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How to advertise on your favorite websites

When you advertise with Google Ads, your ads can appear on different places across the web depending on how you target your ads, to whom you choose to show them, and the types of ads you create.

This article describes where your ads can show and who might see them.

On Google Search and other search sites

Your ad can appear on Google when people look for the product or service you offer. When you create your ad, you’ll choose a set of keywords—the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear alongside or above search results.

  • Google search sites: Ad can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
  • Google search partners: Ad might appear with search results on websites of Google search partners. For text ads, search partners include hundreds of non-Google websites, as well as Google Video, and other Google sites.

On websites that your customers visit

You can also choose to show your ads to people as they browse the web. Your text, image, and video ads can appear on the Google Display Network.

The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads. This network also includes mobile sites and apps.

If you’ve ever seen an ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network.

Your ads can appear on websites based on the targeting methods you choose. On the Display Network, there are several ways to target your ads:

  • Choose keywords and topics related to what your offer
  • Choose specific websites or pages
  • Choose specific audiences based on their interests, demographics, or whether they’ve visited your website before.

On different devices

You can show your ads to people as they search or visit websites on the go:

  • Your text ads can appear when people search on Google from their mobile devices and tablets.
  • Your text, image and video ads can appear on Google Display Network websites when people visit these sites from high-end mobile devices, such as iPhones, Android devices, or tablets.
  • Your ads can also appear on mobile apps, which are considered part of our Display Network.

In selected locations or languages

If you have text ads, you can choose to show them to customers in an entire country, a certain geographic location, and even to customers who use names of locations in their searches.

To better reach your potential customers, you can also target your campaigns to the languages they speak. And if your customers speak multiple languages, you can create separate campaigns to manage ads and keywords for each of those languages.

Вы можете быстро просматривать веб-сайты, которые часто посещаете, и переходить к ним за одно нажатие. Для этого добавьте их в Избранное.

Добавление веб-сайта в список избранного

В приложении Safari на компьютере Mac наведите курсор на поле смарт-поиска.

Нажмите и удерживайте кнопку быстрого добавления у левого края поля, затем выберите «Избранное».

Можно также нажать в поле смарт-поиска, а затем перетянуть URL-адрес просматриваемой веб-страницы в строку «Избранное» вверху окна, в папку «Избранное» в боковой панели или в раздел «Избранное» на начальной странице.

Упорядочивание Избранного

В приложении Safari на компьютере Mac можно сделать следующее.

Изменение порядка избранных веб-сайтов. Перетяните миниатюру на нужное место.

Изменение названия избранного веб-сайта или папки. Удерживая клавишу Control, нажмите название, которое нужно изменить, в строке «Избранное» или на странице «Избранное», затем выберите «Переименовать» в контекстном меню. Также можно нажать с усилием название или нажать на него и держать, пока оно не будет выделено, а затем ввести новое.

Удаление веб-сайта из Избранного. Перетяните веб-сайт из строки «Избранное» или раздела «Избранное» в панель инструментов, затем, когда появится значок «Удалить» , отпустите веб-сайт. Можно также нажать на веб-сайт, удерживая клавишу Control, и затем выбрать «Удалить» в контекстном меню.

Отображение другой папки закладок в избранном. Зайдите в меню «Safari» > «Настройки», нажмите «Основные» и выберите один из вариантов во всплывающем меню «Показывать топ-сайты».

Просмотр страницы «Избранное»

В приложении Safari на компьютере Mac можно сделать следующее.

Отображение панели «Избранное» из поля смарт-поиска. Нажмите в поле смарт-поиска, чтобы отобразилась начальная страница с разделом «Избранное», затем нажмите значок веб-сайта, который хотите посетить. Режим просмотра начальной страницы исчезает после начала ввода и не появляется, если Вы нажимаете поле при просмотре начальной страницы.

How to advertise on your favorite websites

Избранные веб-сайты могут также отображаться при открытии новых вкладок. Если Вы не видите раздела «Избранное» в новых вкладках, измените параметры в разделе «Основные» настроек Safari.

Отображение строки «Избранное». Выберите «Вид» > «Показать строку “Избранное”». Под панелью инструментов отображается строка с избранными веб-сайтами.

How to advertise on your favorite websites

Открытие одного из избранных веб-сайтов. Нажмите поле смарт-поиска, затем нажмите веб-сайт в разделе «Избранное» или в строке «Избранное» (или используйте панель Touch Bar).

