch your review campaign. While the new workflows will likely target new buyers, this adjustment can help bring in loads of reviews to jumpstart your review campaign. A best practice around this is asking your best customers to leave a review. Segment your contacts into a list of customers that have an NPS score of 9 or 10.
Ask your customers for reviews today
There are several benefits to getting reviews on your products, but you won’t see any of them until you start asking. You can set up the above email in no time, and you’ll appreciate the small effort in the future when reviews have started adding to revenue.
When it comes to attracting new clients, few things are more powerful than social proof. If you haven’t heard the term before, it basically means that shoppers often move as a group — more likely to jump on the bandwagon than to opt for the road less traveled. While individuals might not find this characterization flattering, it’s a marketing truth that you can leverage to bring new clients knocking. Testimonials, reviews and case studies are the tools to make it happen. Here’s how to ask for testimonials and take advantage of these credibility-boosters to bring in new clients.
How to ask for testimonials (and why)
A testimonial is a direct quote from a client reporting how great your business is. What better way to show off your value than by letting happy customers do the talking?
Testimonials are generally short and to the point. Because they take up little physical space, they can easily be added to your website, print collateral and email outreach.
In one case study, a company increased sales 34 percent by adding three lines of testimonials to its sales page.
If you’ve never attempted it before, obtaining testimonials may seem daunting. Turns out, it’s easier than most people expect. In many cases, all you have to do is ask. Timing is key. The ripest moment is when you’ve successfully delivered that new website — especially if you’ve over-delivered.
One of the smoothest ways to painlessly collect testimonials is to send out a short satisfaction survey containing three or four questions, similar to this:
- How do you like the design and function of your new website?
- How would you rate our timeliness and responsiveness in meeting your requests?
- Would you recommend our services to others? If so, why?
The answer to number three, basically, is how to ask for testimonials. If the client provides a positive response that’s not worded ideally, summarize it with any necessary editing and ask if you can use it as a testimonial. This neatly sidesteps the paralysis that some people get when directly asked to write a testimonial. Of course, if your survey reveals the client isn’t happy, fix the issues and try again.
In lieu of a survey email, some designers and developers create a survey page on their website that includes a textbox specifically asking for a testimonial. On project completion, they send out a link. Others feel an email is more personal and likely to generate a better response.
How to ask for reviews
Unlike testimonials — which are usually included in your own website and promotional materials — reviews are often located elsewhere. Reviews on sites like Yelp, Google and Facebook can act like a magnet, attracting new customers to your door. The bad news is that unhappy clients are the most likely to leave reviews on their own. The good news is that, these days, all customers recognize the importance of reviews, and to build a trove of good ones often all you need to do is ask.
Like we learned with how to ask for testimonials, timing is everything. Ask immediately and make leaving a review as easy as possible.
Make sure you’ve already set the foundation in place by creating profiles on the most popular review sites. Include direct links to the profiles in multiple places. Your website, newsletter and follow-up emails are prime locations.
Editor’s note: Looking for an easier way to manage your business’s information on multiple online review sites? Check out GoDaddy’s Local Business Listings tool. You simply update your business listing from one convenient dashboard and the changes appear across all sites.
The next time a client compliments your service, tell them you’d appreciate it if they would leave the same feedback in an online review and provide one-click links that take them directly to the review sites. Online recommendations like these have become nearly as influential as direct referrals, with 85 percent of consumers trusting online reviews as much as personal recommendations — so this is well worth the effort.
How to ask for case studies
Case studies provide proof that your services work. As a marketing tool, they capitalize on the idea that potential clients perceive long, in-depth reviews as more reputable than brief quotes. If you’re wondering how to ask for testimonials, keep in mind a case study typically details the problems you addressed for a client, the solutions you used, and the results achieved.
Producing a case study takes more time than obtaining a simple testimonial or review, but it has the power to draw in new clients and can help you stand out from other designers and developers who don’t bother to invest the time and effort.
In fact, according to the 2016 B2B Content Marketing Trends report from the Content Marketing Institute, only in-person events and webinars are more effective for drawing new business clients in.
The first step to producing an effective case study is to choose a project or client that exemplifies the kind of job you want more of. For example, if you cater to inexperienced, mom-and-pop shops, your chosen case should profile one of those — not that fancy tech startup that gave you more headaches than income. Be sure to ask the client’s permission. Often a satisfied client will enjoy being featured as a success story, because the case study indirectly promotes their business as well.
Next look for hard numbers that demonstrate what you delivered. Did the number of clicks on the “Buy Now” button go up? Did the average bounce rate go down? Does the new site load in half the time of the old one?
Those goals become the “angle” that your case study will follow. The headline will often come directly from this choice as well, such as “Using website design to boost engagement 200 percent.” It’s best to focus on one or two key goals rather than enumerate every benefit you delivered.
Scan the web for example case studies to use as models for your own. The finished case study can be simple and factual or gussied up with fancy graphics, as long as it drives home the point of the metrics you accomplished.
Start building your cache of social proof
When trying to build up a cache of social proof, knowing how to ask for testimonials will often do the trick. Incentivizing is also an option, but tread carefully if you go this route. Offering something like a free upgrade is acceptable, but charging a higher price to someone who doesn’t agree to leave a review could get you in trouble with the FTC. To be safe, it’s often wiser to stick with encouragement over incentivizing. Often that’s all you’ll need to get the power of social proof working to boost your bottom line.
If you own a local business, you know how important it is for customers to be able to easily find it online. Making sure your Google My Business page is up to date and that your business is generating consistent positive Google reviews are key ways to help people find you. In fact, getting reviews on Google can be crucial to your business’s success when it comes to showing up in Google search results including the “Map Pack”. Likewise, responding to those reviews — both good and bad! — is critical to your reputation .
The stats back it up: Did you know customers spend 31% more money with businesses that have great online reviews? Of course, it’s always important to respond to each and every review no matter if it’s positive or negative. R esponding to negative reviews helps to repair miscommunications and win back business. Responding to positive reviews helps to nurture those happy customers and win repeat business.
But you need to actually get reviews first — and not having an actual Google account does not mean you or your customers can’t leave a Google review. Read on to find out how to write a review on Google without an actual Google account.
2 Simple Steps to Write a Google Review Without a Gmail Account
You do not need a Gmail account to leave a Google review. Your customers do not need to create an account just to leave a review, and once you educate them on this, you have the potential for a huge increase in reviews and better search engine results.
Whether you are using an iPhone or Android, you absolutely can leave a Google local review without having Gmail. How? Simply follow the steps below:
Step 1. Search for the business you wish to review
Begin by Googling the business you wish to review.
