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How to advertise

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That’s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you’ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

Target your audience

Sorry, but that particular product or service you’re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don’t run adequately targeted campaigns, despite the fact that targeting is one of online advertising’s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you’ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you’re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

Measure and track your advertising

Many small businesses simply have no idea whether their advertising is actually working. This simply won’t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn’t. This doesn’t mean that you won’t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you’re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what’s working, then that effort is worth the hassle. Stop making guesses.

Know when to advertise

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can’t be scaled. There’s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you’re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

Brand well

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they’re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

Use your resources well

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

Show up in the right places

It’s dangerous to make too many assumptions about your target customer. For example, if there’s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you’re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you’ll begin to attract more worthwhile leads to your business.

Final thoughts

There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.

Мы предлагаем рекламные решения для рекламодателей с любым опытом работы

Размещать рекламу на Facebook могут и начинающие специалисты. К вашим услугам наши инструменты для создания и запуска кампаний, а также понятные отчеты для отслеживания результатов. Более двух миллиардов человек пользуются Facebook каждый месяц, поэтому вы точно найдете нужную аудиторию на нашей платформе.

1,6 млрд человек по всему миру подписаны хотя бы на одну компанию малого бизнеса на Facebook 1

Как создать рекламу на Facebook?

Выберите подходящую маркетинговую цель и создайте свою первую рекламу, следуя инструкциям ниже.

Выберите цель

Чтобы правильно выбрать цель рекламы, ответьте на вопрос "Каких результатов я жду от этой рекламы?". Например, это может быть рост продаж на сайте, увеличение количества скачиваний приложения или повышение узнаваемости бренда.

Выберите аудиторию

Вспомните, что вам известно о людях, которых вы хотите охватить (возраст, местоположение и другие сведения), и выберите соответствующие демографические данные, интересы и поведенческие характеристики для своей аудитории.

Выберите места размещения рекламы

Выберите, где хотите показывать рекламу: на Facebook, в Instagram, Messenger, Audience Network или на всех платформах сразу. Если вы хотите показывать рекламу на определенных мобильных устройствах, задайте соответствующие настройки на этом этапе.

Задайте бюджет

Укажите дневной бюджет или бюджет на весь срок действия рекламы, а также период времени, в течение которого вы хотите показывать рекламу. Благодаря этому вы никогда не потратите больше, чем хотите.

Выберите формат

Выберите один из шести форматов рекламы — они оптимизированы для любых устройств и скорости подключения. В одной рекламе можно демонстрировать одно либо несколько изображений или видео.

Разместите свой заказ

Отправленная вами реклама попадет на аукцион, и мы начнем показывать ее целевой аудитории.

Начните измерять результативность рекламы и управлять ею

Начав показ рекламы, вы сможете отслеживать результативность запущенной кампании и редактировать ее в Ads Manager. Так вы сможете проверить, какая версия рекламы принесла наилучшие результаты, а также оценить эффективность показа рекламы и внести необходимые изменения.

Пройдите 15-минутный курс Blueprint, чтобы узнать, как создавать, публиковать и закупать рекламу на Facebook, в Instagram, Messenger и Audience Network.

Создайте универсальное объявление для всех мест размещения

Рекламу на Facebook, в Instagram, Audience Network и Messenger можно запустить всего в несколько кликов. Создав лишь одну кампанию, вы сможете охватывать людей в их любимых приложениях и на сайтах, которые они посещают чаще всего.

Показывайте рекламу на разных устройствах

Оптимизируйте рекламу для всех устройств, которыми пользуется ваша аудитория, предоставляя дополнительные возможности для показа на мобильных телефонах и компьютерах.

Настройте рекламу всего в несколько кликов

Вы с легкостью можете запустить рекламу, которая будет результативной на разных устройствах и платформах. Создайте одно объявление и выберите автоматические места размещения, чтобы показывать рекламу там, где вы с большей вероятностью достигнете целей своей кампании. Менять размер и формат креативов не нужно.

Обеспечивайте безопасность и точность.

Увеличение охвата не значит, что вы потеряете возможность управлять показом рекламы. Простые в использовании элементы управления безопасностью бренда позволяют выбирать, как и где будет показываться ваша реклама.

Изучайте статистику от Facebook IQ, чтобы понять, как люди ведут себя на Facebook и в Instagram, и подобрать подходящую маркетинговую стратегию для каждой из этих платформ.

How to advertise

Commercial property is an investment. Owners often lease out space within their commercial properties to tenants to generate income. When you’re renting out your commercial space there are important factors to consider, especially in your advertising, when it comes to attracting tenants who are a good fit. Learn how to advertise your commercial property for lease with these tips.

What type of tenant are you seeking?

