How to announce a promotion

An employee promotion is an important event that demonstrates the dedication, skill and leadership potential of your organization’s strongest staff members. As a company leader, you may consider writing a clear, professional employee promotion announcement to inform your organization and its clients and celebrate a staff member’s achievements. In this article, we explore what an employee promotion announcement is, how to write one and a sample announcement to help you write your own.

What is an employee promotion announcement?

An employee promotion announcement is a message given to each employee in a company to let them know about the promotion of a colleague. The announcement is often used to encourage employees to celebrate their coworker’s achievements and congratulate them on the new role.

These announcements are often made formally and professionally via email or an internal memo, sent by letter, posted on a bulletin board or delivered verbally at a team meeting. As a physical document, they may also be referred to as a job promotion announcement or a promotion announcement letter. The company’s external clients should also receive an announcement about an employee’s promotion is working with them.

How to write an employee promotion announcement

You can use the following steps to write an employee promotion suitable for any delivery method and a variety of workplace settings.

Select your delivery method.

Address the audience.

Introduce the promoted employee.

Explain the reason for the promotion.

Detail the employee’s new responsibilities.

Congratulate the employee.

End on a call to action.

1. Select your delivery method

Promotion announcements can be delivered through a variety of channels. Consider the most effective and efficient way to send the announcement, such as via:


A promotion announcement sent by email may be the best option if your company is large and employs people across several departments. You may also consider this option if you also want to inform outside clients about the promotion or you want to ensure everyone has an official record of the promotion announcement.

You may consider this method if you have a company-wide message board to publicly post announcements. It can also be included as a brief mention in a company newsletter to employees and invested external parties.


This method may be appropriate for larger companies who want to more formally announce the promotion. This method may also be reserved for promotions in executive or leadership positions.


This method may be best for a small company where everyone works in the same office, attends a weekly team meeting or if you want to maintain your organization’s informal culture while also being professional.

Online announcement

If you have a company website or another online portal to display public messages, consider a mass announcement in this method. It can also be combined with any of the other methods that may reach certain people.

2. Address the audience

Whether you decide to write or verbally announce the promotion to your team, be sure that the message encompasses everyone. “ Dear All ” or “ Dear [ Company Name ] Staff ” are appropriate salutations to address a large team in an email regardless of the organization’s size.

In the event you announce the promotion of your colleague in-person, gather the entire team in a centralized location for the announcement. If your department consists of yourself and another employee, schedule a meeting with them to discuss what they will be doing in their new role and how they will assist both of you. You should also send them a memo that includes the information given if you decided to meet with them in person.

3. Introduce the promoted employee

After you address the audience, begin your announcement by introducing the employee with their full name, current job title and new job title. Consider saying that you’re “ pleased, ” “ honored ” or “ excited ” to announce the employee’s promotion. Using these polite and positive words can demonstrate your appreciation for the employee’s hard work.

Consider detailing how long the employee has worked for the company and the department. This information can provide the necessary context to those who may not be familiar with the employee in addition to illustrating the employee’s history with the company.

4. Explain the reason for the promotion

Next, showcase the employee’s past accomplishments and summarize their achievements, major projects and integral wins that have benefited the company. It’s helpful to add performance metrics to provide a better understanding of how they earned the promotion. These details prove the employee’s hard work and are also other reasons to celebrate their success.

5. Detail the employee’s new responsibilities

After discussing their previous contributions, provide more details on what the employee will be doing in their new position. Consider outlining some upcoming projects, specific tasks they’ll be handling now or any other relevant information on their updated duties. This information can show the employee’s progression to advanced work in addition to updating others on who they may be working or communicating with.

6. Congratulate the employee

The end of the letter is the chance to formally congratulate them for their years of service to the company and the hard work put in to improve the team. The key is to give the employee confidence to begin their new role and to boost their morale knowing they have encouragement from upper management.

7. End on a call to action

Encourage team members in joining you in wishing them the best of luck and to their future success. It’s crucial for a team to support their promoted colleague because the team’s success may depend on this new leadership role.

Employee promotion announcement sample

The following employee promotion announcement sample can be sent as a letter, email or memo. You can customize it to fit your needs as well as transform it into an announcement speech to give at a team meeting.

I’m pleased to announce the promotion of Jeff Sanderson from Senior Sales Associate to our new Regional Sales Director. Jeff has worked for our company for more than 10 years and has been an invaluable member of our team.

He has demonstrated his innovative skills over the course of the last decade and into his new management role. Jeff has been a catalyst in the creation and the launching of our new sales database and has shown his commitment as specialist and as a manager.

During his time with the sales team, Jeff has signed three new client contracts this quarter and has been at the forefront in implementing practices to bolster lead generation efforts with the marketing team. In his new role, he will oversee the entire sales staff and lead generation efforts to drive in new clients. He will also take over the duties of Phil Shepherd, who is retiring next month.

For any inquiries about what Jeff’s new position entails and its correlation with your working relationship, please feel free to contact me.

I hope you’ll join me in congratulating Jeff on his outstanding contributions to his department and this organization, and we’re wishing him the best of luck in his future position.

When it comes to promoting an employee, you might have had to make some tough decisions, and rightly or wrongly some people might feel jealousy or resentment.

A promotion announcement done in the right way should quell those negative feelings and shed light on why the promoted employee deserves it.

To Say it or Send it?

There are two typical methods of announcing a promotion: by email or in person. The method that’s right depends on the size of your company/department. And, hey, you might want to use both means.

Before you choose a method, though, make sure you’re aware of the procedures and channels that your company usually goes through.

But before you send that all important email, make sure you’ve done these 4 essentials:

  1. Finalised a new job title and the finer elements of the new job (and that the promoted employee is happy with these).
  2. Forewarn your employee of when and how you’re choosing to make the announcement.
  3. Ensure key staff at a higher level, IT and personnel teams are aware of the promotion and that everyone has agreed on it.
  4. Write down why they deserve this promotion. Identify the key qualities, skills, experience, training, and achievements that make this employee suitable for the promotion.

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Announce It via Email

Perhaps the best method is to announce a promotion via email. An email is an official record of the announcement. And it gives employees a place to digest the news privately and come to terms with it (this is pretty useful if they were hoping for a promotion themselves).

It’s also natural that your employees are going to want to discuss this news (and they will). So make sure you list concrete reasons in your email which explain the promotion. This quells resentment or jealousy and prevents speculation and office gossip.

Now, with that aside, use the email to celebrate the employee’s achievement. This is a time to make them feel valued. Frame the promotion in a positive light and use the announcement to review their achievements, projects, and the successes where they’ve been integral.

In your email, you should:

  • Provide a point of contact for other employees to direct questions to.
  • Ask employees to join you in congratulating them.
  • Review the achievements of the promoted employee and how long they have worked at the company.

How to announce a promotion

Promotion Email Template

So, if you want to know what a good (albeit formal) email looks like, here’s one I just made up. If your culture has personality, inject some in.

It is pretty formal, so if you have a relaxed company culture, inject some personality in. Do what’s right for you – just make sure you’ve said everything you need to.

I’m pleased to announce the promotion of Harry Fitzpatrick as our new Head of Development. Harry has worked for our company for eleven years and has been an invaluable member of the development team.

He has brought huge levels of innovation and been a valued member since his early days as a graduate to his move into management. Harry has been highly influential in the creation of our new product line and has continued to show an exemplary commitment to his role as an innovator and manager.

During his time in the development team, Harry has led three huge projects to completion and has been at the forefront of moves to streamline the process of product development as well as implementing systems to coordinate with marketing. In his new role, he’ll take the sole lead in coordinating and communicating with marketing to push our new range of products. He will also take over the duties of Ron Grundy who as we know is retiring in three months’ time.

For any queries about what Harry’s new position might mean in terms of your working relationship, please don’t hesitate to direct any of your questions to me.

I hope you’ll all join me in congratulating Harry on his outstanding performance and wishing him the best of luck in his future position.

Say It in Person

If you have a regular department meeting, you might want to take that opportunity to inform your staff. This should be brief and follow a similar format to how you might inform employees via email.

So, if that email was a promotion announcement, it might sound a little something like this:

“Before we all get on, I have an announcement that I’m delighted to make. I’m very happy to inform you that Harry Fitzpatrick, our current Development Manager, has been promoted to the position of Head of Development.

This well-deserved promotion comes following his management of three phenomenally successful projects and the triumph of his implementation project that helped increase coordination and communication between our department and marketing.

