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How to analyze market trends

How to analyze market trends

A market trend analysis is an analysis of past and current market behavior and dominant patterns of the market and consumers. An important aspect of conducting a trend analysis for an organization is to obtain insights on the market scenario, consumer preferences, and the macroeconomic environment.

Marketing research methods, such as surveys, interviews, and observations of consumer behavior, help in understanding the trends and behavior in the market.

Trend analysis is a subset of the PESTEL Analysis—an examination of the Political, Economic, Social, Technological, Environmental, and Legal implications of the market as they relate to consumer trends. This analysis provides an all-round perspective of the external factors that impact the business.

While determining future objectives for a product or service, trend analysis is used as a basis on which future market projections are made. Market trend analysis involves analyzing the following areas:

  • Trends in Consumer Needs and Behavior—A business that is able to identify a specific trend in changing consumer needs and behavior may be able to cater to these needs and project higher growth rates.
  • Shifts in Consumer Perception of Value—Trend analysis involves timely analysis of consumer needs and positioning of the product or service in the consumer’s mind. An aspect of a product or service, which would at one point in time have contributed to the consumer’s perception, may later lose value if the competition replicates it. For example, if Shop A in a particular town was the only department store providing free home delivery for customer orders, it may hold a better perception in the consumer’s mind due to this additional service. However, if competitors start providing the same service, the value perception for Shop A would likely decrease.
  • Trends in Industry Cost Drivers—Businesses need to be aware of changes in composition of the cost drivers and also innovations that lead to lower cost alternatives. Companies that are able to find better alternatives, which are more economical or offer additional features, can gain a competitive advantage and achieve higher objectives.
  • Change and Evolution of the Industry—Companies continuously analyze trends in terms of product innovations, competitor product features, and new operation and delivery methods. Such analysis helps the business stay ahead of the curve to understand changing market trends and project objectives accordingly.

Trend analysis is a very common strategic tool for understanding the market maturity (i.e., whether the market is in a growth or decline stage) to gauge future market potential and the overall position of a business in the market.

Since market trend analysis involves understanding past market behavior and expected future market innovations, a major effort in conducting trend analysis is dedicated toward collecting relevant data. The authenticity of this data determines the accuracy of the projections, which subsequently impacts the objectives set for a particular product or service.

How to analyze market trends

How will you trade without understanding how the market functions? The beginning of your trade journey begins with this important lesson. Only when you learn share market analysis or equity market analysis will you be making smart decisions and subsequently, profits.

What is a Trend?
A trend is the general direction at which the stock is moving. Based on whether the market is bullish or bearish, the trends move upwards or downwards. There is specified duration for a movement to be considered a trend, however, the longer the trend moves (either upward or downward), the more noteworthy the trend becomes.

What is Trend Analysis?
Share Market Trend or equity market trend analysis is the process of analysing current trends in order to predict the future trends. Using share market trend analysis, you can attempt to predict if a particular market sector growing now would continue to grow in the future. Or, will a market trend in a particular sector start a trend in another. This process of share market trend analysis involves a lot of data, but nobody can predict the trends accurately with 100% guarantee.

Share market trend analysis is an aspect of technical analysis that tries to predict the future movement of a stock based on past data. A share market trend is based on the concept that the past movements are windows to the future trends. There are three main types of share market trends: short-term, intermediate-term and long-term.

Share Market Trend Analysis
Share Market Trend Analysis tries to predict trends in the market. If the predicted trend is bull market run, you can ride that until there is a trend reversal. As an investor, you can make profits if you move with the trends and not against it.

Why is share market trend analysis important for you?

There is a lot of data involved in share market trend analysis and in order to start analysing, we must first identify which sector we must pick. The focus can either be on the type of industry like the pharmaceutical sector or in the kind of investments, like the bond market. Only when you select your sector, can you start analysing it. The stock market trend analysis includes both external and internal forces that affect it. Changes in a similar industry or the introduction of a new governmental regulation qualify as forces impacting the market. Analysts then take this data and attempt to predict the direction the market will take, moving forward.
As an investor, you must understand the sense behind the stock market trading trend. As you wouldn’t drive your car in the wrong side of a one-way street, similarly, it’s advisable not to trade against the trends in a market.

How to understand if a stock market trend is valid?

Since there isn’t a time frame for a movement to be considered a trend, the series of price movements need to be legitimate for it to be substantial trend and not just an anomaly. And as an investor, you should be able to identify it. So, here’s a list of 5 rules you can use for most accurate stock market trend analysis.

Three data points needed – Only when we have three or more points of contact is a trend considered valid.

Direction – Trends can move in three directions—up, down, and sideways. If you study prices over a long period of time, you will be able to see all three types of trends on the same chart.

Watch the slope – The slope of a trend indicates how much the price should move each day. Steep lines, moving either upward or downward, indicate a certain trend. However, if the line is too flat, it calls into question both the validity of the trend and its predictive powers.

Time the trend – The amount of time determines the validity of a trend. Generally, monthly time series carry greater importance than weekly prices, which supersede daily prices.

Long lasting – The longer a trend remains in force, the greater the weight it carries.

Stock market analysis or equity is a powerful technical tool that will help your analysis and get you positive results if you learn about them and their applications thoroughly.

Simply put, short-, intermediate- and long-term trends are the three kinds of trends that we see each day in our study of technical analysis. “A trend is your friend,” is just one of the sayings that have come out of the study of primary as well as secular trends.

Some people try to identify trends by looking at averages. Given the understanding that the psychology of the markets actually moves the markets, we can acknowledge that psychology develops and ends the trends we are going to look at today.

Learning how to identify the trend should be the first order of business for any student of technical analysis. Most investors, once invested in an uptrend, will stay there looking for any weakness in the ride up, which is the indicator needed to jump off and take the profit.

Primary Markets

The bull and bear markets are also known as primary markets; history has shown us that the length of these markets generally lasts from one to three years in duration.

How to analyze market trends

Secular Trends

A secular trend, one that can last for one to three decades, holds within its parameters many primary trends, and, for the most part, is easy to recognize because of the time frame. The price-action chart, for a period of 25 years or so, would appear to be nothing more than a number of straight lines moving gradually up or down.

Have a look for a moment at the chart of the S&P 500 below. The chart shows the progress of the markets from the 1980s through the mid-2000s, showing the rise of the market leading up to the turn of the century.

How to analyze market trends

Intermediate-Trends

Within all primary trends are intermediate trends, which keep the business journalists and market analysts constantly searching for the answers for why an issue or a market suddenly turns and heads in the direction opposite to that of yesterday or last week. Sudden rallies and directional turnarounds make up the intermediate trends and, for the most part, are the results of some kind of economic or political action and its subsequent reaction.

History tells us that the rallies in bull markets are strong and that the reactions are somewhat weak. The flip side of the coin shows us that bear-market reactions are strong and that the rallies are short. Hindsight also shows us that each bull and bear market will have at least three intermediate cycles. Each intermediate cycle could last as little as two weeks or as long as six to eight weeks.

Is your market trending up or down? Is it growing or shrinking? Are people more or less interested in buying what you have to sell than they were a year ago?

Many businesses conduct market research and stop with the size of their market, how many people are interested in what they have to sell. Understanding market size is important but knowing whether that market is trending up or down is also vital for strategic and marketing decision making.

Today, big data tools and analytics can be used by anyone to detect trends in a process called market trend analytics.

What is market trend analytics?

Market trend analytics is the process of determining whether a market is growing, stagnant or in decline and how fast that movement is occurring.

If you know, for example, that your market is stagnant or in decline, then you know your business needs to evolve and take action to accommodate that market. You could create some innovative promotions to kick start the stagnant market or invest in research and development to create new products that can compete in different upward trending markets while you squeeze out the last of the value from the markets you currently operate in.

If you know that your market is growing, then you can move resources away from products in declining markets so you can ramp up supply and cash in while the going is good.

Market trend analytics is something businesses should do at least every year, ideally every six months, so that you can gauge the direction of the market and make better strategic and tactical decisions as a result.

It’s also part of a wider market analysis process when looking to expand or venture into new markets with new or revised products and services.

Spot trends with analytics – Shutterstock

Market analytics in practice

E-cigarettes is a good example of an upwardly trending market. Even though we have known since the 1950s that smoking is very harmful to human health the big tobacco companies have managed to navigate, question or obfuscate that science so they can continue to profit.

