How to advertise your photography business

Confidence is worth it’s weight in gold in any arena. As a photographer, there’s nothing like KNOWING you’re capable of “getting the shot.” It’s so empowering to know that if you miss a shot it’s NOT going to be because you didn’t know what you were doing OR perhaps worse would be that you did know how to nail it, but you were too slow in setting up the shot due to lack of practice!

There are a katrillion ways to gain confidence in your abilities as a photographer. Here are a few that I have found to be incredibly helpful over the years. They will help you to be prepared for any shot and ready to get your settings right in a split second. Feel free to add other ideas in the comment section below!

1. Keep a Notebook . . . or don’t

  • Especially in the beginning, I recommend creating a well organized notebook. I still have one that I jot notes in frequently. You can treat this like a travel log of your experience, a place where you keep notes, set goals, paste trimmings of shots you’ve found that inspire you etc. You’d be surprised just how many photographers do this. I’d say at least 50% of my successful photographer friends still have a notebook of this kind and use it frequently. I’ll mention it a bit more as we move on to the other tips.
  • It is important to acknowledge that for some, it’s just not their thang and I totally get that. For some people it adds stress and pressure to something that is supposed to be fun. If you fall into that category, ditch step one and keep moving on to the other tips in the post.

2. Shoot Frequently

(this is the most important of any of the tips, so if you’re going to choose just one, let this be it!)

  • If you really want to gain confidence, you should be out shooting as much as you possibly can. Perhaps it’s every day on your lunch hour. If that’s the only window you have to consistently squeeze it in, fine. Just be out shooting frequently and consistently.
  • NOTHING can replace the benefits of just getting out there and shooting as often as you can. Practice makes perfect after all.

3. Shoot in Different Conditions

How to advertise your photography business

  • Not only should you be shooting regularly, you should be out shooting in different conditions as often as possible to familiarize yourself with them. A lot of times as photographers we’re searching for good, easy, flat light that isn’t going to throw us any curve balls (ie open shade or an overcast day). The reality of photography however is that you don’t always have so much control, so you need to be ready for any and everything at any given time.
  • For example: maybe one week you practice shooting subjects that are backlit and the next you go out and shoot in low light. Just get out and shoot and shoot and shoot and then come home and record what you learn each day in the corresponding section of your notebook.

4. Set Goals

  • Is there a particular technique you’d like to learn? Perhaps there’s a shot you saw and you’d like to attempt to achieve a similar result. Write your goal down in your notebook and keep track of how far you’ve come.
  • If you’re really brave (and committed to gaining confidence) I recommend that you set your goal publicly (like on your blog, a forum you participate in etc) so that you feel accountable. Let people know that you’re working on something new and ask for their feedback and any tips they may have. Then get out and practice like crazy until you get it figured out.

5. Read

How to advertise your photography business

  • There are SO MANY great books out there on photography. Scott Kelby has some really fantastic ones for beginners and the dPS eBook store has a great range too. Make a visit to the bookstore or your local library and get your study on.
  • Now days there is so much information available for FREE. What Darren has created here at Digital Photography School really is remarkable. Dig through the archives. If you don’t find what you’re looking for you can always kick of an email to DPS or directly to one of the writers and give us a post suggestion. No guarantees, but we really do want to give you what you want and need! We’re here to help you succeed!

6. Ask Questions

  • Sometimes photographers have a hard time asking questions. Why do so many of us like to feel like look like we’ve got it all figured out? It’s baffling. Asking questions frequently will help you feel certain you’re going about things in the right way and that’s a HUGE step toward gaining lasting confidence.

7. Change Your Perspective

Not to get too philosophical, but. . .

