How to apply basic stage makeup for women

Theatre is all about telling a story. Transporting the viewer to someplace else, far away for just a few hours. While your performance is what will ultimately sell the story, your appearance is part of that package. From the moment those lights hit your face.

The first time I tried to apply my own makeup for a dance performance, I ended up looking like an extra from the Michael Jackson ‘Thriller’ video. Not good for an upbeat jazz number where we all wore neon poodle skirts. Since then I have learned a lot about the art and magic of stage makeup .

Here are a few tips to help you avoid my embarrassing fate and apply your stage makeup like a pro:

Don’t forget to prepare your skin before you start. Moisturize and apply a primer to help the makeup to last longer and keep both your skin and pores happy.

The adage does not apply in this situation. Packing on the foundation will ensure that when the stage lights hit you, your face does not appear shiny or melt into the curtain. Key tip: don’t forget to apply foundation to your neck as well or you will look like you are wearing a mask. Not great, unless you are playing the Phantom or Lady Gaga. Concealer is also crucial for hiding the evidence of your late night rehearsals under your eyes. Just be sure to find the right shade for your skin tone in both concealer and foundation. Search out a consultant in the store or if all else fails, dab a little of the tester bottle on your hand and see if it blends nicely.

Liquid liners are the way to go to avoid the smudging you will get from a pencil. When choosing eye shadows, browns, pinks and golds tend to work best and show up well onstage. You will want to avoid a smoky eye unless it is specific to your character. When it comes to your lashes, false ones can indeed be your friend as they show up well for the audience. While they seem like a pain, all it takes is a little bit of practice to put them on. It can be tempting to buy cheap ones at dollar stores that come with cheap glue, but I assure you, this is one situation where you usually get what you pay for. Your eyes will be itching the whole show. Good lashes will stand the test of time and be easy to wear.

For starters, chap stick is your friend on a regular basis. Not only do some of them taste great, having smooth lips helps to avoid lipstick clumping. Before applying lipstick, run a wet toothbrush over your lips a few times to help exfoliate. Then choose a bright color, pink or red for ladies is pretty safe. Pick a long lasting lipstick to avoid having to reapply multiple times.

I know contouring and highlighting are really hot right night, but it is very easy to overdo. Stick to highlighting your t-zone and under your eyes to be safe. However, blush your cheeks to your heart’s content! You may feel you look like the clown of your childhood nightmares with those overly rosy cheeks, but from the audience, it will appear perfectly normal.

Don’t forget to fill in those brows! A friend of mine once forgot, and because she was blonde and had applied foundation over top of them, when she got onstage it looked like she had lost her eyebrows in a tragic barbecuing accident. Highly embarrassing. To avoid moments like these, don’t forget that brow pencil.

Using a setting powder, loose or pressed, will help to ensure your face stays picture perfect throughout the show. My personal preference is the light reflecting powder, helping to combat shine once again from sweat or oily skin.

Some shows will call for special effects makeup. Youtube and Pinterest can be a gold mine for how-to tutorials if you are panicking. After all, practice makes perfect. But here are a few tricks I have gleaned over the years.

Mermaid? Dragon? Lizard from The Magic School Bus? Get yourself a

cheap pair of fishnet stockings and cut a piece as large as the area you are making scaly. Hold the stocking over the area and use a brush to apply shimmering eye shadows in your desired colors generously. When you lift the stocking off, you will have created the appearance of scales.

Creating bruises are all about smudging and blending. Shadow colors like black, purple, yellow, blue and even red are great colors to layer. Remember, fresh bruises would be red, black and purple, while a healing bruise would be yellowing.

Give yourself a few wrinkles with the help of Liquid Latex. Haven’t got any? Non-toxic school glue also works well. Apply it to the area and let it dry. Accentuate the now wrinkled area by applying makeup to it. Make sure the makeup gets in the creases.

Once again, reach for that Liquid Latex or non-toxic school glue and apply to the spots that you want to be the outside of the wound. Once dry, cover with foundation and then apply red and black shadow or makeup paint to the inside to simulate blood. Don’t forget to add red or purple makeup to the outside for swelling; it will make it appear more realistic.

Lights, camera, stage makeup! If you don’t already know about the importance of stage makeup, let us enlighten you. Stage makeup, as opposed to regular makeup, tends to be heavier and darker (but not cakey!) to make up for those bright stage lights that can often leave you looking washed out. Who wants to spend all that time perfecting their makeup look only to be left looking like everyone’s favorite friendly ghost? No thanks! Luckily, with the proper theater makeup tips, you won’t have to worry about your hard work going to waste. Below, we’re sharing everything you need to know about theatre makeup in a step-by-step tutorial on how to do stage makeup.


Makeup primer is a must for stage makeup and everyday makeup alike, though it can seem like a life or death necessity when it comes to theater makeup. There’s no time to reapply or fine-tune your look mid-show—meaning the guarantee that your look will stay put is all the more important. Start your look with a mattifying primer, like the L’Oréal Paris Infallible Pro-Matte Makeup Lock Primer, to keep oil and shine at bay under the hot stage lights.


Speaking of matte finishes, your best bet is to turn to a foundation with a matte finish for a flawless complexion. This will help keep that shine we mentioned earlier in check, which can be emphasized by the reflection caused by stage lighting. Apply the L’Oréal Paris Infallible Pro-Matte Foundation using the L’Oréal Paris Infallible Blend Artist Foundation Blender for a seamless complexion.


Remember when we said stage lights tend to wash you out? To combat this, you’ll want to amp up your cheekbones just a little. Use a rosy toned blush to do so! Sweep the L’Oréal Paris Infallible Longwear Blush Shaping Sticks in Cheeky Dimension along the apples of your cheeks, then blend.


After using an eye primer, it’s time to reach for eye shadow. Apply a matte eye shadow that’s one to two shades lighter than your skin tone beneath your brow bone and onto your lid. Then, use a dark brown matte hue to define your crease, blending the color out with a fluffy brush.


To create the illusion of thicker lashes, line your upper lash line with the L’Oréal Paris Voluminous Lash Paradise Liquid Eyeliner in Black, making sure to keep the line thin and close to your lash line for a more natural appearance.


Finish your eye makeup by applying a few coats of the L’Oréal Paris Unlimited Lash Lifting and Lengthening Waterproof Mascara Blackest Black. For lashes that really pop—so even people in the cheap seats can see—you can also wear false lashes.


When it comes to doing theater makeup, you’ll want to make sure you give each feature extra definition. Next on our list? Your eyebrows! Use the L’Oréal Paris Unbelievabrow Longwear Waterproof Brow Gel to fill in, define, and perfect their shape.


The last thing you want is for your mouth to be non-existent in the midst of saying lines! This is why it’s so important to properly color your lips. First, line your pout with the L’Oréal Paris Colour Riche Matte Lip Liner in Matte’s It. Then, fill in your lips with a long-lasting liquid lipstick, like the L’Oréal Paris Rouge Signature, Lasting Matte Liquid Lipstick in I Lead.


Our final word of advice when it comes to applying stage makeup? Set your look! How do you set stage makeup? Well, allow us to introduce you to translucent powder. Sweep the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder over your face to lock in makeup and control shine all day. The micro-fine loose powder formula blurs lines and pores for a smooth finish, leaving you with a soft-focus, matte effect as it sets your makeup.

How to Do Stage Makeup for Theatre and Steal the Show

When it comes to looking good on stage, actors and actresses have no choice but to do their best. Sometimes, due to budget constraints, each one has to do their own makeup. For those who are not familiar with stage makeup, it can be a bit confusing. Applying stage makeup is not at all like putting on your daily makeup – in fact, it can be quite the opposite. This is why it is important for you as an actor/actress to get a stage makeup tutorial.

The Purpose of Stage Makeup

How to apply basic stage makeup for women

Stage makeup is a major part of any theatrical play for a number of purposes. Some of the common ones are:

1. To Counter the Intense Stage Light

Stage lighting can be so intense as to flatten your facial features, making it difficult for those seating in the back rows to make out your features. Simple stage makeup enhances your features, making it easier for your expressions and emotions to be effectively conveyed to the audience.

2. Stage Makeup Puts You in Character

Actors play different roles. In one production you may play a young bright-eyed hip young man, the next production might have you playing the role of an elderly gentleman whose eyesight has diminished. Using stage makeup, aging is a matter of moments, and, the show goes on. Whatever character you may need to play, stage makeup makes you look the part.

3. Reduces the Distance Between Actor and Audience

A theatre stage can be a great distance away from the audience. And that distance can make it difficult for the audience to see the actors’ faces clearly. Stage makeup solves this problem by enhancing your features. eyebrows pop out more while the eyes are given a darker outline so as to make them more pronounced.

4. Maintains Your Look

Acting is very hard work. From the performance itself to the intense stage lights, maintaining the same “smooth” look would be impossible without the help of stage makeup. For example, sweat is concealed, and so is the color drain in the face due to intense conditions of a performance.

How to Do Stage Makeup for Theatre – A Simple Stage Makeup Tutorial

Here are a few simple tips to help you become more proficient in the art of stage and theatre makeup.

1. Clean up. Create a clean smooth base for your makeup by thoroughly washing your face and following that up with a toner and moisturizer.

2. Use a foundation that matches the color and tone of your skin. Keep in mind that the stage light will add a “colder” effect thus warmer tones wherever possible are advisable. This, however, does not apply if you are playing a pale character.

3. Using a sponge or foundation brush, apply your base evenly, making sure to blend it well into the hairline, temple, and even the neck.

4. To counter the “flattening” effects of stage lighting, add contours and definition to your face by using a darker cream. Using a fluffy brush, apply blush from the middle of your cheeks, aiming for the area just below your cheekbone (the hollow of your cheek) to your ears. The contouring effect makes your cheekbones stand out on stage.

5. If you want to strengthen your jawline or reduce plumpness, add color in a direct, soft line of shadow from your chin to the bottom edge of your jaws. To add shadow to the eyes, use a cream along the curve of the socket. And for that wide-eyed look, add highlights by using pale cream colors to the center of your eyelids and brow-bones.

6. Because eyes are usually the focal point on the face, you have to enhance them more so they become more visible and help you portray your character and his/her feeling’s better. Line your eyes with a thin but firm line above your upper lashes and with a thinner line below the lower lashes. If you’re playing a more dramatic role, thick black lines will accentuate you well. If you’re looking for a more natural look though, browns will do a great job of emphasizing your eyes without overdoing it.

7. To enhance the frame of your face, draw firm brows and make sure to give them a high arch (and make sure they look as natural as possible).

8. The mouth, another central feature of the face, can be made more prominent by drawing a firm dark line that follows the natural shape of your mouth. As for the color, it has to go with your character, for men (and innocent women) this means a lighter shade. For the femme fatal or other women with a strong character, a darker tone will add to their dramatic look.

