How to advertise a preschool

Are you looking to improve your enrollment numbers at your preschool? It may be time to look into some new advertisement ideas for your preschool. Increase enrollment at your preschool with some of these preschool marketing ideas!

Marketing a Preschool with Child Care Resource and Referral Agencies

How to advertise a preschool

Connect your preschool with your local Child Care Resources and Referral (CCR&R) agency. There are a ton of
Who are you marketing to?
networks and communities that connect families to child care centers. This should be one of your first stops when coming up with preschool marketing ideas.
Some of these networks and organizations include online directories. Register your preschool with these types of networks and organizations. When parents consult these online directories for local preschools, they can find your preschool!

Involve Parents in Your Preschool Marketing Plan

Parents talk. Use this to your advantage! If parents at your preschool have great things to say, give them a microphone! Website visitors and prospective families alike will appreciate testimonials or recommendations from parents.

Many child care professionals consider using parents of enrolled children to offer referrals. They can have parents advertise the preschool to other parents in the community.
You can provide an incentive for parents to advertise your preschool with some word-of-mouth! Offer parents a reward if they refer families who then enroll at your preschool.

Child Care Marketing Online

How to advertise a preschool

Online preschool marketing is vital in today’s world.
Are you marketing your preschool online? Put yourself in a parent’s shoes. These days, your first stop for the answer to any question is most likely a search engine like Google. Parents will search for preschools in their area as their initial child care search. If you do not show up in the first page of Google search results, your preschool website may not have visitors. Your preschool website will likely get passed over for another preschool at the top of the list.
If you are not within the first page of search results as someone searches for preschools, it is time to ramp up your preschool marketing plan. Find ways to market your preschool online so that parents search for preschools online and find you. Search engines like Google rank websites based on many factors. It takes time and expert help to get your preschool to show up within the first page of search results.

There are different ways you can improve your preschool’s web presence. Consider adding search engine optimization (SEO) to your preschool promotion plan. Boost your web presence through targeted SEO as well as Pay-Per-Click (PPC) advertising. If you value time over money and need to see quick results before school starts, PPC may be a better option for you. If you want to stay on the first page of search results, then consider using PPC in tandem with SEO and quality content as a long-term marketing plan.

Quick Preschool Marketing Tip: Email Marketing

Have you considered adding email marketing to your preschool marketing plan? Keep in touch with parents of prospective students with a regular, high-quality email blast. Parents will also appreciate the effort to involve them!

Why Is Blogging Important?

How to advertise a preschoolBlogging helps get the word out about your preschool.
Blogging used to be considered only as a platform that resembled an online journal. What started as a way to share ideas has now become an avenue for sharing information and promoting your business. You can use your blog to introduce your preschool to parents. Share helpful information to help parents trust that you know what you are doing.

Your website’s blog gives you an opportunity to share helpful information with interested parents. You can use your blog to share your expertise and show personality. Parents can appreciate that you want to help their children grow and learn.
Writing blogs also helps you improve your rankings on Google. If you post quality content, Google rewards you. Your website can move closer to the first page of search results.

Your Preschool’s Website

As you are thinking about preschool promotion ideas, look at your preschool’s website. Does your preschool or child care center have a website? Is the website up to date? Is the child care website design professional without being boring? You do not want to ignore these factors. Consider your website another step in a referral process.

Parents may hear about your preschool program at an event or referral, but this is just the first step. After parents hear of your preschool, they will likely visit your website to learn more.
Don’t lose your lead with a poorly constructed or mismanaged website. Make sure important information is easy to read and easy to find.

Preschool Promotion Idea: Host Events

How to advertise a preschool

Child centered events can help market your preschool.
Invite families to come visit your preschool for an open house and information session. Families are deciding if this is where they want to send their children each day. You can give them a sense of what it is like to have their children at your preschool.
At these events, parents of young ones can stop by and have some snacks while their children have play time at your preschool. You are also giving the parents a chance to ask you questions. use this opportunity to tell them how you handle child care safety, nap time, and more. This can give potential families an opportunity to see how their children will fare at your preschool.