  • I recently received an email from a follower of my personal blog. She expressed frustration over the discouragement she feels when she looks at other photographer’s work: “I keep thinking I’m learning and improving and then I see other people’s stuff and I just feel like the worst photographer ever!” The concept of comparison is not a new one. It exists in every field but I would venture to say that the plague is particularly rampant in this industry.
  • My anecdote is this: simply remember that no matter who you are or how celebrated you become, there will always be a zillion photographers better than you AND always a zillion worse. And guess what? It doesn’t matter a bit! Comparison is all about perspective, and that’s something you have complete and total control over. Rather than viewing another photographer’s work and feeling down because you feel incapable of taking shots like that, think “Wow! That’s a great shot! I’m so glad I now I know that shots like that are possible and I can start practicing and trying to figure out how!” How’s that for empowerment!! Instead of secretly begrudging the attention another photographer is receiving for their work, just think, “Wow, if I work really hard, I could get that kind of attention to MY art!”

Ultimately confidence is a choice. Rome wasn’t built in a day and neither are our skills as photographers! But I really TRULY believe that with the tips listed above, you can soar above anything you’ve ever dreamed was possible and enjoy your passion for photography in a whole new way!

Your life is spent looking through the lens at your incredible clients, capturing the moments they’ll care about for the long haul. But what do those clients see when they look at your business? Let’s make sure it’s a picture-perfect view.

As more and more photographers are offering socially-distanced shoots, re-establishing your client flow starts with strategically promoting your photography business.

Before you get panicky about the word “promotion,” remember that it’s just a way of showcasing your photo skills. When you’re great at what you do, the world deserves to see it. Once they see it, they can pay you for it.

With just a few quick tweaks, you can get more people in front of your camera, more reviews for your services, and more bookings on your calendar. Here’s how you make sure people are able to find (and book) you online by getting your scheduler link in their hands.

1 | Embed your scheduler wherever you have a presence online.

The easier it is for people to book their initial consult appointments with you, the more likely they are to do it. By making your schedule accessible from everywhere, you’re erasing one big hurdle for your clients. (It also makes you look outrageously professional—and you don’t even have to put on a blazer.)

Putting your scheduler directly on your website is a great way to get eyes on your shoot packages, but don’t forget about the other places potential clients find you.

If you’ve ever wondered how to effectively promote your photography business on social media, integrating your scheduler on your Facebook or Instagram is your best bet.

When you showcase pictures of your work (like that last socially-distanced engagement session), and link directly to your scheduler on social, you’re giving them a portfolio piece and an easy way to act. The more you show off the results you get for your clients, the more clients you’ll have.

2 | Make sure Google knows you exist.

It’s no mystery that search engines are the first place people go when they’re looking for someone to capture their love or take the perfect headshot. When it comes to promoting your business locally or online, search engines need to know about your business.

You can submit your website or scheduling page link to Google by using this handy tool.

If search engines don’t know you exist, neither will the people who need you.

3 | Add your photography business to Google Maps.

Not only does listing a physical location increase credibility and customer trust—it lets you feature photos in your search results that show people what they can look forward to when they hire you.

Your work is so visual that you should share those gorgeous after photos far and wide. (A picture of that wedding may be worth a thousand words, but it’s also worth a lot of business!)

If your business doesn’t have its own website, use your Acuity scheduling page link. You don’t need a big, shiny website to promote your photography business and help boost bookings.

Get your business on the map (literally) through this link.

4 | List your business on an online directory and review hub.

You can add your photography business to Yelp through this link. While you’re at it, be sure you add your Acuity scheduling page link, too. (After all, we’re removing all those hurdles, remember?)

If you’re not sure how to make the ask for reviews, check out this handy dandy guide.

5 | Send your mailing list a link to your scheduling page.

Acuity makes it possible to customize the links to each of your services, as well as the link to your main scheduling page.

Since your links are shorter, branded, and easier to remember, you can integrate your custom links throughout your entire email marketing funnel—from first contact through your post-session followup.

Copy and paste them into your email marketing templates, put them in the footer of your email signature, or manually send them to clients.

Here are all the email marketing apps we integrate with.

6 | Bust out business cards that link to your scheduling page.

Get that online traffic, even when you meet in person. When you put your scheduling page link directly on your card, it means they don’t have to go looking for you when they’re ready to book.

Pro Tip: If you opt for custom links to your scheduling page, keep them short and clear. It’s important the links look good in small fonts and can be easily typed into a search bar. (But we won’t tell if you’ve ever tried tapping a URL on a piece of paper as if it’s a touchscreen.)

