How to advertise on facebook

How to advertise on facebook

Embracing social media helps your business gain an edge on the competition, particularly when it comes to marketing. In December 2011, Forbes reported on two studies from marketing research firm NeuroFocus that revealed Facebook advertising proved more effective and engaged people’s emotions better than advertising on other websites or even television commercials. By placing free ads within Facebook groups, where all participants share a common interest, you can reach a targeted audience without spending money on intricate marketing plans or extensive advertising campaigns.


Facebook permits keyword searches to pinpoint groups appropriate to your advertising goals. Search filters may also restrict results according to a number of different factors, including age, sex, location, education level and relationship status. Such detailed searches allow more precision when targeting potential customers, to avoid wasting ads on the wrong demographics.


The best Facebook group ads are simple text files containing all pertinent details, such as product description and price, and a link to your business website or Facebook page. You may include a picture or even a video for a more eye-catching presentation. Copy written will lure as many customers as possible. Composing clear, concise ad copy in a basic text editor program will reduce the chance of formatting errors when you post the ad to Facebook. Writing several different ads keeps the message fresh and avoids annoying potential customers with repetitive copy.


To post an ad on a Facebook group’s wall, you simply open the selected group, paste the copied ad into the comment window and submit it. Other group members who see the ad may post comments or questions, and interested parties can click the included link to visit your business website, creating a direct connection not found in traditional print advertising or television commercials.


Some groups have posted rules prohibiting users from advertising, and Facebook itself monitors the frequency of group postings. Flooding groups with an excessive amount of ads in a short time may result in an account suspension or, in extreme circumstances, termination. Network Marketing Online recommends posting to no more than three groups in quick succession, and then taking a five-minute break before sharing your ad with another three groups.

  • Facebook: Groups Basics
  • Forbes: Why Ads Grab You More on Facebook Than on TV or the Web

William Lynch has been a freelance writer for the past fifteen years, working for various web sites and publications. He is currently enrolled in a Master of Arts program in writing popular fiction at Seton Hill University. He hopes to one day become a mystery novelist.

How to advertise on facebook

Facebook предлагает различные инструменты для создания рекламы и управления ею. Вы можете использовать кнопки "Продвигать публикацию" или "Продвигать" на Странице компании на Facebook или использовать инструмент Ads Manager от Facebook.

Если вы только начинаете размещать рекламу на Facebook, мы советуем создать ее со Страницы. Если же вы хотите задать дополнительные настройки цели рекламы, креатива, мест размещения, таргетинга и т. д., то вы можете воспользоваться Ads Manager.

Кнопка "Продвигать публикацию" в публикациях

Внизу некоторых публикаций можно найти синюю кнопку "Продвигать публикацию". Кнопка "Продвигать публикацию" позволяет быстро создать рекламу на Facebook на основе вашей публикации. Для такой рекламы можно выбрать разные места размещения на Facebook и разные аудитории. Продвигая публикацию со Страницы, вы можете быстро и без труда рассказать о своей компании людям, которым она может быть интересна, и увеличить аудиторию Страницы.

Кнопка "Продвигать" на Странице

Если вы хотите создать рекламу с определенной целью, используйте кнопку "Продвигать". Продвигая публикации, вы можете повысить вовлеченность, например количество отметок "Нравится" и комментариев. С помощью кнопки "Продвигать" вы сможете получать лиды, рекламировать свой физический магазин, а также побуждать пользователей делать покупки на вашем сайте. Когда вы используете кнопку "Продвигать", мы собираем информацию с вашей Страницы и помогаем вам создать рекламу на основе выбранной вами цели. Вы получите рекомендации по всем аспектам: как будет выглядеть ваше объявление, что вы хотите в нем рассказать и кого желаете охватить с помощью контента на вашей Странице.

Используйте кнопки "Продвигать публикацию" и "Продвигать" на Странице, если хотите:

Ads Manager

Если вам нужно больше вариантов управления, используйте Ads Manager для создания рекламы. Ads Manager — это универсальный инструмент, который помогает создавать рекламу, настраивать время и место ее показа и отслеживать результаты ваших кампаний. Этот инструмент будет полезен всем рекламодателям вне зависимости от их опыта работы с рекламой. Вам будут доступны все функции рекламы и инструменты, в том числе возможность создать пользовательскую аудиторию или пиксель Facebook, провести тестирование, использовать все места размещения и не только.