9. The final touch is to powder your entire face to give it a natural finish. Reapplying powder at intervals during the show can help you maintain the same fresh look throughout.

10. Make sure to remove the makeup as soon as possible after the show and wash your face thoroughly.

How to apply basic stage makeup for women

Movie makeup ranges from simple applications to incredibly complex monster looks. In this roundup, learn how to apply the “No Makeup” makeup technique.

Film unions classify movie makeup artists based on the area of the actor’s body needing makeup. A makeup artist applies cosmetics from the top of a persons head to the top of their breastbone. A body makeup artist applies makeup to any other area of an actor’s body.

In this article we will be focusing on a makeup artist’s “No Makeup” makeup, specifically applying makeup that does not look like a person is wearing makeup.

How to apply basic stage makeup for women

Makeup application is a key part of filmmaking. Sure, makeup can make you look more attractive, but it’s really used to correct the distortions caused by the camera lens and lights.

Cameras can accentuate wrinkles, affect skin tone, and magnify skin flaws like scars and acne. Makeup is used to bring out natural features and cover up an blemishes.

The lights and camera will wash out your natural skin tone, so you need makeup to bring your skin back to life and keep you from looking like a ghost. Warm colors are best for video. Cooler colors are overly exaggerated on camera. Be sure to use matte and neutral hues. Also, avoid high-shine that is commonly found in blushes, lip glosses, and eye shadow.

Make Up Tips for Men

Men at least require powdered makeup, especially if they are bald. Bald heads reflect lights, so powdered makeup is needed all over their head to prevent light from bouncing off of them. The oil produced by pores shines on camera, and a small amount of powder can significantly reduce that.

The key for men is evening out skin tone, covering blemishes, and eliminating any shine or reflection.

Check out this video from NYX Professional Makeup, where they show how to properly groom a male subject before applying makeup. Then you will see the proper steps to making them look great on camera.

Makeup Tips for Women

One of the most desired looks for women, on and off camera, is the No Makeup makeup look. It’s a very natural look that accentuates features without looking overly colorful or made up. In this tutorial from Sephora, you will learn the step-by-step process of creating the “No Makeup” makeup look.

In this tutorial from Gregory Arlt, the Director of Makeup Artistry for MAC Cosmetics, you can learn a simple and quick technique to help achieve flawless skin.

In this video, Gregory Arlt shows you how to correctly apply lipstick with a brush. Start in the center of the lip and then blend it in. It creates a very simple stained look. Be sure to apply a bit more to the center of the lip, which will lightly soften the edges to blend in with the skin.

When it comes to eyeliner, lay the brush flat, right above the eyelid and bring it straight across. By laying the brush flat, you will achieve a straight line every time.

For eyebrows, first take the brow pencil and brush them into place. Use a pencil that’s a shade lighter than your subject’s brow color to help define the brow, rather than darkening it. Hold the pencil to the side and feather the brow. Then use an angle brush to distribute the color. Finally, use the brow pencil once again to brush the brows.

Bonus Tip

How to apply basic stage makeup for women

Image: Sephora store via Cosmopolitan

If you will be applying your own makeup, and have no experience doing so, don’t be afraid to ask for help.

One of the best options available is going straight to a makeup store. You can visit department stores or go to specialty shops like Sephora. You’ll easily find a makeup artist who can help you find the right makeup for your skin, and even show you how to apply it.

Have any experience with applying makeup? Got any tips to share? Do it in the comments below!

How to apply basic stage makeup for women

Before the curtain rises on your big stage debut, you’ll want to make sure that your costume and makeup are perfect. When you’re acting or dancing with larger theater or dance organizations, it’s not unusual to have a makeup artist do it for you. They likely have a specific look in mind that the director would like. However, in many cases, especially in smaller groups, a makeup artist may create a look for your show, but it will be up to you to re-create that look for each performance. Stage makeup is an essential skill in the theater community, and precise application can put the perfect finishing touches on your character’s costume.

Supplies You Need for Basic Stage Makeup

The best part about learning to do your own stage makeup is that it gives you a chance to find your perfect shade and the types of products you prefer to work with. Every person in the production might choose to use a different brand, especially if you’re applying it yourself, but as long as everybody has the basic supplies and correct colors for their roles, they’re on the right track. The basic supplies needed to apply stage makeup are:

  • Foundation sponge or brush
  • Facial cleanser
  • Toner
  • Moisturizer
  • Powder and powder puff
  • Makeup pencils and a sharpener
  • Stage makeup
  • Mascara
  • False eyelashes

How to Apply Stage Makeup

Once you’ve gathered all of the basic materials needed to apply your stage makeup, you can start putting it on. The first step in application is to wash your face. Make sure there’s no residual makeup on your face from your day-to-day look, and be sure to moisturize your skin.

Once you have a clean and smooth base to apply your makeup, you can start applying your foundation. If you’re struggling to pick the perfect foundation for your skin tone, keep in mind that stage lights tend to wash out your skin and add a colder effect to colors. Unless you’re playing a character who is sick or ghostly, you should choose warmer foundation colors, especially those with a gold or yellow undertone.

Use a sponge or brush to evenly apply your foundation for the best coverage. You should blend your foundation evenly into your hairline and below your jawline. Your jawline is especially important to focus on because you need to ensure that the color blends into your neck, so it doesn’t look like you’re wearing a mask when you get up on stage.

Be sure to contour your makeup; stage lighting not only washes you out, but it also flattens your face and removes definition. Contour the cheekbones by applying a darker color just below them, concentrating it in the hollow of the cheek. Strengthen the look of your jawline by adding a line of shadow on the bottom edge of your jaw.

Define and emphasize your eyes with plenty of eyeliner and mascara. False eyelashes can be a great tool to really help your eyes pop.

Line your mouth with a firm line. The goal is to enhance the current shape of your mouth and strengthen it, not to create a new shape entirely. Pick a lip color that makes sense for your character.

Once you’ve finished creating your look, apply powder over your entire face to set the makeup.

  • When you’re playing larger venues, use a slightly darker foundation and apply makeup with more exaggerated lines so your features can be clearly seen from the back of the room.
  • Use stage makeup, not regular makeup. Stage makeup is thicker and may feel more oily, but it’s made to stand up to the heat of the stage lights. Water-based makeup will fade and run under the lights.
  • If you’re playing a younger character, contour your makeup to make your eyelids appear rounder and emphasize the apples of the cheeks. If you’re playing an older, frail, or gaunt character, contour the eye sockets, cheekbones, and jaw.

Properly Removing Stage Makeup

You may be exhausted after a show, but even if you want to flop into bed as soon as you get home, you should always take the time to remove your makeup. If you don’t take the time to clean it off, it’s going to do a number on your skin.

The best way to start is by using makeup wipes. Don’t rub your eyes too aggressively; just use a wipe or two and gently wipe off the makeup until the wipe shows little to no residue.

Once your skin is free of most of the makeup, put a little bit of coconut oil or face oil on a cotton pad. In circular motions, massage it into your skin to break up any clumps of makeup left over and prep your skin for cleansing.

Now, do a deep cleanse. Use your regular cleanser on a cotton pad, being sure to get into curves and crevices such as the area around your nose. Next, use a second cleanser specialized to your skin’s issues, like hydration or acne. Massage in the cleanser and rinse with tepid water. Finally, pat your face dry and add a light moisturizer.

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How to apply basic stage makeup for women

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How to apply basic stage makeup for women

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In the fast-paced world of live performance, artists need to be able to rely on effective and professional makeup that will survive the rigorous demands of theatrical arts. Ben Nye makeup provides products and tools necessary for creating elaborate character makeup designs that enhance the immersive experience of the theatrical environment. Stage makeup requires a balance of highly pigmented formulas, and durable performance grade products – two things we here at Ben Nye excel in.

Our classic Creme Foundations offer a broad range of densely pigmented creme shades in a full coverage formulation. The rich creamy texture allows these cremes to apply and blend with ease. Ensure the structure of the face translates properly from stage by highlighting and contouring with foundations or creme contours at least two shades lighter, and deeper than the base foundation tone. These foundations will also blend flawlessly with Creme Colors.

How to apply basic stage makeup for women

Classic Face Powders have become a universal tool for success in setting heavy duty creme foundations and offering a superiorly matte complexion for stage performances. Neutral Set works for all colors and skin tones while providing perspiration control. Super White amplifies white makeup, like clowns, and translucent powders in shades like Ebony and Fair cover a range of skin tones.

How to apply basic stage makeup for women

For a universally functional and professional array of eye shadow shades, utilize our 8 color Theatrical Eye Shadow Palette. These highly contrasting shades provide artists with our most popular pressed shadow colors for sculpting, defining, and enhancing the eyes, cheeks, and face for stage makeup.

How to apply basic stage makeup for women

Up on stage, performers are usually washed out from all the stage lights they are standing under. To handle the intense lighting of stage productions, our blush colors come in a captivating variety of vividly pigmented hues that add a little extra life into the cheeks and keep the complexion vibrant and life-like. Our Theatrical Blush Palette is an 8-shade assortment of neutral, and bold tones that help bring any character to life. Powder Blush is available in single shades too.

How to apply basic stage makeup for women

Theatrical Creme Makeup Kits contain essential foundations, creme colors, and various makeup products and tools that are perfect resources for those just starting out in theatre, or for veterans of stage and performance. Pick up these creme kits to stock up your theatre’s supply or add it to your own personal collection of Ben Nye Makeup. For kits that are focused more on character makeup, check our convenient range of character makeup kits.

How to apply basic stage makeup for women

Our iconic alcohol-based Final Seal setting spray is the perfect option for increasing the durability and longevity of any makeup application. This formula effectively locks makeup onto the skin, while helping to defend against the influences of perspiration and the energetic world of the performing arts.

How to apply basic stage makeup for women

For stage characters with colorful complexions, Professional Creme Colors provide rich velvety color in an assortment of essential shades to bring any fantasy theatrical character to life. These creme colors blend together with ease to create custom full coverage creme tones for unique theatrical characters and endless creative possibilities.

How to apply basic stage makeup for women

Whether you’re a student stepping on stage for the first time, or a seasoned veteran of the theatrical arts, our products provide artists and performers with the reliable formulas necessary for creating anything from a basic stage face, to the most elaborate fantasy character makeup designs.

Visit out our Store Locator to find an authorized Ben Nye dealer near you and stock up on all our essential theatrical products for your next big stage production or theatrical performance.

How to apply basic stage makeup for women


Use our Store Locator to find a retailer near you, or where you can order online!


We pride ourselves on our extensive range of shades and colors, making sure every person has a product that will work for them.


Pigments are milled down to a micro fine consistency, producing a camera-friendly application every time. MatteHD Foundations and MediaPRO Cremes are engineered to appear like skin on even the highest definition cameras, providing makeup artists with the ability to achieve their best result every time.