7 | Make your voicemail greeting do the heavy lifting for you.

Your scheduling link defaults to, which is simple to remember, and even easier to say. When you add it into your outgoing voicemail greeting, clients can find a way to work with you, even when you can’t hop on a call.

All you really need to say in your voicemail?

“If you’re calling to book a discovery session, you can do so easily at”

8 | Post a sign about online scheduling in your studio.

For promoting your local photography business, it’s hard to beat a physical ad that people can see in the flesh. If you’ve opted for a brick and mortar photography studio, keep clients informed with a note on the door that leads them to your booking link, so they can reserve their spot for future sessions.

Even when customers start visiting you in person, leaving the sign posted keeps your services top of mind and encourages repeat sessions. (We like repeat sessions. Repeat bookings mean more revenue and better client relationships.)

9 | Text your booking links to clients.

Reach your clients where they live—on their phones. A quick text with your scheduler link is one of the fastest ways to put your photography business front and center.

Even better, Acuity’s automated reminder texts are great for checking in with clients before their session, and offer an opportunity to include a scheduler page link for a service add-on to their shoot. This works great for offering additional time for the session, or extra prints.

10 | Encourage socially-distanced sessions with discount codes.

During lockdown, many photographers have gone the route of socially-distanced sessions, or instructional photography classes via video for clients who want to try their eye behind the camera.

As your services pivot, encourage your clients to work with you in new ways by delivering branded coupon codes. You’re in full control of the discount details, from when the codes expire to how many times they can be used.

Offering coupons is a great way to keep your calendar full of clients—old and new—while also showing them you care during the shifting financial climate.

You’re here to showcase how stunning the world is.
We’re here to back you up.

As a photographer, you’re someone who constantly brings out the beauty in your clients. When you’re hiding behind the lens and not promoting yourself, you’re depriving future people of that chance to see themselves as they are—absolutely gorgeous.

Just in case you need to hear this. you deserve to feel proud of what you’ve built. You deserve to have confidence in your craft. You deserve to promote yourself however you please, because it’s not bragging—it’s good business.

Who doesn’t have five minutes to help get the word out for their photography business? Here are five quick tips that will help you get a lot of promotional opportunity out of your daily routine.

1. Get More Out of Your Email

What you did:
Wrote an email to friends trying to explain why you didn’t call last Sunday (well, that may take more than five minutes)

What you should have done instead:
Use Wisestamp for your email and embed your business website, your Facebook fan page, et cetera into your email automatically so that anyone you email knows about your business (yes, your mom, and the thousands of other people you email every year). It works seamlessly with Gmail and Yahoo Mail, and it seriously takes three minutes to install.

How to advertise your photography business

Promote Your Photography Business in Every Email You Send

2. Get the Word Out on Facebook

What you did:
Wrote on your BFF’s wall about your latest photo shoot

What you should have done instead:
Create a Facebook Page for your business. Suggest it to friends (and tell them to suggest to their friends!). Bonus to get traction: add an original profile picture or take photos for a local charity and invite participants to tag themselves in the photos you upload to your page’s wall.

Also make sure that you add a friendly message when you ask friends, like “Hey, come write something on my newly created Facebook page!” So… if you like these tips, come and write something on the Sphynge Photography Facebook page!

How to advertise your photography business

Create a Facebook Page for Your Photography Business

3. Add Marketing Activities to Your Daily Routine

What you did:
Waited in line for you latte (5 minutes is a short line!)

What you should have done instead:
Think of the number of other people waiting in line for their lattes! Ask your local coffee shop if they’ll let you offer a free photo shoot—add a fish bowl for people to drop their business card into, and voila! You’ve got yourself a winner to try your services and tell their friends—along with new customer list of people to whom you can send photo tips.

How to advertise your photography business

Offer a Free Photo Shoot as a Promotion

4. Give More Than Your Business Card

What you did:
Spent five hours working on your business card, only to give it to a guy in the coffee shop line, who then tossed it with his cup

What you should have done instead:
While most photographers think of putting their latest photo on their business card, few think about the back of the business card. How about putting three tips to look better in photographs on the back of your card? That will help you be remembered and lessen the chance your card gets tossed away.