How to advertise on facebook

Advertising on Facebook is a powerful way to reach people interested in your product or service.

👍 Done right, running Facebook Ads can drive leads, conversions, and ROI.

👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.

Want to know what makes a Facebook ad effective and how to set up your campaigns for success?

Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to know when advertising on the world’s largest social network.

Read this Search Engine Journal ebook to learn:

  • How Facebook Ads work. The types of paid ads available and how to set up a campaign.
  • How to choose the right Facebook Ad objectives for your goals. When to use each objective and the bidding options available.
  • Effective ad targeting options. Powerful ways to target your audience and level up your campaigns.
  • Tips for optimizing your ad creatives. How to create image and video ads that make you stop scrolling and take a second look at a post.
  • How to set the budget for your Facebook Ad. Tips for optimizing your campaign’s daily or lifetime budget.
  • Why your Facebook Ads are not converting. Top reasons you’re not generating enough conversions and how to address them.
  • Remarketing strategies. How to leverage Facebook to reach people who have visited your website, app, store, or Facebook Page.
  • The top Facebook Ads features to know. Less-prevalent Facebook features that can make a difference for the right campaign.

Divided into eight easy-to-digest chapters, the guide is written by some of the smartest practitioners in the industry.

EXPERT AUTHORS INCLUDE: Amy Bishop, Anna Crowe, Tim Jensen, Kristopher Jones, Michelle Morgan, Andrea Taylor, and Susan Wenograd.

Whether you’re new to paid social, or just in need of a refresher, you’ll find this guide useful.

How to advertise on facebook

You’ve set up a Facebook page for your business. Thats great!

How can you start to promote your new Facebook page and get your fans to start engaging with you?

To start connecting with current and potential customers on your Facebook page, there are a few things you need to do first to get the word out.

Here are six ways to promote your new page:

1. Use the network you already have

If someone has already joined your email list, they most likely would love to connect with you on Facebook too.

Send out an email to your contact list, announcing your new page and inviting people to follow your business on Facebook.

You should also add social media buttons to your email footer, so your email subscribers are reminded of your active social channels.

How to advertise on facebook

This example shows social media icons prominently featured in the footer of a marketing email.

2. Add a follow button on your website

Make it easy for your website visitors to follow your page by adding a follow button to your website or blog. A Facebook follow button is a widget you can add to your website that links people from your website to your Facebook Page.

Websites built with Constant Contact’s website builder have social media icons built right in, but depending on the website tool you’re using, you may need to poke around to figure out the best way to feature your social media on your website.

How to advertise on facebook

Not sure where to start with marketing? That’s why we created The Download.

The Download is the ultimate practical, step-by-step guide to online marketing. In this free guide, we’ll show you how people find you online and how to set yourself up for success to meet your business or nonprofit goals.

3. Create a Facebook Ad

Running a Facebook Ad is an easy way to get your page in front of a new relevant audience. Using Facebook’s targeting features you can create an ad that reaches people with certain characteristics like age and location.

You can also use Facebook’s Custom Audiences feature to upload your email list and reach your existing contacts.

4. Share helpful content

There is a big difference between social media and social media marketing. Give people a reason to Like your page by sharing helpful posts and driving action.

Facebook is a visual channel, so share images and videos when you can. You can even try a Facebook Live to engage your fans.

5. Promote your page offline too

Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible.

Mention your Facebook Page the next time you speak at a workshop, seminar, or conference. You can even include an image and link to your page in your slide deck.

6. Don’t forget your existing social following

If you’re active on other social media channels, like Twitter, Pinterest, or LinkedIn, promote your page on those channels as well.

Your superfans will be happy to connect with your business anywhere they can.

Ready to promote your new Facebook Page?

What good is a Facebook page if no one knows it exists? Promote your page everywhere you can to increase your following and start making a real impact with social media.

How to advertise on facebook

Facebook ads are the most popular form of online advertising of our time.

Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media.

And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms.

How to advertise on facebook

But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.

In total, you have:

  • Facebook Shop: Where your Facebook fans can shop on your fan page and from which your dynamic product ads pull, as well as your Instagram Shopping catalog.
  • Facebook Marketplace: Where you can engage in Etsy-like peer-to-peer selling without the fees. In addition, Facebook’s recent Marketplace update bring in Instagram-like recommendation features to expand your store’s reach.
  • Facebook Dynamic Retargeting Ads: Where you can retarget users who landed on your site with similar products to what they viewed, and in which Facebook uses an algorithm to pull the products from your feed that have the highest engagement (must be using Facebook Shop for this to work).
  • Shopping on Instagram: Where followers can shop tagged items in your Instagram post (must be using Facebook Shop for this to work)
  • Shopping on Stories: Where followers can shop tagged items in your Instagram stories (same thing, must be using Facebook Shop for this to work).

Indeed, the Facebook ecosystem has built an ad network with substantial reach power for brands of all sizes.

There’s only one question that remains:

How do I set my own brand up for success within Facebook’s ad ecosystem?

The answer to that question depends on your budget, goals and experience. You’ll need to be able to answer additional questions, including:

  1. What kind of budget should you allocate to Facebook?
  2. How do you accurately measure your ad performance?
  3. What ad types should you use?
  4. What’s an effective way to create an audience?

And that’s what this guide is for. We are here to help you navigate the Facebook Advertising waters to ROAS (return on ad spend) success.

How to Advertise on Facebook:
  1. Set up your Facebook business account.
  2. Determine the campaign type you want to run, either cold traffic campaigns or re-marketing campaigns.
  3. Determine the customer awareness stage you are targeting, either awareness, consideration or conversion as outlined by Facebook’s ad manager.
  4. Determine your ad format, either single image, video ad, carousel, or collection.
  5. Choose your targeting based on Facebook’s options, including interest and brands, life event, age and gender, specific location, specific language or lookalike audiences.
  6. If running a lookalike campaign, download a list of your best customers from BigCommerce and upload it into Custom Audiences for a highly targeted lookalike campaign.
  7. Build out your Facebook ad creative.
  8. Determine overall budget and your return on ad spend KPI.
  9. Track and measure results using the Facebook pixel and a custom conversion.
  10. Monitor the campaign and optimize to hit your desired ROAS. You may need to update ad creative or targeting criteria.

26 Facebook Advertising Examples

Facebook stalking your competition to preview their ad examples is time consuming. That’s why we did it for you. In this guide, you’ll get access to 26 different ecommerce Facebook Advertising examples across verticals.

We’ve also included:

  • Facebook Advertising type
  • Why the ad works
  • How to set up your own

If you are already familiar with the Facebook advertising basics, use the outline below to hop around chapters and find the information most relevant for you:

  • The Basics of Facebook Ad Campaigns: How They Work and How to Make Them Effective: Discover how easy it is to start advertising on Facebook and the campaign types you should separate your marketing efforts by.
  • How to Master Your Facebook Ad Targeting Strategy: Learn effective techniques to use in each campaign type, see some real examples, and how to approach measuring your results.
  • Facebook Advertising Cost: Understand how to create a Facebook marketing budget by reviewing some baseline metrics and gaining insight from industry experts.
  • The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands: Improve your ability to integrate your products with Facebook, monitor, and report on your campaigns using these effective tools.

Think of this guide as a maturity model for Facebook advertising.

The first chapter of our Facebook ads guide will walk you through how to set everything up, and each subsequent chapter will increase in complexity until you are making more on each spend than you are paying Facebook itself.

After all, that’s the goal. It makes no sense to throw money at the wall within the Facebook ecosystem and just hope you can return back.

No, to scale your operations, you need to be able to measure effectively and forecast revenue. Facebook advertising can help –– but only if you are well prepared and set up for success.

Grab some coffee and prepare to dig in.

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Hi. So I read that Facebook has opened their advertising to everyone for Facebook search right now. However, I also read that Facebook does not allow keywords to be entered by the advertiser. Instead, I read that Facebook will check the title of your ad, and the text of your ad, and based on your ad's title and text, it may show your ad when the user types in a search term that Facebook things matches your ad.