Our Creme formulations contain up to 55% micro fine pigmentation. This allows artists to create the greatest effect with the smallest amount of product, maximizing kit efficiency. Many consumer brands available on the market only provide 8-12% of pigment in their formulas which often results in products that won’t achieve a professional finish.


Nearly all Ben Nye products are crafted by hand at our facility in Los Angeles, allowing our color experts and production teams to verify the consistency of every batch produced.

How to apply basic stage makeup for women

Ask most makeup artists, and they’ll probably say that the beauty industry is officially super inclusive, because look! There are male beauty ambassadors! And look! We have some dark…ish…foundation shades! And though, yes, the industry has come a significantly long way in the last few years, there are still some noticeable gaps, namely in that of transgender beauty.


“If you’re just at the start of your transition, it can be quite difficult to navigate makeup and beauty tutorials online, since the majority aren’t really created with a masculine face in mind,” says YouTube vlogger Joseph Harwood, a two-spirited, transgender makeup artist who’s known for transforming himself into celebrities using only makeup, while also acting as a voice for the transgender community and documenting his own personal journey through feminization surgeries.

“If you’re not on hormones, and you haven’t had facial feminization, which is when a doctor uses hydrophilic fillers to build female fat pads in your face, then your makeup process will be focused more on downplaying your masculine features, which isn’t as obvious as you might think,” he says. “Aside from obvious bone structure differences, even fat is in a different distribution pattern in women than in men, so there are so many facets that come into play when you’re doing your makeup.” But rather than leave you to your own devices to hunt through a billion YouTube videos, we got Harwood to break down the five most helpful makeup tips for transitioning women, ahead.


“Many transitioning women believe that the most feminizing thing they can do is a fully extravagant contour, but if you haven’t already softened into your features through hormones or fillers, then a contour will actually highlight the male bone structure more visibly,” says Harwood. The goal, here, is actually to give the illusion of a softer, plumper face—“it’s automatically more feminizing”—which Harwood achieves by using highlighter, yes, highlighter, in place of his contour.

“I like to start my cream highlighter just beneath the inner eyebrows, filling in the inner corners of the eyes to soften the brow ridge” he says. “Then, instead of drawing brown lines down the sides of your nose like you see in every makeup video, I line the sides with highlighter, which gives the face a softer, brighter dimension, without any harsh lines,” he says.

Of course, we’re not talking about using a super-glittery, Studio 54-level highlighter, here—just something creamy, blendable, and a few shades lighter than your natural skin tone, like Harwood’s favorite, Kryolan DermaColor Camouflage Cream BUY IT. And yes, you’ll want to apply your highlighter before your foundation, so you get a super-natural, lit-from-within glow.


“If you’re working with a more masculine starting point, I recommend using a concealer with a peach or orange undertone, because you have the double benefit of being able to use it to color-correct your beard and neutralize any under-eye circles,” says Harwood, who suggests tapping a layer of concealer in a triangle beneath your eyes, in the space between your lips and your nose, and across your beard line with your finger. “The warmth from your finger helps blend the concealer out more realistically,” he says.

One of Harwood’s favorite formulas? The Bobbi Brown Corrector creams BUY IT, which come in virtually every undertone shade. For fair skin tones, look for light-pink shades; for tan skin tones, try light, peach-based shades; for olive skin tones, go for deeper peach shades; for dark skin, look for tangerine shades; and for deep skin, try red (yes, red) shades of concealer.


“If you’re still working on the process of getting laser hair removal, you need to be conscientious of the texture of your skin, especially around your beard, which means you should avoid dewy foundations,” says Harwood, noting that not only will sheer, glow-y formulas slide off your face by noon (“men naturally sweat more on the face than woman do”), but they’ll also draw attention to every nook and cranny on your skin. “It’s like painting gloss over an unfinished wooden wall,” he says.

Instead, Harwood suggests finding a matte, full-coverage foundation that you can press and stipple into your beard line without it looking cakey.

“It doesn’t necessarily matter how you apply the foundation—though I like to do it with the flat side of a sponge—it just matters that, after applying it, you press setting powder into your skin with an old-fashioned powder puff, which will help you get the smoothest texture possible,” he says. His favorites? Urban Decay All-Nighter Foundation BUY IT as a base, and Kryolan Setting Powder BUY IT.


Just because you’re using matte formulas, it doesn’t mean you’re now relegated to a life of matte, flat skin until you finish transitioning. But rather than grabbing a strobing powder and slathering it across your face like a disco ball, stick to a blush with a bit of iridescence.

“I love using MAC Skinfinish Natural powders BUY IT as blush, since they’re not pink or rosy—they’re just baked, satin-y powders that can give you a soft, feminine glow that doesn’t look dewy,” says Harwood. “Just pick a formula that matches your skin tone and swirl it around your cheeks and the temples to brighten up the face a bit.”


This trick sounds odd, but trust us: The results are kind of magical. “One thing that’s very noticeably different in males and female faces is the hairline,” says Harwood. “The form of testosterone that creates balding in men ends up giving you a squarer face shape as your hairline recedes, but with women, their hairlines tend to be pulled down and rounded out.”

Luckily, you can fake a softer, more-feminine hairline, without resulting to hair transplant surgery, as long as you have some matte eyeshadow that matches your hair color. “It’s honestly so easy—just swirl a short smudge brush in a matte shadow, then gently fill in and round out the sparse areas around your hairline using smooth strokes,” says Harwood, who uses the MAC 214 Shader Brush BUY IT with MAC Omega or Espresso matte eyeshadows BUY THEM, depending on his hair color. “It’s all an optical illusion, but if you start slow and add sheer layers, you’ll get a really soft, rounder face that completely changes your appearance,” he says.

And if all of the above tips just sounded like anxiety-producing jargon, don’t freak—Harwood has a slew of feminizing makeup videos on his page, including one, below, that demonstrates a bunch of the tips and tricks above. Watch them, study them, and then try these tricks on yourself; we’ll be happily waiting for the pictures.

Knowing how to do eye makeup is important for all makeup lovers. This tutorial will help any beginner learn how to apply eye makeup professionally from here on out.

How to Do Eye Makeup | Step-by-Step Tutorial

A Beginners Guide on How to Do Eye Makeup

We’ve all gone through the awkward beginner stages of learning how to apply makeup: not knowing what brush to use, not knowing what a crease is, or not knowing how to properly blend your foundation.

If you’ve found yourself staring at the mirror wondering what goes where we’ve got your back. This step-by-step eye makeup tutorial for beginners will get you on the right track!

Step 1. Always Start with an Eye Primer

Take out your eye makeup kit to get started with the first step which is the eye primer as a base. Eye primer creates a smooth and clear surface ready for applying eye makeup.

Once the primer has dried, apply your eyeshadow foundation, concealer or base. This way, the eyeshadow sticks better on your skin.

Step 2. Start with 4 Basic Neutral Shades

For beginners, who want to pull off a ‘no makeup’ makeup or everyday natural look, you need 4 basic shades. You need a contour shade 2-3 shades darker than your skin:

  • A highlighter with a shade lighter than your skin tone
  • Matte mid-tone shade
  • A matte black shade

If you have a facial highlighter, you can use it too.

Step 3. Grab the Essential Eye Makeup Brushes

You will need a small and medium-sized blending brush, a small flat eyeshadow brush for application, and a smudger (optional).

Step 4. Begin to Apply Highlighter

Glide your flat brush on the lightest shade and apply this on the inner corner of the eyes. This is where most of the product should be. You can easily blend outwards after.

Always make sure to take out makeup residue by tapping your brush or brushing it at the back of your hands before applying.

Step 5. Do the Eyebrows

Here’s a neat trick you can try: Dip the tip of the brush in water to dampen it. Then, glide it on the eyeshadow.

Apply again on the innermost corner of the eyes (tear duct area). You’ll be amazed at how pigmented it is.

Once you’re done, use the same color to highlight the arch of your eyebrows.

Step 6. Now the Eyeshadow

Now, on to the mid-tone shade. With a blending brush, apply the eyeshadow shade above the crease, blending inwards from the outer corners.

Eyeshadow Tip: Hold your brush to the outer corner of your eye to check if you’ve applied the correct amount of eyeshadow. Nothing should fall below the brush.

How will you know you didn’t overdo it with the shadow? Hold your brush at the edge of your nose going up to the edge of the eyes. Anything below the line should be clear.

Step 7. Contour the Eyes

Using the contour shade, apply from the outer corner while blending into the crease on the outer half of the eye.

Please make sure you don’t blend too high. The mid-tone shade should always be higher than the contour shade.

Step 8. Do the Eyelashes

Your eyelid makeup is done so you can now proceed to the bottom part of the eye. Mix the mid-tone color and the contour shade, and apply on the bottom lash line starting from the outer corner until it meets the highlighter.

Step 9. Highlight Corners of the Eyes

To complete the look, apply the matte black eyeshadow on the outer corner of the eyes and close to the bottom lash line. This will make the eyes a little more dramatic.

Step 10. Curl and Volumize Lashes

But of course, it won’t look as pretty if your lashes aren’t curled… then mascara…

You can get your mascara tips and tricks here for va-va-voom eyes!

Step 11. Apply the Eyeliner

And finally, your eyeliner… Simple eye makeup with eyeliner can make the difference between ‘will do’ and gorgeous eye makeup.

If you want to go for unique eyelashes, check out these game-changing eyeliner tutorials!

You can finish your eye makeup off with false eyelashes! You can also do this lengthening and volumizing eyelash trick if you’re up to false eyelashes.

For a closer look at how to do eye makeup, watch this video by TheMakeupChair:

As you can see, it’s quite easy to learn how to do eye makeup. We hope this step-by-step tutorial taught you good on how to do eye makeup for a natural, everyday look.

With some practice, you’ll be able to master it. Once you do, blending colors and creating new looks will be as easy as pie!

How did you find this tutorial on how to do eye makeup? Let us know in the comments section below or in any of our social media accounts!

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  • A Quick Guide to Reduce Puffy Eyes and Dark Circles- Whitney Marquise

Don’t forget to follow our Facebook, Twitter, Instagram, and Pinterest accounts to get the latest makeup, hair, and nail trends!

Editor’s Note: This post was originally published on March 12, 2017, and has been updated for quality and relevancy.

Say goodbye to that sexy, smoky eye, step away from the electric-blue eyeliner, and forget the false eyelashes. Your makeup doesn’t have to be bold to be beautiful. A natural look is simple enough for daytime and flawless enough for an evening out. When designing a versatile, everyday makeup look, choose classic shades that flatter your skin tone.

Prep Your Skin

Apply a primer or BB cream with a built-in moisturizer and SPF—go for an SPF 15 or higher. These multipurpose products prep, hydrate, and protect your skin in one step.


