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How to advertise a cleaning business

How to Advertise Your Pool Cleaning Business on Facebook and Twitter: How Social Media Could Help Boost Your Business
is a simple and easy-to-apply book in which you will discover new ways you can use Facebook and Twitter to
improve your sales & boost your profits, in the shortest time possible.

Inside you’ll discover.

• How to Improve Your Sales with Social Media
• The 6 Benefits of Social Media Marketing for Your Business

• FACEBOOK
• Marketing Your Business on Facebook
• Who’s Using Facebook?

• How to Market on Facebook
• Facebook Ads – Explained
• How to Create Facebook Pages
• Marketing with Pages

• Creating Landing Pages That Convert Visitors Into Customers
• Post Useful Information
• Asking The Right Questions
• Run Contests

• Study Your Results
• Targeted Advertising
• Groups
• Your Facebook ‘To Do’ Checklist

• TWITTER
• New Ways to Use Twitter to Attract More Paying Customers & Increase Profits.
• What to Do If You Don’t Have Time to Tweet.
• Twitter Strategies To Boost Your Business

• The Easy Way to Market Your Business on Twitter – Saving You Wasted Time and Effort
• The #1 Mistake Businesses Make on Twitter – And How To Avoid it
• The 5 Benefits of Twitter Marketing for Your Business

• How to Establish Your Brand and Raise Awareness
• How to Use Twitter to Pitch Products in a More Personal Way
• How to Use Twitter to Draw Attention to Your Business – The Right Way

• How to Conduct Market Research Using Twitter
• How to Use Twitters Tools to Strengthen Your Customer Service – So You Sell More, and Make More Money
• Why Use Twitter to Market Your Business? Find Out Inside

• Using Twitter to Study Your Competition
• Essential Profile Elements You Need To Know
• How to Create a Custom Background Design

• The Right Way To Write Your Bio – So You Get More Business
• Your Profile Picture – How to Get It Right the First Time
• Targeting Followers

• Direct Messaging on Twitter
• Automated vs. Personalized – When to Use It and When to Avoid It
• Twitter Search – How It Can Help Your Business

• Twitter Lists Explained
• Monitoring Your Business on Twitter
• Hashtags and Trending Subjects

How to Advertise Your Pool Cleaning Business on Facebook and Twitter: How Social Media Could Help Boost Your Business
is a simple and easy-to-apply book in which you will discover new ways you can use Facebook and Twitter to
improve your sales & boost your profits, in the shortest time possible.

Inside you’ll discover.

• How to Improve Your Sales with Social Media
• The 6 Benefits of Social Media Marketing for Your Business

• FACEBOOK
• Marketing Your Business on Facebook
• Who’s Using Facebook?

• How to Market on Facebook
• Facebook Ads – Explained
• How to Create Facebook Pages
• Marketing with Pages

• Creating Landing Pages That Convert Visitors Into Customers
• Post Useful Information
• Asking The Right Questions
• Run Contests

• Study Your Results
• Targeted Advertising
• Groups
• Your Facebook ‘To Do’ Checklist

• TWITTER
• New Ways to Use Twitter to Attract More Paying Customers & Increase Profits.
• What to Do If You Don’t Have Time to Tweet.
• Twitter Strategies To Boost Your Business

• The Easy Way to Market Your Business on Twitter – Saving You Wasted Time and Effort
• The #1 Mistake Businesses Make on Twitter – And How To Avoid it
• The 5 Benefits of Twitter Marketing for Your Business

• How to Establish Your Brand and Raise Awareness
• How to Use Twitter to Pitch Products in a More Personal Way
• How to Use Twitter to Draw Attention to Your Business – The Right Way

• How to Conduct Market Research Using Twitter
• How to Use Twitters Tools to Strengthen Your Customer Service – So You Sell More, and Make More Money
• Why Use Twitter to Market Your Business? Find Out Inside

• Using Twitter to Study Your Competition
• Essential Profile Elements You Need To Know
• How to Create a Custom Background Design

• The Right Way To Write Your Bio – So You Get More Business
• Your Profile Picture – How to Get It Right the First Time
• Targeting Followers