As you’re planning your advertisements, consider your target audience. What type of tenants you’d like to have in the building or who’ll best be able to utilize the type of space it is. You want to put the ad in front of the market that’ll match well with your space to increase the chances of finding long-term tenants.

Ways to advertise your commercial property

1. Paid online advertising

Target your advertising in the right places online using pay per click advertising. When people search for the keywords you used in your ad, your ad will display in their search page results.[1]

2. Social media

Use social media sites like Facebook. Here, you can use targeting features so the platform shows your advertisements to the right audiences. You can also create a profile for your property that includes more information about it.[2]

3. Commercial real estate listings

Consider sites that commercial real estate agents use to list properties such as LoopNet. These professionals may be searching for spaces for their clients, too. Look into advertising in local real estate publications in print as well.[3]

4. Trade journals

Purchase ad space in trade journals if it makes sense for you to do so. If your commercial space already has equipment set up that pertains to a specific industry, for example, purchasing ad space in a trade journal can help you more easily target companies that can take full advantage of said equipment.[4]

5. Networking

Check professional organizations that you belong to for boards for sharing these types of opportunities. Networking with your local chamber of commerce can help you make the right connections, too.[5]

What to include in your advertisement

When creating your advertising, go beyond the basics. Providing detailed information means you’re more likely to reach better-qualified leads.[6] This can save you time by avoiding responses from parties that the space won’t serve. List the square footage of the space and pertinent details, like the address, to narrow down the interest to those who the space would really work for. Use simple, everyday language to convey information to viewers. Direct them to the property’s website to learn more information.[7]

Property details

On the main website, include a floorplan, and outline details about the space, including:[8]

  • Access: Stairs, elevators, security desks, check-in areas
  • Fixtures: Common spaces like bars, built-in desk areas, breakrooms, en-suite restrooms
  • Technology: The space’s wiring and what it’s equipped to handle — high-speed internet, sound systems and other features
  • Maintenance: What is provided for the tenant, if anything, should a breakdown occur?
  • Parking: Explain what parking is attached to the space and any costs associated
  • Build out: What, if anything, are you willing to provide to customize the space for a prospective tenant?

Use of property

List anything that could affect a how a tenant can use the space. For example, if a building doesn’t allow animals, a pet-friendly business wouldn’t be a good fit. This could also include listing any permanently installed equipment.

Amenities

Note things of value, such as proximity to public transportation, building perks like social hours for all tenants, janitorial services and even other tenants’ lines of business. A company might be interested in onsite daycare and benefit from knowing there are options for workers.

Lease deals and incentives

In commercial leases, the tenant may pay a share of the taxes, insurance and maintenance proportionate to their share of the building.[9] Note this in your advertising; this type of lease — called a triple net — can appeal to businesses if it equates to a lower cost on the actual rent.[10] When drafting your ads, include this so that tenants can weigh their potential costs correctly.

Consulting a real estate broker who’s skilled in commercial transactions makes sense. These professionals can help make sure everything is lined out in the lease agreement so that each party understands various responsibilities. When you’re advertising, there may also be some rules and regulations that you’ll need to follow. Checking in with a commercial broker or a commercial real estate lawyer can help you to avoid potential issues with any advertising.

As you begin the search for new tenants, make sure you’re satisfied with your commercial property insurance policy covering your commercial building. Contact an insurance agent to discuss your coverage, whether you need equipment breakdown coverage or additional protection for other aspects of your property.

Here is how we get more buyers and more profits for you.

1. You post your sale here on PostMyGarageSale.com

2. We post your sale to all of these top garage sale sites

3. People find your sale online and by email

Are you ready to post your sale?

Posting your sale is risk-free. There is no cost to use this service.

What sites will my sale information be listed on?

Your sale will be listed on these five trusted websites.

11 Years Online – Est. 2007

Gsalr.com is all about finding sales on a map. Also available on iOS and Android!

How to advertise

20 Years Online – Est. 1998

YardSaleSearch.com is celebrating 20 years of providing yard sale listings to a loyal following.

How to advertise

10 Years Online – Est. 2008

GarageSaleFinder.com is a mapping tool for locating sales near you.

How to advertise

5 Years Online – Est. 2013

YardSales.net provides useful tools for locating sales and filtering for specific items.

How to advertise

10 Years Online – Est. 2008

GarageSalesTracker.com makes it easy to locate sales in your local area.

How to advertise

Are you ready to post your sale?

Posting your sale is risk-free. There is no cost to use this service.

Still not sure if PostMyGarageSale.com can help you?

See what some of our recent sellers are saying.

Feedback Score: 10/10

We had so many people and some mentioned that they had seen the ad on gsalr. We had great stuff and everyone seemed happy with what they purchased. I will do it again when I have another in a month.

Feedback Score: 10/10

We got a lot of traffic and it was so easy to post and put pictures.

