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How to advertise your business on a budget

When you start a business, you are not going to be successful if you don’t get your name out there. If customers don’t know about your business, they won’t be able to take advantage of your products or services. If you are like many new business owners, you may not have much money in your budget for marketing, therefore, you should know how to do it on a budget.

Use Social Media

Social media can do much more than get you connect with school friends. You can use sites such as Facebook, Twitter, and Linkedin to create a business page and invite people to like and share your page. You can use status updates to let customers know what you have to offer and any specials or sales that you are running. You can also write your own blog, allowing you to personalise your business for your customers.

Create a Promotional Video

If you cannot afford to produce a full advertisement and buy the airtime to have it shown, you can create a promotional video on YouTube. It is the best and also cheapest way to create something that people from all around the world can see. If you are already advertising on social media, you can put the link to the YouTube video on your page so that customers will be able to find it.

Promotional Gifts

Promotional gifts are an effective and relatively inexpensive way to get your business’ name out there. If you give your promotional items to customers, and other people see them with your merchandise, it is a great way for hundreds of people to see the name of your business every day. You can personalise items, such as pens, coffee mugs, t-shirts, and tote bags. These ideal promotional gifts can be easily purchased online, so there’s no hassle or real time consumption in doing it.

How to advertise your business on a budget

Create a Page on a Review Site

There are several review sites online where you can include all of the information about your business. You can add the services you provide, your hours of operation, and your business address and phone number. After your business page is set up, you can encourage your customers to write reviews. The better reviews you get, the better your chances are of being successful.

One excellent site is Google+. Not only can customers give reviews, but by creating the account, people can easily Google your business. Also, your customers will be able to find your business location easily on Google Maps. Yelp is also an excellent review site to list on.

Advertise in a Local Community Magazine or Newspaper

If you have a low budget, you can place an ad for your business in your local community magazine. Since these ads go to all of the homes in the community for free, it is a great way to get exposure. If your community does not publish a free magazine, place an ad in the local newspaper. It may be a bit more expensive, but in order to make money, you need to spend some.

Radio Advertisements

If you have more than a few hundred dollars in your advertising budget, you should consider a radio advertisement. The cost of the spot would depend on where you live. It may be something that you need to save up for, but it can be very effective in the long run.

Marketing your business is necessary to be successful. Luckily for new start-ups, there are several inexpensive ways to market your business effectively.

How to advertise your business on a budget

When budgets are tight, online marketing might be the first expense you look to cut.

Let me stop you right there.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. The best way to market your business might be a lot more accessible than you think.

But with so many digital tools available, how do you know where to start?

Email marketing is the tried and true digital marketing channel with an average return of $36 for every $1 spent.

And email marketing is just the start! Here are the ten best ways to market your business on a shoestring budget.

Ready to do more business with email marketing?

1. Craft an elevator pitch

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.

Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

2. Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?

Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.

Then search for opportunities to get in front of your customer with your marketing message.

3. Collaborate

Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.

You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

4. Network

I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.

Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

5. Give a speech

A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups.

Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

6. Create buzz

I started my corporate career in the field of public relations and the business has changed significantly because of technology.

Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.

7. Ask for referrals

Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.

Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

8. Build relationships

It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.

Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

9. Offer coupons

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.

Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

10. Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more.

Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.

Looking for more ways to market your business?

Check out The Download, Constant Contact’s complete guide on how to market your business in the digital age. We’ll show you practical, step by step small business marketing tips to help you build your brand, promote your business, and gain new customers.

How to advertise your business on a budget

Not sure where to start with marketing? That’s why we created The Download.

The Download is the ultimate practical, step-by-step guide to online marketing. In this free guide, we’ll show you how people find you online and how to set yourself up for success to meet your business or nonprofit goals.

Ready to do more business with email marketing?

Susan Solovic

Susan Solovic is THE Small Business Expert — An award-winning entrepreneur, keynote speaker, New York Times bestselling author, media personality, and attorney.

Have a small business? Congrats, what’s your major challenge? It’s promotion of course. Here promotion is considered as a challenge because sufficient amount of money is required for active promotion and sadly small businesses have a shortage of funds. In the very beginning, most of that money is spent on renting an office space and buying necessary types of equipment for your operations. Little money is left in your pocket to promote your business.

So, that means with little money there can be no advertising? No, that is not correct. In this article, I will discuss 8 ways which can help you promote your small business even if you are on a tight budget.