I would still like to test out Facebook's search ads and see if they convert. I am in the online language learning sector. So if I am looking for people that want to learn German online, the best way I can think of narrowing down the target audience for people that want to learn German online:

Ensure the keyword (ie. learn German online) I want the customer to search for is present in the title and text of my ad (what is the optimal number of times I should repeat the keyword in my ad's title and text?)

If I am targeting people that want learn say German online, I should set the interests of the audience to Interest -> Additional Interest -> Learn German Online

Those are the two key things I can think of to advertise effectively with Facebook search. Am I missing anything else?

I have never advertised with Facebook search before so I would like to do it as effectively as possible my first time. If you have any tips or suggestions, or I am missing a key step to make the advertising more effectively with Facebook search, please let me know. Thanks!

How to advertise on facebook

How to Use Facebook to Market Your Website

Facebook now has over 2 billion users, and over a billion of them visit the site every day – sometimes multiple times a day.

Within the last couple of years, choosing not to be on Facebook has become an eccentricity. Across demographics, it’s the place online to be.

For brands, that makes it a crucial tool for reaching your audience and driving more traffic to your website. If you aren’t on Facebook already, what are you waiting for?

If you could use some guidance in how to use the platform to promote your website, here are the four main steps you should take.

1. Create a Facebook page for your brand.

The first and easiest step you should take is creating a Facebook page for your brand. Your Facebook page is the first thing people actively looking for you on Facebook will see. You can provide a lot of information about your brand – including a link to your website.

How to advertise on facebook

To create a page, click on Create a Page on the Facebook Business site.

How to advertise on facebook

Choose the appropriate category from the options provided.

How to advertise on facebook

And start filling in your information.

How to advertise on facebook

Facebook is a pretty visual platform, so in addition to the information you fill in, make sure you find a good cover photo to include as well.

While adding your website link on your page is a good start, it’s not enough to drive new traffic to your website. First, people have to find your Page.

2. Promote your page to customers and followers.

The way Facebook works, nobody’s going to navigate to your Facebook Page on their own. You have to help promote it. While it might seem backwards to focus efforts on promoting your Facebook page when your ultimate goal is using Facebook as a tool to promote your website, you won’t get any traction on Facebook until people start following you there.

Put links to your Facebook page on your website and in emails you send to customers. You can order stickers to put up in your store urging people to follow you on Facebook and include a mention of your Page on any advertising materials you create.

The people most likely to follow you are those you already have a relationship with, and their interest in your Facebook page is important for it to accomplish anything.

3. Share your content on Facebook.

As you start to get followers, you have to give them something to keep them interested in your Page and brand. So start sharing your content on the website. Link to blog posts, videos, podcasts, or anything else you’re creating that’s of value to your followers. Also use the space to share any deals or sales that your customers would be interested in – all with links back to your website.

How to advertise on facebook

Wherever possible, try and make your posts interactive. Ask questions that will encourage your followers to answer, or make use of Facebook’s voting features. You don’t want your page to just be about pushing your own content out, you want it to be a space to interact directly with your followers.

How to advertise on facebook

While you definitely want to use this space to share your own content and links back to your website, don’t make that all you share. Look for opportunities to share other relevant content or post updates about things your followers will be interested that aren’t about your brand.

How to advertise on facebook

4. Use paid advertising.

Your Facebook page is a great way to interact with the followers you have, but if you want to expand to new people who aren’t already familiar with your brand, then you’ll get a lot farther if you invest in Facebook advertising.

Creating ads in Facebook is fairly simple – the company has built an intuitive advertising platform for users. To use Facebook advertising effectively, there are a few best practices to keep in mind.

Use targeting.

One of the best things about advertising on Facebook is that the site has tons of data on users. People are quick to share personal information on the platform about relationship status, interests, places they visit – just about everything. You can use the information Facebook has to target your ads to the people most likely to be interested in your products.

Promote content instead of just products.