I’ll be sending an email round this afternoon that includes more details about the promotion.

In the meantime, I hope you’ll join me in finding time this week to congratulate him. And if you have any questions, please don’t hesitate to email me or come talk to me in my office.

After you’ve made an announcement in person, it’s still good to follow it up in an email and add more details there.

When or if you make the announcement in person, look out for negative behaviour. It might be a good idea to schedule one to ones with anyone who you feel might have concerns. But don’t do this in front of everyone!

How to announce a promotion

A promotion is a goal that employees work extremely hard for. And the promotion of one employee can create resentment and jealousy in others. Getting the announcement right can ease these feelings and reinforce the idea that in your business those who work hard achieve their careers goals. Get it wrong and you could foster office gossip and bitter colleagues.

How to announce a promotion

Employee promotions are important moments that show your workers how much you value their dedication, skills, and leadership potential. There are a variety of different ways to announce the promotion of an employee. Smaller companies may announce promotions during meetings when all employees are present, but larger companies tend to use email.

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How to announce a promotion

Internal Promotion Announcement Email Template

Use our MS Word template to quickly and easily craft an internal promotion announcement email.

Internal Promotion Announcement Email Example:

Subject Line: Welcoming [Employee’s Full Name] to [Department Name]

I’m excited to announce the promotion of [employee’s full name] to the [name] department as our new [job title]! [His/Her] first day in [his/her] new position will be [date].

In the past [number] years, [employee’s first name] has accomplished great things in [previous department]. [He/she] has [list accomplishments]. Now, [employee’s first name] will be bringing [his/her] expertise to our [new department] to [list responsibilities].

If you have any questions about [employee’s first name]’s new role and how it will affect your working relationship, please don’t hesitate to contact [me/HR representative’s name].

I hope you’ll join me in wishing [employee’s first name] the best of luck and welcoming [him/her] to [his/her] new role!

Things to Include in an Internal Promotion Announcement Email:

  • The name of the employee being promoted.
  • The employee’s previous role and how long the employee has worked in that role, if desired.
  • The employee’s new role and the responsibilities of that role.
  • When the employee will start their new role.
  • A summary of the employee’s top achievements and accomplishments to explain the reason for the promotion.
  • A congratulatory statement with an invitation for the rest of your employees to offer their congratulations and best wishes to the promoted employee.

How do you announce an internal promotion?

If you have a smaller company, you may choose to announce promotions during meetings when all employees are present. If you have a larger company, you may want to use an internal promotion announcement email.

How do I share news of a promotion?

  • Invite the employee you want to promote into your office for a face-to-face meeting and share the news with them.
  • Inform the former and new supervisors of the promotion.
  • Make an internal announcement to inform all employees of the promotion. This can be done in person or via email or office memo.
  • If the promotion will affect clients or shareholders, make an external announcement, and share the news on your company’s web page and social media platforms.

How do you write a promotion announcement for an employee?

  1. Decide whether to make the announcement via email or office memo.
  2. Address your staff members.
  3. Introduce the promoted employee and note their previous position.
  4. Briefly describe the promoted employee’s new role and responsibilities.
  5. Explain the reason for the promotion.
  6. Congratulate the employee and invite the rest of the staff to do the same.

Should promotions be announced?

Yes. Announcing promotions tells your employees that you value dedication and hard work. Done right, it can also quell any feelings of jealousy and resentment among the workforce.

What do you say when you promote someone?

Offer your congratulations to the promoted employee and explain their new role and responsibilities. Let them know what their new salary will be and who they will be working with. You may want to offer your employee the option of accepting the promotion or not, particularly if it means relocating, either to a new department or to another branch.

I don’t know if this issue was explained in a podcast, I don’t think so, but I want to double check.

I’m going to promote one of my DR to Coordinator. And I want to send an email to the whole organization with this announcement.
My question is: what’s the best content I could put there?

I was thinking to explain his new role and his history succesfull in the company. But it might sound typical and it might be short email.

Promotions are important for people, therefore I want to ensure my email is also important and good.

Thanks for your help

How to announce a promotion?

Most of the good ones I see include the promotion, and then personal history – with the company, with the role, what they’re taking on, and family/personal interests/accomplishments. That way it not only announces the promotion but also lets folks ‘get to know’ the new addition.

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How to announce a promotion?

I have a war story (a war I lost) about a promotion -not a letter, but just the announcement.

BLUF: Keep the control on how the message is communicated.

My team needed extra people, as the project was getting larger. One of the senior developers in one of the other project, with enough experience (at hind-sight technical) looked as a good an opportunity to be promoted to a team lead in my project.

The plan is that he would complete his assignments in the other project, than move to mine after 2 weeks. In our discussion, I didn’t communicate the following in our discussion: Don’t tell anyone until we’re ready.

In parallel to that the former project needed his abilities to continue, and in the next 3 months in which he stayed there, he would work on the former without any enthusiasm (I know it’s not behavioral description) reaching mediocre results, and getting a bad rap, which my team was aware of. When he got on board here, the team looked at him differently and his leadership questioned. Not to mention that for me it meant that I made some bad choices.

How to Announce a Job Promotion. Getting a promotion is a time for celebration, but it’s also a time for tact if your colleagues also coveted the position. Discuss the news with them and create a transition strategy that will help you maintain your old relationships and earn your new co-workers’ respect.

Ask your boss when he’ll be telling the staff about your promotion. Find out if it’s okay for you to break the news to a few of your co-workers in advance, so their disappointment or bitterness won’t sabotage your authority before it starts.

Tell selected colleagues about the promotion. Accept congratulations gracefully, but also express regret that they couldn’t receive similar advancement. When your boss makes the official announcement, recognize some of your colleagues by mentioning the strengths they bring to the team.

Uncover the reason why the boss promoted you over the others. Fill them in if possible, particularly if it’s something specific that gave you a slight edge. If you took a class, earned another degree or participated on a vital project, for example, that information may be helpful to them for future opportunities.

Implement changes slowly once you assume your new role in the company. If you’re still working with your former peers, establish your authority but explain that you still want to function as a team. Get their input on projects and give them credit when it’s due.

Help your trusted colleagues succeed by giving them additional day-to-day responsibilities, letting them know about upcoming promotion opportunities and offering a recommendation if they apply.


Don’t expect your former teammates to respect you more just because you’re the boss. Maintain your friendships, but realize you might have to distance yourself if they’re assuming you’ll automatically side with them in disputes or let them slack off on projects, for example.

This article was written by a professional writer, copy edited and fact checked through a multi-point auditing system, in efforts to ensure our readers only receive the best information. To submit your questions or ideas, or to simply learn more, see our about us page: link below.

How to announce a promotion

There are tons of ways companies can announce employee promotions. Depending on the size of your organization you can opt to announce the promotion during a meeting where all the staff is present, which would work well for small companies. However, in larger organizations, promotion email announcements to employees are usually the order of the day.

Typically, it’s advisable to inform employees who will be most affected by the change before a formal company-wide announcement. This ensures a seamless transition and support within the organization; these can include team members or supervisors.

Generally, the Human Resource team member or the hiring manager can send these emails to:

  • Notify staff members about the promotion or transfer so that they become aware of the employee’s new roles and responsibilities.
  • Share the excitement of an employee’s growth and development and congratulate them on their contribution/hard work.
  • Demonstrate that the organization or company supports internal employee growth and development.

Tips for announcing internal employee promotion

As soon as a job promotion has been offered and accepted by an employee, the news typically needs to be shared across the organization. Consider the following as you craft a job promotion email:

  • A promotion email should explain several aspects for it to be effective, promote the committee’s selection process, highlight the employee chosen as well as congratulate them on their accomplishments.
  • The announcement should contain a summary of the employee’s former and current roles as well as any pertinent accomplishments during their tenure with the company. Consider the fact that telling the employee’s history at your company justifies your decision to promote them. This is highly effective if the employee you chose to hire was among a pool of qualified candidates for the promotion.
  • Additionally, it’s essential to include the employee’s background information such as education, certifications, among other credentials. As you conclude the email, ensure you encourage all the staff members to welcome and congratulate him or her on their new position.
  • Keep the email brief but ensure you include all the relevant, necessary information. For instance, you can opt to include details about when the employee will be starting their new job in the new department or office, or when they’ll be leaving their current office.

Below is a generic, customizable promotion email which you can tailor to meet your needs.