Hide under-eye circles, blemishes, and hyperpigmentation with a concealer that matches your skin tone. Use a pointed concealer brush to dab the product on, then blend with your clean finger.

Professional makeup artists use color-correcting concealers to minimize inflammation and balance skin tone. To hide redness, opt for a green-tinted concealer.

Build a Base

Apply foundation to your T-zone and any problem areas. For sheer coverage, use your fingers to blend foundation into your skin; for more coverage, use a foundation brush.

If you were blessed with an even skin tone, show it off. Use a subtle tinted moisturizer instead of a complexion-covering foundation.

Set Your Foundation

Lightly dust loose translucent powder over your foundation to set it and leave a matte finish.

Add a Rosy Glow

Use a large soft-bristle brush to apply blush to your cheeks. Start at the apples and then sweep upward toward your temples.

Fill in Your Brows

Use an eyebrow pencil or cream to fill in sparse areas and create a well-defined arch. Focus the product on the upper half of your brow line for an instant brow lift.

If you have brunette or black hair, go a shade or two lighter on your brows. Blondes can emphasize light brows by going a shade or two darker.

Accentuate Your Eyes

Swipe a neutral eye shadow across your eyelids and up to your brow bone. For more definition, blend a darker earthy shade, like taupe or charcoal gray, into your eyelid crease.

Define Your Eyes

Apply black eyeliner on your upper lash line. Start drawing from the inside corner of the eye to the outer corner. Keep this line thin so that it works well from day to night.

Pump Up Your Lashes

Apply two coats of black or brown mascara. Hold the mascara wand, starting at the root of your eyelashes, and move it up in a zigzag motion to ensure every lash is coated.

Color Your Lips

Line your lips with a lip liner that coordinates with your lipstick. Then, use a brush to dab the color onto your lips in a downward motion. Choose a medium-hued color for daytime—think rose or coral—and add a layer of shimmery gloss to play up your lips for an evening out.

Lip color might inadvertently emphasize dry, chapped lips. Before applying the color, buff any dryness with a damp washcloth. Apply lip balm and let it absorb into your lips before adding any color.

Crossdressers are men or women who enjoy exploring and displaying looks of the opposite sex. For example, a woman who enjoys dressing like a man is considered a crossdresser and a man who enjoys dressing like a woman is considered a crossdresser. Different individuals crossdress for various reasons, and these reasons vary depending on the individual. Male crossdressers often use makeup to create their feminine looks. With the appropriate tools and proper technique, a man can apply crossdresser makeup that will accentuate his features and give him a more feminine appearance.

Remove excess facial hair. In order to ensure that makeup is easily applied, it is important to remove any facial hair prior to applying crossdresser makeup. Use a razor to shave off your facial hair. Doing this a few hours before you start applying your makeup will reduce the likelihood of potential skin irritation.

Cleanse, tone and moisturize your face. Once you have removed your facial hair, it is important to cleanse, tone and moisturize your face. Using a toner is optional. Allow the moisturizer to absorb into your skin for at least 10 minutes. Otherwise, it will be difficult to apply foundation.

Apply foundation. Use a sponge, makeup brush or your fingertips to apply foundation. Choose a foundation that matches your skin. Otherwise, you will have the obvious foundation line. Make sure you blend the foundation onto your neck. Once your foundation is applied, set it with powder.

Shape your eyes. Depending on the look you are going for, you can use a variety of different eye shadows. Crossdressing is slightly subtler than drag queen makeup, so keep in mind that you don’t want to be too over the top. Use a medium-toned eye shadow as a wash on your lid. Apply a darker-toned eye shadow in the crease of your eyelid to create the illusion of a larger eye. If you desire, you can apply a highlighter to your brow bone. Nighttime looks can consist of bolder colors.

Finish eye makeup. Once your eye shadow is complete, it’s time to line your eyes. Use either a black or brown eyeliner to line your eyes. Black eyeliner is best for nighttime looks, while brown eyeliner is best for daytime looks. Once you have lined your eyes, use your eyelash curler to curl your lashes. Follow up with a coat of mascara.

Apply lipstick and lip gloss. The lipstick or lip gloss you choose to use will depend on whether or not it is daytime or nighttime. Bold colors are more appropriate for nighttime looks, while natural-looking colors are best for the daytime. Line your lips with lip liner and then apply your favorite lipstick or lip gloss.

Get your eyebrows waxed and groomed on a regular basis. This will make eye-makeup application easier, and your eye makeup will look better. If you desire longer eyelashes, use false eyelashes.


Do not end foundation application at your jaw line. Blend it into your neck for a more natural look.

The pros know how to put on makeup quickly and achieve beautiful results. Their methods may seem a little unconventional to you. In fact, you might be surprised how makeup artists really apply cosmetics. Remember, their methods work quickly while still giving you beautiful results. Try the sequence of makeup tips below and see which makeup techniques will help you in your routine.

How to apply basic stage makeup for women

Start With Skincare To Create A Base

Before any makeup is applied, a professional makeup artist will cleanse the model’s face – even if the model already did.When you’re learning how to put on makeup you absolutely must do this step. Skincare really is the starting point to smoother skin.

Next, treat puffy swollen eyes. If you have any under eye puffiness then use the quick tips on the puffy swollen eyes page to decrease them immediately.

Make sure to exfoliate lips to make them look smooth and full. Apply lip plumper if needed.

Apply Makeup Primer

This is one of those secret makeup ingredients that will result in a professional makeup look. It’s like placing a smooth layer over your skin. No makeup artist is without one and you won’t be either once you try it. The best makeup advice is this – try several different primers. There’s a big difference in these products and you need to find the best makeup primer that works for you.

How To Put On Makeup In 10 Steps

1. Cover Scars

Use a high pigment cosmetics concealer and cover scars, acne scars, red discoloration and any dark under eye circles . If you are under the age of 20 then most over the counter products will work for you. If you are dealing with severe discoloration, then a professional product will work better.

2. Apply Foundation

Pour a little foundation into the palm of your hands. Apply it with your fingers just like professional makeup artists do. The technique is explained on the makeup application tips page.

3. Eye Shadow

Apply your eyeshadow using the tips on how to put on eyeshadow the easy way. You want to apply it for a natural look or a classic look for every day wear. It only takes one brush and a good eyeshadow or makeup palette to get it perfect.

Apply eyeliner with the tips on the how top put on eyeliner page. It’s the real method model’s use. Once you know how to do it the easy way it will enable you to go on to use just about any type of eyeliner product out there.

Not every woman needs to fill in their eyebrows, but if you do then do it now. Eyebrow kits work great, or you can use matte eyeshadow. The choice is yours.

Apply one coat of mascara and if you want thick beautiful eyelashes then use the technique for applying smudge proof mascara. If you make a mistake don’t worry about it. It’s natural to make mistakes when you are first learning how to put on makeup. If it smears then take a cotton swap dipped in baby oil and remove the dot.

Line your lips and fill in with a natural lipstick color. Then apply your lip gloss over the product to make your lips look fuller.

Using sheer powder sets your makeup so it will last longer. Not all makeup requires this. If you need it, use a mineral veil or a yellow makeup powder.

Blush is the last pop of color. The reason it comes last when you are learning how to put on makeup is because this is the one product that many women tend to overdo. You should only need one light swipe of powder blush for daytime wear. Blush is worn over powder unless it is a cream blush. (Cream blush is applied before you powder.) If you find that your blush is too dark, then take your mineral veil and go over the area lightly.

10. Bronzer – The Optional Step

The last step in learning how to put on makeup is optional – bronzers. A very light whisk of bronzer looks great on most women. If you are using it, then keep it light for the most natural look.

Learning how to put on makeup is actually very simple when you know a few professional makeup secrets. Take your time. If you’re totally new to makeup then just use a little mascara and lip gloss. Work the other products into your routine slowly and you’ll find that you’ve got the hang of it in no time at all!

How to apply basic stage makeup for womenHow to apply basic stage makeup for womenHow to apply basic stage makeup for women

Makeup is a very accepted part of the American culture. Many people love it and use it enhance their beauty. It all depends on the person of course, because some do not like it all. Some women wear a lot, others wear little. Culture can also factor into if a person wears makeup and just how much. Obviously not every single person in a culture is going to agree on what beauty is and how their makeup should be worn. But many people who are all in the same culture wear similar makeup and have the same trends.

I researched the different cultures and countries and how they liked to wear their makeup and found out how different everyone really is. Many cultures frown upon makeup and are more into a natural way of life, including the way they look. In the Philippines for instance, many women do not wear much makeup at all. Natural eyes are what they think is beautiful, some people there would even consider eye makeup to be trashy looking. In other cultures a pail face is what is desired and seen as beautiful. For instance Lebanese women like to buy foundation around two shades lighter than their skin color. People from Pakistan like that look as well. People who are from the Spanish culture usually love makeup like us in the U.S. Some of them even think that we do not wear enough in our culture, which I do not really understand how that is possible. Women in Egypt are all about the eyes. They love thick, long top eyeliner. In very religious cultures, a lot of times women are not allowed to apply makeup to their faces because it is seen as unholy. It is truly amazing how all different cultures, people and places have their own perception of beauty.

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4 thoughts on “ Makeup In Different Cultures ”

Im not much of a makeup guy but i personally dont like it when my girlfriend wears it. I love her for who she is and dont really like her caking her face with makeup. But i cant help but accept it because thats all i can do in our society.

It appears that Egyptian beauty ideals haven’t changed that dramatically over thousands of years. 🙂 I’d never thought of the effect that highly religious cultures have on makeup; makes sense though. It’s quite interesting to see what different societies hold as their ideal of beauty.

I love hearing about how different cultures perceive things differently than us. Many times we get so focused on how we do things and forget to realize that there are other ways and many other cultures that do not do things the way we do.

Wow it is so crazy to see how different every culture it, it really is mind blowing. I personally love wearing makeup, I’m not sure how long I would last without it actually. I couldn’t imagine never wearing it because that it what is acceptable in my culture.

Then use concealer only where you need it, like on undereye circles and blemishes, advises makeup artist Ana Marie Rizzieri, who created the look in these photos. Try a creamy formula, like Laura Mercier Secret Concealer, in a shade that matches your skin tone. "Choosing a shade lighter is a myth," she says. "Too-white circles under your eyes look like you wore goggles while tanning." Apply in little stripes with a pointed concealer brush. Then blend using your ring finger for the lightest touch, and don't tug on delicate undereye areas, Rizzieri instructs.

Expert tip: To get at fine lines, use the point of your brush.

To get perfectly even skin the speedy way, use a foundation stick.

It's easy and gives you plenty precise application. We like Bobbi Brown Foundation Stick. Try Rizzieri's technique: Using the stick like a giant marker, draw thick lines down cheekbones, the sides of your nose and above brows, and blend with your fingers. Want to look a little more sun-kissed? Before blending, use a second stick that's two or three shades darker in all the same places for a streak-free glow (it looks dark in the pictures, but we promise it melts right in). Mix both colors together over your face and down onto your neck using your fingers—the heat from your hands will warm up the foundation and help it glide.