Step 2. Write A Review
Once you have the business pulled up, scroll down past the map until you find starred reviews. You should see five stars with gray outlines — this is the reviews section where you can contribute your own star rating.
After you give a star rating by clicking the number of stars you want, you will be prompted to write more about your experience and share an image if you want.
At this point, you will be prompted to sign in — this is where people get (understandably) confused and think they need a Google account to leave a review. If you want to continue without signing in, simply click on “create account”, choose “for myself” or “for my business.”
On the next page it will give you the option to “use my current email address” instead. No Google account, no problem!
That’s really all it takes!
Final Thoughts on Google Reviews
Getting Google reviews is imperative if you want to boost word-of-mouth referrals online. Can you believe 85% of customers trust online reviews as much as personal recommendations?
And that’s not all. Even your negative reviews can result in more trust between your business and customers. According to a 2016 report by Power Reviews , too-perfect reviews can lead to distrust and consumer skepticism. The thinking clearly is if it’s too good to be true, it probably is!
Keep in mind that all reviews are public, and Google will not allow customers to leave anonymous reviews, either good or bad. This means anyone can see what you post in your reviews — not just what you say but any photos you post, other reviews you have posted, and your name on your About me Google page.
With reviews, potential customers can see how their own neighbors liked an experience. They can make decisions based on real events (with the exception of fake reviews). This social nature requires input from you, the business, and it can be hard to keep up. If you need some help with handling it try review management software to save you time and keep those reviews coming in automatically. The more reviews you get, the more Google will respect you as a trusted brand, and the better you will rank in their search results .
Now that you know how to leave a Google review with or without a Gmail account, there should be nothing holding you back from a great online presence. Start taking authority in your community and boost your local business on Google — the other guys won’t see it coming!
In Resources, Support by Chris Risse July 26, 2017
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After your Customer Review System has been properly setup and is operational, it is time to begin receiving reviews. Using links on your website and only properties is a great way to passively ask for online reviews, but taking on an active process for asking for reviews will greatly increase the quantity and quality of reviews received. Just like the printed customer review cards, using email to communicate the importance of reviews is a great way to approach your customers.
Below, we have provided a few email templates you can use to ask your customers for feedback and reviews.
Update the chosen template with your information
> – Replace with the first name of your customer.
> – Replace with the name of your business.
> – Replace with your name.
Click here to review > – Add a hyperlink to your CRS.
Ask Template 1 – Service Project
This email template focuses on the customer experience during a recent service project.
We want to thank you for the opportunity to serve you on your recent project. To help us continue our high quality of service, we invite you to leave us your feedback.
When you click the link below, you will be taken to our Service Review page. Please choose a rating that best describes our work and your overall experience with our service.
Click here to review >
We appreciate your business and value you as a customer.
Ask Template 2 – Location Visit
Use this template to thank your customers for visiting your location and ask for a review as well.
Thank you for your recent visit to our location. We want to provide you with the best experience possible!
Would you consider posting and online review for us? In addition to providing feedback to our team, online reviews can help other customers learn about who we are and about the services we offer. They are also a great way to give referrals to your family and friends.
Please take a moment to leave your feedback, we truly appreciate it!
Click here to review >
Thank you for being our customer and for your feedback.
Ask Template 3 – Follow Up 1
Use this email template to bring focus to the importance of the feedback and review.
I know you’re quite busy, but if you don’t mind, we would love to have your feedback. Feedback and reviews help us improve and be found by others. If you have a few minutes, it would be great if you could let us know what you enjoyed most about working with us or how hiring our team made your life easier.
Click here to review >
Thank you so much!
Ask Template 4 – Follow Up 2
Use this email template to bring focus to the importance of the feedback and review.
It was great to catch up with you recently. I was delighted to hear all is well and we are still able to serve you. On the subject, would it be possible to get your feedback? The best way for us to serve you and all of our customers is through understanding what we do best and what we can improve.
Click here to share your experience with >
Ask Template 5 – Follow Up 3
Use this email template to bring focus to the importance of the feedback and review.
At >, we are always looking for ways to improve the quality of our products, services, and customer support. If you have a moment, I would appreciate if you could share your experience with us. We have a simple process for receiving feedback and it makes a big difference for us and how we serve our customers.
Please leave your feedback for > here
What other customer review email templates would you like to see here?
Leave your answer, questions, and feedback in the comments section below.
If you would like help with modifying an email template, creating a custom template, or help with your Customer Review System, we are delighted to assist you! Click on the button below to create a new service request.
About the Author
Chris is the owner of Mediaryte, a digital commerce company working with local small business, non-profits, and municipal organizations. He has worked with countless business owners on business mastery, systematizing processes, and quantifying results. Chris also has a fantastic sixth sense for detecting well hidden candy and treats.
Last month we looked at the indicators of client relationship health. Now, here are the questions you should ask your clients directly.
A client of mine recently told me about how he had dodged death twice. The story of the first time is especially hair-raising, but I must save it for another newsletter.
The second time this happened, it involved a seemingly innocuous growth on his arm. It looked like a mole, and he ignored it. He was so incredibly busy running his successful, global company that he hadn’t seen his doctor in several years. He felt fine, and was in peak health by almost any external measure.
His doctor looked at the large mole on his arm and told him to see a dermatologist immediately–the same day. It turned out to be a melanoma that was on the verge of invading his body–of metastasizing. It was, in short, about to kill him (metastasized melanomas are highly lethal, according to doctors).
Here’s the point: Your client relationship may seem healthy. Even radiant. But there may be something small bothering your client. It may be a benign issue–for now. But over time that concern may grow and even merge with other concerns. Your client’s dissatisfaction can grow larger than the sum of the individual concerns. In other words, without regular communication and a thorough, annual client relationship review process, you risk losing a client because you were unaware of their true feelings or perhaps dismissed them in your mind.
You think it’s a small, innocuous spot but it may grow into something more deadly. By the time you react to it, the relationship may be too ill to recover.
Here are 10 questions you should ask each of your clients, every year
1. Could you share with me your overall assessment of our relationship?
This is a general question that can help kick off the conversation in a non-threatenng way.
2. What have we done recently that you have found particularly valuable or useful?
We often think we know what has “added value” to our clients. But often, they have experienced value from things we’ve done that we thought were minor or insignificant. You need to find out, so ask!
3. If you could change or improve one thing about our relationship, what would it be?
If a client is not very forthcoming, this might spur an answer.
4. Are there any individuals in your organization with whom we should invest more time and build a better relationship with?