Примечание. Safari использует iCloud, чтобы синхронизировать избранные веб-сайты на Ваших iPhone, iPad, iPod touch и компьютерах Mac, где в настройках iCloud включен параметр Safari.

We all have a few favorite web sites, even when they're not perfect. You don't necessarily have to live with those imperfections, however, as userscripts and userstyles provide you with the option to customize just about anything. Here's a look at how they work, how to use them, and even how to get started on making your own.

What are userscripts (and userstyles) exactly? Userscripts.org calls them "power-ups for your browser," but more specifically they are pieces of JavaScript that are used to change, add, and alter functionality on a given site. You can think of userscripts as the function and userstyles as the form. We'll take a look at what you'll need to install to get everything working in your specific browser, but first let's take a look at some the cool changes you can make.

A Few of the Best Pre-Made Site Customizations

There are tons of awesome feature and style customizations you can make to several sites and webapps, but here are a few great options that add a lot. While there tons of other options that enhance smaller and more specific things, these examples demonstrate the enormous possibilities.

Better Facebook provides Facebook with several enhancements, such as tabbed news feeds, advanced feed filters, themes, comment tracking, the ability to hide posts you've read, and a bunch more. It's also one of those scripts that comes as a browser extension for virtually every web browser so you don't need to install anything special to get it to work.

Their lowest price ever.
Amazing 4K Ultra HD resolution.

Google Reader for Snow Leopard 2 takes the not-terrible-but-boring look of Google Reader and gives it an Apple-style overhaul, making the webapp feel more like a Mac OS X desktop app (or, more specifically, iTunes).

Better Amazon customizes Amazon.com product pages so they're more user-friendly. Most product pages have a ton of information on them

Better Grooveshark removes ads from Grooveshark, provides lyrics for the song that's currently playing, cross fades between songs, and adds Last.fm scrobbling for those without VIP accounts.

Blue YouTube (or BlueTube, as I'm calling it) applies a slick dark blue theme to YouTube that's a welcome departure from the usual white and red. When you're watching a video, generally you don't want a bunch of white space surrounding it. The darkness tends to make things look better and richer. This theme takes care of that for you.

Super Mario Bros. Tumblr will turn your Tumblr dashboard into an 8-bit land of power-ups. This is strictly a theme with no extra functionality, but how can you say no to Mario?

What if I Want More?
If you want to explore more options, be sure to look around Userscripts.org , Userstyles.org , and our userscripts tag page for plenty of great options.

Installing Userscripts and Userstyles

You've got a few sites you want to customize, but how do you apply these customizations? While some userscripts and userstyles are packaged as browser extensions/add-ons, you can easily apply just about anything with the right tools (if support isn't already built-in to your browser). Here's what you'll need:

  • Firefox: Greasemonkey for userscripts and Stylish for userstyles. (Note: many userstyles can be installed as userscripts, but Stylish makes managing these styles very simple.)
  • Chrome: Support for userscripts is built-in to the Chrome browser and userscripts will install like browser extensions (although compatibility with Greasmonkey-specific functionality varies), but you'll still want to download Stylish for userstyles.
  • Safari (and other WebKit-based browsers): GreaseKit will do the trick for userscripts. Supposedly it can also handle userstyles as well.
  • Opera: Userscripts are installable like extensions (similar to Google Chrome), but you'll want to check Greasemonkey compatibility if you're using scripts that make use of Greasemonkey-specific features.

Also, if you are creating site-specific browser (SSB) applications with the great Mac app Fluid you have userscript and userstyle support already built-in so you don't have to do anything at all.

Installing new scripts varies based on the browser, but essentially all you have to do to install them is click a link to download the script. Browsers with built-in support or userscript plugins will recognize these scripts because of their names ( something.user.js ) and request to install them. Generally you'll have an "install script" button when you find one online, but if you end up viewing the source code you'll generally receive a message or alert notifying you that you're viewing a userscript while providing you with an option to install.

Userstyles are installed in a similar fashion, but if you are installing a CSS file you've created yourself (or have on your hard drive for some other reason) you can use Stylish to install it manually. All you have to do is go to Stylish's settings, clicking Add Style, and selecting the script you want to add.

That's all there is to it. Installation is pretty freakin' easy.