Promotion email template

Email subject line: First Name Last name – New position

I am very pleased to announce the promotion of [employee’s name] from [mention employee’s former position] to [mention new position]. [employee’s first name] has been with [company name] for [x] years and has worked in [mention names of department/position]. His/her new responsibilities include: [list the responsibilities].

[First Name] attended [University Name] and joined [company name] after graduation.

During his/her time working with us, [first name] has been at the forefront of implementing strategies which have improved the general efficiency of the [department name] and has frequently been recognized for his/her remarkable performance.

Please join me in congratulating [employee’s first name] on his/her promotion and welcoming him/her to the new department/position.

How to Communicate a Promotion. Communicating an employee’s promotion via written memo and all-staff meetings is an effective way to let employees and leadership in on the celebration of an employee who’s been promoted from within. The celebration is more than simply the employee who’s been promoted enjoying a bump in salary and prestige — it’s a testament to the company’s commitment to developing its employees and helping them achieve their career goals. Schedule a private meeting with the employee selected for the promotion. Congratulate her and express your confidence in her skills, abilities and qualifications. Discuss the logistics of her promotion, such as when the promotion becomes effective and when she takes over her new responsibilities. Also, let her know the pay date that will reflect her salary raise or wage increase and any additional benefits that come with the promotion. Tell the employee how you intend to announce the promotion to fellow employees. Suggest first steps that will help her transition into new role — becoming acquainted with direct reports, attending training or workshops required for the new position or providing reading material to review before she assumes her new responsibilities.

9 Creative Ways to Make Memorable New Employee Announcements

These 9 creative employee announcement ideas give the whole office a sneak peek of new hires’ sparkling personalities and particular interests.

Video advice: My First Corporate Promotion speech

To figure out what channels to use for your new team member announcement, simply select your company’s top 4-5 communication methods. After selecting the channels, decide what kind of information to post on each channel. For example, your new employee communication strategy could look like this:

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  • Q: What makes a new employee announcement memorable?
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Bonus: New Employee Announcement: The Boss Introduction Email

 Quarterly newsletter. New employees count as news—the kind everyone wants to read about. A newsletter format provides plenty of room for adding interesting details to employee highlights. Get a nice picture of each person, and write up a short, casual bio that fits the length of your company’s typical newsletter segments. There are also a ton of cool newsletter ideas available online to profile your new employee in a way that they’ll appreciate.

How to announce a promotion • HowWOW!

Are you managing an employee who’s about to be promoted or internally transferred? If so, you might be wondering about the best way to announce a job.

Highlight several accomplishments or give a few examples of how the promoted employee went above and beyond her job duties to contribute to the company. For example, tell how the employee would often offer to assist other departments that were understaffed, or that she volunteered every year to organize the company picnic.

  1. Promotion Announcement Example #1
  2. Promotion Announcement Example #2
  3. Promotion Announcement Example #3
  4. Promotion Announcement Template
  5. Key Takeaways
  6. Name of Employee Being Promoted
  7. Current Position of Employee Being Promoted
  8. New Position of Employee Being Promoted
  9. Promotion Effective Date
  10. Congratulatory Note
  11. Select your delivery method
  12. Email

Tips for Writing a Promotion Announcement Email

An employee promotion is an important event that demonstrates the dedication, skill and leadership potential of your organization’s strongest staff members. As a company leader, you may consider writing a clear, professional employee promotion announcement to inform your organization and its clients and celebrate a staff member’s achievements. In this article, we explore what an employee promotion announcement is, how to write one and a sample announcement to help you write your own.

Sample letter to announce promotion of an employee

This sample letter is a format for announcing a promotion of an employee in an organization or a company. This business letter can be e-mailed or sent via internal channels to different departments of an organization via a memo route.

Sample letter to announce promotion of an employeeWe are extremely happy as we announce the promotion of Mr. XYZ to the position of marketing manager in the marketing and sales department at (company’s name). XYZ has been working as a marketing and sales executive since 5 years with us. We appreciate his zest and conscientious in his previous works where he has served in both marketing and sales with extreme dedication and professionalism. He has been punctual about the deadlines of his projects and has been very ingenious in his work. He has proved to be a keen and prolific employee in his field, always ready for new challenges and tasks. There is absolutely no doubt that he deserves every bit of this promotion. His new position as the marketing manager shall include the following responsibilities:1. 2. 3. 4. 5. 6. We believe he shall carry out all these responsibilities very well with the support, assistance and encouragement from all of you. He shall be working on a new project which is soon to be initiated.

Social media has become an essential part of marketing – but it’s not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here’s how.

How to announce a promotion

You already know that a great giveaway depends on great publicity. It’s important to share as widely as possible: with your mailing list, on social media, and on your website. So let’s talk about how to boost your giveaway with email marketing – and how to follow up afterwards.

There are 3 key moments for email marketing when you run an online giveaway.

  • First, you have to announce the giveaway.
  • Next, you should keep up the pace during the contest, with reminders, welcome messages, and winners’ announcements.
  • Finally, you need to give people a reason to stay in touch.

Plan your emails

Before we dive in, let’s have a quick reminder of what makes a good email. If you really want to make an impact on consumers, then you should plan every campaign message well in advance. Here are the essential points:

  • Platform. You can use your standard mailing service, such as Mailchimp or Intercom. Or you can speed things up with an email service that’s integrated with your contest. With Easypromos, you can send automatic, personalized emails to everyone who registers for the contest.
  • Type. Think about your audience, and the kind of content they expect from you. Will they spot your contest in a regular newsletter, or do you want to send a special mailshot?
  • Subject line. Give your readers a reason to click. Make the contest sound exciting and urgent. It can’t hurt to advertize the prize, as well!
  • Tone. Just like your email type, make sure that you use the right tone to reach your audience. Let them know that you’re excited about the giveaway – but don’t stray too far from your normal brand voice.
  • Design. Make sure your email is on-brand and attractive with the right colors, layout, and images. Use videos, gifs or animations to take it to the next level! Don’t forget to add alt-text and descriptions for accessibility.
  • Call to Action. Finally, the most important point. Share a direct link to your promotion, and explain exactly how people can take part.

1. Announce the giveaway with email marketing

The first email in your campaign should be the giveaway announcement. It’s sad but true that we sometimes see exciting, creative giveaways – with zero participants. Why? Because nobody told customers the competition was open!

How to announce a promotion

Example via

You can easily announce a giveaway with email marketing. Your email contacts are already interested in your brand, and want to stay in touch. So an online giveaway is the perfect way to reward their interest and highlight specific products.

2. Thank participants and serve up some reminders

Announcing your contest is only the beginning. You should be with participants every step of the way, sharing updates and reminders via email.

Why is this step so important? There are several good reasons!

  • Transparency. Consumers want to know that their chosen brands are open and honest. A well-administered giveaway is a fantastic opportunity to show that you can be trusted. Share updates about how the winners will be selected, and make sure you announce the decision.
  • Thanks. When they join your giveaway, people are sharing their time, attention, and personal data with you. That deserves some thanks! You can send a simple email, welcoming people to the giveaway – or you can offer a more tangible reward, as in this example.

How to announce a promotion

Example via

  • Reminders. Most giveaways have a closing date, and a limited timeframe to claim prizes. If you’ve asked people to collect votes or refer friends to win a prize, then they might need a nudge, too. Send carefully-timed emails to give your contest a sense of urgency, and keep excitement at fever pitch.
  • The final prize draw. Most importantly of all, you need to share the results of the giveaway! This is a key moment, so your announcement should be as dynamic as possible.

Use Show Mode to create instant, viral video with thrilling sound effects. Announce your contest winners with a dramatic drum roll and a burst of confetti!

3. Follow up the giveaway with email marketing to build a relationship

Here’s a secret: your giveaway is never really over.

When you run an online contest, you open the door to a new relationship with your customers. Some of them will be new sales leads; others will already be fans of your brand, who now trust and appreciate you more than ever.

That’s why it’s so important to follow up with email marketing and remarketing. You can’t afford to let those leads go cold.

How to announce a promotion

Example via

At a minimum, you should close out the giveaway with an email to everyone who took part. Say thank you, declare the winners, and tease your next competition.

But you can go further. Offer a small gift or discount code as a consolation prize to those who didn’t win. Suggest some next steps with your brand, like joining a reward scheme or visiting you in-store. And if you added people to your regular mailing list, then they should be welcomed with targeted onboarding emails.

Use the integrated Easypromos platform to send personalized, automated emails to everyone who joins your contests. Click here to sign up and run a giveaway with email marketing – the easy way.