Feedback Score: 10/10

A lot of people came as a result of seeing it posted on the website.

Feedback Score: 10/10

It reached a lot of people without having to advertise in the newspaper.

Feedback Score: 9/10

I asked some people if they saw the yard sale online and they said yes. So, it must work!

Feedback Score: 10/10

We literally sold everything we had..participation was awesome and we thank you very very much

Feedback Score: 10/10

I had forgotten to put my signs out, but buyers were still able to find my sale because of of the app. I told a couple of people about the app today.

Can I feature my sale to get in front of more people?

Yes, for only $29.95 your sale will be featured both online and in daily emails.

How to advertise

Are you ready to post your sale?

Posting your sale is risk-free. There is no cost to use this service.

Frequently Asked Questions

Answers to popular questions.

Do you list sales directly on PostMyGarageSale.com?

No, we do not list sales on this site. Our service allows you to post and manage your listing on the top 5 garage sale sites from one location.

Do I need to delete my sale listing after its over?

No, your sale will automatically be removed across all partner sites.

What kinds of sales can I advertise here?

You can post a garage sale, yard sale, estate sale or moving sale. You can also advertise a multi-family sale or a neighborhood sale.

What happens if I cancel my sale?

Your sale will be removed from all partner sites automatically within 15 minutes of deletion.

How do I share my sale on Facebook or Twitter?

At the end of the sale process you can share your sale using the social sharing links on your sale page.

If I don’t have pictures for my listing can I post them later?

Yes, you can edit your listing at anytime and your changes will be posted across all sites.

How to submit a free craigslist post

Follow the steps below to submit a free post to craigslist without using an account.

If you want to post using a craigslist account, go to your account homepage. Select a city from t he dropdown at far right , click “go,” and follow the steps below starting with step 3. (If you have trouble finding the right craigslist site, visit our list of available sites , and choose the most appropriate one.)

Please note that the steps may vary a bit depending on the category of your post.

Choose a category for your post

1. Visit our homepage, craigslist.org.

  • Make sure the location named at the top is where you want to post.
  • If the location is not correct, visit our list of available sites, and choose the most appropriate one.

2. Click “post to classifieds” in the top-left corner.

3. Select a category for your post.

Depending on the type of post, you may be asked to choose additional categories.

  • In “for sale” you can select a more specific category (such as “bicycles – by owner”).
  • In some cities, you may select a subarea (e.g. “manhattan”) and neighborhood (e.g. “SoHo”).

Create your post

4. Enter the text for your post.

This page will vary depending on the category of your post. Important fields include:

  • postingtitle: your post’s name. It will appear in the main list of posts.
  • posting description: the body of your post.
  • replyto: the email address you want to use for responses. Please enter it twice.

5. When you are finished writing your post, click “continue” at the bottom of the screen:

6. In some categories you will have the option to add images to your post.

  • For further assistance with uploading images, please visit this page.
  • When you’re finished adding images, click “done with images.”

Confirm and submit

7. Make sure your post looks right.

  • Confirm that your email address and the location of your post are accurate.
  • To make changes, click “edit text” or “edit images.”
  • If everything looks good, click “publish.”

8. You will now need to confirm your post via email.

  • When the system says “further action is required,” check your email for a message from craigslist.

9. Open the email from craigslist, and click the confirmation link.

  • If you are unable to click on the link, try copying and pasting it into your web browser.
  • You may be asked to review the terms of use or confirm your phone number.

If all goes right, your post should appear on craigslist about 15 minutes after your confirmation.

Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this – including blogging, email marketing, and SEO – online advertising is one of the most effective methods.

Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and more.

To save you the legwork, we’ve compiled a list of 50 great free advertising sites to promote your website. Some require no more than a quick URL submission, while others necessitate a more thoughtful, strategic approach.

Online directories for businesses

Ranging from high-profile platforms to local listings, online directories cover a range of audiences. The method for each of them is quite similar: you submit the URL of your professional website, as well as additional details about your business or organization. These sites, in turn, incorporate this information into their data banks, ensuring that a link to your site appears when users search relevant content categories.

In addition to displaying your business name and website, these free advertising sites can improve your search engine optimization, or SEO. This helps promote your website by boosting its search engine ranking, increasing the chances that you’ll get found on Google and drawing traffic to your site.

So you’ve just finished creating a website, and now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Website promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all.

We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end. This isn’t one of those posts. Everything listed will ensure your wallet stays closed.

Read on to discover the 10 best ways to promote your website for free.

How to promote your website

Solidify your website SEO

Take advantage of email marketing

Try guest blogging

Harness the power of social media

Submit your site to online directories

Reach out with outreach marketing

Say it with your signature

Focus on quality

01. Solidify your website SEO

SEO, or search engine optimization, is one of the most effective ways to promote a website, as it helps improve a site’s ranking on Google and other search engines. Unlike paid search ads, SEO is totally free – the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from external sources.