Making Your Own Userscripts and Userstyles

If existing userscripts and userstyles aren't quite cutting it, you can always create your own. If you know JavaScript and/or CSS, there's actually a lot you can do. (Of course, if you don't, you can always learn JavaScript and CSS from our night school lessons.) The process of making a userscript is a bit much and outside the scope of this post, but it's not that hard to do. If you'd like to give it a try, the Greasemonkey Wiki has more information on getting started . For all intents and purposes, you're essentially just writing a script that overrides functionality on a given webpage. If you know JavaScript you should have little trouble getting started.

Learn to Code: The Full Beginner's Guide

If you've been looking to learn how to code, we can help you get started. Here are 4.5 lessons on…

How we use your Microsoft Edge browsing history for personalized advertising and experiences

With your permission, we will collect and use your browsing activity from within Microsoft Edge to personalize advertising, recommendations and experiences for Microsoft Edge, Microsoft Bing, Microsoft News, and other Microsoft services. This means we will use your browsing activity to make your web experience, including the ads, search results, shopping recommendations, and news articles you see, more relevant and useful to you.

Your browsing activity currently includes things such as:

Favorite sites like your favorites and collections

Usage data about how you use the browser

Device data like version number

For example, when we personalize Microsoft Edge Shopping, if we infer from your browsing activity that you prefer shopping at a particular store, the coupons or advertising you see might be customized to display that store’s products. Similarly, when we personalize your news, if you frequently look at travel blogs and read travel articles, then your Microsoft news feed might display more relevant news content about traveling.

This data will not be collected while browsing InPrivate or Guest.

Your customer content, like notes in your Collections, will never be used to personalize advertisements.

What is Microsoft Edge browsing history?

Browsing history is information about the websites you visit using Microsoft Edge, including the list of sites you visited and associated data such as the URL, site name, and time you visited the site.

You’re in control of this data

Your browsing activity is collected and used for this personalization only when you are signed in with your Microsoft account and have provided permission for the collection and use of this data for personalized advertising and experiences. Whether you provide this data is up to you, and you can turn this feature off or on at any time.

To manage the collection and use of your browsing activity for personalized advertising and experiences:

Open Microsoft Edge.

Select Settings and more > Settings .

Select Privacy, search, and services .

Under Personalization & advertising, turn on or off the setting for Allow Microsoft to use your browsing activity including history, favorites, usage and other browsing data to personalize Microsoft Edge and Microsoft services like ads, search, shopping and news.

If you stop sharing this data, Microsoft will no longer collect and use your browsing activity for personalization of advertising or experiences from that point forward.

You can view and delete your browsing activity at any time

If you’re signed into Microsoft Edge using a Microsoft account, you can manage your browsing history, apps and service activity, and device details you’ve shared with us by visiting account.microsoft.com.

If you’re not signed into Microsoft Edge with a Microsoft account, you will need to create a Microsoft account to view browsing history, apps and service activity, and device details shared with Microsoft.

You can also view and delete the local browsing history saved to your device by typing Edge://history into the address bar.

If you delete your browsing history from the Microsoft privacy dashboard, you will still be able to keep a local copy because the browsing history on your device will not be automatically deleted.

Manage your interests and ad settings

Depending on your ad settings, Microsoft will personalize the advertising you see based on other data you share with us in addition to your browsing activity. You may see ads based on your interests, favorites, location, demographic information, how you use our products, Microsoft Bing searches, and other content. You can learn more about Microsoft advertising practices in the Advertising section of the Microsoft Privacy Statement.

You can modify your interests and control ad settings from the Microsoft privacy dashboard. Here you can choose whether Microsoft advertisements are personalized to your Microsoft account across all devices.

If the See ads that interest you setting on the Microsoft privacy dashboard is turned Off, Microsoft will not use your data for personalized advertising, including browsing history, regardless of whether the Microsoft Edge personalized advertising and experiences control is turned on or off.

Note that turning off the See ads that interest you setting on the Microsoft privacy dashboard does not turn off the collection and use of your browsing activity for personalization of search results, content in your news feed, or other Microsoft web experiences. To turn off this collection and use of your Microsoft Edge browsing activity:

Open Microsoft Edge.

Select Settings and more > Settings .

Select Privacy, search, and services .

Under Microsoft Edge data, turn off Allow Microsoft to use your browsing activity including history, favorites, usage and other browsing data to personalize Microsoft Edge and Microsoft services like ads, search, shopping and news.

To learn more about additional Windows controls including Tailored experiences, got to Diagnostics, feedback, and privacy in Windows 10.

Additional information about our privacy practices

To learn more about how Microsoft handles personal data, visit the Microsoft Privacy Statement. If you’re not able to find what you’re looking for, or you have a privacy question or concern, contact our privacy team.