How to advertise your photography business

Enhance Your Photography Business Card

5. Give Your Laptop a Makeover

What you did:
Spent five minutes scratching off the old promotional stickers from your laptop (damn those things are resilient!)

What you should have done instead:
Make your very own promotional tool! Create a unique branded laptop cover. Uploading your photo with the name of your business and website only takes five minutes.… and think of the number of times you’re working at that coffee shop with that laptop!

How to advertise your photography business

Create a Custom Branded Laptop Skin

About the Author:
Caroline Andreolle is a San Francisco Bay Area photographer shooting photojournalism, modern photography and lifestyle portraits. Find her work at

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How to advertise your photography business

Nowadays, it’s hard to stand out from the crowd in many business spheres, especially with there being a lot of tough competition. This is certainly the case for the creative business world – artists, photographers, designers – we empathise with you. We understand that it can be tough to get your portfolio out there and stand out from the crowd. That’s why we have designed a guide on how to promote your photography business successfully.
So, let’s begin.

How can I Advertise my Photography Business?

How to advertise your photography business

How to Successfully Promote your Photography Business – A Computer

Ensure that your website is flawless
If you don’t have a website – that’s your first mistake. A well-organised website is crucial for your photography business.

When creating or revamping your website, the main thing you should keep in mind is the customer experience and the ease of usability. Ultimately, you’re trying to engage your potential clientele – not have them bolt from your site because of its poor design and lack of practicality.

The website is the first thing your customers will look at, and from there they will make a judgement about whether they want to be your customer or not. We all know the phrase “don’t judge a book by its cover” all too well but – let’s be honest – that’s exactly what they’ll do if they don’t like what they see at first glance.

SEO is your friend, not your foe

If you’ve already done the step above but you’re still wondering how to promote your photography business successfully – keep reading – we have some more tricks and tips to share with you.

This suggestion goes hand-in-hand with the previous point. Afterall, what’s the use in having a website if it can’t be indexed by search engines like Google? There is literally no point.

This is where, our friend, SEO comes in.

The key idea to take away from ”optimising” your site is that you must ensure that you know the specific “keywords” that will be invaluable when implemented into your website, making it easier for Google to find them. If this step is done skillfully – your photography site will skyrocket in terms of rankings, which means that more of your potential customers will be drawn to your business (instead of your competitors who are listed below you on the search page).

According to statistics in 2014, the first 10 results on a search engine receive 89.71% of all clicks. Now, we’re not saying SEO is necessarily an easy thing to do. However, there are many marketing agencies out there that would be able to help you with this. Trust us, your ROI will be huge if you implement this step tactfully.

Key takeaway: SEO should be an essential part of your photography marketing plan.

Be active on social media and engage with your potential clients

An extremely useful way in which you can advertise your photography services is by posting on your photography page on Facebook, LinkedIn, Instagram etc., in order to show your clients that you’re credible and you know your niche.

Use social media as an outlet – show your previous work; write posts that demonstrate that you have industry knowledge; and interact with companies/individuals that may need your services. Being active on social media is EXTREMELY necessary when focusing on your photography promotion – so, be wary not to overlook this step.

How to advertise your photography business

Like in any other business, developing the suitable online marketing strategy can turn your photography business into a truly successful one. Let’s face it, in this day and age it’s extremely difficult, if not impossible for a company to thrive without implementing a proper marketing strategy.

Naturally, photography is no exception to the rule. You can be a fantastic wedding, portrait or travel photographer, but this is just not enough if you aim to develop a profitable business. You need to make yourself visible in the online environment, to make your work easily discoverable and shareable by potential clients, to engage with a larger audience and expand your notoriety.

To make your task easier, we’ve rounded up a list of ideas you can use in order to effectively market your photography business. Here’s exactly what you can do:

Build a Killer Online Portfolio

One of the most important things you need to do is to build an online portfolio. Just think about it, how else are you going to showcase your work? You can’t really show potential clients a folder on your laptop or printed images. We live in a digital era that requires accessibility and fast responses, and this is why it’s fundamental to create a portfolio website.