• Direct Messaging on Twitter
• Automated vs. Personalized – When to Use It and When to Avoid It
• Twitter Search – How It Can Help Your Business

• Twitter Lists Explained
• Monitoring Your Business on Twitter
• Hashtags and Trending Subjects

The demand for consumers is getting challenging day by day. Every business is in the game to stand out and excel to attract a discriminating consumer market. Get your business recognized by your target customers. Join the league of 2010 advertising entrepreneurs. Get with the times, adapt to modern advertising methods, and carry on with long-established promotional techniques. Bottom line: create an awareness of your business to make you stand out from the crowd of other business establishments and outshine the competition. This book will give you 105 ideas to effectively promote and publicize your business to garner the attention it necessitates. Learn these following marketing techniques: * Creative modern 2010 advertising tips * Powerful word of mouth advertising * Free advertising * Potent online advertising * Influential social Media advertising * Widespread SEO advertising * Far-reaching blog * Tips to network and making your business stand out Be prominent! Be noticeable! Be visible! Outshine and outrival the competition! Advertise your business the 2010 way!

How to advertise a cleaning business

To get ahead of the stiff competition in the house cleaning business, it is crucial to use every means possible to draw attention to your cleaning service. Posting an advertisement on the Internet or in local newspapers is an effective way to increase your visibility. In creating an ad for house cleaning, focus on conveying exactly how your expertise, reliability, honesty and professionalism can benefit the person who employs your services. A good ad is one that grabs attention with a powerful headline and speaks in a confident tone that assures homeowners they will receive high-quality house cleaning.

Think from a client’s point of view. Consider the criteria that will matter to a homeowner who is looking for a house cleaner. Reliability and professionalism are qualities that most people expect from a house cleaning service. Write your ad keeping these requirements in mind. Develop credibility through your ad by mentioning previous or existing employers as references. Most homeowners who hire cleaning services will be concerned about security and about your background. Obtain a valid police check and mention it in the ad.

Describe the services you plan to offer. Make sure your ad states exactly what type of cleaning jobs you are equipped to handle. Give information about your prior cleaning experience. Provide details about cleaning frequency and supplies. Discuss how you compensate for days when a scheduled cleaning job is missed owing to unavoidable circumstances.

Make the quality of your service your main selling point. Avoid focusing on low pricing as a feature of your cleaning business, because it may convey low quality. Use language that conveys competence and professionalism. Avoid using sentences such as “Give me just one chance to prove . ” that make it sound like you are pleading for a job. Make the prospective customer the focus in wording the ad. Use sentences like “You will get . ” or “You will find … ” rather than “I will do . ”

Prepare a catchy headline for your advertisement. If your house cleaning service has a logo, use that with the ad. Include a picture that relates to cleaning. Keep sentences short and crisp. Use bullet points to draw attention to the chief benefits of your cleaning service. Provide a telephone number and an email address at which people can contact you.

Check the ad carefully for mistakes and correct them before submitting it for publication. Spelling and grammatical errors convey an impression that you are sloppy. Have someone else proofread the material as well.

Starting a cleaning business is not so difficult, but advertising and marketing it can be a challenge. No matter what kind of cleaning services you provide, you need to advertise to grow your business. The competition can be tough, as there are tens of thousands of cleaning companies in Australia.

How to advertise a cleaning business

It’s important to understand that advertising is not just for a startup, it’s a continuous process that businesses need to provision for. In other words, even if you’ve started to get clients and contracts for cleaning, you want to get more of them. After all, that’s how you grow and increase your revenue.

Below you’ll find 10 simple to follow steps that ‘walk’ you through the process of How to Advertise Your Cleaning Business.

Difference Between Marketing and Advertising

Before we talk about how you can advertise your cleaning business, let’s take a moment to understand what advertising is really about. If you’re new to the business, you may confuse marketing and advertising as the same thing. They are not!

Advertising is a subset of marketing, as the latter focuses on the big picture for the growth of the business. Marketing may involve research and analysis of customer needs and expectations, and use that information in marketing.