You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images and optimizing your headings so that your website can get found on search engines.

Because SEO requires time and effort, automated SEO tools make the process more efficient. Wix SEO, for example, walks you through the process from start to finish, providing you with an easy checklist of everything you need to optimize on your website so that it's visible in search engine results.

Additionally, all Wix websites are instantly indexed by Google, which is a crucial first step in getting your website on Google. This is the bedrock of website promotion, as it ensures your website can be discovered by new visitors.

02. Take advantage of email marketing

There’s a reason you always see email marketing placed high up on articles that talk about how to drive traffic to your website. Why? Because it’s proven to be effective over and over. In fact, its average rate of return can be as high as 4400%, or $44 for every dollar spent.

Newsletters are a particularly effective form of email marketing, since they are a direct form of communication between you and your potential customers. They also help you get subscribers and can help drive traffic to your site. To create an engaging newsletter, keep your content punchy and direct, and use prominent calls-to-action that encourage readers to click. That will help your content stand out from the sea of other newsletters your subscribers may receive.

For this reason, email marketing is an important part of any marketing plan. Wix’s email marketing services will help you create, send and share professional email newsletters and other email marketing campaigns in minutes.

mv2.jpg/v1/fit/w_750,h_358,al_c,q_20/file.jpg” alt=”How to promote your website: email marketing” />

03. Start a blog

When considering how to promote your website, a good practice is to create a blog to bolster your SEO and increase your site’s rank on search engines. Blogging makes it easier for people to find your site and discover your business. On top of that, it helps you establish yourself as an authority in your field and can dramatically improve your conversion rate.

Writing blog posts forces you to research your market, and in turn broadens your knowledge and professional skills. As for the technical side of starting a blog, Wix streamlines this process, making it easy to add a blog to your website.

Even if you’re not much of a writer, you can still benefit from including a blog on your site, as it helps generate brand awareness and increase your website traffic.

Choose your audience and connect. Use the free Every Door Direct Mail ® (EDDM ® ) mail route mapping tool to target addresses in specific areas, whether you’re sending small business advertisements or large corporate mailings.

Save money on marketing campaigns. USPS ® offers a variety of mail service classes and postage rates based on mailpiece format and content and mailing volume and delivery options.

How to advertise

Direct Mail Specialists

Get help formatting your direct mail postcards, brochures, letters, flyers, and more. Contact printers and mail service providers for advice.

Customized Direct Mail

Start a B2B or B2C conversation that turns into C2C sharing. It’s word of mouth in a mailbox. It’s Share Mail ® .

USPS Marketing Insights

Discover expert mailing and shipping tips to save money, be more efficient, and grow your business with USPS Delivers ™ .

Advertise with Every Door Direct Mail

Our online mapping tool and Every Door Direct Mail delivery service make it easy and economical to plan and execute a mailing. Just create mailpieces on your own, select postal routes and pay for postage online, and bring them to us for delivery.

How to advertise

How to advertise

Email Marketing with Informed Delivery

USPS Informed Delivery ® allows you to engage customers through integrated mail and digital marketing campaigns. See how you can reinforce your call-to-action and drive customer responses with digital mail previews that are tied to physical mailpieces arriving in mailboxes soon.

Deliver Votes with Political Mail

Promote a political candidate, referenda, or campaign using First–Class Mail ® , USPS Marketing Mail ® , or Every Door Direct Mail service. Direct mail marketing provides a personal and cost-effective way to get your message across.

How to advertise

How to advertise

Direct Mail Promotions

Enhance how your customers interact and engage with mail. USPS offers direct mail advertising promotions and incentives to help you continuously invest in the future of your business, and promote best practices for integrating direct mail with mobile technology and highlight new products and other innovative mailing techniques.

Promote Your Product with Samples

Make your direct mail marketing campaign even more persuasive by putting samples of your product right into people’s hands. See how it works and find the best formats for your product samples.

How to advertise

How to advertise

Irresistible Mail

Memorable mail in vibrant colors and lifelike textures commands attention. We call it Irresistible Mail ® . Direct mail delivers. Come explore the USPS innovation gallery to see how far mail can take you—and what it will return.

Help for Direct Mail Advertising

The right mailpiece is the secret to bringing in new and old customers. USPS third-party direct mail marketing specialists* can help you format, design, print, and send the perfect advertising campaign. USPS also offers a list of local U.S. printers.

* USPS assumes no liability for the results of any contact with any company listed on the Mailing & Printing Services page or in the printer directory. Private vendors may apply non-USPS charges.

Articles

Updated: April 26, 2019

Overview

Authors

How to advertise

More by Luke LaBorde, Ph.D.

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Winifred W. Mc Gee

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