Of course smoking is addictive so even though most people now realise that smoking is killing them it’s difficult to stop. And that’s where the e-cigarettes come in. In the space of just a few years, there is now an e-cigarette shop on every high street.

But no one really knows where that market is going. A smart E-cigarette company could run a scenario analysis to assess various options based on likely possibilities in the market. It is, for example, highly likely that legislative changes will influence the market sooner rather than later. Smoking e-cigarettes is already banned in restaurants and chances are more and more places will be banned as time goes on. This will influence the market and the profitability of the market. They would also be wise to measure customer sentiment on social media and check for an insights on Google Trends to stay on top of the market trends so they are not blindsided by changes they did not see coming.

Applying market analysis in your business

Change in any market is inevitable. The trick is knowing what those changes might be before they arrive so you can stay ahead of them or adapt to meet them and stay competitive.

Every change heralds both and opportunity and a threat. Many also have the potential to dramatically affect the market size and therefore financial viability. Stay mindful of the external environment as well as the internal environment you can control. This might include laws and legislation being passed, consumer sentiment, competition, publicity, traffic to your shop or website, etc. Changes to technology, price sensitivity and changing political conditions can also affect market trends.

But by practicing market analysis, you can stay on top of which trends are having the most influence and which direction your market is headed — before any major changes take place — leaving you well placed to surpass your competition.

There are several methods and tools for spotting the latest market trends, and Kit Smith is giving us the lowdown on the best places to hunt them down.

Anyone who has watched a western knows that if you put your ear to the ground and hear a faint rumbling, it’s the signal of an oncoming trend. Bison are in the area, and if you stick around long enough you will soon see that trend materialize, like poor Simba in the Lion King.

Identifying market trends is largely about keeping your ear to the floor, listening out for the distant rumble of approaching shifts of direction in your industry.

If you are truly immersing yourself in your industry, you are going to start to notice new concepts and themes coming up with increasing regularity. By reading widely, subscribing to newsletters, attending industry events, and networking with relevant people, market trends will begin to reveal themselves.

How to analyze market trends

However, B2C brands will often be interested in wider trends outside their industry. Others simply don’t have the time to keep up with enough literature to identify market trends themselves.

Luckily, there are several methods and tools for spotting the latest trends. Some of the methods listed here are tools specifically built for identifying market trends that will do that work for you. Others are online spaces where trends will surface if you look for them, although it might be more time consuming.

Identifying market trends by reading

Predictions blog posts

If you don’t have time to keep up with the latest news, go to someone who does. Particularly at the beginning of the year, the internet is awash with predictions and market trends posts. These are written by experts who spend their whole year neck deep in the latest in their industry news, so can summarize their findings in one handy trends post.

BuzzFeed

Trending on Buzzfeed features articles such as Create A Sandwich And We’ll Reveal A Deep Truth About You. But BuzzFeed also brought The Dress to the internet’s attention. You might have to wade through some irrelevant posts, but you may also find some gems lurking in amongst them.

Mashable

Mashable curates stories from around the web and the homepage features a “What’s Rising” section. The articles also feature the Mashable velocity graph which shows how quickly people are sharing the stories across the social web.

Reddit

With its system of upvotes and views, Reddit prioritizes popular stories. The subreddits mean that you can search for the most relevant discussions to you. There is also a Trending Reddits subreddit if you just want to find the latest big stories.

Newsletters

Subscribing to relevant newsletters is an easy and low effort way to keep up to date with the latest developments in your field. Search out the most relevant ones for you. If you want a daily overview of the most popular news from around the web, I highly recommend Next Draft from Dave Pell.

Alltop

Alltop curates the top headlines from popular topics around the web. You can also create your own account choosing which of the 32K sources you want to stay up to date on.

1.A defined entry and exit strategy. Entering and exiting a trade is based on how the market interprets the news, which is commonly outlined in a trader’s plan.

2.Many trade opportunities. Every day there are several news events and economic releases that can provide trading opportunities.

Almost every day there are major economic data releases that could have a significant impact on your current open positions. A news trading strategy involves trading based on news and market expectations, both before and following news releases. Trading on news announcements can require a skilled mind-set as news can travel very quickly on digital media. Traders will need to assess the news immediately after it’s released and make a quick judgement on how to trade it. Some key considerations include:

  • Is the news already fully factored into the price of an instrument or only partially priced in?
  • Does the news match market expectations?

When trading based on news releases, it’s vital that the trader is aware of how markets operate. Markets need energy to move, and this comes from information flow such as news releases. Therefore, it’s common that news is already factored into the assets price. This results from traders attempting to predict the results of future news announcements and in turn, the market’s response. Moreover, Politics affects a country’s economy, and the consequent is major impact on currency. The most important political events influence economy are elections, revolutions, impeachments and death of political leaders. Some unforeseen events may influence economy too such as terrorist attack, earthquakes, tsunamis and droughts. Unexpected breaking news may affect economy more strongly. Financial and economic news can also have a big impact on the market.

Knowing the trend/direction of the stock market is very important, this Trend of the stock/sector/market can be analyzed using technical analysis.

As the famous saying in the stock market – “Make trend your friend”, It is very important to identify the trending markets/stocks etc.

Learning to spot trends is an important skill every trader must develop.

If you are betting in the direction of the trend, the chance of making profits is very high. But if your betting against the trend the dream of making big money is short lived.

How to find the direction of the trend:

Table of Contents

There are three steps to be followed in setting up the charts

Step 1: Price is visualized by using Heiken Ashi candles

Price is the first thing a trader must see, as the “Price is the KING”.

To visualize the trend more clearly we will use Heiken-Ashi candlesticks, Heiken-Ashi candles determine the trend very clearly and it is very easy to visualize.

The Heikin-Ashi technique is useful for making candlestick charts more readable and trends easier to analyze

How to analyze market trends

Step 2: Moving Averages to analyze the direction of the trend

We will be using four moving average to find out the direction of the trend.

I prefer to use Fibonacci numbers for moving the average line.

The four Moving average (MA) lines used for analysis are,

For uptrend:

All the moving averages must be pointing 45 degrees or 1 o’clock (upwards direction)

For downtrend:

All the moving averages must be pointing –45 degrees or 4 o’clock(downwards direction)

Now we have understood how to analyze the direction of the trend but knowing the strength of the trend is also important.

How to analyze market trends

Using Moving Average to identify trend

Analyzing stock market trend is one of the most difficult aspects of investing. People find it complex and somewhat critical to understand market trends as a result they start losing money. That is why it is more than essential to learn share market analysis or equity market analysis to stay away from risks. Share market analysis or equity market analysis helps investor during both upward and downward trends.

Collect, analyze and interpret past and current data

According to an investor, in order to predict and understand future trends of a stock, one should be able to collect, analyze and interpret past and current data. Hence, we can say that it is all about data analysis and without data it is difficult to precisely predict the future movements. Did you know? Past movements are windows to the future trends. Let us see some rules to follow for stock market trend analysis –

  • Three data points needed – Make sure you collect three data points to start analyzing the trends.
  • Direction – There is no denying the fact that trends can move in 3 directions such as up, down, and sideways. Means, you need to study charts to know and understand directions and future movements of stocks.
  • Keep an eye on the slope – Slope of a trend shows how much the price should move each day. Steep lines indicate a certain trend. Means, you need to focus on the slope and curves to improve your analytical skills.
  • Time the trend – The amount of time identifies the validity of a trend. It helps to determine persistence, weakness and strength of a trend in a give time.
  • Long lasting – If a trend persists for a longer time, the greater the weight it carries. Means, it helps to know sharp falls as well as recovery. Also, you need to focus on patterns while analyzing trends.

Besides all these elements, make sure you know financial goals, risk tolerance and investment strategies. All these things will not only give you enough confidence, but also illuminate your path. Hence, to get an insight into stock trends, it is important to have a clear understanding of current and past data of stocks.

Are you planning to invest in the stock market? Or have you already invested in the stock market and are having a tough time trying to make profits? Then you are in the right place as I'm going to share with you an important lesson essential for trading!

The beginning of your trade journey begins with the important lesson of understanding how the market functions. Only when you learn share market trend analysis or equity market trend analysis will you be making smart decisions and subsequently, profits.