This question is especially important if you work with larger businesses where you need to be developing multiple relationships.
5. Can you give me any suggestions for improving the amount, timing, or format of our communications to you and your organization?
Ideally, you should co-create–that is, collaboratively define–the type of relationship management that suits the client.
Now you may want to shift towards several “agenda setting” questions to better understand your clients upcoming issues and challenges. Note: These are questions for existing clients, not a prospect. Agenda zetting questions for a prospect will be a little different. These assume a personal familiarity.
6. What issues are coming up for you that we ought to be aware of or thinking about for you?
7. What are your plans for…? How are planning to deal with…? (tailor these to your client’s business and markets)
Remember, you don’t just want to ask open-ended questions about your client’s “issues”–you want to consistently demonstrate that you understand your client’s business environment and the key trends that are affecting them.
8. What are your two or three most important goals for next year? (Or, even better: How will you be evaluated by your leadership next year? What metrics will be used?)
9. As you think about the future of your business, and your various strategies and initiatives, what are you most excited about? Most concerned about?
I like this because it’s a “right-brained” power question. It will help you understand what your client is truly excited and passionate about in the business.
10. Is there anything we could improve upon or change that would make doing business with us easier?
“Ease of doing business” is an important and underrated concept, and you might close your conversation with this one. I’ve even said, to a busy top executives, “Is there anything else I can do to make life easier for you?”
There are a few other questions you might also ask, depending on the circumstances. For example, if this is a firm relationship and you have a designated relationship manager and team, you need to find out how the client feels about them.
- Could you give me your assessment of our team? What have they done particularly well? Are there any areas for improvement or weakness I should be aware of?
- Could you give me your assessment of our relationship manager/account executive? What are their strengths and weaknesses?
- If you need something from our organization, do you always know who to go to?
What if the problem with the relationship is the relationship partner or account manager? This doesn’t happen every day, but I have witnessed this type of issue a number of times. An incompatible or poorly-performing team member is one thing; the wrong relationship manager is quite another.
Do clients know how to navigate your organization? Do they know exactly whom to turn to? The last question will help ferret that out, and what you learn may be very critical information.
Finally: once a year–probably in a separate conversation–you need to ask for a referral. “My business grows through word of mouth—can you think of anyone you know who would benefit from what I do?” If possible, try and ask for a SPECIFIC referral–e.g, “I’d really like to build a relationship with Bill Smith, who sits on the XYZ board with you…would you be willing to connect us?”
ABOUT ANDREW SOBEL
Andrew Sobel helps companies and individuals build clients for life. He is the most widely published author in the world on the topic of business relationships, and his bestselling books include span Power Questions, All for One, Making Rain, and Clients for Life. His clients include many of the world’s leading companies such as Citigroup, Hess, Ernst & Young, Booz Allen Hamilton, Cognizant, Deloitte, Experian, Lloyds Banking Group, Bain & Company, and many others. Andrew’s articles and work have appeared in publications such as the New York Times, USA Today, strategy+business, and the Harvard Business Review. He spent 15 years at Gemini Consulting where he was a Senior Vice President and Country Chief Executive Officer, and for the last 15 years he has led his own consulting firm, Andrew Sobel Advisors.
He can be reached at andrewsobel.com
I help my clients build enduring relationships with their clients and other important individuals in their lives
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Use email to get into a back-and-forth online conversation before asking to meet with a new client.
The basic idea behind selling by email is to trade emails with the client, thus creating an online conversation that can then be segued into the face-to-face, phone, or web conference that you’re trying to get.
In previous posts, I’ve explained that your initial email to a potential client should never ask for a meeting. Instead, the initial email should ask a simple Yes/No question in order to assess interest.
In this post, I’ll explain how to ask for that meeting, but in order for the technique to makes sense, here’s a quick review.
A Quick Primer on Initial Emails
Most people load their initial emails up with all sorts of information and then ask the client to do all sorts of complicated things:
[several paragraphs of information.]
I would be happy to set up a briefing where we can discuss the matter further. Please don’t hesitate to call me at 212-555-1212 to set a meeting or you can go to our website for more information.
[two sentences: 1) a benefit and 2) why you’re worth working with]
Does this interest you?
The “Wrong” example forces the client to wade through a bunch of information and then decide to call, which means writing down or cut-and-pasting the phone number, leaving the email environment, making the call, playing phone tag maybe. all hassles can get in the way of actually setting up the meeting.
The “Right” example is more likely to get a response because it’s short and to the point but also because it asks the absolute minimum from the client: what I call the “five taps” (REPLY-Y-E-S-SEND).
Getting a simple “YES” has many benefits including:
- It gets you into a conversation.
- It whitelists your email address.
- It gets your first “YES” from the customer.
The All-Important Second Email
Let’s suppose you’ve gotten your first “YES” and now want to set up a meeting. You do that in your second email.
NB: (To make things perfectly clear, the second email is NOT an email that you send if your initial email fails to get a response. That’s called a “follow-up” and it’s quite different.)
The second email provides more detail than the first email (but still in the context of benefits to the potential customer) and then suggests a meeting to discuss the matter further.
The key word here is “suggests.” A suggestion fishes for another “YES” rather than trying to pin down time and date. All you want is the commitment to meet, which again is the barest minimum burden on the client. You can sort out the details later.
Here are three examples of the “close” at the end of the second email. (Assume that the body of the second email makes a convincing case that meeting is appropriate.)
I can give you a 30 minute briefing to provide you more details and to see if this is a good fit. What is the best way to get on your calendar?
A full briefing will take 30 minutes. I am available next week on Tuesday at 4pm and Thursday at 1pm. What time works best for you?
Would you be interested in a 30 minute briefing to see how much we can reduce your costs?
The wording in “Wrong #1” comes from old-timey sales playbooks. It dates back to the day when secretaries kept their boss’s calendars. Today, everyone has a smartphone, so asking “what’s the best way” is just plain silly.
The wording in “Wrong #2” is also old-timey stuff. The idea is to make it seem like you’re SO busy that you can only meet at certain times. Your time is scarce and therefore valuable so, by gum, that client will want to make that appointment pronto!
Unfortunately, clients–at least the ones you’d actually want to have as clients- aren’t that stupid and will probably see right through your attempt to manipulate them.
Even if they don’t, though, you’re still making the commitment to meet with you dependent upon them getting out of email and looking at their calendar. This means they’ll be seeing all their appointments and all the work they’ve got to do. before they’ve committed to meet with you!