How to advertise your business on a budget

8 Ways to advertise your business on a small budget

Try networking

Sometimes word of mouth advertising can be the best technique for your business. Go out and meet new people. Advertise (word of mouth) your business by attending various events/seminars. This will help you to connect and talk about your business with like-minded people. This is the cheapest advertising technique that you can follow. Hustle Cowork organizes various events every week. So come and be a part of a growing network.

Start a blog

You can write blogs about your products/services. Give unique features about your products/services in your blogs. By reading your blogs people will get to know about your products/services and they will be motivated to buy them. It is an effective marketing tool.

Develop a website

A website acts a major marketing tool for your business. You can post all the important information related to your business on your website. Nowadays, customers expect every business to have a website. Customers can explore our website to find out all the relevant information regarding your products and services. Your website is functional 24*7. A normal 5-page website cost around $5-$20/month which is pretty cheap. Many businesses have increased there revenues from there websites.

Email marketing

It means communicating with your customers via emails. With the help of email marketing, you can easily reach your audience at a rate which is equal to buying a candy. If your business is on a limited budget then, email marketing is the perfect choice for you. Atleast you won’t have to spend loads of money on advertising on television and radio to reach the same amount of audience that email marketing can easily do at a very affordable cost.

Referral program

What’s wrong with getting referrals? Actually, it is the best way to gain more business. You can start a referral program where you can give incentives such as a product/service, discounts etc to those customers who bring you referrals. By doing this, you keep your customers motivated and loyal towards you. Just make sure whatever gifts you offer to your customers are used to them.

Be a part of online directories

Include yourself in online directories. Being a part of favored review sites will help to increase your visitors. Motivate your satisfied customers to give reviews about your business and interact with them in the comments section. Many people trust word of mouth publicity. Before buying a product they prefer to check the comments from it’s existing users. I also do the same. More positive reviews you have more people are going to buy your products.

Use social media

Today, social media is one of the cheapest advertising options on the planet. Many small businesses such as Sevenly and Airbnb are rocking on social media. To get started, you can make an account on various social sites like Twitter, Facebook etc and share/post information related to your business. With the help of social media, you can easily stay in touch with your customers by interacting with them in the comments section.

Support a charity

You must have heard this, in other words, i.e. Corporate Social Responsibility. It is a great way to promote your business. You can support a charity which matches with your audience and brand values. You can choose the terms of exposure which are generally in 2 ways. Either presence of your banner at the occasion or mentioning your brand or logo on social sites. For example, Brixio donates regularly to the Livestrong foundation.

Promotion takes a solid hit when you are on a tight budget but nevertheless, these 8 cheap ways will definitely help you to promote your small business. If you want to grow your business, make sure to go through why your business needs social media for growth .

Looks like you are in an MLM business. Most people in MLM make the mistake of selling products along with the business opportunity or bizop. That scares a lot of people away who might want to buy, but have no interest in the bizop. The push on the bizop side makes it look like a pyramid scheme more than a great way to lose weight and look/feel better.

Recommend separating the two and concentrating on selling. Then, if you have someone who falls in love with the products, results, etc, then approach for the bizop.

As others have mentioned, the first step to a successful business (as opposed to a hobby-business) is to actually HAVE a budget. No one grew any type of business by only using free stuff. You can use some MEDIA free but that also means (1) a plan, and (2) a system. And, without a great knowledge of marketing, you should get some help with those.

Business ain’t easy! Hope that helps!

Build relationships, build relationships, build relationships! Word of mouth advertising is your cheapest form! Network, be an expert at what you do, be authentic and always be interested about others and what they do! Send a client a note or card just to say thank you or nice to meet you! The law of reciprocity goes a long way.

Every business has a budget. If you mean a lower budget, what are you trying to achieve? What are your goals? Do you value return on investment? There are many questions you should ask yourself to determine what your budget truly is. Most businesses have a budget of at least 5% – 10% of revenues, and to fully understand what it means to gain return on investment check out my Alignable article here.

A good start will be a website that is mobile-friendly, search engine friendly and easy to navigate.

Another way is to make use of the resources or tools you have and free platforms like alignable. If you are not camera shy start a V-log about your business educating prospects etc

Do door-to-door, if you can’t use USPS’s every door service.

Join local networking groups. Attend business seminars etc

Every small business needs online advertising, but for those with small budgets, it can be intimidating. A good online advertising campaign doesn’t have to cost an arm and a leg, but as with most other marketing strategies, knowledge is power.