How to announce a promotion

Promoting from within can be a great career progression incentive – it’s incredibly motivating for an employee to know that if they meet all their targets they are in line for a promotion and often means people stay at the company longer.

But… it can be tricky to announce a promotion to the wider team who might feel they’ve been overlooked for their colleague’s new job title, particularly for members of staff who have seen multiple team promotions but not received one themselves. Resentment can breed all too easily and teams can fall apart if this isn’t dealt with swiftly and suitable.

As the manager, it is your job to ensure that any promotions within a team – especially if an employee is being promoted to a position where they manage people who were previously their peers – are handled with sensitivity, respect and transparency.

Here are my three pieces of advice for announcing promotions without rocking the boat:

Plan ahead – don’t wait for things to fall apart

When evaluating all your candidates for the promotion, look at the team relationships closely – does your preferred candidate have a close friendship with any of their peers that might be affected? Not to say that you shouldn’t promote someone who has a friend on the team, but you both need to be prepared to deal with the potential fallout. Or do they already take the lead on team projects, in which case the wider team may already have guessed they are in line for a promotion?

Take some time to think about how you will make the announcement – you know your team best and should be able to decide whether anyone needs to be given a heads up in private instead of reading it in a group email. Brief the successful candidate on how you envision them making the transition to their new role and offer them your support before you make the announcement. They are likely to find the shift challenging and will need you in their corner to provide advice, guidance and support, particularly if they have to deal with team resentment.

Transparency and communication are key

Once you’ve made your decision and informed the successful candidate, inform the unsuccessful team members face-to-face. Be honest but constructive with them about why they weren’t selected and give praise where it’s due if you think they have potential for a promotion in the coming months or year. Judge how long you need to wait to make an announcement based on their reactions – if anyone is really devastated it can be helpful to give them a day or two to settle.

Pay attention to the team – they might need more support than usual

This means the newly promoted employee as well as the wider team, who might take some time to get used to the change. If you don’t already have them, organise regular catch-ups to see how they’re finding the transition and uncover any challenges they’re facing. Be patient with frustrated members of staff but try and remember the reasons you chose the successful candidate and stick by your decision.

If anyone’s engagement or enthusiasm takes a dive, have an honest chat with them about the shift in their attitude and performance. It’s understandable they may feel a bit deflated, but if their disappointment has eroded their enthusiasm for the job you need to address this early on. Stay positive in your feedback to them and do what you can to motivate them on an individual level.

Accept that some may choose to move on though – this is a natural reaction and can be a positive move for the employee and a chance to bring fresh talent to the team.

Have you been overlooked for a promotion before? Or have you had to deal with team fallout after you’ve announced a promotion? How did you deal with the situation? Let us know in the comments section below.

How to announce a promotion

We’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog.

If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a book release is a great time to do so.

Mailing lists don’t have to be huge. The days of millions of mailing list members are gone.

Sure, it’s great if you have those kinds of numbers, but they may not be all they’re cracked up to be. A lot of authors with that many names wind up with email addresses that no longer work and/or with very low open rates of the emails they send.

A mailing list with a healthy open rate of 20% or so, regardless of its size, is really great.

So let’s say you have a book release coming up in a few months. How can you maximize your mailing list? And when is it too early to start pushing your new book message?

Mailing List Matters

First off, if you have a mailing list that you haven’t touched in a while, it’s a good idea to warm up your list. Start sending newsletters to your list on a regular basis – let’s say once a month.

If you’re already doing this, great! And also, now it’s time to up the ante.

Let folks know you have a book coming out, even if it’s super early and the book isn’t up for pre-order. A “just letting you know” message keeps readers informed, let’s them know you’re busy creating new books, and gives them something to look forward to!

How to Announce a Book Release with Style

When you’re ready to start announcing your book release early, consider the following fun teasers, reveals, and promotions.

  • Title reveal
  • Character teasers and introductions
  • Behind-the-scenes style reveals of where you get your inspiration, including stories and photos of cool or unique things you did for research, your writing playlist, and other elements of your process that are unique to the upcoming title
  • Cover voting – let followers vote on their favorite
  • Final cover reveal

As you can see, the earlier you start announcing your book, the more you can plan out some of these book launch strategies. As you move closer to your launch date, you might want to consider doing a BOGO promo – either Buy One/Get One or Buy One/Give One.

How to Announce a Book Release

Spacing Out Your Promotions

Once you decide which promos will work best for you and your book launch, it’s time to think about how you’ll schedule them.

Some strategies work better closer to publication dates. For example, BOGO promos do well if you keep them within two weeks to 10 days of your book’s “go live” date on Amazon.

Other pieces of this can be started earlier. For example, if you’re getting cover feedback, you’ll want to do that before you’ve started working with a designer.

The other pieces can be sprinkled throughout. But keep in mind that if you need your readers to help spread your launch message, you’re going to want to give that more time.

Pushing the Pre-Order

One thing I love doing with any of my new releases is to send news to my mailing list about pre-order options. Pre-order is an exciting time, and it’s easy to send a quick email that captures your enthusiasm even as it asks your subscribers to buy a copy of your book early.

Often, I’ll organize some kind of offer – whether it’s Buy One/Get One or Buy One/Give one – and push that out to my list. This encourages early buying and helps to boost the pre-order numbers.

When you’re thinking about how to announce a book through your email list, a pre-order promotion is also an easy way make your subscribers feel extra special for a short period of time. I like shorter pre-orders – two weeks at a minimum, 30 days at the most.

Book Release Related Contests

You can do lots of fun contests around a book launch – depending on your book topic and content.

Contests can be super simple: for example, ask your subscribers their favorite place to read a book. One of our clients created a special Pinterest board and invited readers to share pictures: it was a big hit!

You could also do a multi-author book bundle giveaway. In this strategy, you invite other authors to share their new releases and do a giveaway to one (or more!) lucky reader(s).

The great thing about this particular promotion is that when you put together the squad to pull this off, you’ll also invite the participating authors to share the giveaway with their lists, thereby pulling in their readers, too.

Multi-author book promotions are fun not only because you can expand your reach, but also because a large bundle of free books is super enticing to readers. Your newsletter followers will love it, and many may share the promo information with others, too!

Incorporating Social Media

One of the biggest bonuses of doing these kinds of layered announcements to your email list is that it also creates great social media content.

When you create a launch plan for how to announce a book release and incorporate some of the ideas above, you may also boost your social media followers.

Using your email list to boost out-of-the-gate sales is a great way to build your book launch momentum and capture early book sales. And if done well, you may also grab that Amazon bestseller flag!

If you need more information about how to announce a book release to your mailing list, I’ve included a few related blog posts in the Resources and Free Downloads section below.

Happy marketing!
Resources and Free Downloads
The New Business Card Workbook

How to announce a promotion

Sensitivity is the key when announcing a job promotion. Employees who didn’t receive the promotion might feel upset or resentful and other employees might be concerned about the change in management. It’s important to take their feelings into consideration when you make your announcement. Plan what you’ll say and how you’ll say it before you schedule a meeting or write an email regarding the promotion.

Inform Other Candidates

Informing the other candidates requires a personal touch. Schedule individual meetings with the employees who applied for the position and tell them that they did not receive the promotion. Explain that the decision was difficult and each candidate’s qualifications, skills, education and experience were carefully considered. Be prepared to explain why an employee didn’t receive a promotion. For example, you might mention that the employee doesn’t have experience in project management or in supervising a large department. Tell candidates that you know that they are disappointed and offer suggestions regarding what they can do to improve their skills or acquire new skills that will help them get a future promotion.

Hold a Departmental Meeting

Announce the promotion to the employees who will report to the newly promoted employee next. Ask her to join you at the meeting. Explain the reasons why the person was promoted and discuss how you think she can help the department be successful. Explain how the new reporting structure will work and when the promotion will take effect. Ask the newly promoted employee to speak to the group and tell them what she hopes to accomplish in her new position.

Write an Announcement

Prepare a formal announcement regarding the promotion. The information you include in the announcement can also serve as source material when you write a press release regarding the promotion. Congratulate the employee and mention her new title and new department, if applicable. Note when she joined the company and list the various roles she has held. Include a brief outline of her new duties and any information that will help staff understand her new role. Mention when the promotion takes effect and include information regarding how to contact the employee if she has a new office or telephone extension.