What is a Trend?

A trend is the general direction at which the stock is moving. Based on whether the market is bullish or bearish, the trends move upwards or downwards. There is a specified duration for a movement to be considered a trend, however, the longer the trend moves (either upward or downward), the more noteworthy the trend becomes.

What is Trend Analysis?

Share Market Trend or equity market trend analysis is the process of analysing current trends in order to predict future trends. Using share market trend analysis, you can attempt to predict if a particular market sector growing now would continue to grow in the future. Or, will a market trend in a particular sector start a trend in another. This process of share market trend analysis involves a lot of data, but nobody can predict the trends accurately with a 100% guarantee.

How to analyze market trends

Share Market Trend Analysis

Share market trend analysis is an aspect of technical analysis that tries to predict the future movement of a stock based on past data. A share market trend is based on the concept that past movements are windows to future trends. There are three main types of share market trends: short-term, intermediate-term and long-term.

Share Market Trend Analysis tries to predict trends in the market. If the predicted trend is a bull market run, you can ride that until there is a trend reversal. As an investor, you can make profits if you move with the trends and not against it.

Why is share market trend analysis important for you?

There is a lot of data involved in share market trend analysis and in order to start analysing, we must first identify which sector we must pick. The focus can either be on the type of industry like the pharmaceutical sector or in the kind of investments, like the bond market. Only when you select your sector, can you start analysing it. The stock market trend analysis includes both external and internal forces that affect it. Changes in a similar industry or the introduction of a new governmental regulation qualify as forces impacting the market. Analysts then take this data and attempt to predict the direction the market will take, moving forward.

As an investor, you must understand the sense behind the stock market trading trend. As you wouldn’t drive your car on the wrong side of a one-way street, similarly, it’s advisable not to trade against the trends in a market.

How to understand if a stock market trend is valid?

Since there isn’t a time frame for a movement to be considered a trend, the series of price movements need to be legitimate for it to be a substantial trend and not just an anomaly. And as an investor, you should be able to identify it. So, here’s a list of 5 rules you can use for most accurate stock market trend analysis.

  • Three data points needed: Only when we have three or more points of contact is a trend considered valid.
  • Direction: Trends can move in three directions – up, down, and sideways. If you study prices over a long period of time, you will be able to see all three types of trends on the same chart.
  • Watch the slope: The slope of a trend indicates how much the price should move each day. Steep lines, moving either upward or downward, indicate a certain trend. However, if the line is too flat, it calls into question both the validity of the trend and its predictive powers.
  • Time the trend: The amount of time determines the validity of a trend. Generally, monthly time series carry greater importance than weekly prices, which supersede daily prices.
  • Long-lasting: The longer a trend remains in force, the greater the weight it carries.

Conclusion

Stock market analysis or equity is a powerful technical tool that will help your analysis and get you positive results if you learn about them and their applications thoroughly.

How to analyze market trends

LONDON–( BUSINESS WIRE )–Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis.

  • What is trend analysis?
  • Benefits of using trend analysis

Trend Analysis is a technique used to project the current and future movement of events through a time series data analysis. It involves the comparison of data over a specific period of time to spot a pattern or trend. Trend analysis methods can be used to forecast how the business will perform. However, it is also important to be aware of the method’s limitations.

“When business variables including sales, revenue or customer complaints change over time, the patterns that make up the trends can be observed. This allows businesses to project historical data to obtain future values,” says an analyst at Infiniti Research.

Our market intelligence solutions can give you a birds-eye view of potential markets, industries, suppliers, and relevant factors, and can open up new opportunities to give you more control over supply chain costs, availability, and reliability. Request a free proposal to know more.

You may also like to read some of our recent articles on trend analysis:

  • Analyzing the Latest Market Trends and Industry Developments in the German Retail Market with Trend Analysis Solution
  • Enhancing ROI by 19% for a Beverage Packaging Company – Market Trend Analysis Engagement
  • Identifying Trends and Opportunities in the US Food Packaging Market | Infiniti’s Market Trend Analysis Engagement

Benefits of trend analysis

Facilitates comparison

Using market trend analysis, analysts can make a well-charted out comparison between two or more companies for a given period of time. It can also be used to compare the company’s performance with the industry average. Trend analysis methods make it simpler to ascertain the strengths and weaknesses of a particular firm with respect to other related firms operating in the industry. As a result, companies can quickly identify the gaps and implement the necessary changes.

Measuring financial performance

Trend analysis can be used to undertake a comparative study to measure the financial performances of the firm over a period of time. Through this the management to take decisions for the future and alter their processes or actions accordingly. Trend analysis is more effective when compared to the absolutes data, facilitating top management in better decision-making.

Understanding liquidity positions

Trend analysis methods help analysts and the management to understand the short-term liquidity position of the company. It is also an ideal tool to measure long-term solvency position of a firm over the years with using related financial trend ratios.

Measuring profitability position

Using market trend analysis, companies can measure their profitability positions over a given period of time. This can be done using some common related financial trend ratios including operating ratio, net profit ratio, and gross profit ratio.

To stay relevant in the competitive market landscape, chief marketing officers, or CMOs, need to glean more insights from customer data with the help of market intelligence. Get in touch with an expert to know more about how our market intelligence solutions can be tailor-made to combat your business challenges.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

Contacts

Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us

Release Summary

Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis.

How to analyze market trends

Who doesn’t want a crystal ball to predict the future? Knowing the future of the market can help you make the right moves and become a millionaire overnight. But let’s be real, no fortune teller can predict the future 100%.

However, that doesn’t mean that predicting the future of business is impossible. It all comes down to your analytical skills and having the right tools to prepare for what’s to come. As we said, this won’t always be 100% accurate, but it will give you a good idea of where things are headed.

There’s a risk of making mistakes when it comes to predicting future trends, but playing on the safe side will never bring growth to your company.

Ways to predict future trends and keep your business ahead

As a business owner or manager, you should train your mind as well as your team to detect changes that could open a door to major opportunities. Small businesses rise to large corporations only because they know how to predict future trends and turn them to their advantage.

So let’s see how predicting the future of business is done in real life.

Study the trends of yesterday

If you want to know what the trends of tomorrow will look like, then you should study up on the trends of yesterday. Trends work as a chain reaction in a way.

For example, TikTok. Look back at the famous app Vine and its success. Vine was extremely popular, but like many great things, it died. However, after the death of the app, all other social media apps continued to gain popularity. Now, you could predict that all tech platforms would grow, but now years after the death of Vine, TikTok took the same formula and has become a hit.

When popular things randomly disappear, you cannot expect them to stay gone forever. Nostalgia is a strong tool that everyone should keep their eyes on. If you notice something fading away, remember that people once loved it, and over time that love can come back again.

Melissa South, SVP of Swingtie

The law of inertia

Due to the law of inertia, things will stay the same unless acted upon by an outside force. This means that trends will only occur when one of two things happens:

    • A law forces people to change routines or
    • An influential force releases a concept into the world that gains favor

    By keeping informed (but not obsessed) with daily news/pop culture and asking how will this impact the people around me, I’m able to capitalize on up-and-coming trends as they start to grow.

    Research, analytics, and tech

    Research, analytics, and tech have proven to be very helpful in my quest of identifying and preparing for future trends. In order to make sure that my team and I are prepared for any change that might affect our industry, I make sure to keep track of important events, data, and studies and do my best to analyze them. Having the right tech or application has helped me make my analysis more accurate and my strategies stronger.

    Making the most out of the information and the tools that you have will help you predict future trends and ensure your business’s growth.

    Simon Elkjær, Chief Marketing Officer at avXperten

    Use the power of the Internet

    There are 3 ways that I’ve used to predict future trends.

    The first technique I used to predict trends is to use Google trends. What you want to do is look for a rising line graph for a one year span. The line graph can’t be gradually going up either, it has to be hockey stick growth.

    Another technique is to use Ahrefs which is an SEO tool. I use this tool to look for websites trying to write and monetize about the topic. The more websites that try to monetize off of it, the more likely I believe the trend will be mainstream.

    The final way is to look on forums like Reddit. What you want to look for is enthusiasm from the people. The more the people act cult-like, the higher chances the trend will keep going.