Market Your Preschool with Local Child Care Marketing

Local Child Care Marketing offers an array of services to grow your preschool enrollment. These services include social media posting and advertising as well as reputation management. You can use our expert team to develop a more effective website. Our expert team also offers local SEO, quality content creation, and Pay-Per-Click advertising.

Many child care professionals want to focus on providing quality child care and early childhood education. We can help you spend more time on what matters to you. If you are not sure what services will make the most difference, we can help you prioritize your preschool marketing plan.
Contact us online or call us at (855) 215-3838 to turn your preschool marketing ideas into a reality!

Advertise Your Child Care Business! Do you own a child care center, daycare or a preschool! A great way to advertise your child care openings is by displaying your business information online, this way, parents searching online for a child care center, daycare, preschool or a nanny can quickly find your contact information.

Free Child Care Business Listings. What is our free child card business listings? Our free child care business listings are a list of child care centers, daycares, preschools and nannies. Click here to view an example of our free business listing . The free business listing will show the name of your business, address and your telephone number. Click here to add your daycare, child care center, preschool or nanny service to our free business listings.

Standard Child Care Business Ad What is our standard child care ad? Our standard child care business ad is $15.00 it is a one time charge, where your child care business information will be displayed onto our website. It will show your child care center, daycare or preschool openings , child care rates along with your email address so parents can quickly contact you for more information or to set up an appointment to meet with you.

Add Your Child Care Center, Daycare, Preschool Or Nanny Listing

Advertise Your Child Care Center, Daycare or Preschool!

Your information will appear in place of the information below within 24 hours. We will email you as soon as your listing has been placed.

Premium Child Care Business Ad! What is a premium child care business ad? Our Premium Child Care Business Ad is a cute display where you can advertise your child care openings, place three small pictures of your business onto the child care ad and link directly to your website! You will also be able to show your email address, child care openings , and list other pertinient information about your business into your daycare ad so parents can view your information, see pictures of your child care center, daycare or preschool and allow parents to click onto your website or email you with any questions they have or to set up appointment to meet with you.

3 Small Pictures Place three small pictures of your child care center, daycare or preschool onto the premium child care ad! (view below)

$25.00 one time charge Our website listings can be viewed below. The website listings are your best buy – they are placed at the top of the page, you can show three small pictures, you can list your email, list information about your child care center, daycare or preschool plus have a link to your website. (view below)

Seal Harbor Daycare

Please Contact Kelli
Play Street
Seal Harbor, ME 04675

Daycare Hours – 7 am – 4 pm

Ages – 6 Weeks and Up

We have inside and outside daily activities which includes circle time, daily crafts, ABC’s, Preschool curriculum, daily songs, daily stories, outside play, short hikes and so much more! Please call me for more information or click the link below to visit my website!!

Advertise Your Daycare !

Your information will appear in place of the information below within 24 hours. We will email you as soon as your listing has been placed.

Standard Business Ad What is a standard business ad? Our standard child care business ad will show your daycare name, daycare openings, rates and your email.

$15.00 One time charge to place your standard child care business ad. (see below) The standard business ad’s are placed almost at the top of the page (under the premium daycare ads), the free ads and placed further down the page. Once you submit your standard child care business ad it will be placed within 24 hours.

Please Contact Tammi
Smile Street
Sunshine, CA 12345

Daycare Hours – 6 am to 6 pm

Ages 1 to 5 Years

Our rates depend on age of child and number of days your child attends, please contact me for our child care rates.

Advertise Your Child Care center, Daycare or Preschool Business!

Free listings – Click here to list your child care center, daycare, preschool or nanny business listing for free!

Standard Daycare Ad Want to show your email? You will need to purchase the $15.00 package above (one time charge).

Premium Daycare Ad! Want to show your website and place three small pictures onto the listing? You will need to purchas the $25.00 package above (one time charge).

Silly Songs Daycare
Circus St
Kids Town, CA 11223

Telephone 123-456-7890

One of the most important preschool marketing strategies you can do today is to create a website for your preschool program.  Done well, your website will be one of your primary means to increase preschool enrollment!

The primary way families learn about preschool programs and child care is through referrals from friends or family.  Searching online is the second means of finding care.  