The most prevalent advertising platform on the Internet is Google’s AdWords, which uses a bidding Pay Per Click Model. The platform covers every form of online advertising the massive company provides, including search, product listing ads, mobile, video and display. AdWords has been the bane of many businesses, because while seeming intuitive, money can disappear fast with little pay out.

The key to AdWords success is experience and testing. To best use what little money is available, use the many tools available in AdWords, such as the keyword tool, negative matching, etc. to make sure your dollar stretches as far as possible. Many advertisers fall flat, because they compete for overly popular keywords or keywords that have connotations outside of their business niche.

A/B testing for ads and landing pages help to improve your campaign. A change in button color or wording can lead to tremendous growth or dismal failure. A/B Testing shows you what direction you’re going in.

Social Media Advertising

If you’re looking for the best bang for your buck, then social media advertising fits the bill. Unlike AdWords, which can cost hundreds or thousands a month, you can get sponsored posts for $20 or less. Sponsored posts and tweets show your content to more of the people who like your page or follow you as well as new people who currently don’t like your page. It has laser audience targeting, so you can go after specific demographics that would be most interested in your products.

Many social media sites also have their own version of Pay Per Click advertising as well.

The competition within the marketplace is only getting fiercer and fiercer each day. Big enterprises with deep pockets can continuously come up with the newest technologies to make their advertising or marketing campaigns bring better results.

Meanwhile, startups and small businesses fight tooth and nails to get their business off the ground. They leave no stone unturned in the search for little-to-no-budget ways to get their messages heard among the noise.

How to advertise your business on a budget

Photo by Fabian Blank on Unsplash

The good news is, advertising your new business with zero budget is not an impossible task to do – thanks to the internet. You can now promote without having to spend thousands of bucks by going digital and building your online presence.

Operating on a shoestring? Here are some handy, actionable ways of zero marketing budget for you who just started a new business:

1. Define Your Goals and Target Audience

First thing first, it’s crucial to know what the latest marketing and advertising are all for. That’s why you need to set realistic, measurable, well-thought-out goals so you can come up with the best strategy and plan in advertising. You need to make sure that your business’ goals are neither too abstract nor too detailed.

While setting your goals, you also need to know whom you are advertising for. Understanding your target audience can help you run the campaign cost-effectively.

It’s always tempting to define a target audience that’s as broad as possible since you might think more target audience is equal to more customers. But that does not make for a credible pitch. It would be best if you narrowed down your target audience so you can reach people who have an interest in your brand.

2. Look for Freebies

Since there’s not much money in your pocket, freebies come handy. It’s okay to look for some free stuff to help you with advertising your business. Look for free software, free tools, free trials, or free demos. Look for everything you can get your hands on to help you enhance the advertisement campaign.

You can also get a bunch of salivating deals with insane flash sales, such as AppSumo, StackSocial, PitchGround, and more. Signing up for the newsletters of your favorite tools and software makes it easier for you to know when there are special offers or discounts.

Just make sure that all those free tools and trials are ones that you need and have the potential to improve your advertisement campaign.

3. Start a Blog

Whether you’re on a small business or big enterprise, no matter what industry you are in, your blog or website is one of the most crucial tools you must have in advertising campaigns. A compelling blog can be your promising online storefront in which visitors can get to know your brand better, browse your products or services, and make purchases.

You can put crucial information about your brand on your blog and create exciting content- that’s what makes your audience stick around. By all means, creating a blog is an inexpensive way for new businesses to enhance advertising efforts and attract more prospective customers.

As a bonus, having a blog on your site allows you to create posts that are related to your product or service. This means the next time a potential customer searches for a term, they can stumble upon your blog, and with the right content, go straight to your website.

4. Run Social Media Campaign

According to statistics, there are more than 3.8 billion social media users worldwide. It means that the opportunity to reach more and more audiences is higher. That’s where social media campaigns come handy.

Social media campaigns should include activities like posting text and image updates, videos, and other engaging content. With those interactive content, creating social media profiles not only help you to appeal to more audiences but also to engage them and make them convert.

With a stable and strong social media presence, you can directly build a personal and meaningful connection with your audiences, making them trust and rely on your brand.