    Alex Cortez, Founder of Roborefuge

    The three ways

    Being in the field of marketing, it is really important to understand the current trends of the market and also predict the trends of the future. Based on my experience, here are the top tips for predicting future trends in business:

      • Conduct surveys

      In order to predict future trends, it is always a good idea to conduct surveys every once in a while and try to understand the problems of the customers and bring solutions for it because if you don’t make a solution, somebody will and that will become a trend. So it is one of the many ways through which future trends can be predicted.

        • Keep up with technology

        With each passing day, there is some engineer out there inventing or making new machines that can tackle a problem much more efficiently. With this in mind, it is recommended to keep yourself up-to-date with the latest inventions and technology as these machines and technology will create a trend in the future.

          • Monitor the competition

          Competing in the market is one way of staying with the current trends and also getting an insight about what the future may hold and where the trends may go.

          Conclusion

          Success in business comes easier for those who know how to predict future trends. After all, business growth is all about adapting and pivoting to stay relevant in the market. If the needs of the consumers change, and your products don’t, you can’t expect to stay in business.

          Everything seems to change at rapid speed, however, if you look at history you’ll discover patterns that could help you stay ahead of the curve. The important thing is to keep an open mind and don’t for a second believe that things won’t change.

          To become a successful bitcoin trader you need to analyze the bitcoin market. It’s not easy and it takes time. But you can find the signals if you know what to look for.

          And that’s why I prepared a free guide that will help you with this process of analyzing the bitcoin market trends, and this will help you in making your trending career successful.

          1 – Bitcoin Market Overview:

          The overview of the B market is made in two sections. The first one includes Bitcoin news and events that influence the price. The second section is devoted to the technical analysis of the bitcoin trend (BTCUSD) chart, with all necessary explanations about support and resistance levels, moving averages, and different indicators like RSI, MACD, and Bollinger bands.

          2 – Bitcoin Price Analysis:

          The second part of the Bitcoin Equaliser market trending guide is dedicated to the most popular bitcoin charts for short-term trend prediction. And I’m talking about 15 minutes charts that give you a deeper insight into what’s going on right now with the BTC USD rate, so you can quickly decide when it’s the best time to buy or sell bitcoins. These screenshots were taken on September 22, 2017, at 11:50 UTC time.

          3 – Bitcoin Trading Signals:

          The next part of my trending trading guide is about trading signals for bitcoins. There are a few ways to make bitcoin trading profitable and one of them is using trading signals ( buy or sell alerts ). I will show you how to do this by yourself. It’s not as hard as it may seem at first glance. And it doesn’t take much time if you do things properly right from the beginning .

          4 – Best Sites For Bitcoin Trend Prediction:

          There are many people who want to become successful day traders, but they lack knowledge and experience because cryptocurrency markets have a lot of specifics that differ from forex or any other fiat currency market. The first step is to find the right tools for bitcoin price prediction. And I will give you some recommendations on where to start.

          5 – Bitcoin Trend Prediction Using Tool:

          The next part of my Bitcoin market trend analysis guide is about the tool that offers many different features for technical BTCUSD analysis. Here are some screenshots from this application, just take a look! Don’t forget also to check Bitcoin Wisdom’s Twitter profile because it’s often updated with important messages and it has a nice visualization of current bitcoin rates. It might not be so easy to find how this tool works at first glance so let me show you what the analysis tool is all about.

          6 – Read Daily Crypto News To Stay In The Loop!

          Last but not least, you need to stay informed all the time. News and events that influence cryptocurrency rates come out every day. And they often appear without previous notice – that’s why it’s important to check news sources on a daily basis. I will recommend a few websites that will help you with this task.

          7 – Stay Active on Social Platforms:

          In my Bitcoin market trending guide, I also mention all social media channels where you can find information about current rates and events in real-time. There are many of these, so it’s a good idea to follow them all. Just take a look at this list where you will find official profiles of some popular websites. You can also find people who offer their services or products related to cryptocurrencies on these platforms.

          8 – Read Bitcoin Blogs On a Regular Basis:

          Another part of my Bitcoin market trending guide is about the popular blogs that will inform you not only about current events, but also give you some advice on how to invest your money. Here are a few examples that I want to mention in this article that may help you with your research. And remember – this list is constantly updated, so it’s a good idea to check it once a week!

          9 – Use Twitter Profiles To Get Live Updates:

          And lastly – if you’re interested in cryptocurrencies and blockchain technology, most probably you’re using a social network called Twitter right now. If not then visit twitter’s official website immediately and choose a cryptocurrency-related group or person that will give you all necessary updates within a short period of time.

          Conclusion:

          This article turned out to be extremely long, but I tried to cover some important parts of the trending cryptocurrency market. Hope you liked this guide and if you want to share it with your friends then use the buttons below.

          How to analyze market trends

          Trend analysis is a method to analyze the statistical data and recorded market behavior over a defined period of time and generate valuable insights using this data for strategizing and forecasting future business plans. It helps to identify the dominant traits of the market and the consumers associated with it.

          “In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight.”

          How to analyze market trends

          One of the reasons why organizations or businesses want to conduct trend analysis is to understand and obtain greater insights on how the market is reacting, what are the primary preference of the consumers and what are the strategies an organization would need to induce.

          There are several ways in which the market trend can be analyzed. Some of the most popular market research methods are Quantitative Market Research methods like Surveys and Qualitative Market Research methods online interviews, and observing consumer behavior with supporting data. Amongst the above-mentioned methods, questionnaires or surveys help gather the best data insights.

          I believe in innovation and that the way you get innovation is to fund research and learn the basic facts.

          How to use trend analysis for better market research?

          This is a very common strategic tool for understanding market behavior. It also helps to make predictions for the future and helps an organization understand the relevance of creating a particular product and better strategic forecasting.

          How to analyze market trends

          This involves collecting relevant data for respective pre-defined metrics and analyzing the same to get a clear picture of the performance behavior over a defined period. The authenticity of the data determines, the accuracy of the projection. More the accuracy, better the prediction.

          Here are the factors to be considered for efficient trend analysis:

          1. What does the consumer need: A business or an organization that understands the consumer needs are most likely to excel in providing the most suited product to its consumer. Consumer behavior shift can be identified by deploying surveys time to time. The data that is obtained needs to be analyzed to obtain accurate results.

          2. Industry cost factors: One of the most important aspect that any organization should take into primary consideration is the cost fluctuation in the market. The cost factor comes into play if a similar product is available in the market at a lower cost. Analyzing consumer behavior with regards to changing prices plays a vital role in market research.

          3. Changing dynamics of the market: Organizations need to analyze trends with respect to innovation in products, market competition, changes in operations and delivery methods. For example, if a particular product has dropped in sales despite all other factor being the same, it is time to do a situation analysis to evaluate the packaging, competitor’s products and alternatives available as well as a quick innovation check.

          These factors help businesses to understand the market curve and stay ahead of its competitors. Here’s how QuestionPro allows you to analyze your valuable data and get insights into your business’s trend with our survey software and exporting insightful reports .

          A business that doesn’t know its tools is a business that is destined to fail. In this article, we are briefly going to talk about market analysis tools (i.e. the most common methods to understand your target market), and how you can use them to achieve business success.

          But first, let us answer an important question.

          Why Analyze the Market?

          This can also include all the reasons for doing market research, as analysis can only be made once data is collected and collated through research. The simple answer to this question is this: you cannot make sound business decisions without first doing marketing analysis.

          When you conduct market research, you stay updated on the latest trends in the market, general buying habits, changing technologies, and competitor activity. Specifically, you will be able to see:

          • What products and services your target market is already using
          • Which businesses are using the best marketing mix to provide these products and services
          • If there are any shortcomings in these products and services that you can fix to gain the attention of customers
          • What external factors apart from competition and demand can affect the success or failure of your business (e.g. government economic policies)

          If you do not take these factors into account and perform market analysis at crucial junctions in your business cycle (before launching a product or implementing an expansion strategy etc.), you will miss out on vital opportunities that can take your company to the next level, or ignore threats than can significantly harm your operations.

          To sum up, it is futile to run your business on assumptions. Gut instinct doesn’t work all the time. You need solid data on your hands which you can analyze to execute your product development and marketing strategies.

          With this knowledge serving as our foundation, let us now evaluate the most commonly used market analysis tools.