You’ll find more resources for Preschool marketing on my preschool marketing page

How to advertise a preschool

In fact, reported that 97% of consumers search online for products and services—yet 58% of small businesses do not have a website!  

If you don’t have a website, you need to look into this RIGHT NOW!  Most families use the internet when looking for childcare.  And guess what?  If you’re not online you can’t be found!  

If you already have a website, now is a good time to take a fresh look at it.  If you are not using solid SEO (Search Engine Optimization) strategies or providing key information, you will not be found in your little corner of the web.

I KNOW creating a website, or auditing the one you have, sounds daunting.  Trust me!  I would much prefer to focus on my relationships with staff, families and children as well.  However, if potential clients can’t find you, you won’t have relationships to nurture!

Let’s talk about improving preschool enrollment by improving your preschool website (It is not as complicated as it sounds!  Really!).  Let’s discuss:

  1. Creating a Website That Will Be Found.  Take steps to ensure your website is found by your target audience:  families looking for the services you provide in your local area.
  2. What Sets You Apart. Your website should highlight what sets you apart from other programs in your area.
  3. Becoming a Lead Generating Machine.  Taking steps on your website to capture contact information of leads to open up communication between you and potential families.

1. Create A Website That Will Be FOUND!

How to advertise a preschool

When you create a website, or audit and possibly redesign the one you have, there is more to focus on than color schemes and logos.  I’m not saying branding is not important, but it is less important than having the right search terms and items in place.

You may have heard the phrase Search Engine Optimization (or SEO).  It refers to the process used to attract traffic organically or naturally from search results on search engines.  Mostly it refers to keywords, those highly used search words, terms and phrases used by people when searching online.

Here’s an example.  Let’s search for child care in Massachusetts.  I’m going to use Google.  

How to advertise a preschool

Over 42  million results come up!  

So, let’s boil it down a bit and look in a specific county in Massachusetts.

There are over 2  million searches for child care in my county.  

Let’s look at a specific city.

Down to 24,000!  That’s a LOT of Child Care!

How to advertise a preschool

As you can see, the more specifically and locally a person searches, the more the results are reduced.

How will a family find your program then?  They will search by area, usually by city and state first.  If you have a “north end” or a “west side”, then they may search in that way. 

Now you try it for your city, town, county and/or state.  What kind of search results did you get?

The purpose of this exercise is for you to see the many keywords that might be used to find your website! Google has a tool called Google Keyword Tool, where you can check for the popularity and get ideas for popular keywords.  Here is what I find when I type in Child Care in Massachusetts:

How to advertise a preschool

As you can see, there are many popular keywords and combinations that can be used.  This tells me how many monthly searches there are for these keywords.  Some keywords are more competitive than others. For example, ranking high for child care centers is competetive.  Others, not so much. 

Your goal will be to utilize keywords that your customers will be searching for.  You will use those words or phrases when you create a website and on each page.  Doing so helps you rank higher in the search engines.

I know this sounds like a lot of information, but with some research and practice, you will become better and better at determining the keywords to use for your program.

Let’s now talk about the 2nd of the Top Three Ways to Increase Preschool Enrollment with a Website.  

Click here to go read how to Create A Website That Sets Your Program Apart!

How to advertise a preschool

Are you opening a preschool? Or are you just looking to hire new preschool staff? Either way, you might have a state-of-the-art preschool facility with well-equipped classrooms and a beautiful outdoor space, but if you don’t have quality instructors, you’ll never succeed. Research has shown over and over that the quality of your preschool teachers is one of the top predictors of student success. In this article, you’ll learn how to hire the best teachers for your preschool, from finding and attracting talent, to interviewing and selecting the best fit for your organization.

1. Finding and attracting quality preschool staff

The first step in hiring great teachers for your preschool is finding them. Obviously you’ll have to advertise for your open positions. Try local teaching programs, child care job fairs, social media, and online forums related to early childhood education. Ask for personal referrals from teachers, employees, parents–even friends and neighbors. Always be on the lookout and recruiting staff for your preschool, even if you don’t have any current job openings. It’s always a good idea to have a running file of talented preschool professionals to draw from.