On the other hand, advertising is simply the process of promoting your business, service, or product. It’s often a paid marketing wherein you run an advertisement on some platform. That said, there’s also such a thing as free advertisement.

Given that you’re a startup cleaning business, you’ll need to look for more free ways to advertise your business than pay for it.

Now, with that important lesson out of the way, let’s look at some of the ways you can advertise a cleaning business.

10 Ways to Advertise Your Cleaning Business

The following ten ways will give you enough to start with. Of course, you don’t necessarily need to try all of them. However, you should understand all of them and what they may provide for your business.

1. Local Newspaper and Magazine Ads

You may think that who reads local newspapers and magazines these days, but you’d be surprised to know that local papers still serve as a news source for a lot of people.

Most of these people are those who have been reading these papers their whole lives, so they rely on them. Plus, advertising in local papers and magazines isn’t that expensive, which makes it ideal for a budding cleaning business.

It’s the best way to reach out to the middle-aged and elderly population, who are the majority homeowners. So your advertisements will go where they matter.

Another rather overlooked benefit is that you help a local business that has been part of your community for a long time. Local newspapers are slowly dying off because of digital media and big news companies, so you can also help them by way of buying advertisement space.

2. Flyers and Posters

Short on a marketing budget? Flyers and posters are the answer.

This is a good way to advertise your business in the area you serve. Whether you’re a residential cleaner, commercial cleaner, or specialty cleaner, distributing flyers and putting up posters can help you find new customers.

Flyers are particularly great for residential cleaners. Even if someone doesn’t need a cleaner today, they might save the flyer for when they actually do. That can’t be achieved with an online ad or a billboard.

This advertisement strategy is ideal for those who may not be so tech-savvy. You don’t necessarily need a website or social media presence to create a flyer (although you should ideally have those things).

Make sure to be actively involved in the designing of cleaning services flyers. You can really have a lot of fun with these as there are many creative options such as door hangers, tear-away posters, and pamphlets with all your services and rates listed.

Where to get cleaning business flyers? You can use any local design or marketing agency to have it designed and printed for you.

An alternative, cost-effective way is to use a freelance graphic designer. You can look up for one online on platforms like Fiverr and Freelancer. Get your poster or flyer designed by the artist you find best and within your budget. Then find a printing company to print them for you.

3. Pay Per Click (PPC) Advertising (Google Ads)

Pay Per Click or PPC ads are one of the most common advertising tools for digital marketing. These ads are hosted on a search engine, with Google being the most popular one.

Google Ads is the PPC advertisement service by Google. It allows you to display those ads to your target audience. For instance, the ads may only be displayed to people in the locations you serve.

You should have a website or social media business page set up that the ad would lead to. Pay per click ads revolve around keywords, so you’ll also need to search for relevant keywords. For instance, for a residential cleaning company operating in Sydney, some relevant keywords could be house cleaning in Sydney, Sydney house cleaning, house cleaning services in Sydney, etc.

As the name indicates, you only pay when a person clicks on the ad and ends up on your cleaning website. These ads show up for queries related to the keywords you’re targeting or on other websites. The ads are displayed through an auction process, so you have to bid on those keywords.

The actual money you spend varies depending on the keywords you’re targeting. However, you can set limits and keep a humble budget. Most small businesses start with $50 on Google Ads.

You can run multiple PPC campaigns at the same time and target different keywords with each campaign. Make sure the ad contains a call-to-action for the audience to feel motivated. It should also display your business name and a short description or tagline.

4. Social Media Ads

Social media ads are slowly taking over PPC ads on search engines, as social media ads can be more targeted.

Obviously, to run social media ads, you’ll need a business page on Facebook, Twitter, or Instagram. These are the top social media platforms worldwide, so you’d want to use at least one of them.

For a cleaning business, Facebook is the best choice. Facebook Ads account for more than 9 percent of digital advertising and over 18 percent for mobile advertising, according to Invesp.

These are PPC ads essentially and don’t cost a lot. The average cost-per-click (CPC) for Facebook Ads is $0.97. It can be an effective way to get potential clients to visit your business page or website.