In this case, there’s a good chance that they’ll feel “calendar overwhelm” (a common occurrence) and decide not to add anything else to their already insane schedule. That’s a dead end for you.
The “Right” example doesn’t create that problem because it simply asks for the commitment without specifics.
Once you get the commitment, then you can work out the time and date in the third and subsequent emails. That way, when the client checks his or her calendar it will be to schedule the meeting, not assess whether meeting with you is a priority!
What to Do Next
Just so you know, I discuss all sorts of email technique (with real life examples from readers like you) in my free weekly newsletter. Meanwhile, here’s what most important for you to remember about asking for meeting via email is:
- Use the initial email to assess interest. Fish for a Yes.
- Use the second email to obtain a commitment to meet. Fish for a Yes.
- Use the third email to set up the time and date for that meeting.
The general rule is to think of email as a way of having a conversation rather than as form of correspondence. Yes, emails can contain long documents but that’s not its primary purpose.
BTW, once you’ve mastered setting up meetings in this quick and easy manner using email, you’ll have the skills you need to set up meetings using SMS and texting. Needless to say, I’ll be writing about that in future posts.
Editor’s Note: Looking for Email Marketing Services for your company? If you would like information to help you choose the one that’s right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:
Editor’s Note: Looking for Email Marketing Services for your company? If you would like information to help you choose the one that’s right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:
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Google My Business
The Importance of Maintaining your Google My Business Presence
Your Google My Business page will appear when people search either for your business directly or within more general searches for businesses like yours using Google Search or Google Maps.
In addition to ensuring that each element of your listing provides your potential customers with important information such as your contact number and business address, successfully securing reviews from your previous and/or current customers will help to enrich your Google My Business page and help you establish trust with your prospective customers or clients.
How to Encourage Your Customers to Leave Google Reviews
Although the most natural reviews are often left by customers who haven’t been prompted to do so, there is absolutely no reason why you can’t, or indeed shouldn’t, encourage your customers to leave a Google Review on your Google My Business page.
Engaging with your customers is one of the core components in the provision of excellent customer service. Asking for feedback says that you genuinely care about the experiences of your customers and actively demonstrates your willingness to continue to grow and learn from constructive criticism in order to continue to provide high-quality customer service.
When forming a strategy to help you obtain Google reviews for your business there are three key aspects to keep in mind; integration, timing, and ease.
If you have an email marketing strategy in place but are failing to leverage it as a tool to obtain valuable reviews from your audience, you are missing out on a potentially massive opportunity. Alongside your social media channels, this direct form of communication with your audience is an ideal place to remind them how important their feedback is to your business.
Timing is crucial. If you ask for a review too early, your customer might not have had the opportunity to collect their thoughts and form an opinion they feel comfortable sharing with the world. Conversely, if there is a considerable delay in asking your customer for their thoughts, they may no longer feel sufficiently engaged with you or your company to give up their time to write a review.
There is no getting around the fact that you will be asking your customers to spend a few moments of their valuable time sharing their opinions. As such, it is crucial to make the process as easy as possible. Providing a direct link to your review page within your email correspondence and across your social media channels will make the process simpler and more appealing to your audience.
The good news for businesses is that the process of leaving a Google review has been simplified greatly over recent years. Let’s look now at some of the ways that your customers or clients can leave you a Google Review.
Please note: To leave a Google review you will need to have a Google Account. Sign up for an account here.
Leaving a Review Using the Google Maps App on a Mobile Device
As Google has recognised the increasing importance and value of user-generated reviews, updates to the Google Maps app have made the mobile review process much more user-friendly.
1. Open the Google Maps app and ensure you’re signed into your Google account
2. Search for the business you would like to leave a review for
3. Scroll down to the bottom of the box on the left-hand side until the reviews section is visible
4. Click on ‘Write A Review’ and a new box will appear
5. Enter your star rating and any comments you have, and click post
Leaving a Review Through Search Engine Results Pages on a Mobile Device
1. Conduct a Google search for the business you want to review and ensure you are signed in to your Google account
2. Click on the reviews tab located in the business information box at the top of the page
3. Scroll down until you see the words ‘Rate and Review on Google’
4. Select your star rating and enter any feedback into the box that appears
5. Click post
Leaving a Review Using the Google Maps App on a Desktop Device
1. Open the Google Maps app and ensure you are signed into your Google account
2. Search for the business you want to review
3. Scroll to the bottom of the box on the left-hand side of the page until the reviews section is visible
4. Click on the ‘Write A Review’ button and a new box will appear
5. Enter your star rating and feedback, and click post
Leaving a Review through Search Engine Results Pages on a Desktop Device
1. Conduct a Google search for the business you would like to review
2. Look for the business information box on the right-hand side of the page
3. Scroll down past the business’ contact information and popular opening times until you see the reviews section
4. Click on ‘Write A Review’ and a new box will appear
5. Enter your star rating along with any comments, and click post
The reviews you receive will likely be a bit of a mixed bag. Some will overflow with positivity and some will be a bit more critical. However, each one will contain valuable information both for your business and for your audience. They will also show that your company isn’t just good at what it does, but engages and listens to its customers.
It’s a well-known fact that Google uses review data when ranking websites in the local pack. As such reaching out to your clients and customers for feedback isn’t just good business sense but also essential for greater online visibility. As a Bristol SEO agency, it forms a key part of our local SEO strategy for our clients.
Are you looking to maximise your business’ SEO? Book in your free strategy call today to find out how we can help.
10 October 2018
I guess there’s some problem with my version of Chrome or something. When I click add review a box opens and closes forever not giving me the change to write in it before it disappears only to reopen and close again. Is this a known bug?
11 October 2018
I’ve not heard of that before. I’ve just checked my version of Chrome and it’s working OK. Review box pops open as normal. Do you have any pop-up blocker functions enabled or installed?
22 November 2018
The problem is that in Chrome (works in Safari), it keeps looping back to the Google Sign in page. The problem can be “resolved” by unchecking the “block third-party cookies” in Chrome, but it is not exactly ideal. I don’t understand why the problem occurs in Chrome (Google). Plus, it is an extra step when you want to leave reviews, and that is not beneficial for small business owners. I have tried to troubleshoot the problem in different forums, but no answer.
Comments are closed.
The digital world has hooked all of us. Every business is using Facebook, Websites, Local citations and more digital channels to create a brand authority. Competition is getting really fierce. Big data, AI, strategies and whatnot is being utilized to scale the sales. But one aspect of marketing that nothing can beat is WORD OF MOUTH. And guess what, to get the good word has become even easier with the help of internet.
Are you losing me?