Attract quality candidates by having solid policies and a welcoming environment. If your school has a great reputation, this is the first step in recruiting top talent. If you’re new, start by offering fair pay/benefits, flexibility with scheduling, and professional development opportunities–all things important to preschool workers seeking employment.

Offer leadership or growth opportunities so staff at your preschool can continually improve their skills, building on their strengths and developing professionally. A high quality candidate will more likely be attracted to a preschool where they will constantly be learning and growing, as opposed to just punching the clock.

2. Interviewing the best preschool applicants

Once you’ve narrowed down your applicants and decided on a group of possible interviewees, put together a team to assist in the preschool interview process. Take the time to approach this important hiring decision through a 3-step interview process:

First, vet your preschool applicants on the phone or in a one-on-one interview. This step can be a fairly short screening, with the follow-up interview being more meaty.

Next, after you’ve narrowed down your candidate list by screening, invite your favorites back for a more formal group interview involving other preschool staff and hopefully a parent representative. In this interview, split up your interview questions between all members of your committee, giving each a chance to ask a question or two. Also, ask the candidate to do some role playing: have them answer an angry phone call from a parent, or talk to a parent about a student’s problematic behavior. This might give you a glimpse into how they’ll handle parent communication, or at least how they handle being put on the spot.

The third and final stage is to invite candidates back to conduct a short sample lesson with students, if possible. Seeing a preschool teacher in action tells you a lot more about her skills than simply sitting across a table from her and asking interview questions.

3. Choosing the right teacher for your preschool

Let’s set aside the certifications and licenses here–they vary from state to state, and we’re assuming you know your own state and city requirements for hiring preschool staff. Hopefully it goes without saying, but be sure to verify all certifications and licenses as part of the reference-checking process.

Speaking of reference checking–don’t skip this part, even if you’ve fallen in love with the perfect teacher for your preschool. Ask professional references about the candidate’s absenteeism, attitude, and flexibility. Your kiddos thrive on relationships and routine, so it goes without saying that you don’t want to hire people to staff your preschool who have a history of missing work regularly. You also want a candidate who is flexible and creative in handling problems and challenges, and one who can remain a positive and patient team member no matter what the day throws her way.

Preschool hiring decisions are some of the most important decisions you’ll make. When making your final decision, consider the soft skills as much as the candidate’s resume. Just because a preschool instructor has more training or experience than another doesn’t mean she’s a better choice. The behavioral qualities that make up a good preschool professional are just as important as degrees and certifications.

Do you want to start a preschool business? Read the business plan guide to get every detail about starting a preschool.

Preschool business is now a booming trend in the education sector around the world. Today’s parents are educated enough to understand the importance of education in their child’s life. Preschool focuses on providing real-life exposure to children for learning various life-skills.

There are two options for starting a preschool business. one is the franchise and the other one is setting your own. Here in this article, we explore the different steps you need to consider if you are looking forward to starting your own preschool.

Preschool Business Plan Guide for Beginners

Here are the 7 steps to start a profitable preschool:

1. Get Trained For Preschool Business

First thing First. To make your preschool business a successful venture you must get into some specific training. There are so many colleges of education are available where the Preschool style of teaching and monitoring training is offered.

Preschool teachers introduce the language, math, and social science concepts to children from an early age. The bottom line is that you must be informed to grasp all the expertise needed to set up your own preschool.

2. Research & Business Plan

Selecting the location is key to start a profitable preschool business. You need to research the demographic and the business status of the existing preschools already running in the selected location.

In addition to this, plan your entire capital investment. You can hire a professional adviser to understand the intricacies of the business.

In this regard, crafting a detailed preschool business plan is important.

  • Determine how much space you will be needed.
  • Make a projection of how many students you will be expecting.
  • Calculate the startup cost of opening a preschool with establishment cost, equipment, manpower, and advertisement cost.
  • Work on the budget and finances for your preschool business project and make arrangements for the same.

3. Licenses & Compliance

Licenses and approvals are a major part. This involves the municipal corporation, education board or council, local education and health departments, and legal requirements for setting up a preschool business. In most places, you will need to complete the licensing application with a fee.