Web design has come a long way since the internet came into existence in the 1990s. With only a handful of web-safe fonts, rudimentary CSS, and tables for layout, designers were very limited with what they could do. Fast forward to today, and the situation is quite different. Now multi-megabyte pages with large cover photos are the norm, and we have plenty of frameworks, icons and fonts to chose from.

It is fun to compare how popular web sites looked all those years ago. Thanks to the magic of way back machine, we have gathered a timeline of vintage screenshots for your enjoyment.

Apple.com

Apple has been around for quite a long time and their web page has been up for almost two decades. The company is known for its great design, but you wouldn’t guess it by looking at the early versions of its website.

Youtube.com

Youtube was founded in 2005 and only a year later it was bought by Google for $1.65 billion. Once the home of the best cat videos, YouTube now features 4K playback, channels from big entertainment companies, and being a “youtuber” can make you a ton of money or get you a place in a South Park episode.

Microsoft.com

One of the most highly ranked websites on the net, Microsoft.com has always adhered to a flat look. The recent iterations of its design feature large images and lots of whitespace.

Twitter.com

Twitter’s success has been rapid and since their launch in 2006 they’ve reached an active user base of more than 250 million people. Around 10,000 tweets get sent every second! Some of twitter’s popularity is due to us being on it – @Tutorialzine

Skype.com

Skype’s homepage has had major overhauls almost every year, and judging by the oldest version of their site, it certainly needed them.

Yahoo.com

Yahoo! was founded more than 20 years ago and ever since has been one of the most popular websites in the english-speaking world. Their homepage has always maintained a text-heavy look.

Google.com

Today Google is an enormous multinational corporation but in 1998 it was just a search engine. And their HTML wasn’t even aligned properly! Through the years Google kept the original simplicity of their webpage as well as their brand colors. On special occasions, they turn their logo into playful animated doodles.

Facebook.com

A billion people every month log in to Facebook. With so many eye balls, every little bug is noticed and thoroughly complained about. The first version of the social network went live in 2004 and has gradually evolved into what it is today.

Ebay.com

Ebay’s homepage has had the same layout for about 15 years – categories on the left, ads and pictures on the right. Just now in 2015 they’ve come up with a new design that involves a drop-down menu positioned on the top of the page and big photos and banners for the rest.

Myspace.com

Ten years ago, Myspace was the most popular social network in the world and it had an yearly revenue of more then half a billion dollars. However, with the rise of Facebook and changes in the company’s management, Myspace’s popularity plummeted. Redesigns and relaunches haven’t been able to save the company, and it’s most recent price on the market was a fraction of the original deal in 2005.

Pizzahut.com

Pizzahut.com welcomed 1999 with a surprisingly modern-looking design. Today, its website is adorned with lots of tasty product shots.

Lego.com

Lego is a company that is loved by generations of fans from around the world. Every year they release sets, games and movies. Their website reflects their playful character and features games and animations.

IGN.com

IGN is a popular video game website that has gone through a lot of transformations since it was founded in 1996. These days it covers much more than just games.

Guess.com

Fashion websites are a good way to judge the popular trends in web design of the time. Here is one of the oldest.

Lamborghini.com

Every boy’s dream car maker has had a surprisingly disappointing web presence for most of the internet’s existence. However things are looking great today!

Nike.com

Nike is a multi-billion dollar sports goods manufacturer. But you wouldn’t have guessed that from their 1998 homepage.

Gizmodo.com

One of the first gadget websites that is still around, Gizmodo, has had frequent redesigns over the years, but has kept its overall aesthetic.

Further reading

Bootstrap Studio

The revolutionary web design tool for creating responsive websites and apps.

Organize your online bookmarks with this fast and FREE service.

Just 1-click for your often-visited web sites! No ads, no spam.

Available for iPhones, Android and other smartphones also.

Why type URLs when you can
1-click to your favorite sites?

Another Social Bookmarking Site?

Bookmarkee is not a social bookmarking site. Only you can access your links page after logging in with your password unless you have marked your page as ‘public’.

Even then, others cannot add, edit or delete your bookmarks. You should bookmark sites that you intend to visit and not the ones that you want to recommend or promote to others.

How do I see my stats?

We do not track which sites you visit and how often. All links on Bookmarkee are direct links.

This is a convenience service to allow you to visit your favorite site easily, be it your bank account management site or the server management console, without having to remember lengthy web addresses.

Can others see which sites I am visiting?