Let me put it straight, what your customers feel about your products and services when put across in an online review it becomes the word of mouth that customers can trust. Today 90% of the buyers use online reviews from customers as their sidekick for making a purchase decision. Does it sound like an online review is not something that can be taken lightly?
No excuse is strong enough for not focusing on garnering online reviews.
What are you losing if the website does not have Online Review or Online review requests?
Not having reviews on your page is downright irresponsible. Do you know why? Because the potential, current, and repeat customers are watching out what others have to say about your page. Make the online reviews your most strengthened asset because:
1. It is easily visible to customers
The Facebook, Google page and all have adapted to the layouts where online reviews are the first things your visitors lay eyes upon. It is potentially easy for the customer to look through what customers like them feel about your products and services with reviews from customers.
2. It can influence Buyer’s Decision
There are various ways a customer can leave a review. They may leave you the star ratings or write a few kind words about you. Or fingers crossed, it may be a negative review also. A buyer who checks these reviews weighs every word and even the total number of reviews your business has received.
Whether your audience stumbles across the online review or purposely goes out there to find what other people have to say about your business, they trust 84% of the reviews just as they would trust word of mouth.
56% of the online audience claims that while reading reviews, they found at least one review that solidified their purchase decision.
3. It influences your revenues
Let us talk about the money now. Did you know if the start rating goes just one star up, it brings you 5-9% more revenue. We live in a world where the online market is what we are more exposed to.
While review requests make your business vulnerable to competitors, at the same time, it brings you an advantage to leverage the funnels like online reviews to have an extra edge over your competitions. A typical protocol is to get as many online reviews as possible at the same time, monitor the positive and negative reviews with equal importance. A single negative review can drop your revenues by 22%, stay utterly careful about them and handle them like a pro.
We have emphasized enough that online reviews hold an incredible hidden power that is bound to shape consumer behavior. But how many customers are actually eager to leave online reviews?
While the review frequency has increased around 1.5 times, business still is struggling to get more reviews. There will be no friction if a customer is approached in the right way to leave a review. Yes, you read it right, as a business owner you need to reach out to your customers and rope him to your website to get those reviews.
How to ask for customer reviews will be answered by reading the article ahead will. No guesswork or a long list of do’s and don’ts of emails asking for online reviews. At the end of our template list, you would head straight to your inbox and write a compelling mail to your customers asking for online reviews beaming with confidence.
September 8, 2020 by Brian Horwitz Last updated Jul. 12, 2021
Google is by far the most visible review platform and while it’s important to get good reviews on all platforms relevant to your business, Google is the most important .
If you’re finding it hard to get reviews on Google, you’re not alone.
We understand how hard it can be and we’re going to help you by teaching you how to get Google reviews using email automation in the guide below.
Keep reading to take your Google reviews to a whole new level.
How Reviews Help SEO
Before we get into how to get reviews on Google, you should know how the reviews help your SEO results.
You know how link building works with SEO.
The more high-quality links you get to your website, the better for your SEO.
It’s the same with your reviews.
When you get good reviews, it gives your site juice like a good backlink does, which is why you want to get as many good reviews as you can.
Just Ask for Reviews
People usually aren’t going to leave reviews just because.
Send a direct email and ask them to share their experience through a Google review.
(Use these free templates to start asking for customer reviews without breaking a sweat.)
Ask the Right Customers
Before you send out an email blast to all of your customers, take a step back.
While you might think that asking all of your customers is going to get you the best results, it might get you the most reviews — but it might not be what you want.
You need to ask your happy customers to leave reviews for you. (Automate this customer review process with Maxx Reviews™)
If you ask grumpy customers that didn’t enjoy their experience with your business, you might get more reviews but they aren’t likely to be the kind you want.
If you aren’t sure who your happy customers are, look on social media.
Who is talking about your products and services and sharing about them?
These are the perfect customers to ask to leave reviews for you.
When to Ask for Reviews
Don’t wait a long time to ask for reviews.
You should set up your email automation series to go out close together when your products and services are fresh in their minds.
If you wait a year or even a month, your customers might forget what they loved about your company so much.
Don’t wait for their enthusiasm to wane.
You also shouldn’t ask too soon.
Make sure your customers had enough time to use your product or service.
Depending on the product or service you sell, you’ll have to determine when the sweet spot time is.
What to Put In Your Review Request Emails
These emails are meant to drive a very specific result, so you need to be specific when you write these emails.
Personalize your request email by putting their name and any other information you have about them in the email.
If they bought one or two products, including those in your request email will help them remember what you’re talking about and be more likely to leave a review.
Keep your email short and make sure to leave a direct link to where you want them to leave a review.
If you ask them to leave a review and you don’t give them a link, it’s unlikely they are going to search on Google to find your Google My Business page to leave you a review.
Test a few different messages to see which ones convert best for each email that you create.
Keep in mind that people may read your first email and intend to leave a review but forget.
On the other hand, they may not have read the email so make sure it makes sense whether they’ve read the other emails in the series or not.
How to Automate the Process
If you aren’t using email automation, you’re going to drive yourself mad trying to send review request emails to all of your customers.
You need to make sure you have a good customer relationship manager so you can keep up with your customers.
You also need to have an autoresponder to send an email series out to your happy customer list.
If you’re trying to keep track of who left a review and who didn’t leave a review manually, it’s not going to work and people are going to fall through the cracks.
There is another way to get the reviews that you need without worrying about negative reviews.
Negative reviews can tank your search rankings and hurt your Google My Business listing.
You can check out our turnkey, automated solution to getting more reviews on Google right here called Maxx Reviews™ (get started for 50% off).
When you use our software, there is a natural negative review filter to help prevent negative reviews from ever reaching the web and tanking your listing.
How to Get Google Reviews – Now You Know
Now you know how to get Google reviews and will be able to boost your business on-demand.
Reviews are and will continue to be an important part of your business and online reputation.
If you need help with this, we have Maxx Reviews™, our powerful review software that can help you get the job done without breaking a sweat.
If you have questions about Maxx Reviews™ or want to get started, schedule a free consultation here and let us help you.
Brian Horwitz is an online lead generation funnel expert and co-founder of Online Visibility Pros, a certified digital marketing firm that specializes in online lead generation for home services businesses, trade contracting and construction companies and a handful of a few other select niche markets. Schedule a Strategy Call with Brian here
Marshall is a writer with experience in the data storage industry. He worked at Synology, and most recently as CMO and technical staff writer at StorageReview. He’s currently an API/Software Technical Writer based in Tokyo, Japan, runs VGKAMI and ITEnterpriser, and spends what little free time he has learning Japanese. Read more.