Expert tip: Want lighter coverage? Rub moisturizer on your hands before you blend for a sheer, dewy finish.

If a pesky zit or mark is still poking through, go back and hide it with an extra layer of concealer.

Use the same kind as in step one (it worked for Alice's forehead scratch), or try a cover-up that contains salicylic acid, like Almay Clear Complexion Concealer, which helps shrink blemishes while it camouflages. Dab it onto problem areas with a pointed brush instead of slicking it on from the tube. Right on top of the blemish, "it's not meant to be totally blended in," says Rizzieri, but to avoid cakeyness, use your ring finger to pat its perimeter outward until smooth.

Expert tip: For staying power, apply powder over top with a puff to absorb oil and to keep cover-up from sliding off midday.

Forget shading and sculpting cheekbones with a brush and powder, and try a cream blush instead for that glow-from-within effect.

Apply to the apples of your cheeks, as seen here. (The fast way to find yours: Smile!) Then blend the color up toward your temples with your fingers. Our pick: (Yves Saint Laurent Creme de Blush in No. 6 Rouge Passion). Bright, bold hues like the berry shade used on our model can look natural, but if you're color-shy, build the intensity by gradually layering it on.

Expert tip: Gone overboard? Defuse a clownlike situation by applying a bit of foundation over top instead of washing it all off and starting from scratch.

For pro-looking eye makeup in no time, apply a wash of sheer, shimmery cream shadow from lash lines to brow bones using your pointer finger.

Try Revlon Illuminance Creme Shadow in Copper Canyon, which comes with all the shades you need to create this look. (Bonus: Shimmer helps hide stray eyebrow hairs if you don't have time to tweeze!) If your skin is fair like our model's, try a silvery white shade. For medium to dark skin tones, opt for a champagne color instead. To get an extra bright-eyed effect, dot the color onto the inner corners of your eyes too. Celebs use this trick on the red carpet all the time, Rizzieri says.

Expert tip: If your lids tend to be on the oilier side, use a primer all over them first to help shadow last.

Next, use bronze and gold cream shadows (both are in that same Revlon palette) to give eyes more depth.

Apply the bronze shade in your creases with a flat shadow brush for more control, and use your fingers to smudge it down over the lids—avoiding the brow bones. There shouldn't be any harsh lines or stripes of color, says Rizzieri; it should look blended and effortless. To make everything budge-proof (important with creamy formulas like these), set the cream with a matching powder eyeshadow, or dust a colorless translucent powder on top (like the kind used in step three). Then, to make eyes look even bigger, pat some gold cream shadow onto the centers of your lids and run a little along your lower lash lines with your finger or a small brush.

Expert tip: Using gold under eyes looks luminous; darker shades can draw attention to undereye circles.

For more intensity, rim your upper lash lines with a brown liner pencil and smudge it upward with your shadow brush.

Then set with the same powder eyeshadow used in the previous step. Finish off with two coats of mascara, like Smashbox Hyperlash Mascara, on top and bottom—focusing on the outer lashes with the top of the wand. If your brows aren't as full as our model's, lightly fill in any gaps with a pencil and use a disposable mascara wand to brush the hairs up.

Expert tip: To give eyes an even bigger boost, use an eyelash curler before you apply mascara. Start as close to the roots of your lashes as possible and gently pulse the curler forward bit by bit to the ends.

If your lips are dry or at all chapped, gently buff with a damp washcloth and apply lip balm.

Let it sink in well, and blot with a tissue if it feels slippery. Using a strawberry-color lipstick, like Maybelline New York ColorSensational Lipstick in Very Cherry, straight from the tube, apply it to the center of your mouth (make a kissy face!), where color tends to wear off first, says Rizzieri. Blend the lipstick out over your lips, patting the color on with your fingertip to help it last. "This gives you that fresh, just-ate-a-popsicle look," she says. To amp up things for night, add a layer of gloss for extra shine.

Expert tip: Run a piece of ice over your lips before slicking on gloss to help color last all day and prevent it from bleeding. Ta-da, you're done!

There’s no shortage of incredible beauty products out there for women over 50 — no matter your skin’s tone, type, or texture, there are tons of foundations, primers, under-eye concealers, and more that will help you put your best face forward. But if you think your makeup application ends at your neckline, think again. Body makeup is a growing trend that will help you to conceal and cover everything from minor skin imperfections and age spots to wrinkles and varicose veins. Keep reading to find out which kind you need to buy to suit the area you’re looking to cover — and where to find it!

What is body makeup?

Simply put, body makeup is any product that’s designed for body parts other than your face, such as your arms, legs, hands, chest, and feet: Think foundations that will create an even skin tone from head to toe or body oils that will finish you off with bit of glow for a big night out. It’s a secret that celebrities and models alike have been in on for decades, with body makeup being used on the red carpet and the runway to create a smooth, flawless appearance as your favorite famous faces pose for the cameras.

Thanks to stars such as Rihanna and Kim Kardashian West (who suffers from psoriasis), both of whom recently launched their own body makeup product lines for Fenty Beauty and KKW Beauty, respectively, it’s also a trick that women of all ages are catching on to: Kardashian West even uses it on her grandmother, MJ!

Whether you’re sporting shorts or a sundress in the summer months or an arm-baring cocktail dress at your next holiday gathering, body makeup can make all the difference in your confidence levels.

How is body makeup different from face makeup?

We know what you’re thinking: “Why do I need separate makeup for my body and my face?” The difference is all in the consistency. Face makeup is usually far more sheer and easily buildable. Body makeup, on the other hand, can be thicker and more pigmented, since skin here is generally thicker and less sensitive overall.

Ideally, your body makeup also won’t transfer onto your clothes, though you’ll want to test it out before wearing it against delicate, dry-clean only fabrics or light colors — especially when it comes to body heat and sweat, which can happen unexpectedly for older women (thanks, menopause!).

How to Choose the Best Body Makeup

If you’re looking at body concealers or foundation, you’ll want to take the same approach that you would with facial makeup — go by your skin tone. A good general rule is that if your skin has pink undertones, you should look for shades with names like ecru, beige, or cream. If you’ve got golden undertones, try shades with names like look for ivory, buff, or tan.

For body highlighters with a subtle sheen, champagne is universally flattering on most skin tones, and when it comes to body bronzers, you’ll want to stick to shades that mimic your skin after a day or two at the beach (no darker — trust us).

No matter what it is you’re looking to cover up or accentuate, we’ve found the best of the best as far as body makeup goes. Keep scrolling for Woman’s World’s picks for the best body makeup products for women over 50.

We write about products we think our readers will like. If you buy them, we get a small share of the revenue from the supplier.

Everyone is thinking about costumes with Halloween right around the corner, but for some people, dressing up as someone else is a very serious business. For spies, it’s a matter of life and death, and they need to get it exactly right.

Jonna Mendez is the CIA’s former Chief of Disguise, and in an interview with Wired, she explains how the organization approaches hiding someone’s identity. Basically, it’s by taking lots of small subtle steps until you reach your desired effect.

“A disguise is an onion, whether you’re building it, or peeling layers off,” she begins. “If you get enough of them going , you disappear.” Below, we’ll break down the different elements that make up an effective disguise, depending on what kind of effect you’re going for:

Light Disguise

A light disguise is something like a wig, facial hair, or glasses. Mendez says this is for a brief encounter, like meeting someone in a coffee shop for information with a different identity. You don’t want someone who knows you as yourself—or some other persona—to pop in and recognize you. It doesn’t have to be anything crazy. Even small things that are not your usual look can make all the difference.

Advanced Disguise

An advanced disguise is developed when something is needed for meetings that are “up close and personal and for an extended period of time.”

Sounds good
Have up to 20 hours of battery life and can be used in multiple different listening modes to make you as aware as you want to be of your surroundings.

“The goal is that if someone were to write a memo describing you, every item on that memo would be wrong,” says Mendez.

The CIA has a number of ways to change someone’s appearance, including full face masks, which Mendez has herself worn. But simpler ways to completely change the face are dental facades and plumpers, which mask your teeth and even reform the shape of your face. They’ll sometimes add in artificial palettes to the top of the mouth, which can alter how someone speaks by creating a lisp.

Mendez says it’s far easier to convincingly make a woman look like a man with prosthetics than the other way around; with men they tend to age them with gray hair and facial hair, because older guys are perceived as less threatening. Ultimately, the design goal of a good disguise, in Mendez’s opinion, is to make you the sort of person who can get on and off an elevator without anyone remembering you.


A disguise isn’t just how you look, it’s how you act. In particular, sending Americans to Europe involves them unlearning certain habits. Small acts give people away—Europeans use the fork in the left hand, but in America we tend to switch back and forth. In Europe, people hold cigarettes between the thumb and forefinger, rather than between their first two fingers. In the U.S., when people stand, they tend to put their weight on one leg, but in Europe they stand straight.

These are general behaviors of a larger group, but you have your own “tells” that give away your identity which you may not be aware of. Mendez recommends asking a friend to observe you, and tell you what they are—a certain way of sitting or gesturing. Some of them are difficult to consciously let go of, so adding an element to your disguise that forces you to adjust those behaviors can be helpful. Mendez says she would sometimes add gravel to her shoe or bandage a knee to change the way she walked.

Quick Change

Sometimes it was necessary for an operative to clandestinely change their appearance as they walked through the street. These steps were measured and rehearsed, and involved simple things like changing a shirt and putting on a hat as you walked.

“The goal is to disappear,” says Mendez, explaining that it shouldn’t seem like a wild escape. “Surveillance should think it’s their fault that they lost you,” she adds.

Few ordinary citizens need this level of skill when it comes to a disguise, but Mendez has a suspicious mind. She says Americans abroad are often targets, and a simple way to blend in is to leave your usual shoes at home, buy some clothes from a store in the city you’re visiting and pick up a pack of local brand cigarettes. Most disguises are pretty boring, actually, but who knows what intrigue they’ll lead to.

How to apply basic stage makeup for women

Glowing, poreless complexions. Lip colors that don’t budge. Cheekbones that could cut glass for days. These things may look effortless on the silver screen, but there’s a lot of blood, sweat, tears—and most importantly, super special products—that keep Hollywood stars looking immaculate in front of the HD cameras. Here, the top-secret tools of the trade.

Mehron L.I.P. Color Cream

As far as long-lasting lip color is concerned, it just doesn’t get better than the notorious L.I.P. treatment. Created specifically for theater (and beloved by the Metropolitan Opera and Cirque du Soleil performers alike), this creamy, stays-put-forever formula is rich and vibrant, but still keeps lips smooth and supple.