Inform the Entire Company

Let the rest of the company know about the promotion. Different companies announce promotions in different ways. Find out if there is a particular protocol regarding promotion announcements. If your company announces promotions through email or memo, obtain the distribution or email list and send the formal announcement to employees. If your company announces promotions on the company intranet or in a newsletter, contact the employee who manages intranet content or edits the newsletter and submit the formal announcement.

  • Small Business Trends: 11 Tips for Handling Internal Employee Promotions with Finesse
  • Wharton School of the University of Pennsylvania: Passed Over for a Promotion? How Companies Can Retain the Runner-up
  • JobBank USA: Announcing Raises, Promotions or Transfers to Your Staff

Working at a humane society allowed Jill Leviticus to combine her business management experience with her love of animals. Leviticus has a journalism degree from Lock Haven University, has written for Nonprofit Management Report, Volunteer Management Report and Healthy Pet, and has worked in the healthcare field.

Congratulations! You’ve delivered certificates or badges to your recipients and are ready to officially announce your partnership with Accredible.

The following is the blueprint for a highly effective, coordinated launch with Accredible. These are the best strategies developed from our experience with customers of all sizes.

How Accredible will Promote You

  1. We’ll write and promote a dedicated Launch post to announce your adoption of Accredible.
  2. We’ll add you to our customers’ page.
  3. We’ll announce the partnership through social campaigns on Twitter, Facebook, etc.
  4. We’ll link back to your website any time we mention you on our website.

How Should You Promote the Partnership?

  1. Announce the partnership.
  2. Add a page to your website to describe the benefits for your users.

How to Announce the Partnership

The goal of the announcement is to ensure that we promote your brand, show the world that you’re securing your credentials and that you’re making use of the best technology. It’s important to communicate the benefits to your users to be familiar with your digital certificates and badges. The best channels vary by partner but, we’ve seen the most success with blog posts, in-app announcements, email announcements, newsletters, social campaigns, onboarding emails, and more. Here are some ideas and examples to get you started:

  • Blog post.
  • Email and/or newsletter announcement.
  • In-app announcement.
  • Social Media Campaigns.
  • Add a digital certificates & badge page to your help desk.
  • Other promotions: press releases, news stories, promotional campaigns with partners, and onboarding emails.

Adding the page to your Website

Communicating to your users and third parties that your using digital certificates, open badges, or Blockchain credentials ensures that everyone understands the value.

How to announce a promotion

It can be difficult to know if the announcement of a promotion will bring genuine praise from co-workers or pangs of jealousy. Emphasizing the promoted employee’s accomplishments when talking to staff can help to show why the person has been chosen for a higher position and bigger responsibility. If executed correctly, the talk can also serve to motivate staff and confirm that greater opportunity within the company is available for those who earn it.

Announce the promotion in accordance with company policies. For example, if promotions are usually revealed at staff meetings, then continue to follow this protocol. Avoid holding a special meeting to publicize the change in positions.

Talk to the staff about the promotion in a positive and optimistic tone. Keep the announcement brief, and avoid showing favoritism to any particular staff member. Use the promotion as an opportunity to generate excitement among the employees and to show that hard work pays off.

Prepare a statement in advance regarding the promoted employee’s work history. Summarize the path that the employee took to this particular promotion to show that she has the proper qualifications and experience to perform her new job. This can help to negate any negativity and prove to the staff that the promotion was well deserved.

Highlight several accomplishments or give a few examples of how the promoted employee went above and beyond her job duties to contribute to the company. For example, tell how the employee would often offer to assist other departments that were understaffed, or that she volunteered every year to organize the company picnic.

Look out for any negativity or disgruntled feelings from other co-workers. There may be people on staff who do not feel the employee deserved the promotion, or who think that they were passed up for the position and are therefore angry at the announcement. Talk with these people in private on a one-to-one basis, rather than addressing their feelings in front of the entire staff.

Reiterate the importance of teamwork within the company and that one employee’s step forward is a positive sign of the productivity and progression of the company. Affirm that mutual support benefits the company as a whole.

Congratulate the employee who is being promoted on his work and accomplishments. State that you are looking forward to a bright future for everyone in the company.

I have been recently promoted at work and now looking to publish this update on my LinkedIn profile. I have seen two types of updates on LinkedIn.

Congratulate XYZ for being promoted to at ABC

Congratulate XYZ for starting a new position as at ABC

I googled the difference between the two as I don’t want this profile update to appear as starting a new position, rather it should appear as a promotion. It seems like there are conflicting ways stated which have left me confused. I wish there was some type of preview option in LinkedIn that can tell us how a profile change will look like.

What do I need to do so my profile update publishes a promotion and not starting a new position?

PS I am aware of the checkbox that states something like “Would you like to update your network” to update your network about your profile changes.

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After hours of scouring the internet for the answer, I took the plunge and posted today and it successfully said “promoted to XYZ” (I work in management consulting and was promoted from Associate to Engagement Manager). A handful of my coworkers all followed the same steps but our results were varied. Here are the instructions I followed:

Where to find it: Click the “+” sign in the top right corner of the work experience section on your profile

Title: Type in the position – a drop down list should appear

Company: This must match the company at which you are currently working

Location: I kept this the same as the location of my previous position

Currently working in this role: Check the box

Start Date: Current month and year

End Date: Left as present

Current Position: Check the box to end current position

Industry: I did not update

Headline: I updated this to reflect the new title

Description: did not edit or add any media

Share with Network: Toggle “On” – this is KEY

And then I posted. It will take a few minutes for it to register on the newsfeed but then you should be set. Hope this helps anyone who was equally as confused.

Also, a few days before you intend to post, in your settings under visibility where it says “share job changes, education changes, and work anniversaries from profile” make sure this says yes. It takes a few days to register, but then your post will be publicly shared.

How to announce a promotion

Why take the time to congratulate someone for getting a promotion? For starters, it’s a nice thing to do. Everyone enjoys getting some well-deserved praise. When it’s your turn to advance at work, you’ll appreciate hearing well wishes from friends and co-workers.

Beyond that, emails like these are relationship builders. As with thank-you notes, sending one shows that you are a thoughtful person who values other people’s time and efforts.

The best networking happens when you think about what you can do for other people, rather than how people can help your career.

Take a moment to congratulate someone on a promotion, and you’ll strengthen your connection to that person, as well as brighten his or her day.

Here’s the best way to congratulate someone on getting promoted, what to say, what not to say, and examples you can use as a starting point for your own message.

Ashley DeLeon / The Balance

How to Congratulate Someone on a Promotion

Here’s what to include in your message, along with tips for saying congratulations in a meaningful way.

What to Include in Your Email

  • State the specific occasion. Mention upfront why you are offering your congratulations. This way, the recipient knows the purpose of the email immediately. You might also state the specific occasion clearly in the subject line, so the reader knows why you wrote before even opening your email.
  • Explain how you know. How did you hear about the promotion? Perhaps you saw the promotion on LinkedIn, or a colleague told you. Share how you found out the news, especially if you haven’t been in touch with the person in a while.
  • Express praise and approval. Emphasize your approval of this promotion—you might mention that you always knew the person was right for this kind of job or that you can’t think of anyone better suited for the position.

Tips for Writing Your Message

  • Think about the recipient. Is this an email to a good friend or to a business associate? Your relationship with the person will shape the tone of the letter. If you are close (a good friend or family member), you can be a bit informal. For any other associates, keep the letter strictly professional.
  • Write it as soon as possible. Don’t wait so long that the recipient doesn’t even know why you are sending it. As soon as the promotion is public knowledge, feel free to send a congratulatory email.
  • Keep it short. Keep your congratulations and praise short and to the point. The reader is likely busy with his or her new job and would appreciate a concise message.
  • Proofread and edit. Like any business letter or email, be sure to proofread the email before sending it. If you are networking with someone, you want to appear as polished and professional as possible. In any piece of communication, typos and grammatical errors diminish the impact.

Sample Congratulations Email Messages

Use these email messages as a model for your own letter of congratulations. Your message can be sent via email or LinkedIn. Browse even more sample letters of congratulations for further inspiration.

Congratulations Email Message for a Promotion

Subject line: Congratulations on Your Promotion

Congratulations on your promotion to Vice President of Pumpkintown Savings Bank. I heard about your well-deserved promotion through LinkedIn. You have done a fine job there for many years, and you deserve the recognition and responsibility of the position.

Best wishes for continued success in your career.

Promotion Congratulations Email to a Colleague

Subject line: Congratulations!