While Facebook ads are a good way to promote your products, they’re also a good opportunity to generate interest in your brand and start building a relationship with new prospects. Instead of just pushing out information on what you’re selling, consider using Facebook advertising to promote the useful content you create for your audience.

Pay attention to your analytics.

As with any other type of marketing or advertising, you’ll get better results if you pay close attention to what works and refine your efforts accordingly. Facebook provides analytics for both the ads you run and your page. Pay attention to what they tell you so you can get the most out of your efforts.


Facebook can be a great tool for promoting your website, but more than that, it enables you to interact directly with people in your target audience and gain knowledge on who they are and what they respond to. The interactions you have there can inform your other marketing efforts and help you build relationships with prospects who become long-term customers.

Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.

Khamosh Pathak
How to advertise on facebookKhamosh Pathak

Khamosh Pathak is a freelance technology writer who specializes in tutorials. His work has also been published on iPhoneHacks, Zapier’s blog, MakeUseOf, and Guiding Tech. Khamosh has seven years of experience writing how-tos, features and technology guides on the internet. Read more.

How to advertise on facebookJustin Duino
Managing Editor

Justin Duino is the Managing Editor at How-To Geek. He has spent the last decade writing about Android, smartphones, and other mobile technology. In addition to his written work, he has also been a regular guest commentator on CBS News and BBC World News and Radio to discuss current events in the technology industry. Read more.

How to advertise on facebook

Jirapong Manustrong/

Ads are all over the place, but Facebook sometimes manages to show you the right product at the right time. Wondering how to find an ad you clicked on weeks ago? Here’s how to find recently viewed ads on Facebook.

The Facebook app on iPhone and Android has a separate section for your ad activity. Here, you can track all the sponsored posts that you’ve interacted with on your news feed. The steps for getting there are slightly different for both platforms.

Table of Contents

Find Recently Viewed Ads on Facebook for Android

You’ll find your recent ad activity in the Facebook menu. To get started, open the Facebook app for Android. Then, tap the hamburger menu button from the top toolbar.

How to advertise on facebook

Choose the “See More” option.

How to advertise on facebook

Now, tap the “Recent Ad Activity” button.

How to advertise on facebook

From here, you’ll be able to see a reverse-chronological list of all the ads and sponsored posts you’ve interacted with. Tap an ad to open it in the browser. From the menu, you can also find the option to hide the ad in the future.

How to advertise on facebook

You can tap the “Save” button to save an ad for later. You’ll find all the saved ads in the Saved tab.

How to advertise on facebook

Find Recently Viewed Ads on Facebook for iPhone and iPad

The steps for viewing recently clicked ads on Facebook are different in the iPhone and iPad app. To get started, open the Facebook app for iPhone and iPad.

Then, tap the three-line hamburger “Menu button found in the bottom-right corner.

How to advertise on facebook

Next, scroll to the bottom of the page and select “Settings & Privacy.”

How to advertise on facebook

Choose the “Recent Ad Activity” option from the expanded menu.

How to advertise on facebook

You will see all the ads you’ve clicked on recently. Just tap an ad to open it in your browser.

How to advertise on facebook

Wondering which advertisers have your private information on Facebook? Facebook has an option in settings where you can find out.

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How to advertise on facebook Khamosh Pathak
Khamosh Pathak is a freelance technology writer who specializes in tutorials. His work has also been published on iPhoneHacks, Zapier’s blog, MakeUseOf, and Guiding Tech. Khamosh has seven years of experience writing how-tos, features and technology guides on the internet.
Read Full Bio »

How to advertise on facebook

How to advertise on facebookMy company helps businesses build custom apps for Facebook pages.

So I often hear feedback from our users about the step that comes after they launch their fan page app:

How do I promote my Facebook page?

Plenty of businesses use Facebook advertising to promote their page apps, but the majority do not.

If you’ve built an app that is unique and interesting to your fanbase — and has built-in sharing features as well as an awesome incentive (a prize, access to exclusive content, etc.), then you’re halfway there.

And the truth is, you don’t need to spend money to get the word out about your cool new app.

If you’re not marketing your business on Facebook, you’re out of the game. Grab this Ebook and start!

7 Ways to Promote Your Facebook Page Without Spending A Dime

In this post I’m going to cover how your business can promote your business’s app to existing fans and people outside of your Facebook network.