5. Create Clickable Video Content

It has now become a fairly common knowledge that video is a must-have content you should have in any advertising campaign. The newest video marketing statistics say that 72% of customers prefer learning about a product by watching video content than reading the text-based user manual.

In your situation, creating stunning video content doesn’t always require fancy, expensive equipment. You can still create high-performing video content with your phone. After all, your audience won’t care about camera quality. They are more likely to care about the message you deliver in the video. So, make sure you include valuable words in the video content.

6. Repurpose Your Content

Repurposing content makes it easier for you to save some time and effort in the content creation process. It’s quite backbreaking to create new content day in and day out continually. In this matter, you need to experiment with repurposing existing content into new formats.

Repurposing content is such an easy, inexpensive way to get the best out of the material that you’ve already worked on. Not only will you save resources, but you’ll also be able to extend the reach of your blog for more audience.

For example, you can reformat all the articles you have on your blog into infographics or video content- or the other way around.

7. Hit Forums and Build Networks

You need to make some good friends and establish a strong relationship in the industry. In other words, making a connection with your community is another way to develop your new business with zero budget. You can attend every free event or seminar.

It helps you to meet people in your niche and share the experience in a community. You get to share what low-budget advertising works or what doesn’t, favorite advertising tools, and more. That way, you can learn from them and get more insights.

Being an active member of your niche builds your reputation and makes your brand relevant in your field. Potential customers who are looking for a service or product would look for information in forums. If you’re an active member, then chances are you have gained a potential customer- and without spending a penny to boot.

Get Your New Business to the Next Level, Inexpensively

Starting a new business can be daunting and a bit overwhelming. You feel the pressure from big competitors, looking for resources can be confusing, a shoestring budget can be frustrating, and lack of experience will leave you uncertain.

But, if you put some extra work and make use of the internet to turn your advertising game around with loads of creativity, it doesn’t even get close to a hundred dollars to level up your advertising campaigns.

About the Author

How to advertise your business on a budget

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

How to advertise your business on a budget

There are so many great free options for advertising and marketing your business these days that talking about paying for advertising is unusual for me. But the truth is, if you’re not paying for something with money, you’re paying for it with time.

We recorded this month’s conversation about how to find affordable advertising which is targeted towards your ideal customer.

Making sure you know who your perfect customer is will be the very first step you need to take in the process so if you haven’t done this yet, now is the time!

A marketing plan is key and you can find a great link to Kath’s post about an annual Marketing Calendar here and here.

Once you have these things in place, it’s all about research and making sure you know all about the publication or website where you’re spending your money.

Listen in for all the inside information about how to advertise your business on a shoestring budget.

How to advertise your business on a budget

Quotes and Highlights from this Episode:

  • There are so many free options for advertising these days – you should try a lot of those before turning to paid advertising.
  • Decide on a marketing plan. Don’t just start paying for advertisements willy nilly.
  • “If you haven’t sat down and figured out your ideal customer yet, do that first and foremost.”
  • What are you advertising? (the brand, a product, a special deal, a seasonal product).
  • Do an annual plan with dates you need to pay for adverts (and the reasons why).
  • Research – If you can’t afford to buy the magazines/print publications you want to check out, go to your local library or ask friends if they have copies.
  • Read up about the online blogs or websites which are offering paid advertising spots.
    • Ask for their Media Kit
    • How many readers do they have?
    • What are their demographics – are these your target customers?
    • Do they have a ‘product’ or ‘indie brand’ section which you could slot into?
    • What are other people saying about the publication?

    Download/Listen to this Episode

    You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher

    The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.

    Here are 20 ways you can market your small business on a shoestring budget — or even on no budget at all.

    1. Post amazing content on your blog

    Your blog will be the foundation of all your other marketing efforts. It is where you direct visitors, nurture relationships and capture leads. Be sure to regularly post content that meets the needs and interests of your audience.

    2. Create a Google My Business account.

    If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure your business is not only visible on search, but on Google Maps and Google+ as well.

    3. Get free PR with HARO.

    How does free PR in national magazines and websites sound? Create a free account with HARO. (Help a Reporter Out) and respond to relevant media queries.

    4. Build a free (or cheap) email list.

    Every business owner should have an email list! But when you are just starting out, you likely don’t want to commit to the monthly fee that many email management services charge. Fortunately, most offer a free option for businesses with smaller lists. For instance, MailChimp offers its service for free for businesses with fewer than 2,000 subscribers. And when you are ready to take things to the next level, aWeber starts at just $19/month.