Mehron L.I.P. Color Cream, $8.88;

Parian Spirit

For makeup artists, there’s nothing more important than keeping their precious brushes clean. Made from citrus spirits and food-grade solvents, the clear, non-toxic elixir dissolves even the most stubborn pigments while conditioning the bristles and ensuring quick-drying results. Its natural orange scent is actually kind of amazing.

Parian Spirit Brush Cleaner, $18;

Alcone Company Make-Off Makeup Remover Cloths

When it comes to film makeup, any old makeup remover wipes just aren’t going to get the job done. These industrial-strength, individually-wrapped Italian cloths are formulated with soothing rose flower water and work miracles on set.

Alcone Company Make-Off Makeup Remover Cloths, $8 for 24;

Visine Original Eye Drops

In case you haven’t heard, stark-white eyeballs are the sleeper hit of desired facial features because they indicate health and vitality. Not to mention the fact that they just make your makeup look better. That’s why makeup artists always keep some Visine tucked in their kit.

Visine Original Eye Drops, $15.99;

Ben Nye Bella Luxury Powder

This ultra-fine, translucent mattifying powder provides just a hint of glowing color (banana being its most popular, versatile shade) to color-correct and cover up under-eye bags. It’s basically the industry standard for sandbagging.

Ben Nye Bella Luxury Powder, $15;

Make Up For Ever Ultra HD Fluid Foundation

Literally created for HD film and TV, this lightweight foundation provides buildable, medium-to-full coverage for a flawless finish that doesn’t dry the skin out (or create the need for constant touch ups!) It comes in over 40 different shades.

Make Up For Ever Ultra HD Fluid Foundation, $43;

Valerie Beverly Hills Hocus Pocus Concealer

Ultra-pigmented, these creamy concealers can hide anything (and we mean partying-all-night-with-your-boo-boo-Leo-the-night-before anything) while smoothing on easily and remaining crease-free throughout wear.

Valerie Beverly Hills Hocus Pocus Concealer, $35;

Cinema Secrets Ultimate Powder Blush

Coming in 10 different shades, this milled mineral, silky pigment powder goes on smooth like a cream and lasts forever.

Cinema Secrets Ultimate Powder Blush, $14;

Joe Blasco Neutralizer

Color correction is nothing new to Hollywood—Joe Blasco himself told us all about the wonders of green concealer going back to the MGM days. The man has a base-tone related neutralizer for every kind of discoloration and designed it to appear like second skin.

Bioderma Sensibio H2O Micelle Solution

Eau micellaire has been a longtime secret of France. and makeup artists, too. Because it’s gentle, requires no washing, cleanses the skin, and removes makeup, it’s basically their best friend on set for keeping skin clean and hydrated.

Makeup application can be a complicated business, as we all follow our own set of rules and protocol when it comes to putting our faces on. Sometimes we get so stuck in our routine, we forget to stop and reflect on it. Do you ever wonder if you’re actually going about your makeup application correctly ? We certainly do, so we asked makeup guru Alana Dawn to take us through the process, from start to flawless finish. Follow these seven basic steps for flawless makeup every time. Get ready for Makeup 101 — class is now in session!

STEP 1: Start with a clean slate. Make sure your face is fresh and moisturized before putting any product on it . Then, apply primer with your fingers to ensure your makeup lasts all day.

STEP 2: Using a duo fiber brush (the kind with white tips!), apply foundation all over the skin and blend it onto the neck. We love Giorgio Armani Luminous Silk Foundation for this.

STEP 3: Apply concealer below your eyes in the shape of a triangle. This technique ensures natural-looking coverage, brightens up your face and draws attention to your eyes.

How to apply basic stage makeup for women

STEP 4: Apply highlighter along the top of your cheekbones, on the Cupid’s bow, chin and in between the brows. Then, swipe a contour powder along the sides of your nose, along the forehead (near your hairline) and hollows of your cheekbones.

STEP 5: Apply blush to the apples of your cheeks, extending up toward the temples.

STEP 6: Apply a light gold, shimmery shadow (or any shadow of your choice) to the lids and just below the lash line. Using a fluffy, blending brush, dust a soft brown shade into the crease and blend outward. Fill in your brows using a brow pencil or powder. Swipe on some mascara and your eye makeup is set!

STEP 7: Using a lip brush, swipe on a natural, rosy pink lipstick and you’re good to go!

Now that you’ve got the basics down — check out more makeup tips and tutorials !

By Emily Hitz, contributor

How to apply basic stage makeup for women

For many people, talking about makeup is like speaking another language. If you're a fan of makeup, or perhaps an expert, you might use some of these phrases to describe the science and art of cosmetics (another word for makeup).

Things you do with makeup

There are several phrases for the makeup process. The two most common are put on makeup, and do (someone's) makeup. For example, you might say:

It takes me about five minutes to do my makeup.

A more formal verb is apply. You can say "apply lipstick" or "put on lipstick" — the meaning is the same.

An important note: "makeup" is not a verb; it's a noun. It's incorrect to say "I makeup" or "I makeup my face." However, if someone is wearing noticeable makeup, you can say:

She looked all made up.

You might hear or read the phrase put (someone's) face on. This means to put on makeup — usually a full face of it. It's not a common phrase and is often a bit of a joke.

Phrases for quick cosmetic fixes

For some people, makeup is all about solutions. They want to fix their imperfections or flaws — those little things that make us less than perfect.

Some people want to hide certain parts of their skin, like scars or acne. Makeup that helps with this will conceal or cover (up) these imperfections.

Maybe you don't have anything to cover up, but you feel like you look tired or pale. Many people call this looking washed out — like all the color has been washed out from your face! Lipstick and blush are popular fixes for this. They can give you a healthy glow, which means that you look well-rested and youthful.

If your forehead is a little more tan than your cheeks, you might choose a foundation or tinted lotion to even out your skin tone.

Some anti-aging products say they will tighten your skin. That is, they make your skin tighter, less wrinkled, and younger-looking. A similar verb (also an adjective) is smooth.

If you have very light lips or eyebrows, you may want to fill them in with a bit of color.

Bringing out your best

On the other hand, some cosmetics emphasize our best features.

A purple eyeliner might make your eyes pop. This means to make something stand out more, and be more noticeable, like the color of your eyes or hair.

Many products claim to bring out your features, like your eyes or lips. For example, a bright red lipstick will certainly bring out your lips. A similar word is highlight.

Faking It

We can't all be beautiful, but some products create a look of natural beauty. Fake eyelashes (also called false eyelashes) have become popular lately. These are longer, thicker eyelashes that you attach to your eye.

For people with sensitive skin, a fake tan is a nice alternative to getting a sunburn. Of course, this is only for people who want darker, more bronze skin.

Note: We don't use "fake" for most cosmetics. For example, we wouldn't say "fake hair color". We'd just say things like:

The negative side of makeup

Makeup isn't always good. If someone is wearing a lot of makeup, and it looks very unnatural, you can say the makeup is caked on. This is a very negative comment, so be careful when using this phrase.

Worrying too much about how you look might be unhealthy. Some people say we have a looks-obsessed culture, meaning we care way too much about our appearance. Sometimes we need a reminder that "beauty is skin-deep". This English expression means that our personalities, and other parts of life, are more important than our appearances.

Emily Hitz lives near San Francisco, California, but she taught English in Vancouver for four years. She now works as a freelance writer, educational consultant, and occasional teacher. She's interested in all things English and linguistics, and Spanish too.

How to apply basic stage makeup for women

The Shakespearean adage that "eyes are the window to the soul" and the '80s banger "Hungry Eyes" are just two of the innumerable cultural references to eyes. So, regardless of your age, you should feel great about expressing yourself through makeup, especially when it comes to amping up your mesmerizing gaze. But as your skin's needs (and daily routine) change, you may find that eye shadows and liners wear differently on your lids as well. But there's no need to stow away your favorite eye shadow palettes and liners: We chatted up three makeup artists who know a thing or two about glamming up men and women of every age and got their best tips for applying eye makeup on mature skin. Here, seven tips to ensure that your makeup looks flawless on application — and stays that way.

1. Start with eye cream

You're probably doing this already, and if so, keep up the good work. But on the off chance that you're reading this and don't use an eye cream on the daily, maybe this tip will change your mind. "Both the eyelid and the undereye area need to be properly hydrated — but not greasy — with a good eye cream," makeup artist Autumn Moultrie (who counts Viola Davis and Regina Hall as clients) tells Allure.

Two formulas that she keeps in her kit for instant plumping and smoothing benefits? RéVive Eye Renewal Serum ("for lightweight hydration") and Charlotte Tilbury Magic Eye Rescue Cream for a more intense dose of moisture.

2. Let your brows set the tone for your face

"Your eyebrows should be shaped in a way that defines the face beautifully," Moultrie says. "A lot less makeup is necessary when the brows have been properly defined." Shaping your brows with a soft powder or a tinted brow gel does the trick. (We love Benefit's Foolproof Brow Powder and Milk Makeup's Kush Fiber Brow Gel.)

And keep things simple when doing your brows — too much makeup and brows might appear heavy. "[Be careful of] shimmer highlighter under the brow," says makeup artist Daniel Martin (who works with Michelle Yeoh and Meghan Markle, among others). "In photos, this creates a lot of white space and appears heavy. If you want to accentuate the arch and still pull the brow out, use a matte [highlight] shade rather than a shimmer."

3. Prime, prime, prime (and don't forget the undereye area, too)

Just like when you apply your foundation, priming is an essential step for your eye makeup, as well. "There are a few things that change around the eye area as we age: Your eyelids become more hooded, so you lose valuable real estate, and the area under your eyes becomes more crepey and sometimes puffy, so makeup doesn't stay as well," says makeup artist Fiona Stiles.

"The best thing you can add to your beauty arsenal is a great eye shadow primer," Stiles adds. Her go-to is Heir Atelier Eye Primer, which she uses to ensure that shadows last all day. Martin agrees and uses Tatcha's The Silk Canvas on lids to help lock down eye shadows. "It’s great for long wear," he says.

So, primer on the upper eyelids — check. But, as Stiles points out, you may want to incorporate an undereye primer into your makeup routine to keep products like concealer from settling into fine lines. She loves the Armani Prima Eye and Lip Contour Perfector, which "seamlessly and invisibly smooths out the under-eye."

4. Create natural dimension, but be wary of unforgiving finishes

As much as we love an "anything goes" approach to experimenting with makeup, anything that leans too heavily into shimmer or matte finishes tends to enhance skin imperfections like texture and sagging, rather than complement the face. "Glitter and matte shadows can be dramatic for older skin," Moultrie says, opting for washes of "light browns and taupes" to avoid overpowering the eye. "Remember, less is more. If you want to take it a step further, at night perhaps, use a shadow with a subtle shimmer." Stiles also recommends clients go for a satin finish over sparkle. "You get some of the luminosity but without the frosty shimmer."