Putting together an online portfolio has tremendous benefits. It’s a great channel to display your skills and creativity, it allows those interested to quickly discover and browse through your work and it helps them understand your sense of aesthetics and your individual style. Just keep in mind that a portfolio is not a collection of your entire work, it’s a collection of your best work! Therefore a well-curated portfolio is essential. Start off with the images you consider the most adequate and periodically update it with fresh content from new projects.

You can easily create your photography portfolio with the aid of a portfolio website builder, such as Format for instance. The process is super simple and fast, since there’s no coding required. All you have to do is select a template from the numerous available and customize it according to your individual preferences.

Watermark your Images

Watermarking can truly help your photography business. This is a great way not only to protect, but also to promote your photos in the online environment. Having a logo or your own signature on a photo will help prospective clients associate you with pictures they’ve enjoyed. It will add a professional touch and build trust. It will allow you to communicate your brand story in a memorable manner.

Adding a logo or signature to your pictures is not a time-consuming task. This can be quickly accomplished through photo editing software particularly built for this purpose, such as our own PhotoMarks. In comparison to Photoshop, PhotoMarks is dead easy to use and allows you to watermark multiple images at the same time in three, simple steps: just add your files, make your edits and select the output folder and format. The app lets you completely customize your text or logo watermark and gives you the option to save your settings as profiles for later use.

Leverage Social Media

How to advertise your photography business

Using social media is a must, there’s no getting around it. This is a great way to gain exposure and reach larger audiences that might be interested in your photography services. Here are some tips on what you can do in order to efficiently promote your photography on Instagram, Facebook and other social networks:

  • Create a professionally-looking, business account. This will give you far more credibility in comparison to a personal account.
  • Maintain a high standard of quality. This means you should post your best-looking images, there’s no room for poorly taken or processed pictures.
  • Tag your clients. Ask for their permission beforehand and then tag them in your photos. This will allow you to reach their friends and followers and gain some more exposure
  • Organize a giveaway. Ask people to share your business page and offer a free photo shoot as a prize.
  • Post moderately. A post every two days is more than enough. The reason behind it is to keep your followers updated with your work and provide fresh content and, at the same time, not flood them.

Use Photo Hosting Websites

Facebook and Instagram are great platforms for sharing photos, but you can go even further with your photography marketing. Because visual content is huge today, there are other alternatives at your disposal to get your photos noticed across the web: image hosting sites.

This type of websites, such as Flickr, 500px or Google Photos, are a great solution for photographers, since they offer multiple benefits. You get tons of free storage to back up your images, you can upload high-quality photos, organize them and create albums. Of course, the best part is that you can connect with other photographers across the globe, increase your notoriety and even sell your photos.

For a detailed list of the best sites for hosting pictures, you can take a look at this article.

Start a Photography Blog

If you want to get on the good side of Google (and you definitely want this!), you should know that the world’s most notorious search engine loves content. The fresher, the better. Creating your own blog and delivering quality, relevant content on a constant basis will improve your position in search rankings and implicitly will make it easier for prospective clients to see your work.

At the same time, having a blog gives you the opportunity to demonstrate your knowledge in your line of work and gain the credibility required to attract new clients. Once people will read quality blog posts that will provide valuable information in a non-promotional manner, they’ll most likely begin considering you an expert in your industry. And who doesn’t want to hire the services of an expert?

The good thing about starting a photography blog is that there are multiple topics to tackle. You can write about general photography tips and tricks or perhaps mobile photography. You can write reviews of cameras, lenses and other gear, as well reviews of photo editing software. The possibilities are numerous.

As a conclusion, marketing your photography business is extremely important. This is an industry well-known for its fierce competition and that’s why it’s essential to do more than just take quality photos. Do your research, invest time and energy in the right marketing strategies and you’ll most surely reap the rewards of your hard work.