          Secondary Sources of Information

          To start off, you need to have access to market data. This can be obtained from newspapers, magazines, trade journals, and nowadays even from blogs on specific niches. These will let you in on the latest trends (e.g. how many people are using mobile internet in a particular locality that you are planning to target). You can obtain authentic information from government institutions like the chamber of commerce, census bureau, labor department etc.

          However, there is always a limit to the kind of data that you receive from these secondary sources. And while you can make good estimates from these sources, you will need solid data on of your own, which brings us to the next point.

          How to Collect your Own Market Data

          Here are some major ways in which you can collect data for your business:

          1. Observation

          This includes observing people in marketplace conditions to ascertain consumer behavior. However, in the digital realm, observation takes a whole new meaning as you are now able to judge visitors’ website behaviors using analytics.

          2. Surveys

          This can further be broken down into:

          • Interviews and individual surveys
          • Telephone surveys
          • Social media surveys

          3. Focus Groups and Product Testing

          The company can call in a select bunch of people to ask questions pertaining to a particular product or service. In addition, you can launch product in a limited scale to gauge customer response, and then extrapolate those results for a nationwide or global launch.

          You should note that all forms of data collection have their own limitations. That is why for near-accurate analysis, you should use a combination of primary and secondary sources of information.

          Situation Analysis

          This is the analysis of all the factors that affect your business. Several methods are involved in situation analysis, the most common one being SWOT.

          This is the evaluation of a company’s strengths, opportunities, weaknesses, and threats. Briefly, here is what SWOT analysis is all about:

          • Strengths: The competitive advantage you have in the marketplace (e.g. customer service, better access to raw materials)
          • Weakness: All things with which your competitors are able to grab your market share
          • Opportunities: Unexplored market trends and untapped market niches that waiting to be taken advantage of
          • Threats: Political, climatic, technological, and other external factors that can cause a problem for your business and get in the way of its long term goals

          The reason why businesses conduct a SWOT analysis is that it offers you an all-round view of the environment in which they are operating in so they can better tackle projects and anticipate problems. As you can see, the last two components of SWOT are specifically geared towards external market conditions. But SWOT is not the only tool at the disposal of organizations when they are conducting situation analysis. There is also what is known as the PEST analysis, which can be summarized as:

          [quote_box_center]PEST analysis is a market analysis tool that takes external factors that can affect a business into account.[/quote_box_center]

          Here is a summation of these major factors:

          Politics

          As governments intervene in the economy, businesses are bound to be affected. Indeed, employment policies, tax laws, trade restrictions can impact your business directly and indirectly, along with political stability and how foreign markets operate.

          Economic

          This is easy to understand. Macro and micro-economical economic factors such as interest rates, exchanges rates, inflation, and disposable incomes influence how you will manage your business at present and in the long run.

          Social

          This has to do with the beliefs and culture of the society you are operating in. Population trends, dietary considerations, ethics and media, and spend habits are some of the factors that come under social considerations that you need to observe in your business activity.

          Technological

          Finally, businesses also have to deal with production, distribution, and communication changes imposed by new technology in order to stay afloat in a competitive economic landscape.

          Note that a variation of PEST analysis called PESTLE also takes legal and environmental factors in account.

          Final Thoughts

          These were the common sources of market research and the major tools to analyze them. But remember that unless you are tightly focused your analysis on your niche, you will find it hard to make sense of trends and statistics. Also make sure that your research collection and subsequent scrutiny of the data is aligned with your marketing plan.

          A market analysis is important for any business to understand their potential in a given industry. Here’s how to conduct one.

          By: Sean Peek, Contributor

          Any time you enter a new market, you’ll want to understand the ins and outs of that space. How many consumers exist here? What are their traits and characteristics? What does the competition look like? Learning this information is essential if you want to become and remain relevant to your target customers.

          While it might seem overwhelming at first, analyzing a new market is simpler than you might think. Here’s our guide to conducting a market analysis for your business.

          Market analysis versus market research: What’s the difference?

          Many people confuse market analysis with market research. In fact, part of a market analysis includes market research, which focuses mainly on building a strategy for your marketing efforts. However, a market analysis digs much deeper into various factors, like competitors and industry regulations.

          There are two types of market analysis:

          • Internal market analysis deals with how you do business
          • External market analysis involves how your environment or market affects your business.

          These approaches are equally beneficial and depend on your needs as a business. You might even find yourself conducting both at the same time. This is similar to a SWOT analysis, which assesses your business’s Strengths, Weaknesses, Opportunities and Threats. [Related: 6 Strategies to Steal Your Competitors’ Customers.]

          As with all business development efforts, it’s important to understand why you are conducting a market analysis in the first place.

          Conducting your market analysis

          Here are three steps you should take to ensure a thorough and accurate analysis of your intended market.

          Establish the purpose of your market analysis

          As with all business development efforts, it’s important to understand why you are conducting a market analysis in the first place. Perhaps you want to familiarize yourself with the regulations in your industry, or maybe you’re curious how your business compares to others in your market.

          Ask yourself what issues or concerns you have, and make them part of your purpose to conduct a market analysis. That way, you aren’t blindly researching without an end goal in mind.

          Identify your target audience and competitors

          Your market analysis should focus on two main groups: your customers and your competitors.

          You’ll want to know who your customers are and how many of them exist, and understand their buying habits and how much they’re willing to pay. As for your competitors, you should know who they are and understand their challenges and successes, so you can tactfully compete and stand out from them. Recognizing both sides will help you form a more efficient business plan.

          Gather and analyze market data

          There are many ways to gather your market data, from state and local commerce sites to customer interviews and surveys. From there, find trends to understand where you might be lacking and where you might be succeeding.

          Then, organize your findings into your market analysis. Patriot Software recommends including these points:

          • Size, growth rate, major customer groups and other industry details
          • Target market and their needs, demographics, buying trends, size and forecasted growth
          • Your expected market share percentage, pricing, gross margin and discounts you might offer
          • The results of your analysis
          • How you will follow regulations and practice compliance

          What to do with your market analysis

          Your data won’t benefit you if you don’t put it into action. Once you gather all the information you need and organize it into a cohesive document, review it and find ways to reach the goals you set from the start.

          If you conducted an internal market analysis to find ways to outshine your competition, translate your data into processes that might help you better compete. Maybe you found out where your competitors are lacking — take advantage of this information and execute. Brainstorm with your team and ask questions that lead to viable solutions.

          CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

          To stay on top of all the news impacting your small business, go here for all of our latest small business news and updates.

          How to analyze market trends

          One of the most important innovations in market research is the emergence of tools that enable beginners to analyze market research data. This is especially valuable for looking at the same data sets in ways, and attempting to glean new and interesting insights.

          While these tools have various strengths and weaknesses – i.e. some are easier to use, others offer more features and functions, and so on – generally speaking, they cover all of the following statistical methods:

          • Factor Analysis: This method is used to establish what are the strongest underlying dimensions of a bigger set of intercorrelated variables. For example, this factor analysis can shed light on what combination of aspects, characteristics or priorities are most important to a certain type of customer group. What’s more, this analysis can be narrowed down to a handful of variables vs. dozens, which is more practical and actionable.
          • Cluster Analysis: This method is used when the goal is to group a set of data objects together into homogenous groups (i.e. a cluster). For example, a business may conduct market research to identify its various customer segments, and then conduct cluster analysis to see if any such segments share similar characteristics (e.g. objectives, pain points, perceptions, demographics, preferences, etc.) that are distinctly different from other segments.
          • Conjoint Analysis : This method is used when the purpose is to distinguish how market research respondents perceive and evaluate different variables that are part of a product or service. For example, conjoint analysis can help a business understand to what extent customers make a buying decision based on price vs. quality, or service vs. brand recognition, and so on. In some cases conjoint analysis reveals insights that are not even known to respondents themselves, which can be extremely valuable (i.e. customers may believe that quality is their most important decision-making criterion, when in fact price or brand recognition may in fact be more influential based on how they behave).
          • Multiple Regression: This method is used to predict the value of a variable, based on changes to two or more different variables. For example, multiple regression can shed light on how sales revenues may increase based on the amount of money spent on advertising.
          • Discriminant Analysis: This method is used for predicting membership in a group (or population or cluster) based on measured characteristics of other variables. For example, a business can use discriminant analysis to glean whether a factor such as income level is useful for distinguishing customers who purchase their products vs. customers who purchase from competitors. If such a classification exists, then a marketing and advertising campaign can be designed to leverage this insight.