Another pro favorite? "The Dior Backstage eye shadow palettes have incredible options and finishes to create different looks," says Martin (who happens to be a brand ambassador for Dior). "To add dimension to the eye, start out using darker shades at the base of the upper lash line and pull that depth up to the crease," he explains. "Because the skin in that area has lost its natural contour, you want to create dimension without harsh lines. The [eye shadow in the] crease creates a natural shaping as you blink and you’ll see this come through."

5. Cream shadows are your friend

"A good cream shadow with a satin finish looks stunning because it sinks into the skin and feels more a part of the face," Stiles says. Even better, cream formulas offer a variety of coverage levels ranging from sheer to opaque. Look for ones that have a shimmer finish, like Charlotte Tilbury Eyes to Mesmerize Cream Eyeshadow, Chanel's Ombre Première Longwear Cream Eyeshadow, and Kjaer Weis's luxe coconut- and sunflower-seed oil-infused formula.

6. Upgrade your eyeliner

Eyeliner is one of the best ways to add definition to your eyes and the key to nailing it is getting the formula right. "When you’re young, a crisp cat eye looks amazing, but as you age and the skin becomes less taut, it’s nearly impossible to maintain a straight, even line," Stiles says. "Even if you draw it on perfectly, it will look wobbly once you let go of the skin. Of course, there are exceptions to every rule, but this is just a general guideline." To create a sexy, not severe, look, Stiles uses a soft eyeliner pencil to trace the shape before buffing a bit of darker matte or satin shadow on top to diffuse the line. "You’ll get the definition, but without the harshness."

7. Give your lashes a boost

Mascara is fun no matter how old you are, but those with mature skin may want to be quite choosy with their formula since the rest of their eye makeup can sabotage mascaras with flighty formulas. "You may not want to powder under the eye because it can exaggerate fine lines, but if you conceal and don’t powder, your mascara will most likely run," she explains. The workaround? Look for mascaras with tubing formulas that adhere to lashes, or ones that are smudge-proof and meant for lower-lash application. (Her favorites include Surratt Relevée Mascara and Hourglass's Caution Extreme Lash Mascara.) "You actually can wear these without powdering under your eyes and the mascara will not run or transfer."

Perhaps most importantly, don't forget to curl those lashes. "I know it’s an extra step," Stiles says, "but it really, truly makes your eyes look more open and bigger." Want to amp things up in the lash department? Wear some falsies. "If you really want a glam look without looking over the top, the Lashify lashes [in C10 or C12] are beautiful and look seamless," Stiles recommends. "You won’t feel like a muppet in them, you’ll just feel like a more polished, glamorous version of yourself."

As a professional makeup artist, the question of how to make-up hooded lids and create a stunning eye is a frequent and enthusiastic query. Everyone wants their eyes to stand out, and a hooded lid offers a greater challenge because of the necessary skills involved in that enhancement.

Plus, as I’ve gotten older and my own eyes have become more hooded, I’ve taken a keen interest in how to augment them. In addition, I’ve developed hyperpigmentation on my eyelids that makes me look like I put my eyeshadow on catawampus.

In honor of the New Year, and looking and feeling our very best, here are my top suggestions for hooded lids.

So, what exactly is a hooded eye? Hooded eyes form when we have excess skin folding down from the brow bone to the lash line which makes our eyes look smaller. We can be born with hooded eyes or they can be a result of our skin changing as we get older.

There are varying degrees of how hooded our eyes can be. We might have just a small amount of skin that folds down, or might be so large that it looks like we don’t have a crease above our eyelid.

You might be surprised to know that hooded eyelids are not limited to being caused by aging. There are actually two types of hooded eyes – one is caused by vanishing lids and the other from eyelids drooping.

Vanishing lids are an actual eye shape where you don’t see the eyelid when the eyes are open. Although aging does not cause this type of hooded eye, unfortunately, the effect is increased by it. Drooping eyelids are caused directly by aging, when the upper part of the eye area around the brow bone starts to droop down toward the eyelid and over the eye socket.

Although we’d love to avoid hooded eyes altogether, sometimes they are a fact of life we just need to find workarounds for!

Filling in our eyebrows is one of the four research-proven makeup techniques that can help us look our best. And, filling in the brows provides a frame for our eyes which helps lift our eye area.

Be sure to avoid bringing the “tail” of each eyebrow too low which creates eye droopiness. To find out where your brow should end, put a thin pen along the edge of your nose and angle it so it goes across the outer edge of your eye up to your eyebrow. This is where the brow should stop.

Have you ever painted? Think of your face like a canvas. You want to even out any discoloration before you add color, shading, or highlight, just as in a painting.

Consider the artist’s strategy: the lighter the color, the more it pops out, and the darker the color, the more it recedes. With hooded lids, you want to create the illusion of light and dark where there isn’t a clear-cut frame of reference.

Just like an artist starts with a blank canvas, begin by evening out your skin color. Using a light to medium coverage foundation, apply it all over your face and eyelids. If you have oily lids, or your eyeshadow doesn’t stay put, use an eye base instead.

After foundation, most women should use a translucent setting powder so that the makeup blends better. If you have dry skin, though, I would avoid using powder. Most foundations set easily without the need for a powder or a foundation powder, which can sometimes end up in fine lines.

Now that your lids are ready, it’s time for eyeshadow!

Returning to the artist analogy, we are going to use the play between light and dark to create a different eye structure. Depending on your skin color, take an eyeshadow that is slightly lighter than your skin, like a light pink or cream shade.

Using a flat headed brush, apply the shadow all over your lid so that it almost reaches your eyebrow, but not quite. It’s better to either leave the brow bone it’s normal color or apply a slightly iridescent shadow that is lighter than your skin.

As you work with the product, be sure the shadow is well blended and covers the entire eye area. If you like iridescent shades, I would not use them all over the lid, but rather put a small amount right in the center of your eyeball.

I find that shiny shadow can be too garish on older women and should be used sparingly and deliberately. Please watch my YouTube video on wearing glimmering shadow here.

Now let’s use eye shadow to create a larger lid and crease! Take a color that is one to two shades darker than your skin color for the crease. You might want to try a blue, gray, or warm brown depending on your eye color and what you are wearing.

Using a pointed crease brush for accuracy, apply the color a bit above your natural crease, or create a crease where you want it. It takes some practice, but once you become comfortable it will take no time at all.

As you become adept at drawing a larger crease, the key dexterity is blending with a good blender brush. Keep the crease color toward the middle outside part of your eye area, and avoid bringing it too close to your inner eyebrow. This way you open up your eye and create the illusion of a larger crease.

Lastly, take an eyeliner and apply it between your eyelashes as much as possible. Using a slanted brush, or an applicator brush, turn it sideways to get as much of a straight angle as possible.

While looking down your nose into the mirror, draw the liner in short dashes between the lashes. Don’t worry if it looks uneven, because next we will blend it to remove any inconsistencies.

To blend the liner, take another softer brush and run it over the liner to soften the edges and give it a smokier feel.

After you finish blending the liner, and if you feel ambitious, use the crease brush to apply a shade at least two to three shades darker in the outer crease and edge of your eye. This serves to open up the eye area even more and can add a dramatic and stunning touch to your look.

In the beginning of learning how to do this, your shadow will be a bit slapdash. With practice, though, you will create more and more fun and playful eyeshadow looks that any artist would be proud of.

Often, mascara will transfer onto hooded eyes so you may wish to select a waterproof product.

Just remember that your face is the canvas, and you are the painter, using light and dark shadow to create a stunning eye!

What is your biggest eye issue? Do you battle hooded lids? What tips have you used so far? Which ones helped – and which ones didn’t? Please share your experiences with our community!

Few of us are blessed with perfect skin. The cosmetics of evening out, brightening and hiding a blemish or two are some of the most basic in the makeup bag, and most of us know them well: cover-up, foundation, perhaps a color-correcting palette.

These tools are typically enough to downplay small inconsistencies. For larger challenges, though, like significant scars or birthmarks, more skill can be required.

A great makeup artist can make any scar disappear; but for the rest of us, it can seem our attempts at coverage are just drawing attention to it.

Here, some tips to help the rest of us look our best and feel more confident about the face we show the world. It doesn’t take a beauty-school diploma to hide a scar. It does take knowledge of some specific techniques and products designed for the task.

The first secret to covering a scar is also the first secret to applying makeup in general: For great results, start with clean slate.

5: Remove the Old

Every face, scar or no scar, is sporting a top layer of dead skin cells. This is how our skin continually renews itself to look healthy and bright, through cell turnover — as long as you regularly remove all the dead stuff.

Exfoliating is an important first step in makeup application, and when you’re dealing with a scar, it’s even more so. Scars can look and feel especially dry and thickened, which makes for a difficult makeup base. Any coverage you apply will absorb better, look smoother and hold longer if you use a gentle scrub before you start.

You can use an exfoliating cleanser with just a small amount of grit (not too harsh!) or an after-cleansing exfoliating cream. One with lactic acid is gentle yet effective.

Done exfoliating? Next secret: You’re not ready to apply your makeup yet.

4: Make It Moist

Just as you need to exfoliate the surface of a scar to create a cleaner makeup base, you need to apply a moisturizer to create one most amenable to your products.

Moisturizer will further soften the scar as well as add the necessary moisture to create a smooth, receptive surface. This is always a crucial step in a cosmetics routine, but it’s even more so when covering a scar. You may be applying some heavy-duty creams, and any dryness will mar the finish, make blending more difficult and cause the covered scar to stand out.

For many scars, though, heavy-duty coverage may not be necessary. Next secret: the right moisturizer .

There’s not much scientific proof that vitamin E or other OTC lotions or oils will actually reduce the appearance of a scar. They can, however, moisturize and soothe just fine, so feel free to apply.

Some scars are not going to respond to the subtle approach, but for fairly minor ones that have been around for a while, it’s worth a try to lessen the color contrast with a simple switch: Trade your regular moisturizer for one with self-tanning properties.

The fake-tan aspect is absolutely crucial here. Not only will the sun or a tanning bed harm your skin in general and increase your chances of skin cancer, but exposure to UV light can also make a scar look worse.

Tanning lotion is not a good idea with fresh scars, which may absorb the lotion differently than the rest of your face. There are also some types of scars that simply won’t "tan," so it’s a good idea to consult a dermatologist before trying this. If your scars have been around for a while, though, and respond well to exfoliation and moisturizer, a subtle, sunless tan might help them blend in.

If you have a scar that’s in an out-of-the-way location, try the tanning lotion there first to make sure the results are positive.

Subtle approach not for you, well you’re not limited to the supermarket makeup aisle .

2: Some Makeups Specialize

You can find some pretty heavy-duty coverage at supermarkets and drug stores, and that may work perfectly well to cover a scar. What many people don’t realize, though, is there are lines of makeup designed specifically for this purpose.