Photography is a lucrative business, offering high earning potential to someone who has a flair for it and can put the requisite amount of hard work, creativity and dedication to win over the cut throat competition prevailing in the industry. It is very important to advertise and market your photography business, so that people are aware of the services offered and get in touch with you in case of need. A business without adequate promotion is like an invisible candy in the hands of a child. Though the child wants to have it, he cannot. Many new comers fail to succeed in this business not because they lack the required skill, but because they are not able to market their skill properly. It is not only important to advertise the photography business but also to advertise it using the right mode. There will be no considerable impact on the sale if you advertise your nature photography business in a health magazine or your USA based wedding photography business serving only USA clients in an international publication. Thus it is important to give a considerable thought to the marketing and advertising of your photography business. You must consider the following factors ? amount to be spent, expected returns, viability of the options, etc.

To advertise your photography business, there are various free sources available. The first target should be these advertising options. You can list your photography business in free online business directories under appropriate categories. This can be done by a simple search of free online business directories on any of the search engines. You can then put your business information, contact details, services offered in the appropriate columns of these directories. Many people search these directories to make a decision of buying a product or service. If your photography business is listed on these websites, it will help in generating queries of potential customers.

Another free of charge advertising option is writing a blog or articles and promoting your business. Many people read online blogs and articles to get information about various products and services. You can also create a free community on social networking sites mentioning details about your business. These communities can be added to the preference list of your friends, relatives etc. and you can get this chain forward by adding friends of your friends and so on. This will be beneficial in the way that any upcoming scheme or discount or any update about the business can be posted on this community and this will float amongst all the members. You can also leave a comment on related communities on these social networking websites to develop awareness about your business. Not only youngsters but people of all ages are present on these websites and you have a chance to target them free of charge. Another free of charge source to advertise your photography business is by placing an advertisement in free online classifieds sites. All you are required to do is to fill up a small form and mention the requisite details. Within few hours your advertisement will be visible to the viewers. You can make a simple search of free online classifieds sites to get a list of these websites. You can also send emails or messages to your clients about important information that you would like to pass to them. This will help you keep in touch with them and also make the current clients aware of what new is in store for them.

However, these free sources may not be sufficient to generate the required revenue as some of them are available for a limited period and others have a limited reach. So, you must fix a reasonable budget that you can spend on marketing and advertising your photography business. The next task is to identify potential sources to advertise your business. There are a number of online and offline ways to market the photography business. You must do a cost benefit analysis of the mode of advertisement before actually spending money on the same. Comparison of the results expected and expenditure forecasted is important to avoid a costly mistake by choosing a wrong method to advertise the business.

You can develop a website of the business and get it hosted through the help of some web hosting company. The website must contain all the necessary information including ? your portfolio, your unique selling proposal (USP), contact details, why are you the best in the industry, etc. you can get the web address printed on your business cards, flyers, brochures and posters to make people aware of the place where they can get all the necessary information about the business. You can also place an advertisement in the related magazines or related section of the newspaper. This will help in reaching out to the potential clients who are expected to read these magazines or sections of the newspaper.

If you are just starting your business, be sure to build relationships with photographers both at home and abroad. Local established photographers are great resources to build experience as a second shooter, and they are good to know if they happen to be overbooked and need a trusted photographer to give them a hand. It is also beneficial to gain hands-on training when you are still learning the do’s and dont’s of the industry.

How to advertise your photography business

2. Connect with Potential Clients

Always keep a few professional-looking business cards with you. Hand them out when people ask what you do, as it is a quick way to make a referral. It gives them your advertising material, and now based on their connections, they may/ may not recommend you. Take that chance with 100 people a year, and don’t be surprised if you get 10 new clients. Business cards can be customized and bought from, I bought 1000 of them for under 50 dollars the other day. Whether it be a pregnant woman at a grocery store or a couple at a jewellery store, make small talk and be sure to hand out your business card to anyone who may look like they would benefit from a photographer approaching them.

3. Get a Website

Do your research and find a good web producer who can match your vision for a website. Having a website is fundamental to looking established in the photography industry. It allows for future clients to look at some of your past work, as well as find additional information such as pricing, contact information, and testimonials. Your website should build the potential clients confidence in you. Don’t add music to your website, not everyone will like your favorite song, or have their speakers on low volume.