Congratulations on your well-deserved promotion! It’s terrific to see that your hard work and achievements have been recognized.

I’m thrilled to hear about your new role, and I’m glad we’ll be working closely together on upcoming projects.

How Not to Congratulate Someone on a Promotion

There are some things you shouldn’t do when you’re saying congratulations.

  • Overdo it. Avoid too much or exaggerated praise. This might unintentionally come off as sarcastic or ingratiating in an email.
  • Lie. Most people are bad liars but are really good at telling when someone else is insincere. If you don’t think they’re qualified for the job, don’t send a note. If you’re sincere in your congratulations, focus on the positives, but don’t stretch the truth. For example, when congratulating your super-creative friend who’s bad with minor details, focus on his vision for the big picture.
  • Focus on the negative. Keep any negative feelings (either about the promotion, the job, or the company) to yourself. This email should be all about sending a positive message of congratulations to the recipient. Again, if you don’t mean it, don’t send it.
  • Suggest how you can benefit. You might be sending this message in part as a way to network with someone. However, do not talk about yourself in this email. Focus only on congratulating the person. If you want to request something from this person in the future (such as an informational interview), do it in another email later. Your congratulations won’t seem heartfelt if they’re immediately followed by a request for help with your own career.

More Opportunities for Congratulations

Don’t forget about other times when congratulations are due. Promotions are just one opportunity to show a friend or colleague that you’re thinking of them and wish them well.

For example, maybe you have a connection who just scored a new job. Now’s a great time to drop them a line and say congrats. There are plenty of other times when a note of appreciation is appropriate, too.

The launch of an all-new ecommerce website is both exciting and challenging, even the most practiced ecommerce managers, ecommerce specialists and marketing managers get a sense of dread when you can finally see the light at the end of the tunnel.

How do you tell your customers that your old site is going to be replaced by a new one?

Preparing for the launch really does require solid planning, especially when it comes to getting your current customers excited about the launch. Not only does this lay the groundwork for getting orders through on the new website straight away, but it’s also a great way of creating a community around your brand. By bringing customers into ‘the fold’ by letting them in on the launch, maybe even how long you’ve been working on it for, can boost engagement and loyalty.

We were recently inspired by how our client Turner & George personally communicated the launch of their completely new website on Magento 2 to their very loyal customers as part of their emarketing strategy.

Invite and Excite Customers

When your previous website sucked, it sometimes means your business’ best features are cloaked in bad website design, unclear user experiences, and content with no creative direction. You may have even lost customers because of it. If this is the case, sending an email inviting them back — and let them know how the new website will improve their shopping experience online. You can even combine this with a discount if it makes sense.

Preparation is all part of ramping up excitement about the new site; you can spread the word in your digital marketing outlets and in-store. By getting your staff involved in the act, you can drive word of mouth and generate even more interest in the new ways you’ll be serving your customers.

Don’t Underestimate the Power of Emarketing

According to Mailmunch, if you have 2,000 people in your subscriber list, 2,000 people who like your page on Facebook and 2,000 people who follow you on Twitter – on average:

  • 435 people will see your email and open it
  • 120 of the people who like your Facebook page will see your post
  • 40 of the people who follow you on Twitter will see your tweet

Turner & George have been telling customers about their upcoming website for months, and in the final weeks they sent out a great email campaign inviting customers to checkout their new website soon!

Explain New Features

There’s always a drop in conversion and traffic when new websites launch, Google needs time to crawl the content so it can reduce visibility in search engines, which can often lead to a drop in revenue. But if you can ensure your customers are aware of the new site and which features will add value to their shopping experience online, it will help to maintain a more consistent revenue stream directly after launch.

That transparency about how to use the new site will ensure customers are effortlessly guided through the site from home to checkout. Turner & George’s recent mailer covered all the value-added features their new customers will love, including:

  • The new look and feel, including a shout out to the photographer Tom Gold
  • New product filtering capabilities at the category level – shop by occasion, meat type, cut and more!
  • Updated product ordering functionality, including secure card detail storing (they use Sagepay’s Tokenisation tool), new quicker checkout and the launch of wishlist.
  • The announcement of the ‘add to existing order’ feature that’s coming soon – we’re as excited about the launch as they are, it’s a customised feature our Magento developers built for the website.
  • Bigger and better recipes library, plus collaborations with influencers in the foodie world.
  • Launch of a new product range on the website.

Think about your campaign subject line:

  • “Check out our new website!” versus “Now you can order from our butchers on the go – click & collect or deliver to you.” or “Now you can shop our recipes instantly!”

Which one would you open?

New Website, New Customers

Approximately 96% of visitors that come to your website are not ready to buy, so ensure you’re exciting them about the benefits of your new website from the beginning.

An informative pop-up is a great way of telling people about the new experience, whilst reassuring them that even though you overhauled your ecommerce website, it doesn’t mean you overhauled the entire business! Take a look at how Turner & George do it:

Updating any visual Google or social advertising will ensure you’ve got greater coverage of your online audience too.

Consider these key points when promoting your new ecommerce site :

  • Have we got a budget assigned to the launch marketing?
  • How can we make our content stand out without interrupting the user journey?
  • Are we using any social media channels or have any other marketing outlets that we can promote the new site in?
  • How can we make sure any content we promote is unmissable without being clickbait?
  • Are we utilising all the Magento features we have to ensure our message is visible and clear on the website?
  • What free marketing can we do eg email signature promo, word of mouth etc?

The Personal Touch

We’re not talking about hyper-personalisation of your website content, although that’s not a bad idea either, we’re talking about your tone of voice in any outbound marketing you’re doing.

The key takeaway point from the Turner & George launch marketing strategy is the TOV they’ve adopted. Keeping it cool, calm and casual like their customer service in-store will help to encourage their customers to explore, engage and convert instead of getting lost.

Ask yourself:

  • What are my expectations if I was going to a website with a new user journey, look and feel etc?
  • How can we make our marketing as transparent as possible?
  • Are our selling techniques for this new website consistent online and offline?
  • How can we manage any customer service inquiries after launch? What’s our message?
  • Are we covering all customer service outlets – the store, social channels, email?

Summary – Website Launch Lessons

So in short, how can retailers, whether you’re on Magento or not, successfully communicate the launch of a new ecommerce website to customers through digital marketing and offline marketing?

When your close colleagues move up the career ladder at work, it’s important to wish them well and congratulate them. It’s an important gesture that shows your appreciation for them. Understanding the importance of gratitude in the workplace can make you a better team player. In this article, we discuss what a “congratulations on your promotion” message is, how to congratulate your co-workers, what to say instead of congratulations and what 40 congratulations message examples look like.

What is a “congratulations on your promotion” message?

When a colleague or a close friend receives a promotion at work, saying “congratulations on your promotion” is a courteous way to show your appreciation for the effort and achievements. You can either congratulate them by speaking to them in person or by sending them a quick email. A congratulations message is something the recipient can remember for days to come. It makes them feel special and shows your support for their personal development.

Sending this type of message is especially important if you’re in a leadership role. Not only does it validate your co-worker’s outstanding performance, but it also can help maintain a positive working relationship.

How to congratulate someone on a promotion

Celebrating your colleague’s promotion with them is a selfless act that sustains a healthy work environment and boosts employee morale. The way you congratulate them is also important to consider because you want to reward their effort appropriately. Here are some guidelines on how you can congratulate someone on a promotion:

1. Say “congratulations”

The easiest way to recognise the achievements of your co-worker is by speaking to them in person. Express your gratitude and explain how they have been a key team player. Saying “congratulations” during a face-to-face conversation can make your words appear more personal. It’s something they may remember for a long time. A genuine gesture can also boost their motivation.

2. Send them a motivational message

A congratulations message is a thoughtful gesture that can motivate the recipient to keep up their hard work. It’s a good option if you work in another organisation, if you work in a regional office or if you don’t know the person intimately. Here are a few tips on how to write one:

Open with a respectful greeting such as Dear First Name

State your congratulations on your introduction

Elaborate on how they have influenced your work in your main body

End your message with a few motivational words, such as Keep up the good work

Close with a semi-formal salutation such as Kind regards or All the best

3. Treat them to a drink or dinner

When your team member receives a promotion, it’s an opportunity for your entire department to celebrate. You can either plan a surprise team lunch or take them out for a drink or dinner on a Friday evening. Celebrating with your colleagues is a great way to empower each of your team members. It also gives them a chance to congratulate the individual in person.