          Learn More

          These are just some of the ways that today’s powerful tools can help beginners analyze market research data, and do what matters most: translate qualitative and quantitative data into business intelligence, actionable insights and substantial ROI.

          To learn more, contact the Communications For Research team today. While our co-CEO Colson Steber learns more about your business, he’ll be able to provide you with market research recommendations and he can even build out a market research quote based on your timeline and budget.

          For more information on the value of market research and how to communicate it to your clients, download our FREE eBook:

          How to analyze market trends

          A relationship between two quantitative entities is established using trend analysis. The future of this relationship is set on the basis of the trend in the past and thus known as trend analysis. Businessmen get a fair idea about the future market trends with such an analytical strategy.

          Leading with data from the past is a concrete way of going ahead with the business and that’s exactly what trend analysis does. An accumulated statistical data is to be followed to a level of saturation, which indicates it’s high time to analyze newly recorded data. Trend analysis in research can get you the insights you need for better decision-making and business planning.

          Applications of trend analysis in research:

          The market direction will drive the trend which can either rise or fall. If the market is headed towards a particular direction, logically, the trend analysis in research will suggest that the longer the market moves in that direction, the better it is to set a trend.

          Comparing the statistical historical data and predicting what the future market response is going to be like will set the ball rolling for the market. Loads and loads of research go into establishing the factor which determines that if there’s profit in the market, it will sustain for X amount of time. The application of trend analysis in research can also be used to understand whether a trend will set another trend in momentum.

          The drawback of this is that even if you put tremendous time and effort into calculating humongous historical statistics and data, it can’t be assured that this data will give you accurate results but is definitely helpful in strategizing and better/informed decision making.

          Thorough trend analysis in research can lead to trustworthy and reliable conclusions rather than mere assumptions. Such insights help us connect the dots and thereby help conclude the factor that will affect consumer behavior in the near future. It isn’t a future prediction tool, it’s an effective tool for analysis and for creating a plan of what the future holds for the organization by analyzing the consumer behavior over a defined period to understand their future behavior over a timeline.

          Effective trend analysis in research will give you an idea about new entries in the market and can be a guide to strategizing a plan to maintain market position or improve it. Expansion of business can happen on the basis of this trend analysis as well. Understanding the factors affecting your market position becomes easy by adopting trend analysis for a business’s market research.

          Looking for making informed decisions, planning optimistically, strategizing better than your competitors? Look no further! Leverage a powerful market research survey software to implement trend analysis in your research and get the best results.

          For market researchers, 2020 was catastrophic yet transformative, demanding rapid change and adaptation in order to survive and thrive. As we move from crisis response to future planning, what does the market research landscape look like?

          2020 – the year that changed market research

          2020’s crises profoundly changed the relationship between consumers and brands – altering expectations and redefining relationships. At the same time, it presented an opportunity for businesses to rethink and re-invent their approach to market research.

          Economic growth was put into reverse, supply chains were tested to and beyond breaking point, consumers turned to stockpiling and their relationships to brands shifted from a position of choice to one of necessity.

          While some brands pivoted smartly, others, especially in the hospitality and leisure sectors, were overwhelmed by the crushing pressure of COVID-19. Knowledge-based industries were perhaps the least hardest-hit, with a shift towards remote working keeping the lights on. Overall though, there were few winners. Our research showed that almost 2 in 3 companies canceled or postponed some of their planned research.

          Those that weathered the storm were frequently those who turned to technology for a competitive advantage. Economizing and cutting costs were the goal for market researchers, who leaned on automation, AI and machine learning to take the pressure off resource-heavy human-led operations.

          Though nothing new, market research technology came into its own during 2020 as a means to alleviate cost burdens and do more with less. Growth in MR tech accelerated rapidly, especially when it came to tools for automation.

          The three-phase approach

          We’ve seen market research companies go through three typical stages in response to the COVID-19 crisis

          1. Sudden shock

          Confronted with a totally unprecedented set of circumstances, businesses responded to uncertainty by cutting back on their research spending in an effort to conserve resources for an unknown future.

          2. Tentative, mixed recovery

          With the ‘new normal’ beginning to bed in, organizations returned to something more like the status quo, returning to their research programs, albeit on a smaller scale than before the pandemic. They looked to research to help them understand the new environment and to track and respond to changing customer needs.

          3. Doing more with less

          Months rather than weeks on from the initial crisis point, researchers were met with the challenge to do more with less, and to produce results faster than ever. For many, the answer lay in new technology that enabled more efficient ways of working.

          2021 – the emerging market research trends

          So what does the future hold?

          Our research points to a number of emerging trends in market research following the 2020 crisis point:

          1. Technology is here to stay

          Its value proven, market research technology is set to keep on growing in 2021 and beyond. With budgets still critically tight, market researchers will be looking to technology to help them keep pace with demand. After all, the budgets may be scaling back but the volume and variety of market research data will only keep growing.

          Now and in the future, technology plays an important role in bringing data from disparate sources together, and helping market researchers to collate, analyze and communicate their findings. It’s also a part of the everyday fabric of collaborative research, with online panels supplying data and remote working critically dependent on functions like IM and video calls.

          2. A need for speed

          The market researchers we surveyed told us that speed was near the top of their priority lists. They require insights faster, because with the rule book torn up, business leaders need that data-backed knowledge to help them build new strategies and make decisions.

          This requires the growing strategic importance of market research, which in a post-2020 world now sits at the heart of business.

          3. A blended approach to research

          While there’s a widespread appreciation for market research technology, it won’t be replacing human abilities any time soon. We’re going to be seeing a blended approach where technology, and in particular automation, takes on some of the heavy lifting and allows data to be processed and analyzed at scale.

          Human intelligence and perception will work hand in hand with the latest tools. We’ll see human creativity in the form of lateral thinking – the ability to pivot and reframe ideas and to challenge assumptions – and storytelling to communicate ideas in a compelling way.

          4. Uncertainty remains

          Though 2020 is now behind us, much of its impact continues. As we go into 2021, researchers are working hard to form a better understanding of post-2020 markets and how consumers now think and feel. Our 2020 research showed Market Trends topping the list of areas most in focus among researchers. This is critical if brands are to understand and act on new expectations for how they serve and support their customers.

          5. Agile market research

          An agile – read iterative, responsive and never-finished – approach to market research will see methodologies changing. Rather than carrying out large, structured projects, we can expect to see researchers running smaller surveys in an iterative way, each one building off the findings of the one before. This model is a powerful tool for fast-changing circumstances and unfamiliar research territory, since it allows researchers the freedom to respond to events and adapt their research to whatever life throws at us.

          6. Integration and a single, central platform

          Another clear theme in our research was the requirement for a market research capability that is centralized on a single platform. Rather than working in silos, research is becoming more deeply connected to other areas of the business, reflecting a more holistic approach. We’re also seeing strong demand for integrated market research, with tools and systems that plug directly into various sources of data rather than requiring information to be imported or exported.

          Get the complete picture: Download our Market Research Trends Report for 2021

          How to analyze market trends

          LONDON–( BUSINESS WIRE )–Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis.

          • What is trend analysis?
          • Benefits of using trend analysis

          Trend Analysis is a technique used to project the current and future movement of events through a time series data analysis. It involves the comparison of data over a specific period of time to spot a pattern or trend. Trend analysis methods can be used to forecast how the business will perform. However, it is also important to be aware of the method’s limitations.

          “When business variables including sales, revenue or customer complaints change over time, the patterns that make up the trends can be observed. This allows businesses to project historical data to obtain future values,” says an analyst at Infiniti Research.

          Our market intelligence solutions can give you a birds-eye view of potential markets, industries, suppliers, and relevant factors, and can open up new opportunities to give you more control over supply chain costs, availability, and reliability. Request a free proposal to know more.