Like Yelp, Google lets you leave reviews, and everyone can see them right on Google Maps. You can review almost any location, from a local business to a hiking trail or historical landmark. All you need is a Google account.
Table of Contents
- Is My Personal Information Exposed to the Public?
- How to Leave a Google Review on Your Computer
- How to Leave a Google Review on Your Mobile Device
Is My Personal Information Exposed to the Public?
Google doesn’t allow anonymous reviews, which means that some of your personal information will be available to the public. This information includes your name and profile picture (which appear on your Google Account’s About Me page), other reviews, photos, and videos that you’ve left, and the location information of those reviews.
This means, of course, that people can see your name, along with all of the locations you’ve reviewed. If that matters to you at all, you’ll need to be cautious about the reviews that you leave and the language that you use when leaving the review.
How to Leave a Google Review on Your Computer
To leave a Google Review on your Mac or Windows 10 PC, open the browser of your choice, visit the Google Maps website, and sign in to your Google account if you haven’t already.
Next, enter the name or address of the location that you’d like to search for in the search box located in the top-left corner of the browser. Click the search icon or the result that appears below the search box to select the location. Or, you can simply click the location on the map.
The pane displaying the selected location’s information will appear on the left-hand side of the browser window. Scroll to the “Review Summary” section and click “Write a Review.”
A pop-up window will appear. This is where you’ll leave the details of the review. First, select the number of stars that you want to give, with one star being the worst and five stars being the best.
Next, you can offer details about what you liked or disliked about the business. If you selected one or two stars, you’ll see a few options to choose from about what you didn’t like about the business. If you selected three stars, no option will appear. If you selected four or five stars, you can select what you liked about the business.
After that, you can type out a review. This can be as short or as long as you like since Google doesn’t set a word count for Google Reviews. If you have some photos of the business that you’d like to share, you can click the box with a camera icon to add them from your local machine or from Google Photos.
When you’re happy with the review, click “Post.”
A message thanking you for your review will appear. Click “Done.”
Your review is now published.
How to Leave a Google Review on Your Mobile Device
To leave a Google review on your mobile device, you’ll need to have the Google Maps app for iPhone, iPad, or Android installed.
In the Google Maps app, tap the search bar at the top of the screen and enter the name or address of the location that you want to review. Alternatively, you can tap the location on the map.
Once the location is selected, a pane will appear at the bottom of the screen showing some of the location’s basic information. Tap the area that shows the location’s name.
The pane will expand. Tap the “Reviews” tab.
In the “Rate & Review” section, tap the star rating you would like to leave, with five stars being the best.
After you select the star rating, you’ll have the option to write a review. Tap the text box and type in the content of your review. If you have any photos on your phone that you’d like to add, tap the “Add Photos” button to open the photo album on your phone and select the photos.
When you’re happy with the review content, tap “Post.”
Your review is now live!
You can leave reviews for almost any location, and now you know how to do it. If you particularly enjoy leaving Google Reviews, you can even earn points for doing so by becoming a Local Guide!
If the place that you want to review doesn’t appear on Google Maps yet, you can add it to Google Maps.
Use these simple scripts to ask existing clients for real estate referrals while you are working with them. The idea of asking clients for real estate referrals can be very uncomfortable without first learning how to ask and what to say. Becoming familiar with the following real estate scripts and techniques will help instill confidence in your approach and typically lead to an astonishingly rapid increase in business.
How & When to Ask for Real Estate Referrals
Whether it’s after you first list a seller’s home for sale or start showing a buyer property, the highest rate of real estate referrals always comes from ongoing working relationships with clients in the process of moving. Just like how people actively shopping for cars notice the make and model of every vehicle on the road, clients preparing to move have a heightened awareness of other people looking to do the same. This commonality with others often dictates many of their social and professional conversations, which puts your chances of receiving real estate referrals at an all-time high.
The more times agents remind their clients that they work by referral during a transaction, they increase the likelihood of receiving real estate referrals. This is why top agents will ask early and often in a systematic fashion throughout each transaction. Numerous reminders to ask for real estate referrals become a part of their Listing-to-Contract and Contract-to-Closing checklists. This ensures that they always bring up the topic at the listing consultation, after successful open house, after an offer is accepted, after inspection repairs are completed, after a home appraises, at closing, and after many other steps in the typical transaction are completed.
Choose Comfortable Real Estate Scripts
The key then becomes familiarizing yourself with tested real estate scripts that you are comfortable with. Most agents shy away from the use of real estate scripts for fear of sounding too pushy. However, effective real estate scripts should never come off like a sales pitch, but should instead feel comfortable with use over time. Watch how top producing agent Brandon Montemayor’s real estate team systematically contacts his clients and generates $44 million in sales volume annually in this video. Then try some of the real estate scripts listed below out for yourself!
VIDEO: How Mega Agent Brandon Montemayor Built his Business by Asking Clients for Real Estate Referrals
Real Estate Scripts: How to Ask Existing Clients for Real Estate Referrals:
“By the way, the majority of my business comes by word-of-mouth from past clients. It’s how I prefer to run my business. So if you know anyone that is looking to buy or sell a home this year, would you mind referring them to me?”
“I want to work with more clients like you, and I find that people looking to move know others in the same position. How would you feel about referring my services to them?”
“It’s been really great working with you thus far, and I feel really grateful to Jane for introducing you to me. If it wasn’t for her, I would’ve never met you. So I just wanted to take the time to ask you if you know anyone else that is looking to buy or sell a home, and if you would feel comfortable introducing them to me?”
“Who else do you know that needs to move right now?”
“You are so great to work with, and I find that people typically hang around similar people. I would love to work with more people like you, so do you know anyone looking to move in the near future?”
“Because you are in the process of moving right now, you will overhear a lot of conversations from different people looking to move when you are out and about. When you do, would you mind giving them my phone number and ask them to call me?”
What to ask for, to understand clients and to get meaningful client feedback.
When you are offering a service to clients, knowing that if they are satisfied or not is not enough. You need to know the ‘Why’ behind that too. For that you need to ask questions to dig into the pains and to get you to the facts. Thus, you need to master the art of questioning.
The phase between client approaching an agency and agency actually starting building the client requirements is crucial for you as well as your clients. As, clients need to explain what they want and you need to understand what is desired and why it is desired. Having a checklist of what all need to be asked always helps as it ensures you that you have all the necessary information before they start off.
Never assume you know it, Just ask for it.