    5. Contribute an article to an industry magazine.

    Advertising in trade magazines can run you thousands of dollars. But contributing an article? Absolutely free. Many magazines accept guest contributions, and let you promote your business in your bio.

    6. Attend local networking events.

    Check out local business events on Meetup.com, or see what events your local chamber or small business association is hosting.

    7. Co-sponsor a contest.

    Contact a complementary business in your niche and suggest hosting a contest together. This can be a great way to cross-promote your businesses.

    8. Create an affiliate program.

    If you offer a digital product (like an ebook), set up an affiliate program with a service like E-junkie. At just five dollars per month, you can’t go wrong!

    9. Guest post on popular niche sites.

    Guest posting can be a great way to reach a whole new audience. Don’t forget to include a link back to your site in your bio!

    10. Comment on blog posts.

    Leaving thoughtful comments on blogs you follow can be a great way to get noticed by both the blog owners and their visitors.

    11. Host webinars on your site.

    Hosting webinars can be costly; however, there are some companies that offer free or low-cost options for small business owners. Some cheap options are Webinars OnAir (starting at $19.97/month) or MeetCheap (starting at $9.97/month). If you are looking for an even cheaper option, Google Hangouts On Air is 100 percent free.

    12. Become a valued member of other people’s communities (OPCs).

    Join Facebook and LinkedIn groups in your industry and offer valuable advice and information. As members see the value you are providing, they will want to find out more about you and what you offer.

    13. Create a free Yelp listing.

    If you are a local business, consider adding your business to Yelp. It’s free, and can be a great way to increase your visibility in the search engines.

    14. Create a Facebook group.

    Create a topical Facebook group that your prospects would be eager to join. Center it around a topic or theme, not around your business. For instance, a marketer could create a group called “Marketing Tips For Small Business Owners.”

    15. Offer a free info-product on your site.

    Create an ebook or other digital product to give away on your site. This is a great way to get visitors on to your list and into your funnel!

    16. Take advantage of Facebook’s and Google’s free ad credits.

    Facebook and Google are always giving away free ad credit vouchers. When you are signing up for services like web hosting or AdWords, take advantage of the free vouchers they offer and take PPC advertising for a test drive.

    17. Create your own infographics.

    It’s easy and relatively cheap when you use a service like infogr.am. Infographics are great for getting back-links to your site!

    18. Create eye-catching business cards.

    Making your business cards stand out from the pack can get you noticed at live business events. MOO offers unique designs. like square and mini cards, starting at just $19.99.

    19. Host a local class.

    Offering a free on-site class can be a great way to attract locals to your place of business.

    20. Offer amazing free info on social media.

    As a social media marketer, I can’t leave this one out! Share valuable information with your social media fans and followers, and become a trusted expert in your industry. Wondering what you should share? Here are 50 ideas to help you connect with your social media followers.

    I hope you find these 20 ways to market your small business on a shoestring budget useful. What would you add to this list? How do you market your business on a budget?

    Written By

    Kim Garst

    Kim Garst is a social selling pro, best-selling author and the co-founder and CEO of Boom! Social, a social selling training and consulting firm.

    How to advertise your business on a budget

    Budgeting is never easy and rarely fun, but this year it takes on an entirely new twist as your business continues its pandemic recovery and weathers The Great Resignation of 2021. Finding and retaining top talent has never been more challenging. So, what can you do to set a realistic, effective job advertising budget for the year ahead?

    Be Flexible

    As the economic picture continues to be repainted, flexibility is key to all aspects of recruitment planning, including budgeting. Know that you may need to pivot as you determine what level of business growth you anticipate in 2022. Also ask yourself:

    • How many new job orders will it take to achieve that growth level?
    • How many applies do you need for each order?
    • And, how much will you earn on each one?

    Build a hiring formula for the year based on these parameters, yet don’t lose sight of that flexibility in order to deal with any additional uncertainty that may lie ahead.

    Use Technology and Data to Your Advantage

    Part of maximizing the ROI from your advertising spend is balancing not only dollars, but also the time invested in the process. The key is to source candidates faster and in doing so, attract not just any talent, but the right talent.

    • Use automation so your recruiters can devote value-added time to other, more strategic work. For instance, consider automating job title testing and location expansion. One approach is to use software to post ads in multiple cities. This makes it as simple as possible for your jobs to appear in a variety of desirable markets.
    • Make data-driven decisions. Don’t rely solely on gut instinct. Look at your data to know how many applications you need for each open position. Build your budget around that.