          You may also like to read some of our recent articles on trend analysis:

          • Analyzing the Latest Market Trends and Industry Developments in the German Retail Market with Trend Analysis Solution
          • Enhancing ROI by 19% for a Beverage Packaging Company – Market Trend Analysis Engagement
          • Identifying Trends and Opportunities in the US Food Packaging Market | Infiniti’s Market Trend Analysis Engagement

          Benefits of trend analysis

          Facilitates comparison

          Using market trend analysis, analysts can make a well-charted out comparison between two or more companies for a given period of time. It can also be used to compare the company’s performance with the industry average. Trend analysis methods make it simpler to ascertain the strengths and weaknesses of a particular firm with respect to other related firms operating in the industry. As a result, companies can quickly identify the gaps and implement the necessary changes.

          Measuring financial performance

          Trend analysis can be used to undertake a comparative study to measure the financial performances of the firm over a period of time. Through this the management to take decisions for the future and alter their processes or actions accordingly. Trend analysis is more effective when compared to the absolutes data, facilitating top management in better decision-making.

          Understanding liquidity positions

          Trend analysis methods help analysts and the management to understand the short-term liquidity position of the company. It is also an ideal tool to measure long-term solvency position of a firm over the years with using related financial trend ratios.

          Measuring profitability position

          Using market trend analysis, companies can measure their profitability positions over a given period of time. This can be done using some common related financial trend ratios including operating ratio, net profit ratio, and gross profit ratio.

          To stay relevant in the competitive market landscape, chief marketing officers, or CMOs, need to glean more insights from customer data with the help of market intelligence. Get in touch with an expert to know more about how our market intelligence solutions can be tailor-made to combat your business challenges.

          About Infiniti Research

          Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

          Contacts

          Infiniti Research
          Anirban Choudhury
          Marketing Manager
          US: +1 844 778 0600
          UK: +44 203 893 3400
          https://www.infinitiresearch.com/contact-us

          Release Summary

          Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis.

          COVID-19
          The pandemic continues to cause unprecedented disruption across industries worldwide.
          Get detailed insights regarding the impact of COVID-19 on the market.

          Request For Sample

          Process Analyzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

          Market Overview:

          The global process analyzer market reached a value of US$ 6.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 9.2 Billion by 2027, exhibiting at a CAGR of 6.55% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

          Process analyzers are electronic tools used for the examination of various industrial processes. They primarily determine the chemical composition and physical properties of substances to enable process optimization and asset protection. They also analyze the liquid and gaseous content in a product at the time of manufacturing. The liquid analyzers are used for monitoring process chemistry including fluid quality, whereas the gas analyzer monitor industrial, natural and process gas streams. They can also withstand harsh environments and extreme climatic conditions. Owing to these benefits, process analyzers find extensive application across oil and gas, chemical, petrochemical and pharmaceutical industries.

          www.imarcgroup.com

          Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

          To get more information about this market, Request Sample

          The growing oil and gas industry represent one of the key factors driving the growth of the market. Furthermore, there is a growing need for wastewater treatment plants since the industrial wastewater is characterized by high concentrations of salts, particles and toxic chemicals, which are harmful to the environment. The increasing water shortage is catalyzing the need for the treatment and disposal of wastewater, which is also contributing to the market growth. Additionally, manufacturers are increasingly adopting analyzers to constantly monitor production processes for optimizing the usage of resources and reducing the amount of waste generated. Manual inspection techniques are rapidly being replaced to reduce losses caused by human errors and, in turn, is providing a thrust to the market growth. Similarly, the adoption of process analysis tools by the pharmaceutical industry is acting as a growth-inducing factor. Other factors, including rapid automation of industrial processes, coupled with the favorable government policies to ensure better production and quality of industrial products, are projected to drive the market further.

          Key Market Segmentation:

          IMARC Group provides an analysis of the key trends in each sub-segment of the global process analyzer market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type and end-use industry.

          Breakup by Product Type:

          www.imarcgroup.com

          Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

          To get more information about this market, Request Sample

          • Liquid Analyzer by Type
            • pH Analyzers
            • Conductivity Analyzers
            • Dissolved Oxygen Analyzers
            • Turbidity Analyzers
            • Others
            • Electrochemical
            • Zirconia
            • Tunable Diode Laser
            • Infrared
            • Paramagnetic
            • Catalytic
            • Others

            Based on the product type, the market has been majorly segmented into gas analyzers and liquid analyzers. Liquid analyzers currently account for the highest market share.

            Breakup by End-Use Industry:

            • Liquid Analyzer
              • Power
              • Water and Wastewater
              • Pharmaceuticals
              • Chemicals
              • Oil and Gas
              • Food and Beverage
              • Others
              • Oil and Gas
              • Power
              • Chemicals
              • Food and Beverage
              • Pharmaceuticals
              • Others

              Based on the end-use industry, power represent the major end-use industries for the liquid analyzers, while, oil and gas represent as the largest end-use industry for the gas analyzers.

              Breakup by Region:

              www.imarcgroup.com

              To get more information on the regional analysis of this market, Request Sample

              • Asia Pacific
                • China
                • Japan
                • India
                • South Korea
                • Australia
                • Indonesia
                • Others
                • Germany
                • France
                • United Kingdom
                • Italy
                • Spain
                • Russia
                • Others
                • United States
                • Canada
                • Turkey
                • Saudi Arabia
                • Iran
                • United Arab Emirates
                • Others
                • Brazil
                • Mexico
                • Argentina
                • Colombia
                • Chile
                • Peru
                • Others

                On the geographical front, North America currently represents the biggest market for process analyzers.

                Competitive Landscape:

                The report has also analysed the competitive landscape of the market with some of the key players being ABB, AMETEK Process Instruments, Cemtrex Inc., Emerson Electric, Endress+Hauser AG, GE Analytical Instruments, Hach Lange GmbH, Honeywell, Mettler Toledo, Schneider Electric, Siemens AG, Teledyne Technologies International Corp., Thermo Fisher Scientific, Yokogawa Electric, etc.

                IMARC Group’s latest report provides a deep insight into the global process analyzer market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the process analyzer industry in any manner.

                Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

                What Is Trend Analysis?

                Trend analysis is a technique used in technical analysis that attempts to predict future stock price movements based on recently observed trend data. Trend analysis uses historical data, such as price movements and trade volume, to forecast the long-term direction of market sentiment.

                Key Takeaways

                • Trend analysis tries to predict a trend, such as a bull market run, and then ride that trend until data suggests a trend reversal, such as a bull-to-bear market.
                • Trend analysis is based on the idea that what has happened in the past gives traders an idea of what will happen in the future.
                • Trend analysis focuses on three typical time horizons: short-; intermediate-; and long-term.

                Trend Analysis

                Understanding Trend Analysis

                Trend analysis tries to predict a trend, such as a bull market run, and ride that trend until data suggests a trend reversal, such as a bull-to-bear market. Trend analysis is helpful because moving with trends, and not against them, will lead to profit for an investor. It is based on the idea that what has happened in the past gives traders an idea of what will happen in the future. There are three main types of trends: short-, intermediate- and long-term.

                A trend is a general direction the market is taking during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively. While there is no specified minimum amount of time required for a direction to be considered a trend, the longer the direction is maintained, the more notable the trend.

                Trend analysis is the process of looking at current trends in order to predict future ones and is considered a form of comparative analysis. This can include attempting to determine whether a current market trend, such as gains in a particular market sector, is likely to continue, as well as whether a trend in one market area could result in a trend in another. Though a trend analysis may involve a large amount of data, there is no guarantee that the results will be correct.

                In order to begin analyzing applicable data, it is necessary to first determine which market segment will be analyzed. For instance, you could focus on a particular industry, such as the automotive or pharmaceuticals sector, as well as a particular type of investment, such as the bond market.

                Once the sector has been selected, it is possible to examine its general performance. This can include how the sector was affected by internal and external forces. For example, changes in a similar industry or the creation of a new governmental regulation would qualify as forces impacting the market. Analysts then take this data and attempt to predict the direction the market will take moving forward.

                Critics of trend analysis, and technical trading in general, argue that markets are efficient, and already price in all available information. That means that history does not necessarily need to repeat itself and that the past does not predict the future. Adherents of fundamental analysis, for example, analyze the financial condition of companies using financial statements and economic models to predict future prices. For these types of investors, day-to-day stock movements follow a random walk that cannot be interpreted as patterns or trends.