4. Write them a card

You can purchase a congratulations card from a gift shop or create one to present to your colleague. Ask your colleagues to sign a quick message on the card to make it even more special. A hand-written card is a personal gesture that the recipient is likely to feel touched by.

What to say instead of “congratulations”?

While saying saying “congratulations” may feel repetitive after a few times, there are other words and phrases you can use to emphasise your appreciation for your co-worker. Here are a few alternatives you can consider:

Most firms have regular department meetings already arranged. On the other hand, some ventures also have monthly town hall meetings that allow everyone to touch base. You can make the most out of these meetings by announcing promotions during these events. After all, you’ve already gathered in one venue anyway.

In addition to that, it can also be a pleasant conclusion to a serious meeting. After discussing the monthly goals and other matters, the announcement can be a way to end things on a lighter note.

2. Cake Celebration

If you don’t have a big event coming up, no worries. You can schedule a gathering specifically to announce a promotion. It doesn’t have to be fancy or cost an arm and a leg. A simple cake celebration will usually suffice.

Simply gather everyone in a room, introduce the team member, and announce the reason for promotion. Afterward, let everyone congratulate their newly-promoted teammate and enjoy the cake.

Virtual Ways to Announce a Promotion

As many firms have shifted to a remote work setup, many may opt to send a promotion announcement email to employees. However, there are more fun ways to make the announcement than a simple email. Here are a few ways you can try.

3. Zoom Meeting

Even if you’re not gathering face-to-face regularly, you could be meeting through a virtual meeting. That said, that’s an awesome chance to announce a promotion.

You can also go the extra mile and surprise the team member by playing a video dedicated to them. Another way would be to have everyone take their turn to greet the teammate and say congrats. If you’re up for something fun and goofy, what about making their photo everyone’s background image on Zoom? That will surely crack them up for sure!

4. Flower Delivery

Another way to announce a promotion is to send the team member some flowers to congratulate them. When picking up the flowers, you may want to choose a variety associated with the event.

You can also go the extra mile and surprise the team member by playing a video dedicated to them. Another way would be to have everyone take their turn to greet the teammate and say congrats. If you’re up for something fun and goofy, what about making their photo everyone’s background image on Zoom? That will surely crack them up for sure!

5. Food Delivery

While not everyone may be a fan of flowers, it’s hard to find any person who wouldn’t feel giddy when they get food delivery. To make the team member feel how much you value them, treat them to a delicious meal. Ask around about their favorite food and have it delivered to their doorstep. It’s a surefire way to kickstart their energy as they take on the new role.

When there’s a promotion in the workplace, there will be some bitter employees and there will be one particularly happy employee. Whether or not you have told the employee of their promotion is irrelevant to writing this letter because it needs to go out to the general work place regardless. Usually this is sent to the team that’s involved with the employee to let them know that they have a new manager or supervisor.

Starting to Write

The promotion announcement email should be short and to the point, so start off by stating the person’s name and announcing that they are receiving a promotion.

Tell the recipient what job they were previously in and what new job they will be taking.

If the recipient is going to be under the command of the newly promoted employee, clarify that.

Ask the recipients to contact you if there are any questions or concerns.

Sample promotion announcement email

Dear West Wing Associates,

As you may be aware, there was an opportunity for a promotion to manager in the West Wing of this building. After careful consideration, we have decided to promote Debby from Accounting to the main office manager. They were previously working as a head data analyst and she has shown tremendous skill and growth within the company.

If you have any questions or concerns about this promotion, please feel free to contact me in my office.

How to announce a promotion

A promotion is nearly always good news for the recipient., attended as it often is by more money, greater status, and higher visibility within the organization. Communicating a promotion to the organization as a whole and to the fortunate staff member takes tact and attention to detail. The employee must understand the new responsibilities, as well as any perks or advantages that accompany the promotion. Communicating a high-level promotion should underscore how the employee adds value to the company.

Inform the Selected Employee

It can be disconcerting to hear news of progress at work via the proverbial, but all too real, office grapevine. The first party to learn about a promotion should be the employee being promoted. Because the news is important, the announcement must be made in person. Schedule a private meeting, and tell the person about the promotion before word gets out anywhere else. Offer your congratulations, answer any immediate questions about the promotion, and let the employee know when and how you plan to announce the news to the department or the company.

Schedule a Meeting with Human Resources

Set up time for the employee with the human resources department to review the details of the new position. Compensation and benefits should be clearly communicated in writing and discussed verbally. In addition, if the new job involves a probationary period, the terms of the probation must be in writing. Job duties and expectations may be communicated by the employee’s direct manager or by the human resources department.

Write Up an Announcement

It is customary to put promotion announcements in writing for publication, such as in newsletters, by email, or on the company intranet. Include the employee’s name and current position, as well as number of years with the company. Educational background can also be included. Express your delight at the news. Tidbits about the employee’s life, such as hobbies and interests, can help humanize the message.

Make a Verbal Announcement

If the promotion involves a senior-level position, or occurs at or near the time of an all-company meeting, it may be appropriate to announce it at that meeting. Most employees will enjoy the visibility of a company-wide verbal announcement, although some may shy away from the experience. In any case, making a verbal announcement to the employee’s new department is good policy.

D. Laverne O’Neal, an Ivy League graduate, published her first article in 1997. A former theater, dance and music critic for such publications as the “Oakland Tribune” and Gannett Newspapers, she started her Web-writing career during the dot-com heyday. O’Neal also translates and edits French and Spanish. Her strongest interests are the performing arts, design, food, health, personal finance and personal growth.

How to announce a promotion

Earning a job promotion is a major accomplishment – one that most people want to share with others. Releasing job promotion announcements shares news of employees’ achievements and improves your company’s public image. Showing that your organization promotes from within and recognizes internal talent helps to attract top-notch employees, so it’s important that your job promotion announcements are well-written and complete.

Basic Information

All job promotion announcements should begin with the standard journalism formula: Who, what, where, when and why. Clearly state who received the promotion, the position he is moving into, the name of your company, when he will take on new responsibilities and why he or she is the right person for the job. Also include information about where the employee worked before earning the promotion. These details are important when you’re releasing the announcement to the public; in most cases, job announcement sections in local newspapers are short and only include the basic information.

Additional Details

While the portion of the promotion announcment that is published may be short, it’s still important to include some additional details for employees and those publications that provide more space. After covering the basic details, write a paragraph outlining the employee’s new duties. This is especially important if he or she will be supervising co-workers, so everyone is clear on the new roles and expectations. You may also want to include a few highlights from the employee’s career. Detailing the accomplishments of your new leader helps to inspire confidence in her leadership, and may answer questions among employees about why that person was chosen for promotion.

Show Confidence

One of the major reasons that a company will send out a job promotion announcement is that it wishes to show enthusiasm and support for the employee in his new role. A lukewarm endorsement is not going to inspire confidence in the company’s choice. The promotion announcement should show enthusiasm, pride, encouragement and confidence. Begin the announcement by noting your pleasure or excitement at sharing the news, and include lines such as, “We have every confidence that John will succeed in his new role,” or “We’re excited about the new ideas that Mary is going to bring to the marketing department.” Not only will such excitement create support for your choice for the promotion, it also can motivate other employees.

Revise and Submit

After drafting the announcement, carefully proofread it for spelling and grammar. Confirm all of the details with the employee or human resources if you’re not 100 percent sure about any of the information. Incorrect details or grammatical errors are embarrassing to both your company and the person receiving a promotion. Once you have a final draft, submit the announcement to local media, trade publications and other outlets; the employee may wish to send a copy to her alumni magazine or hometown newspaper. Don’t forget to share the announcement with employees through internal publications, e-mail and bulletin boards.

How to announce a promotion

You can add a promotion on your LinkedIn profile using a computer or mobile device.

  • It’s possible to add a promotion on LinkedIn and boost your professional reputation when you move up at your job.
  • You can easily update your LinkedIn profile to include your new job status, and even choose to share it with your network in the process.
  • Here’s how to add a promotion to your LinkedIn profile, for both desktop and mobile. .

A job promotion can mean a lot of extra perks, like getting a raise and working on more important projects.

Letting people know about your new job status on LinkedIn is not only a good way to celebrate your success, but it can also signal to potential employers that you may be a good candidate in the future.

Here’s what you’ll need to do to add that promotion to your profile and let people know about it, for both the desktop and mobile versions of the platform:

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How to add a promotion on the LinkedIn website

1. Go to and log into your account, if necessary.

2. Click the “Me” icon in the top-right corner of the screen and click “View profile.”

How to announce a promotion

Devon Delfino/Business Insider

Select View profile to edit your LinkedIn page.