    Add programmatic job boards to your budget toolkit.

    Programmatic advertising is not a panacea, nor should it be. But it can be a valuable added candidate source. Its differentiator is algorithms, which read your information and use it to determine exactly which job boards to use to reach the right candidates at the right time.

    • Programmatic job boards tend to work best with professional and skilled trade jobs, versus high volume click-and-apply positions. It will not bring in a flood of candidates, but it has a number of important benefits. Among them: It helps with diversification of job board distribution. And, algorithms can make decisions much faster than any human could. Programmatic advertising can be a good way to achieve an increase in applications without a hike in cost.

    At Haley Marketing, our recruitment experts can help you craft the most realistic, achievable and reliable advertising budget in the face of the uncertain 2022 job market looming on the horizon. Our mission since 1996 has been to help our clients succeed, sustain growth, stay top of mind, and realize optimal ROI and business results. Read our related posts or contact us today to learn more.

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    Why People Love Working With Haley Marketing

    We had no idea what was working with our job advertising. Every time we went back to Indeed they told us to ‘spend more, spend more,’ and we really didn’t have the time to manage it. Our applications are up 61% and our job spend has been decreased by 13%. We have drastically improved our ROI, and we don’t have to manage any of it. I recommend [programmatic] to anyone who wants to get a better handle on their job board spend and an accurate read on your ROI. It makes you a lot more flexible and keeps you nimble.

    American StaffCorp had quite a few ads on various digital social media sites, and we were seeing very minimal response and gains. Thanks to the team at Haley Marketing, they really helped us make some changes. They’re the digital marketing professionals; getting their input helped us see a higher return on all our social media advertising. We jumped in with some Facebook and Google recruiting tactics along with social media campaigns, all of which we measured very closely. We saw some great increases. All the team over there is very easy to work with, very creative, very responsive and they’ve been a good partner to American StaffCorp.”

    Haley Marketing’s job board and programmatic advertising have been a huge help in getting our online recruiting efforts streamlined. Being able to post, archive, and update jobs in real-time and work with the Haley team to determine which jobs warrant which spend reduced the amount of money wasted on poor performing jobs. On top of that, the service is top-notch! Questions are answered quickly and helpful guidance is provided when they see it’s time for a change. Thanks Haley!

    Advertising can be very costly and many small independent business just can’t afford much advertising. It’s like car insurance: you can’t afford it, but you can’t afford not to have it. As someone has wisely said, “When business is good it pays to advertise, when business is bad you’ve got to advertise.”

    Steps

    • Use “earned” publicity: Some people call publicity “free,” but it is something you must earn by doing something creative, innovative or newsworthy. Often, publicity is better than paid advertising because it is noticed by more people and is not considered “hype.”

    Here are some reasons a small business might issue a press release.:

    • An employee is promoted, retires or a new hire.
    • A new generation of your family joins the business in some way.
    • Major renovation, redecoration of your building.
    • A new product or service.
    • Your business anniversary, especially of significant years like “20” or “25,” etc.
    • You present an employee an award, such as Employee of the Month.
    • Your business has a VIP visitor; whether a public figure or someone related to you business field.
    • Your business sponsors or is involved with an important community event.
    • A major sale.
    • Write articles for your local newspaper.
    • Write how-to advice about a product or service related to your business such as home repair tips, recipes, how to save money, or get more out of a product.
    • If you have expertise in another area of interest to the public, you may even write about something that is unrelated to your business. You may be an auto mechanic who is a fantastic cook. You could write articles about cooking.
    • Host an event.
    • Have a cookout and serve free food and drinks.
    • Have a clinic where a professional or specialist related to a product or service you provide comes and repairs, demonstrates or talks to people. A sports store may host a reel clinic, An appliance store my host a clinic showing how to cook an entire meal with the microwave.
    • Provide a free health screening where Registered Nurses check blood pressure.
    • Offer free popcorn or coffee. A lot of hardware stores offer free popcorn every day. It’s inexpensive and people love it.
    • Volunteer.
    • Serve on a community board or committee.
    • Help plan, raise money or work in the annual parade or local fair.
    • Advertise.

    Place paid ads when and wherever you can afford it. Talk about your business, promote it. Make other people want to talk about your business.