Firstly, determine the legal pattern of your business. Every country and state has different models of forming a business structure. Talk to a professional and choose the one which suits you the most.

4. Location & Establishment 0f Preschool

An ideal location for a preschool would be a place in a residential area with ample space outside filled with greenery. Irrespective of whether it is a franchise or your own business, space is a primary requisite. You need to understand the expectation of the minimum area for a new preschool.

A sound and quality infrastructure is important. Space need not be very large but must be adequate and well ventilated. The interior can be simple but has to be convenient for the kids and of good quality. A colorful interior is recommended for preschools.

In addition to this. cleanliness, hygiene, and safety are relevant and that goes without saying. The framework of fees versus the facilities must be transparent.

5. Hiring Manpower

It is very important in the preschool business to concentrate on manpower. You need trained teachers who would be able to accommodate and carry out the responsibilities of one. Be sure that you only hire experienced teachers. Other than convenience and love for kids, the teacher should be able to explain the concern and show complete devotion and dedication on their part.

Some equipment or toys are required like reading centers, soft play, puzzles, changing tables, book displays, etc. Your preschool equipment must serve the purposes of Entertainment, Learning through play, Health & Exercise, and increase the ambiance of your school.

6. Curriculum For Preschool Business

Draw up a curriculum by putting heads together with the teachers of your preschool. The curriculum requires a variety of games and activities that enhance the physical, social, intellectual, and psychological skills of the toddlers. Interactive games, puzzles, physical games, and sports can be introduced.

Additionally, Creative activities like drawing, modeling with clay, and blocks also hold their interest. Language, alphabets, and numbers can be introduced through poems and songs. Only after these, you can assign each teacher to a proposed class.

7. Promote Your Preschool Business

Start promoting your preschool in the neighborhood. Creating your own website is a must. coming up with new marketing strategies and advertising are the skills that you need to possess as a business person. Design banners and display hoardings, circulate pamphlets, and also you can give local cable-TV add to publicize your preschool.

You can also plan for an event like a children’s fair to launch your school. Maintain a good quality standard through constant training.

How to advertise a preschool

Parents of preschoolers know that their children can hard time sharing. Although sharing is almost second nature to older children and adults (we hope), preschoolers are only beginning to learn that there are more important things than getting what they want, such as making others feel good and fostering friendships. Young children are possessive about their things and they don't like having them pawed by others, so your days of refereeing toy-tussling matches may not be over yet. But what's great about your young child is his willingness to learn important values in life such as sharing. Here’s how to get started fostering this important skill in your preschooler.

Show, Don’t Tell

Preaching the importance of sharing to your preschooler won’t mean anything if he sees you being stingy towards others. So take advantage of every opportunity you have to reiterate the value of sharing in your home. If you’re eating a sandwich, invite your preschooler to share half of it with you. Emphasize how great it feels to share with him. Teachable moments like this can pave the way for you to talk with your child about the benefits of sharing with friends. Another great way to teach your preschooler about sharing is to send him to daycare with healthy snacks to divide with classmates.

Make Sharing Play

In addition to sharing, kids need to learn how to take turns as these values go hand-in-hand. One way to teach your child about taking turns is to play simple board games with him. Some age-appropriate board game choices include Candy Land, Chutes and Ladders, and Hullabaloo. Sharing containers of paint or glue during arts and crafts projects is also a great way to emphasize the concepts of sharing and taking turns to a child.

Read All About It

Tania Cowling, preschool teacher and author of the book Shake, Tap, and Play a Merry Tune, says, “Books are great tools to teach behavior. Children will often pay more attention to storybook characters teaching moral lessons than they will their teachers or parents because they can identify with the characters.” When you pull out a book to read to your preschooler, Cowling suggests reinforcing the idea of sharing by saying, “Let’s share this story together.” Some great children’s book selections about sharing include, It’s Mine! by Leo Lionni, Mine! Mine! Mine! by Shelly Becker, Share and Take Turns by Cheri J. Meiners, and Sharing: How Kindness Grows by Fran Shaw.