All without spending a dime.

Tips to Promote Your App to Current Fans

1. Post multiple status updates about your new app or product

I’m going back to the basics with this first tip. If you want fans to know about something, you have to tell them — and keep reminding them.

For example, if you just launched a contest app, make multiple Facebook announcements during different times of the day and throughout the week (or during the period of time the app is running).

To promote a product or app, make multiple Facebook announcements during different times of day and week

Also, don’t forget to use an eye-grabbing image for your posts. The more attention your status updates receive, the better it is for the promotion of your app.

2. Update your cover photo

A well-designed and thought-through cover image should be a part of any effective Facebook strategy.

One of the most important things to remember is that your cover image needs to follow all Facebook guidelines.

Recently, Facebook has kicked in the door for how businesses can use their largest piece of Timeline real estate — the cover photo.

According to their new promotion guidelines, calls-to-actions are now allowed in the copy and design of cover photo images.

This is a total game-changer!

One of the things you can do to draw attention to apps is use arrows or other illustrations, like the cover photo below, that point to your Timeline’s apps.

How to advertise on facebook

Whatever strategy you decide to use for your Facebook cover image, make sure

Tips to Promote Your App to Non-Facebook Networks

1. Send a message to your email list

Whether your list includes 50 or 50,000 subscribers, send an email to your list asking them to check out your new Facebook app.

For example, if you’ve created an app for a giveaway, make sure to let everyone on your email list know to check it out for a chance to win!

2. If you have a blog, write a blog post

If you have a company blog, use it as a platform to talk about your newly launched custom app.

For example, at ShortStack our blog is Socially Stacked. Every time we launch a new app for our Facebook Page, we write a blog post about it and link our readers back to the app.

Because we get a decent amount of traffic to Socially Stacked, this approach works really well for us.

So, write about your app or product on your blog, and then share the blog on Facebook.

If you have a great Facebook strategy and an effectively built Facebook page, you’ll start seeing traffic and app sign-ups in no time.

If you don’t have an effective Facebook strategy, be sure to check out our Ebook on how to conquer Facebook marketing.

How to advertise on facebook

3. Use Twitter for personal outreach

I have a Twitter rockstar on my team who uses this tip.

Rather than tweeting out generic updates like, “Check out our new app for a chance to win!” it’s more effective to tweet at individuals who you think would most likely share news about your app with their communities.

You can also test using a specific hashtag in the tweets you’re promoting your app — this will help your company keep track of what users are saying.

Tips to Promote Your App to People Outside of Your Network

1. Issue a press release

In business, writing a press release has long been a best practice for making company announcements.

When your business launches an awesome new app, it’s news! So go ahead and write a press release about it.

Most apps, especially contest and promotion apps, anchor a company’s overarching campaign. Use the press release to talk about the campaign, then provide a call to action and a link to your app.

If your company isn’t already signed up with a press release distribution company, this option will cost you (about $99 to distribute one press release, to be exact). Although, in a lot of cases, it’s worth it.

PR Web, for example — the service I use at ShortStack — makes it super easy to get your release out to search engines and major news sites like Yahoo News.

2. Make an Announcement in Your Store

Okay, you got me. This last tip may cost you a few cents for printing paper, but I think it’s worth mentioning anyway.

If you own a brick-and-mortar business, create signs and/or add a line to receipts reminding customers to visit your Facebook Page to check out your new app. You can also print a reminder on the bottom of receipts.

If your third-party app provider supports mobile, add a QR code to your in-store signs. A QR code lets your customers easily navigate to your app from their smartphones.

This tip is especially great for apps that host a promo code! Shoppers can visit your app while they’re in the store and use the promo code to get a discount on their purchase. Customers love this and businesses benefit because it encourages a sale.

Final Thoughts

It’s not necessary to spend much (or any) money to promote your app.

Simply use Facebook’s features, tap into your existing networks and leverage traditional PR and marketing efforts to give new exposure to your app.

These seven tips are just the tip of the iceberg!

In the comments below, please share your other zero cost or low cost options businesses have for promoting their Facebook app.