Your favourite sites appear on a password protected page and a result, only you (or someone you allow access to) can see which sites you have bookmarked.

Your links are not available to the general public or the search engines unless you have marked your page as ‘public’.

How much do you charge?

This online bookmarking service is FREE. We do not charge you anything and do not show annoying ads or send spam to your registered email address.

We only use your address to send a rare (and it’s really rare) message about your account or your password when you forget it and make a request for it.

What type of websites should I bookmark?

You should bookmark sites that you need to visit often and do not want to remember the URL for, like forums, blogs, shopping sites, bank sites, reference sites and account login sites.

How to advertise on your favorite websites

As a user, access to your web activity and data is sold to the highest bidder. Internet giants grow rich, while publishers go out of business. And the entire system is rife with ad fraud.

Take back control with Brave.

Brave Shields For Privacy

Block data-grabbing ads and trackers

The vast bulk of websites and ads include software that tries to identify you. They want to track your every move across the web. Brave blocks all this, allowing you to browse freely.

Browse At Warp Speed

Blocking harmful ads and trackers means a faster Internet

Brave loads major news sites up to six times faster than Chrome, Safari and Firefox on mobile and desktop.

How to advertise on your favorite websites

Real Privacy

Browse much more privately with Tor*

Other browsers claim to have a “private mode,” but this only hides your history from others using your browser. Brave lets you use Tor right in a tab. Tor not only hides your history, it masks your location from the sites you visit by routing your browsing through several servers before it reaches your destination. These connections are encrypted to increase anonymity.

*Available on desktop, coming soon to mobile.

How to advertise on your favorite websites

IPFS integration

Browse without fear of censorship from outside influences

IPFS is a peer-to-peer hypermedia protocol designed to make the Web faster, safer, and more open. IPFS has been integrated into Brave’s desktop browser. Brave’s users can now access content directly from IPFS by resolving ipfs:// URIs via a gateway or installing a full IPFS node in one click. Integrating IPFS provides Brave users with a significantly enhanced browsing experience, increasing the availability of content, offloading server costs from the content publisher, and improving the overall resilience of the Internet.

Earn rewards and support content creators.

Brave Rewards

Earn frequent flier-like tokens just for browsing

Turn on Brave Rewards to earn frequent flier-like tokens for viewing privacy-respecting ads. You can set the number of ads you see per hour. Currently you can support your favorite web creators with your tokens, but soon you’ll be able to spend tokens on premium content, gift cards, and more. ∗

A Better Deal

Tip and contribute to websites directly through Brave Rewards

Today, you can donate tokens to your favorite websites. Coming soon, some creator sites will feature Brave Ads, which helps them earn more ad revenue than existing ad models.

How to advertise on your favorite websites

Contribute to 300000+ creators on Brave Rewards

“A new privacy-first browser can replace Chrome on all your devices”

“Brave is hands-down the fastest browser I’ve used this year on any operating system, for both mobile and desktop. Memory usage by the browser is far below most others, while website loading is far faster…”

“Brave is faster and more private than Chrome while maintaining support for Chrome extensions.”

How to advertise on your favorite websites

Join our mission to fix the Internet.

Import all your bookmarks with one click.

Keep using your favorite Chrome Extensions.

Privacy is about individual autonomy and your right to be left alone. Knowledge about you grants some measure of power over you. Governments use information to arrest people, and place them on lists of who should and shouldn’t be able to exercise other basic rights. Corporations want to influence you in all sorts of ways: how you live, what you want, how you vote… And even individual people spy in order to blackmail, stalk, threaten, or peep. Privacy allows you to go about your life without having to constantly worry about how your actions will be misinterpreted or used against you in future. In a very real way, privacy gives you the freedom to be yourself. ​Learn more.

Yes ​— Brave is free! You’ll always be able to use Brave without paying in either money or your personal information. Shields protects you from tracking as you browse the web. Brave Rewards lets you earn tokens by viewing ads and pays it forward to the people who create the stuff you love online. All for free. If you want to support sites in Brave without earning tokens through ads then you’ll have to use your own money. Everything else is on us — and ​Brave has a lot of features​.

Brave blocks invasive ads by default. If you turn on Brave Rewards, you can earn tokens for viewing Brave Ads. These ads aren’t like the ones you see on the web. They’re completely private: none of your personal info, browsing history or anything else ever leaves your device. That’s because Brave downloads the whole ad catalogue and selects the right ads for you locally on your device. And when you see an ad Brave picks for you, you earn 70% of what the advertiser paid, guaranteed. Brave Ads look like system notifications. They’re not distracting or intrusive, and they’re not mixed in with the pages you read online. And you get to pick how many, and how often to see them. ​Learn more.