Put Kids in the Driver’s Seat

When your preschooler is involved in a tug of war over a toy, don’t jump in immediately to remedy the situation. Instead, work with your child to help him come up with a solution to resolve the issue. You might say something like, “I noticed that Tommy had the truck first. What do you think you should do?” Once the toy-tugging situation is resolved, set a timer and explain to the children that when the buzzer goes off, it will be time for someone else to have a turn with the toy.

The Right to Choose

“Young children shouldn't be pressured into sharing all of their belongings,” says retired pre-kindergarten teacher Tricia Young. “Kids of all ages have a right to have things that are off limits to others." So before your preschooler’s friends come over to play, give him permission to put away any toys he’s not willing to share. This will help your little one understand that he’s not obligated to share everything he owns.

Anytime you witness your preschooler making an effort to share, give him a little positive feedback. But if your child is having a hard time sharing, don’t punish or label him as “selfish” or “self-centered.” Name-calling and unwarranted punishments can destroy your child’s self-esteem and make him more resistant to sharing.

Modeling behaviors, reading books, reiterating concepts, offering honest praise, and helping your preschooler work out solutions to problems are all ways to teach him that sharing with others is not only fun, it’s the right thing to do.

As a Preschool Director or daycare owner, you may find yourself tasked with marketing your school to not only increase enrollment but to attract new staff. One of the best ways to do this is to use technology.

Carepass lets you do just this in just a few minutes!

Here are three ways, Carepass lets you showcase your school and make the most of your marketing budget.

Start with signing up!

Once you sign up, you have the opportunity to not only tell your community about your school but also include pricing, options for drop-in services or special programs such as an infant and toddler care program.

You don’t have to have your own IT department to use the app. If you are able to answer a few simple questions, you can set up your profile in less than 20 minutes. This gives you an instant listing based on the zip code for your business.

Many businesses think they’re too small to utilize technology to reach new customers. Carepass not only helps you reach new customers but also allows you to make using an app an easy addition to your marketing program.

Use the App during Tours

Social proof is huge these days. People expect that you’ll not only be on social media channels like Facebook but that you’ll also be using the latest apps to showcase your business. During tours, don’t be afraid to pull out your phone and show off your rating or just how savvy your business is.

By showcasing your pride in your school, sharing reviews in real-time and showing off that you’re transparent in all that you offer, you’ll not only build social proof but trust with potential families.

Plus the Carepass app is available for iPhone and Android Devices.

Recruit high-quality teachers

These days, smart job hunters use all resources available to find the perfect employer. From using sites like LinkedIn to research a potential employer is common. Carepass is a great way to show off the rating information about your school, services, and age groups.

Everyone wants to work for a high-quality, well talked about early childhood programs. Carepass makes showing off your school easy. This will allow you to attract teachers that are invested in partnering with a program for the long term.

We know that the management of a preschool takes a lot of work. We also know that parents trust Carepass to discover preschools, do their research, book school tours, and feel confident in their decision making. So take 10 minutes today to get started! You’ll be so happy you did!

Use these strategies to help make reading familiar and fun for your preschooler. These tips can also help kids who learn and think differently start to work on the basic skills they need to become readers.

1. Read stories to your child.

Try to read together every day. Make this a special one-on-one time that your child can look forward to. Curl up together in a cozy chair or designate a comfy reading nook in your house. During story time, give your undivided attention to your child and to the story you’re reading together. This helps create positive associations with reading that can last a lifetime.

If it’s hard to find time to read to your child, try these ideas .

2. Show your love of reading.

Tell your child how much you enjoy story time and reading together, and explain why you like it so much. Share your favorite childhood books or stories, and talk about what they meant for you.

You can even tell your child a little about what you’re reading nowadays. Let your child see you reading as often as possible. (It doesn’t have to be a traditional book — it could be a cookbook or a newspaper, for example.) Preschoolers like to imitate, so this is a great way to encourage reading. It also shows that reading isn’t just something you do with kids.

3. Let your child choose.

Pick out a few books your child might like, and then let your child pick which one to read together next. Offer a range of options, on topics and with characters your child can relate to. Kids are more excited and engaged if they have a real choice about what to read.

Not sure where to start? Here are a few ideas .