4. Take Advantage of Social Media

Social media is a tool that more and more photographers are using everyday. Not only does it update all of your followers on your company’s progress, but it advertises your company to those followers repeatedly if you update. Each one of those followers has friends and family that may need your services, so the more you expose your company on social media platforms, the more likely you will be the first name that comes to their mind. Create a Facebook page and Twitter account and invite your friends and family to follow.

How to advertise your photography business

5. Consider Your Photos as Advertisement Material

Every picture you post on your website, blog, or Facebook that is associated to your name represents your company. Draw the line on your personal Facebook page, and make an album dedicated to your photography work if you are going to post there. However, I would recommend you restrict your company intended photos for the company Facebook page. That way people can see when you are actually trying to take good pictures, and they can assess the quality of your finest.

6. Treat Every Shoot Like Your First

Remember the amount of preparation for your first session when you wanted to make a strong impression? Have the same amount of preparation for each of your shoots and client meetings. Come prepared with something that the client can take home with them, whether it be a business card with the date the photos will be ready written on the back, or a fancy black folder with sheets outlining the package they just chose for their wedding. The impression that they get from your professionalism will solidify their trust in you.

How to advertise your photography business

7. Know the Best Local Spots

Nothing looks worse than to not know the best local spots to take a client who wants photos done. When they ask “Where should we go?” be prepared with a few places in mind, and after explaining each one, let them choose. Have at least one location that can provide rain cover.

8. Borrow Lenses and Other Equipment

Don’t put yourself in debt investing in all the best photography equipment on day one. After connecting with local professional and hobby photographers, gauge which one would be most likely to let you borrow a compatible lens for your shoot. If you’re in desperate need of a specific lens, visit your local camera store and see if you can rent one. Don’t risk not being able to pay off credit card debt as a new photographer, as the future is unpredictable.

9. Expose Yourself

Request that if the client were to share their photos on Social Media platforms such as Facebook, that they upload the watermarked versions, so potential clients can trace you from your name and logo on the photo. Post their pictures again on your company page. Get your name plastered everywhere so no one is in doubt who took them.

10. Take Criticism

Constructive criticism is a way you will improve your photography skills. Ask someone with experience to give their honest opinion on your work. Don’t be put down by negative comments, but use them as fuel to get better at what you do. Even the best photographers took time to practice.

How to advertise your photography business

Photo by Wendell; ISO 250, f/4.5, 1/50-second exposure.

About the Author:
Article written by Braden K. Floris courtesy of shuttersociety dot net.

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4 responses to “10 Ways to Improve and Promote Your Photography Company”

Loving this information highway for helping photographers get their businesses noticed. I shoot in New York and would definitely benefit from all these this and exposure 🙂 Thanks so much for what you do here!

Thanks for sharing. I was going crazy about this online marketing. Now I am clear about this.

Most of these can be applied to other business types. Market yourself is priority #1.

How to advertise your photography business

It is interesting to note that most photographers find marketing their business to be quite a challenge. However, with the rising popularity of social media, this clearly shouldn’t be the case anymore. Even amateur photographers now have the chance to develop a thriving income-generating business based on what they love most by harnessing the power of modern technology. So, how can social media marketing help you propel your photography business to greater heights? Here’s how it can.

Your colleagues and potential clients can all be found in one place. They usually hang out and interact with other people in popular social media sites such as Facebook, YouTube, Twitter and blogs. So, why don’t you go where they are and connect with them through these online social media sites? For all you know, these sites can help you build your brand, help you understand potential customers’ behaviors, allow you to grow your customer base and help you achieve customer loyalty. Sounds interesting? You bet it is!

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Harnessing the Power of Social Media Sites in Promoting Your Photography Business

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If you are wondering how you can leverage the power of these individual social media networking sites to your advantage, here are some things you may want to consider:


Without a doubt, Facebook can be considered as one of the best social networking sites you should use in promoting your business. However, if you are planning in using this site to develop brand awareness, you need to provide more than just a collection of your best images. You need to go a little further and share interesting and useful content with your contacts.