When you use Brave Rewards, you earn Basic Attention Tokens (BAT) for each privacy-respecting ad Brave shows you. A typical, engaged person who uses Brave as their everyday browser can expect to earn ​about $5 of BAT a month.​ This figure will vary over time and by region, depending on a variety of factors.

Yes! Brave works with all the same extensions and themes as Chrome. Brave is based on the same open-source Chromium code as a number of other browsers, so your favorite extensions just work with Brave. We don’t host our own extensions store though, so for now the best place to find extensions is the Chrome Web Store​. Extensions are powerful ways to improve your Brave experience, but that power comes with responsibility. A malicious extension can seriously compromise your privacy and safety. Brave has taken an early look at multiple extensions to make sure they don’t have any of the most common problems — and Brave will warn you when you try to install an extension that hasn’t been checked out.

∗ Some restrictions apply in regions outside the US. Read more about Brave Rewards.

Контекстно-медийная сеть Google позволяет обращаться к потенциальным клиентам с помощью медийных объявлений с таргетингом, когда они просматривают любимые сайты или видео на YouTube, проверяют почту в Gmail или используют мобильные сайты и приложения.

Принцип работы контекстно-медийной сети

Найти свою аудиторию в контекстно-медийной сети очень легко. Вам доступно несколько вариантов таргетинга, позволяющих показывать рекламу потенциальным клиентам в нужном месте и в нужное время. Например:

  • Используйте аудитории, чтобы найти новых клиентов и удержать уже существующих.Похожие аудитории и аудитории заинтересованных покупателей позволяют охватить пользователей, которые с наибольшей вероятностью станут вашими клиентами. А с помощью списков ремаркетинга вы сможете повторно привлечь бывших посетителей сайта.
  • Получайте больше конверсий благодаря автоматизации. При автоматическом таргетинге система определяет наиболее эффективные аудитории, основываясь на существующей базе пользователей и целевой странице. Со временем система выясняет, какие аудитории работают лучше всего. В Google Рекламе также автоматически корректируются ставки, чтобы добиться целевой рентабельности инвестиций. С умными кампаниями в контекстно-медийной сети вы будете получать больше конверсий без необходимости настраивать таргетинг, рассчитывать ставки и создавать объявления – эти операции автоматизированы.

Все грани графической рекламы

В контекстно-медийной сети доступно множество форматов рекламы. Вот часть типов объявлений, которые вы можете показывать:

    Создание рекламы для контекстно-медийной сети частично автоматизировано благодаря адаптивным объявлениям. Просто введите текст, а затем добавьте изображение (его можно взять из нашей бесплатной библиотеки) и логотип. Адаптивные объявления – отличный выбор не только для новичков, но и для опытных рекламодателей: они подстраиваются под каждый сайт, органично вписываясь в его дизайн.

    Когда появляется реклама

    В поисковой сети люди видят рекламу, когда они уже ищут что-то определенное. Контекстно-медийная сеть позволяет привлечь их внимание на более раннем этапе цикла покупки. Таким образом вы сможете предлагать свои товары и услуги ещё до того, как потенциальные клиенты начнут их искать. Это может стать краеугольным камнем вашей общей рекламной стратегии. А с помощью ремаркетинга вы сможете напомнить о себе бывшим пользователям своего сайта или приложения.

    Оценивайте результаты с помощью контекстно-медийной сети Google

    В Google Рекламе вы всегда сможете узнать, где показываются ваши объявления, какие из них получают больше всего кликов и на каких сайтах выгоднее размещать рекламу.

    Вносите изменения заранее

    При корректировке имеющейся кампании или создании новой учитывайте, что на внесение изменений понадобится от 12 до 24 часов. Кампанию можно настроить за несколько дней до запуска, выбрав подходящую дату начала в будущем.

    Ссылки на контент

    Ссылки на контент перенаправляют пользователей в определенные разделы приложения непосредственно из товарных объявлений, а также объявлений в поисковой и контекстно-медийной сетях. Чтобы активировать эту функцию, создайте ссылки в приложении (для Android) и универсальные ссылки (для iOS), а затем включите Google Аналитику для Firebase (для отслеживания конверсий в приложении). Подробнее о ссылках на контент и их добавлении…

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