4. Let your child “pretend read.”

If your child wants to pick up a book and imitate the act of reading, that’s great! Even if kids can’t yet sound out the words on the page, it’s still helpful for them to experience early the physical tasks of reading.

Encourage your child to point to the pictures in a book and make up a story. Try letting your child “read” a book to stuffed animals, but don’t criticize or correct what it sounds like.

5. Act it out.

Have fun with the way you read to your child. Exaggerate, be funny, and play with different expressions and voices. You can even include props and turn it into a show. Adding some drama keeps kids entertained and can help them understand the story better.

6. Know when to stop.

If your child loses interest or is having trouble paying attention when you’re reading together, put the book away for a while. You don’t want to make reading feel like a chore.

7. Be interactive.

Talk about what’s happening in the book as you read. Point out things on the page — like how the pictures illustrate the story and what the characters’ expressions mean. Ask questions about what’s happening. Be sure to take your child’s responses seriously and talk them through.

8. Read it again and again.

When your child asks, go ahead and read that favorite book for the 100th time. Even though re-reading can feel tedious to you, there’s a real value in it for kids. Re-reading lets kids become the expert on their favorite stories. Push your child to think deeper about the characters: Ask questions about what motivates them and about what your child thinks will happen to them after the story ends.

9. Talk about writing, too.

As you read, make connections between reading stories and writing text. Help your child notice that we read from left to right, for example. Point out how words are separated by spaces.

You can make these connections outside story time, too. Point out the written words you see in the world around you. Ask your child to find a new word each time you go out.

10. Make a home library.

Create a sense of joy around reading by giving books as special gifts. Build excitement around trips to the bookstore or library. Treat reading like a fantastic adventure so your child doesn’t want to miss out on it.


About the Author

About the Author

Louise Baigelman, MEd is the executive director of Story Shares, which distributes high-quality stories for teen and adult beginning readers.

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Behavior can be tricky in a preschool setting. When children come to preschool, they are learning more than just letters and numbers. They’re setting the foundation for behavioral skills that are important for success in a classroom setting. They are just starting to learn how to stand in line, share a popular toy, and in some cases, even interact with other children.

How to advertise a preschool

Some of the most important skills they need to learn don’t involve academics at all. Some of these skills include:

  • Keeping hands to themselves
  • Sitting calmly in a group
  • Following rules and routines
  • Listening to instructions
  • Controlling impulsive behavior
  • Taking turns

If a child can master these behaviors, they are on a road for academic success. And as a bonus, your classroom becomes a more harmonious place! Three of our favorite ways to help teach and remind children of behaviors are Frontloading, Visual Cues, and Role Play.

Frontloading: Setting Up for Success

One of the best ways to get the behavior that you want is to simply tell the children ahead of time! Frontloading is a literacy technique that translates really well for behavior as well. Much like a table of contents, it lets the children know what is happening and how.

  1. Explain to them what you are going to do, for example, “We’re going to read a story in a moment.”
  2. Next, follow with the expectations involved. “While I am reading, you’re going to sit on your bottom, with quiet hands, feet, and mouths.”
  3. Finally, tell them what to do when the activity is done. “When we are all done with the story, if you want to say something, you can raise a quiet hand to let me know.”

This works with nearly every activity. In a short time, with repetition, some children will even be reminding their classmates of the rules.

Visual Cues: Seeing is believing

Children are very visual learners. They’ve spent their entire short lives watching others! So instead of raising your voice to be heard (and therefore adding to the noise), turn an invisible volume knob. Instead of interrupting the flow of a story by asking a child to be quiet, hold a finger to your lips.

Remember that old phrase, “A picture is worth a thousand words?” That is definitely true in preschool! We use picture cards showing expected behavior. The teacher can either choose to have one on their lap, on the wall, or in front of a child that might need a little extra reminder.

How to advertise a preschool

Role Play: When in doubt, act it out!

If your students are struggling with certain behaviors, such as toy dumping or sharing, it can be extremely helpful to role play the situation for the children to observe on their own. Turn the situation around by asking a student (or group) to take on the role of the “teacher.” Mimic the behavior you’re seeing, and no, it doesn’t hurt to exaggerate a bit.