Some cosmetics companies create products formulated to hide scars (and tattoos), often referred to as camouflage makeup. If you’ve not had much luck with traditional foundations or cover-ups, they’re a great next step. These products are more highly pigmented than your usual cosmetics, so they provide far more substantial coverage.

Matching your skin tone is even more important than usual when applying all that extra pigment, so choose carefully. Many products come in kits that let you blend several colors to achieve exactly the right shade.

And finally, the secret to a great finish .

1: It Doesn't Have to Slip

Guess what: Your scar coverage does not have to slide down your face by mid-day!

Anyone with oily skin can have this problem, but when you’re wearing the kind of heavy makeup that can cover a significant scar, you’re even more at risk for slippage. There’s an easy fix, though. Just set it.

Camouflage makeup kits often come with a "setting spray" that can help hold the coverage in place. You don’t need something so specialized, though. Any translucent finishing powder will do the trick. Just be sure to apply it with a good-quality brush, as opposed to the little puff that might be included in the package. You want a loose-powder brush, and one that’s especially soft and fluffy so the powder goes on lightly and evenly, even (or especially) over the thick makeup covering your scar.

The goal here is complete, flawless coverage, and with some practice it’s an achievable one. If you can still see the scar, though, and it bothers you, there’s a handy trick that can make it seem to fade away: Create a diversion. If your scar is on your chin, highlight your eyes with fantastic shadow to draw the gaze upward. On your forehead? Try something bold on your lips. There’s no better way to divert attention away from a negative than to beautifully accentuate a positive.

For more information on makeup, skin, and related topics, check out the links on the next page.

How to apply basic stage makeup for women

There are few things more intimate than standing at a vanity and applying your makeup at daybreak. One of these things, however, is letting a guest into your home to time you while you do it.

Really, it was a very nosy ask of me—'Hey, can I come clock your routine while you do it very early in the morning?” But for the past few weeks, I’d been very taken with the idea of it all. I mull it over on the A train and especially when I’m doing my makeup in my Navy Yard loft. You see a woman with spectacular skin and a particularly well-executed cat eye, and you think “I wonder how long that took?”

The experiment below is rough. When one gets ready alone, I assume there’s more time to meander between steps or pause for coffee. When an iPhone timer is involved, you stay focused. It’s less “routine' and more “task?” Even so, three women allowed me into their sun-soaked apartments for early-morning home visits.

They answered their doors barefaced. After some small talk, we moved to the bathroom. I pulled out my iPhone stopwatch, and we began:

I arrive in Bushwick for an 8am appointment before Jade heads to work. Even though she coordinates parties, films, and events—like the upcoming 6,000-guest Full Moon Fest on Aug. 1 in NYC—her look is anything but “festival girl?” Her older sister/makeup buff still feeds her products to try. Yet she often avoids trends in lieu of the basics, especially the eyes.

'I feel like I’m asleep without eye makeup?” she shares. “But I’ve never been able to perfect the smoky eye?”

This is why her routine devoted half its time to lining the eye corners, lengthening the lashes, and defining the brows. It’s the part of her process that’s been most consistent since she was young. Her skincare and foundation have evolved—but never her eye routine.

When we stop the timer, Jade nods approvingly. “I like to keep it under 10 minutes,” she says cheerfully. And what ends up being the longest time I recorded is surprisingly quite brief.

Lips: any lip gloss, on occasion

Hair: Natural, headscarf

Nails: Mostly buffed, rarely colored, lots of rings

As a new mother, Alessandra’s early mornings are chock-full, so I arrive in Boerum Hill at 11am after she drops her little one off with the nanny. “I have an 8-month-old baby. I just moved, I’m launching a new company in August, and I’m a working illustrator. so I don’t have a lot of time for my morning routine. Really, less is more,” she explains. That’s why she’s serious about brow, skin, and nail care.

“I just feel better with nice brows. As long as your brows are neat that's half the battle,” Alessandra says. Building on this, she notes, “As I get older, I use less makeup and more skincare. I’m very serious about skincare now.”

This mindset has allowed her to narrow her routine down to three simple products after she cleanses and moisturizes: a brow pencil and brush combo, a lip balm, and an under-eye concealer. It’s no wonder she came in with the shortest time—just under two minutes, which just may be all the “me time' this creative-class self starter has in her daily agenda.

Hair: Keratin treatment or blow-dry

** Cassidy Turner: The Favorite Fragrance

Cassidy offers me French-pressed coffee when I enter the 14th Street walk-up at 7am because she is “not a morning person?” I accept. She shares that her line-up for the day includes visiting H&M to see the in-store 'zine that includes the Polaroid portraits she shot. That’s because Cassidy is usually on the other side of the lens. She’s most comfortable directing models and styling shoots in her role as a freelance photographer and assistant photo editor at Refinery29.

Because she’s always working long days on set, and because she’s from breezy California, she’s “never been one to wear a lot of makeup?” in her own words.

She continues noting, “Honestly, my routine has barely changed since wearing makeup?”

From the time she was a teenager, Cassidy has taken cues from the women in her family. Her sister Scarlett has become a recognized YouTube beauty vlogger, and her mother has launched a shop for her sought-after custom fragrance—one which Cassidy doesn’t leave the house without. It’s become the capstone to her routine, as follows: apply tinted moisturizer, cover up any dark circles, line the eyes, lengthen lashes, and finally, spritz on her signature scent. She’s been able to keep this all under five minutes—the closest to our average time.

Brows: Brow brush

Fragrance: Brew (developed by her mother)

Hair: Long; air-dry at night or blow-dry in the morning

Nails: Usually black; sometimes bright red or blue; more adventurous with nails than makeup

At the close of our mission, we assess the data and break down the splits. So how long did it take from the first moisturizing dab to the last mist-setting spritz? About five minutes, give or take. And to me that seems pretty succinct.

While we're at it, tell me: Is your morning routine shorter, longer, or in this sweet spot? Compare and contrast in the comments.

Katie is a Brooklyn-based writer whose work has appeared in Vogue, Vanity Fair, and Vice . When she's not writing, roller skating, or dancing flamenco, she's debating the perks of buffed versus shellacked and BB versus CC.

Photos courtesy of the author.

For more daily beauty routines check out #ITGTopShelfie.

Now that it's summer, you'll probably want to ease up on thick moisturizers. What products do you switch out in the hotter months? Another way to streamline your routine is through the magic of multipurpose products.

The power of connection in an oversaturated market: how taking an intersectional approach to understanding the life stages of the female consumer can help businesses prepare for the future.

Marketing to women is not as simple as throwing pink on a label. If you are wondering how to target women consumers more meaningfully, start with the facts.

Women are the primary consumers of products and services across industries.

They are responsible for purchasing or influencing the purchases of goods for themselves and everyone around them: partners, children, aging parents and friends.

Speaking to them means understanding that women are more complex than traditional marketing personas show. Their differences influence their worldview. Race, age, language, socioeconomic status, sexual orientation, religion—and the way these identities overlap—are all significant factors.

Businesses and brands can sometimes miss how a woman's identity intersects with her experiences at each life stage. What she responds to and purchases changes as she does. No two women's journeys are the same. There is only one common thread: women are the market. You cannot afford to ignore them.

There is no special trick to “female marketing." Lead with humanity. Gather the data on your audience, recognize the diversity of their experiences, bring more women onto your team and you may just begin marketing to women through a more inclusive lens.

1. Do the research.

When I rebranded my general consulting agency to focus specifically on women, I did so with intention. After working with clients for years, my team and I noticed a major disconnect when it came to marketing to women. Many businesses did not take the time to represent women's needs, challenges, goals and appearance authentically.

We did the research and that data was definitive: Women of all backgrounds and across all industries make up the market. But businesses and brands aren't designing their offerings with women in mind.

I built Tote + Pears to change the narrative and bring attention to what's missing in the market. Here's what I learned: Businesses and brands get in their own way by holding on to antiquated marketing tactics without considering the data.

“Pinkifying" your branding or just changing the name and age on your female personas is not enough to connect authentically with women. Learning how to attract women requires attention to their diverse needs and perspectives. If you don't follow the data, you could fall behind with the emerging generation of consumers.

2. Take an intersectional approach.

As women navigate through life, they change. They may grow up in a particular neighborhood or cultural tradition, but make a life in another. Some begin college with one major and graduate with a degree is something else entirely. Many jump head first into careers, then reevaluate their professional goals after becoming mothers. Some grow up thinking motherhood is inevitable, then ultimately decide not to have children at all.

With each change comes a new perspective. And that perspective is heavily influenced by factors like race, age, sexual orientation, faith, cultural background and more. In order to market to women effectively, you'll want to consider how their intersecting identities impact their decisions.

When you take an intersectional approach to understanding what's really happening in women's communities and lives, you can connect with women in a more meaningful way and learn how to attract loyal female consumers.

3. Tell women's stories.

A simple and effective way to market to women is to integrate their stories into the messaging of your brand. What better way to reflect and connect with real women than to highlight their experiences? Every woman's journey is unique, but along her path, she encounters challenges and wins that others can relate to. Part of making your brand accessible to women is offering something that speaks to their needs and lets them know you are paying attention.

At Tote + Pears, we tailor our content calendar to different topics that affect women. From race and motherhood to unchecked bias in tech, we bring together scholars, experts and creatives to share their stories every month on our podcast. Not only does this offering help our audience learn more about the women in their markets, but it also speaks to the authenticity of our brand.

It takes more than using a bunch of stock images of women and calling it a day. Explore the real issues women face and offer a platform to promote awareness and change. Women consumers want to be seen and they want businesses to meet them where they are with solutions that speak to their needs.

4. Hire women from different backgrounds.

One of the best ways to market to women is to employ women on your team. And not just one woman or one “kind" of woman, but multicultural women who can share their diverse perspectives with your business.

Having women from different backgrounds at the table of creation ensures that you are targeting your female consumers with intention. And doing so enhances your offering because a diverse array of female voices will be able to bring gaps in the market to your attention.

For example, many products are marketed to men because men design them, even though women are the primary consumers. But it doesn't matter how good your idea is if it never reaches your target audience. Pulling up a seat for women from different backgrounds ensures that you don't miss the mark with female consumers.

Marketing to women is less about gender and more about adding a human layer to your approach. It means creating a brand that prioritizes people. Let the data guide you and try an intersectional approach.

TH Easter Break 06.04.22 – 18.04.22 whilst TH is away PRO DISCOUNT IS UNLOCKED – get 25% OFF everything + FREE UK delivery on orders £50 & over (please note orders placed 05.04.22 – 18.04.22 will be sent 19.04.22 onwards) use code: HI22

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How to apply basic stage makeup for women

How to apply basic stage makeup for women

How to apply basic stage makeup for women

How to apply basic stage makeup for women

How to apply basic stage makeup for women

How to apply basic stage makeup for women

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