- Understanding clients and end user needs
- Understanding client’s business modal
- Understanding challenges(discovery,competition,delivery, time constraints)
- Understanding how client visualises the finished product(any prior thoughts, likes or dislikes)
Questions to ask from clients
- What is the problem statement and what pain points are being addressed?
- How you client is different from its competitors? Anything unique he is offering to the users?If not anything different then ask for how is your client better than others in the market?Do they provide cheaper deals, better customer services or anything else that effects end user decisions.
- Who is the target audience?Do ask for Specifications like age-group, gender, occupation etc.
- What features your clients expect : responsive design, multilingual support, cross browser support, social media integrations etc.
- What discovery channels (where their user can find their product) your client is planning to use?
- What are the biggest challenges your clients see in terms of resources, distribution and ROI?
- What is the expected time to market and why?
- Who is the closest competitor in terms of popularity as well as market share?
- What are your client’s immediate goals?Is it to spread awareness about the product/service, is it getting visitors’ contact details for cold email marketing or for setting up a demo etc.
- What are the long term goals that your clients wish to accomplish?What they are expecting to achieve in future?
- What budget do they have in mind?
- What would be the client side approval workflow? Who are the decision makers? Generally how long your client takes to decide?
- Is there anything they would like to see in the finished product? and also the things the clients would not like to see in the finished product?
- How are the clients planning to measure the project success? Do they wish to setup google analytics, some CMS or helpdesk service?
I’m sure you would have heard of plenty of vague feedback comments from your clients during different iterations of development cycle. Like : ‘I don’t like this, but I don’t know why’, ‘It is good but can you make it better’, ‘ Can you Photoshop it’…But such feedback from clients never helps you. Let me say that too — It’s not your client’s mistake, they are not doing it deliberately. The problem is that the clients don’t understand design the way you do. So, to get meaningful feedback from clients you need to ask for specific and to the point design questions.
- To get insights into user experience.
- To know — Are clients able to communicate with the end users.
- To get confidence in the concept.
Questions to ask from clients
- Is the CTA clear and loud? Can your client focus at the right place?
- Is the Navigation easy?Does your client get to know where to click next?
- What is it that your client remembers after viewing the design?
- Is the color scheme suiting target audience interests?
- Does the white spaces soothes your client or makes them feel something is missing?
- Is the copy giving enough details, too much details or too less details?
- Does the copy cover all elements that need to be highlighted? Is it reflecting all the use cases and scenarios.
- Are your clients able to understand what it is trying to sell?
- Can you client provide an example of something similar they are looking for?
- Is user onboarding correct or too noisy/distracting?
- Is there anything that irritates your client or makes him feel confused?
- Is there anything extra which is not required, which can be removed?
- Is the copy text readable in terms of fonts as well as in terms of visibility with respect to the background.
- It it giving too much information too quick?
To have lasting relations with clients, you need to make them feel you care about them and they matter a lot to you. You need to make your clients comfortable enough to share their genuine feedback about their experience, your processes, skills your team might need to improve at.This lets you know where you can improve to serve your clients better in future.
- To know the client experience during their journey with you.
- To know if the workflow and collaboration processes are up-to the mark or not.
- To know if you need to add any skill to you skill set or if you need to catch up to some upcoming trend.
Questions to ask from clients
- Are the clients satisfied?
- What the clients liked and disliked the most?
- What you could have done which they didn’t ?
- Ask clients to rate the process for each phase?
- Were the clients informed about each development in time or the collaboration needs to be worked upon?
- Have we delivered what we promised?
- Would your clients like to work with you again?
- How likely would your clients refer you?
There is no magic template to guaranteed success. It’s when you do it, you get to know how to improve on it. What you need to remember is — ask for right questions at the right time. Asking questions from clients help agencies to understand what is to be made, for whom it is made, how to make it, what to do, what not to do etc. On the other hand it helps clients to prepare better specification documents for agencies, communicate their insights at right time and understand their product better.
Client feedback is a crucial for delivering projects faster. zipBoard makes it easy to manage and track all this feedback so that your team can collaborate better. Annotate on designs, live websites and HTML prototypes, add comments, track changes, get everyone in sync on your team. Be it a designer, developer or manager, zipBoard is easy enough and useful for everyone.
Posted on October 4, 2017 July 8, 2019
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Keeping your clients happy is one of the most important things you can do in business. Delighted customers will buy from you again and again, be advocates for their family and friends, and spread the good word about your organization.
Developing great customer relationships is based on one key factor — trust. One of the best ways to make (or break) trust is through communication. That makes written communication, including emails, one of the most vital ways you can interact.
We covered off the main reasons for writing to clients in our article “How to email clients and make them love you.” We suggest reading that article now to get some context and tips on building great customer relationships. Here, we’re going to dig a little deeper, giving you the email templates you need to contact your clients like a pro.
Email Templates You Will Find Here
These are the topics these email templates are going to cover.
Providing business, product, or service information to a client.
Responding to client questions and queries.
Scheduling or rescheduling a meeting with a client.
Providing confirmations and follow ups.
General Guidance for Writing to Your Customers and Clients
Use the proper greeting with a client, depending on your existing relationship.
If you have a friendly, informal relationship, first names are fine. If it’s a more formal or first contact, generally stick to a title and last name.
Never use a generic greeting, always use their name.
Get to the point quickly and be concise., but don’t be impersonal or abrupt.
Keep your sentences short and clear.
Include everything your client needs to know in the email.
If you’re just providing information and don’t need a response, write “No response needed” at the end of the email.
Proofread your email—few things break trust as fast as a typo.
Thank your client—finish off your email with a thank you.
Email Template for Providing Business, Product, or Service Information to a Client
Purpose — let a client know details of a business offering.
Subject line — Information on [business, product or service name] [as requested]
Thanks for requesting information on [product, service, or business name] [delete this part if they did not request the information].
I’m pleased to share the following details.
[provide a list of the key information that you have to share. It should directly address any questions or requests for information the client has.]
I’m also delighted to let you know how our [service/product/business] has helped other customers. Some of the main benefits they had included:
[provide a short list of key benefits and how you can make their lives better.]
You can find further information here. [provide links to further information—you don’t need to go into huge depth in the email, instead, you can provide hyperlinks or add attachments.]
Please let me know if you need anything further and I would be happy to help.
Email Template for Responding to Client Questions and Queries
Purpose — provide information in response to a customer’s questions.
Subject line — Answers as requested on [area or topic]
Thanks for your questions about [area or topic], I am delighted to answer them.