With Facebook, the best thing that you can do is to create your own Facebook page to build your own community and use it to maintain a constant connection with your fans. Basically, you can use this site to post interesting news regarding your niche and your business, promote your most recent blog posts and provide a venue by which your fans can post their comments and/or reviews your latest works. Moreover, you can use Facebook ads (they are cheap and effective!) to promote your business to your chosen demographics.


Without a doubt, Twitter is one of the best social networking sites that you should use to promote your photography business. With Twitter, you have the power to reach a large number of people and this, in turn, will make you appear more accessible and approachable in the eyes of prospective clients. Does it get any better than this?

With Twitter, you can instantly share the best images from your photo shoot using a simple Twitter app, make friends with other professionals in your field by joining online communities, and possibly get your photos shared by others to their own personal networks. Now, are you starting to see how powerful this site can be?


Studies show that an average person spends at least 15 minutes of his time on YouTube every single day. Add that to the fact that this video sharing site gains more than two billion views per day and you get one powerful vehicle to launch and promote your photography business! So, go ahead and create your own channel right now and start posting some videos. If you are not quite sure on what videos you should upload, you may want to consider these ideas:

  • Create a video that showcases your photography skills and the services you offer. Take your viewers on a studio tour, on a location shoot or show them how you go about your work on a typical day. Tell them your story. All of these things can help you build your brand and establish your credibility as an expert in your niche.
  • Share some advice and useful tips regarding your craft.
  • Create a PowerPoint presentation using some of your best photos to show potential clients what you can do.

There are admittedly a lot of ideas that you can in promoting your photography business by using these social media sites so start thinking outside the box and let your creativity guide you. Don’t just take our word for it – try it so you can see how social media marketing will work for your business!

I always include my course at the bottom of these articles via this link so you can get underway with your own photography customers when you’re ready.

Start exploring the power of social media marketing for your photography business,

The single biggest reason behind why I see photographers fail when it comes to paid advertising is simply not knowing their numbers.

Therefore, if you want to increase your chances of success you should first start out by calculating what the average value of a customer is worth to your photography business.

Without this number you will not be able to establish how much your business can afford to spend on paid advertising in order to acquire a customer and still remain profitable.

How to advertise your photography business

How Do You Calculate The Average Value Of A Customer?

There are many formulas you could use to determine the average lifetime value of a customer, but for the purpose of this article we’re going to walk through a simple equation to help you get started:

  1. Add up all of your existing customer orders over the last 12 months, then divide this value by the number of customers you served over that period of time. The resulting number will equal your average customer order value (GROSS).
  2. Add all of the cost of goods sold (COGS) over the last 12 months together, then divide this value by the number of customers you served over that period of time. The resulting number will equal your average cost of goods sold (COGS).
  3. Add all of your business expenses together for the last 12 months, then divide them be the number of customers you served over that period of time. The resulting number will equal your average business expenses per customer.
  4. Now, take your average customer order value (GROSS), subtract your average cost of goods sold (COGS) and then subtract your average business expenses per customer. The resulting number equals your average customer order value (NET) over the last 12 months.
  5. What percentage of your average customer order value (NET) would you be prepared to spend in order to acquire a customer and still make a decent profit?

But What If I Don’t Make A Profit On My Advertising And Lose Money Instead?

Most photographers are happy to spend thousands of dollars on photographic equipment, yet spending one hundred dollars on advertising that could potentially result in a far greater return for their business scares the living daylights out of them.

If losing money on your advertising efforts is a concern of yours, don’t worry because the reality is when first starting out you will not succeed straight away, but when you do it’ll be well worth the investment.

It’s A Numbers Game…

And it’s a game that can be won by simply knowing your numbers, continually split testing and improving upon your results until you achieve profitability.

Once you’ve achieved profitability it then becomes extremely easy to scale your advertising budget because you will know for certain that for every dollar you spend, you will receive in return two or three dollars which then makes running advertising campaigns an enjoyable experience.

How to advertise your photography business

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Annabella Dean is a passionate photographer that loves travelling around the world capturing every moment with her camera. With the completion of her Bachelor of Photography, she continues working on refining her craft.