3. Hover your cursor over the job you want to edit and tap the pencil icon (Or if you’re adding a new position, you’d click the plus sign at the top of the “Experience” section of your profile).

How to announce a promotion

Devon Delfino/Business Insider

Tap the pencil icon to edit your job status.

4. Add your new job title, and any other details that have changed; if necessary, tick the “Update my industry” and “Update my headline” boxes.

It’s Q4 and the holiday shopping season is upon us! While consumers may need to get through trick or treating before getting serious about shopping, for retailers the time to start planning for Black Friday, Cyber Monday and the entire month of December is now .

Once you have your holiday sales strategy in place, a press release is a great way to help get the word out. And we’ve made it simple for you to quickly whip up something with a Press Release Template specifically for announcing a sale or promotion. Use this any time of the year when you have an upcoming special.

Is Your Sale Newsworthy?

In short, YES! Many retailers don’t think press releases fit into their marketing strategy because their sales or promotions don’t seem newsworthy enough. This is where it’s important to keep your target audience in mind: shoppers. You’re not writing this particular press release for journalists or your board; you’re hoping potential shoppers read it. And the types of media sites and publications that are going to pick it up also cater to consumers, not business execs and investors.

So yes, announcing your sale or promotion via a press release is absolutely appropriate!

Also keep in mind that a press release makes your announcement feel more important. If a consumer reads your news as a press releases versus seeing it on social media, they may think it’s a big deal. A can’t miss sale. Especially if you use the release to announce exclusive offers (in store, online, members only, etc.).

Don’t Stop With A Press Release

A news release should be a part of a comprehensive marketing strategy. We always recommend promoting your press release on social media and your own website, but you should also use additional channels to promote the sale, including:

  • Your website
  • Retargeting and display ads
  • Social media
  • Email marketing
  • Direct mail and newspaper circulars
  • In-store signage and fliers

Find This Template And More On

We’ve created a dozen Press Release Templates to make writing press releases a snap. Simply log into your Online PR Media account – or create a new account for free – and click the Resources link from your dashboard.

This is also a great place to start if you want to drum up some news but are stumped on a topic. Whether you’ve recently released a new product, hired a new manager, or added a user-friendly feature to your website, you can find a press release template for your news on Online PR Media.

Now let’s dig into the template for announcing a sale or promotion.


Enter your 3 primary keywords below. You may choose to add longtail keywords as well. Use this area to keep track of your keywords as you use them. Use at least one in the title and at 1-2 in the summary. Use each keyword at least once in the body.

Title – 100 Characters or Less (use 1 keyword, as close to the beginning as possible)

Summary – 175 characters or less (use 1-2 additional keywords)

Paragraph 1 – Announce the sale or promotion in the very first sentence. Clearly state what the offer is (i.e. discount on purchase, free shipping, price match, limited time offer, gift with purchase, etc.) This is your chance to grab your reader’s attention, so make the offer sound as exciting and valuable as possible. Use an anchor text link to link your company name to your website’s homepage

Paragraph 2 – Tell readers exactly how to take advantage of the promotion or sale. What dates can they take advantage of the sale? Is it online, in-store, or both? Provide links, codes or instructions, if necessary. Use a bulleted list if step-by-step instructions are necessary.

Paragraph 3 – Describe your products or services being promoted. Clarify whether you’re having a storewide sale or if only certain items are on sale. If certain items are being promoted, explain how they benefit your target audience (i.e. you’re offering the lowest price of the season on the latest 4K televisions and every purchase comes with a price match guarantee through December 24th).

Paragraph 4 – Include a quote that explains why you’re offering this promotion and the value being provided to customers. (Example: “Holiday window shopping is time-consuming and when you wait too long, inventory may be gone. We’re so confident that this is the lowest price you’ll find on a 4K TV that we’re offering a price match guarantee through December 24th. Find it cheaper and we’ll pay you the difference!” )

Use the following format for the quote:

“ ,” said [Name of person being quoted], [Title of person being quoted] of [company name] (http://website URL). Make the person’s name an anchor text link linking to their LinkedIn profile, if applicable.

Paragraph 5 – Tell what your company does, what products and services you offer, and any relevant background.

Paragraph 6 – Conclude with a quote that talks about how much you appreciate customers. Emphasize that if there is a favorable response to the promotion, your company will have more sales in the future.

“ ,” said [Last name of person being quoted].

About [Name of Your Company]: [Company name] (http://www. website URL)…. This is your About Us section. This should be your best written “elevator pitch.”

Media Contact:

Anchor Text & Links:

Company name –

Keyword phrase –

Keyword phrase –

Name of person quoted –

Video to embed:

Select a powerful part of one of your quotes and copy/paste it here. When published it will be “pulled out” into a box and highlighted.

Your Turn!

Have you used a press release to announce an upcoming sale or promotion? How effective was it?

Online PR Media

Online PR News + Online PR Media offers affordable multimedia press releases that achieve high search engine visibility — putting your message in front of the right people at exactly the right time. We’ve combined all of the features that internet marketers, business owners, and journalists have asked for in an online press release distribution site.

Organizations can announce promotions of employees in some ways. In smaller units, the announcement may come in company meetings where the entire staff is present. In larger groups, the promotion announcements come via emails to the employees. Depending on the type of company and its position, the news could be shared on the company website and could also be notified in the media.

Once the employee accepts the job promotion that has been offered by the firm, the news will be shared in an email message to the organization. The promotion announcement can either be sent by the HR department or by the management of the department where the employee would be working next. This letter is written to confirm the employee’s promotion of the new post. This letter would also mention the employee’s new responsibilities and roles for this post.

Table of Contents

Sample Promotion Announcement Letter Writing Tips

  • Mention all details of the new position including duties and responsibilities
  • Maintain a positive tone throughout the letter.
  • Make sure you include a summary of the employee’s old and new roles, and any pertinent accomplishments during their tenure with the company.
  • One can also include some background information about the employee like education and certifications.

Sample Promotion Announcement Letter Template

Use our free Sample Announce Promotion Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.

Name of the Candidate

Address of the candidate

Date ( Date when the letter was written)

Subject: Granting Promotion

Dear Mr/Ms_____________ (Name of the candidate),

With great pleasure, I would like to inform you that you have been chosen for the post of ________________( new designation). This promotion has been granted to you in recognition of your significant contribution to the growth and success of this firm.

Your promotion will be effective from __________________ ( Date) and you can assume your new post from ___________ ( Date). The details about the pay scale revision and your allowances have been mentioned in the letter attached with this one.

As ________________ (designation) , you will be dealing with all our clients directly for the projects that are assigned to you. You will be responsible for decisions regarding budgeting and execution of these projects. The management binds its faith in your abilities and is assured that you are the right candidate for this job. We hope that you have a successful tenure and we congratulate you on your great performance so far.

_______________( Name and signature)

Sample Letter

Seema Rani
Human Resources,
Foresight Media Home

Ron Ville
George Town

Subject: Granting Promotion

With great pleasure, I would like to inform you that you have been chosen for the post of Associate Project Director. This promotion has been granted to you in recognition of your significant contribution to the growth and success of this firm.

Your promotion will be valid from DD/MM/YYYY, and you can assume your new post from DD/MM/YYYY. The details of the pay scale revision and your allowances have been mentioned in the letter attached to this one.

As Associate Project Director, you will be dealing with all our clients directly for the projects that are assigned to you. You will be responsible for decisions regarding budgeting and execution of these projects. The management binds its faith in your abilities and is assured that you are the right candidate for this job. We hope that you have a successful tenure and we congratulate you on your excellent performance so far.

Seema Rani
Human Resources,
Foresight Media Home

Email Format

Below mentioned is the email format of the promotion announcement letter.

From: [email protected]
To: [email protected]

Subject: Confirming Promotion

Dear Mr. Ron Ville,

This is to inform you that you have been promoted to the post of Managing Sales Officer from the current position of Senior Sales Officer. Your new salary is as per the new pay scale announced by the company recently, and a copy of it is attached along with this letter. The new office and other facilities are mentioned in the said document.

The decision to promote you has been taken by the board of directors keeping in mind your dedication towards the organization and your contribution in this regard. Your hard work and dedication have earned you this position, and we expect you to continue with the same enthusiasm and inclination towards work.