[Repeat customer question one]
[Repeat customer question two]
[Repeat customer question three]
[Provide exactly the information they’re after—only include as much information as the client has requested to answer the question. Provide hyperlinks to further information if they need it.]
Please let me know if you have further questions or would like more information.
Email Template for Scheduling or Rescheduling a Meeting With a Client
Purpose — asking to reschedule a client meeting.
Subject line (scheduling) — Request to schedule [meeting name] to [date and time]
Subject line (rescheduling) — Request to reschedule [meeting name] to [new date and time]
I am writing to [schedule or reschedule] a meeting for [date and time] at [location]. [if the meeting is over the phone, skype, audio conference, or online, ensure you provide contact details.]
During the meeting we will cover the following areas:
[list key items you will cover]
Please let me know if you have any questions.
Email Template for Providing Confirmations and Follow Ups to a Client
Purpose — confirming information and following up with customers.
Subject line — [Confirmation / Follow up] for [subject area]
[I can confirm / I am following up to let you know] that [reason you are following up.]
I hope this gives you the information you need. Please let me know if you have any questions.
These email templates will help you build better relationships, develop trust, and create happier customers and clients.
Stay ahead of your competition using your customer’s voice
Google reviews may all look the same, but they don’t all have the same origin. To answer the question “how can I remove a review from Google”, you’ll first need to find out where the review is located on the web.
Can you remove Google reviews?
We’re not going to beat around the bush: deleting Google reviews can be pretty tricky. But that’s not to say it’s impossible.
As reviews are meant to represent the voice of the people, it’s essential that companies are not easily able to manipulate them. It’s for this reason that Google doesn’t simply offer a ‘delete’ option for reviews left on the site – that could leave feedback incredibly inaccurate.
What Google does offer instead is flagging. By flagging a review you believe to go against Google review guidelines, it’ll be brought to their attention, and they’ll consider moderating it.
Do you need to delete Google reviews?
Before we start delving into the nitty-gritty, let’s first consider if there’s a real need to delete your Google reviews.
Customer reviews are becoming increasingly important for online consumers, and Google reviews are no exception.
In fact, 64% of consumers say they are likely to check Google reviews before visiting a business, so maintaining a strong reputation here is key.
That being said, having straight As – or in this case, 5s – across your reviews isn’t as important as you may think.
- Consumers are becoming more apathetic towards negative reviews.
- 30% of consumers assume online reviews are fake if there are no negative reviews.
- 52% of buyers say they trust a product more if they have a few negative reviews of their product.
So despite common misconceptions, having a few negative reviews here or there can actually be a good thing.
How to remove Google reviews for your business
Reviews on yourMy Business page do not need to be verified by Google before they are published. Google Local is an open platform and its very nature means that the only requirement for a user to write a review on a business is owning a Gmail address.
This, understandably, can cause some concern for businesses. It’s possible – and in truth, it happens – that disgruntled customers will write unfair reviews on your Google Local page. It’s even possible that non-customers will write an unverified review.
If this is the case, the review goes against Google’s review policy, and you can flag it.
How to flag a Google Review
Google provides complete instructions for business owners to fix or flag reviews written on their My Business page. You can log into your Google My Business account and flag a review to Google, who may or may not moderate or remove it.
This includes reviews written without having experienced the product or business first hand, defamatory language, personal attacks and off-topic content.
Believe a review violates Google’s policies? Here’s how to flag it:
- Sign in to your Google My Business account.
- Choose your business location and click ‘Reviews’ from the menu.
- Navigate to the review in question, click the 3-dot menu to the right, then click ‘Flag as inappropriate’.
Flagging obviously fraudulent reviews is all well and good, but what do you do if someone just leaves a 1-star rating with no comments?
By definition, this review does not violate Google’s policy, as there is no review content (in the form of a comment). Unfortunately, Google does not require a comment to be written for any reviews put on a Google My Business page. Additionally, without requiring a proof of purchase, it can be almost impossible to distinguish verified from non-verified reviews.
If you feel you have been wrongly-reviewed, the best chance you have in getting a review removed from Google is to flag it.
Respond to negative Google reviews
Another path you may want to go down is responding to negative Google reviews directly. Often customers are fairly surprised to see a response to their feedback, especially on Google.
With a carefully tailored, polite review response, you can actually work with customers to solve their problem. Whilst this may not change their review score, it will showcase great customer service, lessening the impact of the negative review on other potential customer’s impression of your business.
Additionally, you can actually use review replies to shine a light on fraudulent reviews. If you have no record of the order, say so. If you really believe the review is fake and have the grounds to prove it, don’t be afraid of stating this.
Again, this will help other customers to know which reviews can be trusted. It may also aid Google in recognising which flagged reviews are fake, meaning they’re more likely to take them down.
Ask the reviewer to alter their feedback
With replies come another benefit – you could actually ask your negative reviewers to alter their feedback. Perhaps you’ve resolved their problem or maybe they’ve got your business confused with someone else? If so, point this out, then politely ask them to edit or remove their review.
How to turn off Google Reviews
You may be thinking, with all this hassle, it may just be easier to turn Google reviews off. Unfortunately, it’s not as simple as that.
In fact, you can’t turn off Google reviews.
Google my Business reviews are in place to allow anyone with a Gmail account to leave a review for your business.
So if you’re worried about your reputation, the answer is simply to actively collect more Google reviews from your customers.
How to collect more Google reviews
Did you know that a large percentage of your happy customers will actually leave you a review if you just ask them? People are busy and won’t generally take time out of their day to review a company.
That is, unless you prompt them.
If your happy customers are just asked to write a review, they will.
It’s easy to collect more positive Google reviews with REVIEWS.io.
Our Local Reviews feature enables you to send your reviewers to various other sites to leave feedback, including Google.
We also have Review Boosters, which allow you to invite past customers to review you too. This generates a huge influx in review collection, meaning it’s easy to bury the few negative reviews you may have with a wealth of happy customer testimonials.
How to avoid negative Google reviews
It’s unlikely you’re reading this article because you’re inundated with positive reviews – it’s usually only negative reviews that people want to delete. Whilst learning how to prevent bad online reviews won’t help you get rid of your current ones, it will help mask them and also reduce the likelihood of them happening again.
Aside from flagging, there is no secret to removing reviews from Google. Sadly, once they’re there, it’s likely they’re there to stay. The secret, therefore, to managing your online reputation is working to prevent these negative reviews and actively collecting positive ones. Do that, and you should never need to remove a Google review again.
Want help turning your Google reviews around? We’re here to help. Sign up for a free trial with us today, or jump on live chat now with one of our advisors to get the ball rolling.