                Trend Trading Strategies

                Trend traders attempt to isolate and extract profit from trends. There are many different trend trading strategies using a variety of technical indicators:

                • Moving Averages: These strategies involve entering into long positions when a short-term moving average crosses above a long-term moving average, and entering short positions when a short-term moving average crosses below a long-term moving average.
                • Momentum Indicators: These strategies involve entering into long positions when a security is trending with strong momentum and exiting long positions when a security loses momentum. Often, the relative strength index (RSI) is used in these strategies.
                • Trendlines & Chart Patterns: These strategies involve entering long positions when a security is trending higher and placing a stop-loss below key trendline support levels. If the stock starts to reverse, the position is exited for a profit.

                Trend following is a trading system based on using trend analysis and following the recommendation produced to determine which investments to make. Often, the analysis is conducted via computer analysis and modeling of relevant data and is tied to market momentum.

                Indicators can simplify price information, as well as provide trend trade signals or warn of reversals. They may be used on all time frames, and have variables that can be adjusted to suit each trader’s specific preferences.

                Usually, it is advisable to combine indicator strategies or come up with your own guidelines, so entry and exit criteria are clearly established for trades. Each indicator can be used in more ways than outlined. If you like an indicator, research it further, and most importantly, test it out before using it to make live trades.

                What Is a Trend?

                A trend is the overall direction of a market during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively. While there is no specified minimum amount of time required for a direction to be considered a trend, the longer the direction is maintained, the more notable the trend. Trends are identified by drawing lines, known as trendlines, that connect price action making higher highs and higher lows for an uptrend, or lower lows and lower highs for a downtrend.

                What Are Examples of Trend Trading Strategies?

                Trend trading strategies attempt to isolate and extract profit from trends by combining a variety of technical indicators along with the financial instrument's price action. Typically, these include moving averages, momentum indicators, and trendlines, and chart patterns.

                Moving averages strategies involve entering into long, or short, positions when the short-term moving average crosses above, or below, a long-term moving average. Momentum indicator strategies involve entering into positions when a security is exhibiting strong momentum and exiting when that wanes. Trendlines and chart pattern strategies involve entering long, or short, positions when a security is trending higher, or lower, and placing a stop-loss below, or above, key trendline support levels to exit the trade.

                What Are Some Criticisms of Trend Analysis?

                Critics of trend analysis, and technical trading in general, argue that markets are efficient, and already price in all available information. That means that history does not necessarily need to repeat itself and that the past does not predict the future. Adherents of fundamental analysis, for example, analyze the financial condition of companies using financial statements and economic models to predict future prices. For these types of investors, day-to-day stock movements follow a random walk that cannot be interpreted as patterns or trends.

                How to analyze market trends

                In this new world of big data and the Internet of Things (IoT), there’s certainly no shortage of data to be analysed in order to identify opportunities for business improvement. That said, organisations need to be clear about two things:

                1. What analysis approach they will use
                2. What outcomes they’d like to achieve

                Trend analysis is an approach based on the concept that past data can be used to help predict the future. As such, the process involves comparing business data over time with the goal to identify certain patterns, otherwise known as trends.

                But why are trends important?

                Trend analysis can improve your business by helping you identify areas with your organisation that are doing well, as well as areas that are not doing well. In this way it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business.

                The trends most organisations normally zone in on are focused around:

                  Key performance indicators (KPIs):
                  Tracking against what you as a company has identified as your own measures of success. This could be anything from increased sales, to a reduction in manufacturing costs or even improved market share.

                As with any other type of prediction (otherwise known as a calculated guess), the success of trend analysis hinges on the basic principle of “what you put in is what you get out”. Key considerations here are the accuracy and completeness of the data, the frequency of data collection and having the data in an easily accessible and usable format.

                It is also important to have something to compare against. Benchmarking should be used to create the ideal gold standard to serve as your reference point. Benchmarks can be created by looking both internally and externally. If there are similar-sized organisations within your industry that are performing well, those could be used as your benchmark. Similarly, if there are particular departments within your organisation that are performing well, they too can become benchmarks. Even a particular period (i.e. a particular financial year) can be used as a baseline for tracking purposes.

                The final two pieces of the trend analysis puzzle are:

                • Defining at which point a downward or upward change is worth looking into.
                  – Is a 10% increase in sales significant? Would it warrant a closer look?
                • And identifying what caused it.
                  – What were the contributing factors that lead to this change? Can it be replicated?

                Once you have a good process in place for collecting, comparing and analysing data, trend analysis becomes a very powerful tool over time.

                Our expertise within the analysis field makes Analyze the ideal partner to assist with trend analysis within your organisation. Want to find out more?

                Get in touch with us today if you are looking for the expertise of a niche management consulting firm.
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                How to analyze market trends

                The market analysis section of your business plan comes after the products or services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims.

                In general, the market analysis section should include information about the industry, your target market, your competition, and how you intend to make a place for your own product and service. Extensive data for this section should be added to the end of the business plan as appendices, with only the most important statistics included in the market analysis section itself.

                What Should a Market Analysis Include?

                he market analysis section of your small business plan should include the following:

                • Industry Description and Outlook: Detailed statistics that define the industry including size, growth rate, trends, and outlook.
                • Target Market: Who is your ideal client/customer? This data should include demographics on the group you are targeting including age, gender, income level, and lifestyle preferences. This section should also include data on the size of the target market, the purchase potential and motivations of the audience, and how you intend to reach the market.
                • Market Test Results: This is where you include the results of the market research you conducted as part of your initial investigation into the market. Details about your testing process and supporting statistics should be included in the appendix.
                • Lead Time: Lead time is the amount of time it takes for an order to be fulfilled once a customer makes a purchase. This is where you provide information on the research you’ve completed on how long it will take to handle individual orders and large volume purchases, if applicable.
                • Competitive Analysis: Who is your competition? What are the strengths and weaknesses of the competition? What are the potential roadblocks preventing you from entering the market?

                7 Tips for Writing a Market Analysis

                Here is a collection of tips to help you write an effective and well-rounded market analysis for your small business plan.

                The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.

                David A. Aaker outlined the following dimensions of a market analysis:

                • Market size (current and future)
                • Market growth rate
                • Market profitability
                • Industry cost structure
                • Distribution channels
                • Market trends
                • Key success factors

                Market Size

                The size of the market can be evaluated based on present sales and on potential sales if the use of the product were expanded. The following are some information sources for determining market size:

                • government data
                • trade associations
                • financial data from major players
                • customer surveys

                Market Growth Rate

                A simple means of forecasting the market growth rate is to extrapolate historical data into the future. While this method may provide a first-order estimate, it does not predict important turning points. A better method is to study growth drivers such as demographic information and sales growth in complementary products. Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data.

                Important inflection points in the market growth rate sometimes can be predicted by constructing a product diffusion curve. The shape of the curve can be estimated by studying the characteristics of the adoption rate of a similar product in the past.

                Ultimately, the maturity and decline stages of the product life cycle will be reached. Some leading indicators of the decline phase include price pressure caused by competition, a decrease in brand loyalty, the emergence of substitute products, market saturation, and the lack of growth drivers.

                Market Profitability

                While different firms in a market will have different levels of profitability, the average profit potential for a market can be used as a guideline for knowing how difficult it is to make money in the market. Michael Porter devised a useful framework for evaluating the attractiveness of an industry or market. This framework, known as Porter’s five forces, identifies five factors that influence the market profitability:

                • Buyer power
                • Supplier power
                • Barriers to entry
                • Threat of substitute products
                • Rivalry among firms in the industry

                Industry Cost Structure

                The cost structure is important for identifying key factors for success. To this end, Porter’s value chain model is useful for determining where value is added and for isolating the costs.

                The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used to develop a cost advantage over competitors.

                Distribution Channels

                The following aspects of the distribution system are useful in a market analysis:

                Existing distribution channels – can be described by how direct they are to the customer.

                Trends and emerging channels – new channels can offer the opportunity to develop a competitive advantage.

                Channel power structure – for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margin.

                Market Trends

                Changes in the market are important because they often are the source of new opportunities and threats. The relevant trends are industry-dependent, but some examples include changes in price sensitivity, demand for variety, and level of emphasis on service and support. Regional trends also may be relevant.

                Key Success Factors

                The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include:

                • Access to essential unique resources
                • Ability to achieve economies of scale
                • Access to distribution channels
                • Technological progress

                It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.