You can also advertise special offers and bundles on your cleaning services through social media ads.

The reason why social media advertising is so powerful and sought-after is that it combs out your target audience for you. You can customize your ad campaigns to target the people most likely to be interested in your service.

You can choose things like:

  • Location (Country, state, county, city, etc.)
  • Age group
  • Gender
  • Interests

Another great thing about Facebook Ads, in particular, is that you can also advertise on Instagram directly from the Facebook Ads Manager portal.

How to advertise a cleaning business

Finding new clients is a challenging task for just about any business, but it can be especially tricky for companies that operate within the cleaning industry.

You may ask why?

Trust is a significant factor in any relationship, and this is one of many reasons why word of mouth advertisement is so useful. Most companies master word of mouth pretty well but convincing an online audience will require a different set of tools.

Here are five digital marketing hacks that will help you increase your social engagement and lead generation.

How to advertise a cleaning business

1. Develop a Conversion Focused Website

One of the main objectives of your website is lead generation. It is your 24/7 salesperson, brochure, and business card, all wrapped in a neat package.

A website is one of your most useful tools because if implemented correctly it will serve as a guide that will educate your visitors on the value of your services and encourage visitors to choose you instead of another competitor.

We recommend a modern layout theme that has a strong use of white space in order to communicate a professional image and provide the right impression of your business. Testimonials included in your website layout will serve as effective tools for communicating your quality of service. Three testimonials is the standard, we recommend against exceeding four unless you have a professional that is designing your page.

2. Local Search Marketing

Local Search Marketing is a dedicated internet search engine that focuses on a geographically constricted search area and presents the user with locally listed businesses.

Local search marketing is all about putting your business in front of your local customers that are searching for a business like yours.

Google and Bing both have powerful local search engines. The phrase “near me” is one of the most common searched terms on this platform.

Google provides a free local listing platform, called Google My Business (GMB). GMB is an open platform listing that ties into local search references and Google Maps. It’s essential to optimize your GMB account service listing with words that directly correlate with your business, particularly for the services you provide.

3. Retargeting

Retargeting with social media and search engines is one of the most effective lead generation techniques a business can utilize. Even with a high ranking on a search engine and a well-received website, many possible customers will not convert the first time they visit your site. It is just the nature of how people behave online. Retargeting is essential because if the visitor is interested in your service maybe they just need a gentle reminder or nudge to complete the sale.

How to advertise a cleaning business

4. Create a Promotional Video

The most common image in the cleaning industry is the before and after picture. A wise man once stated, “Why fit in if you were born to stand out”-Dr. Seuss. Video is a very effective advertisement platform and it is very efficient at communicating your message because the customer must use multiple senses to understand your communication.

Pro Tip: Comedy is the most preferred medium and if done correctly it will increase your notoriety and increase your chances of viral marketing (customers resharing your messaging and increasing your reputation.) Comedy done wrong can easily offend or fail to communicate your message. If you choose to use comedy test and retest among various groups and most importantly with your ideal customer’s persona.

Video content is easy to take in on the phone. We prefer to use a professional videographer in order to catch the best angles and communicate the best message.

Very few cleaning services invest in video missing an effective way to communicate their value.

5. Unique Value Proposition

The most important part of your advertising efforts and your marketing labors is the final sale… We get there by distinguishing ourselves from the other cleaning services by presenting a unique value position or what is special about our service.

You need to make it clear how your organization is better or different than your competitor… Every business owner including us has a strong belief that we provide great customer service so we encourage you to be a little more unique. We also recommend that your unique value proposition is a clear and concise statement.

Studies have shown long drawn out phrases are easily forgotten or confused. Our organization believes the questions you need to ask are… what are your prices, are you cheaper than your competitor, are you faster, and/or are you more reliable? Do you use non-toxic cleaning products or take steps to protect the environment? These are some of the questions that may be asked.

The cleaning business is highly competitive. Every cleaning contract is a result of a battle with competitors.

As a cleaning contractor, your promotional materials need to be not only targeted, but be aimed at good cashflow customers.

This is where the business promotional letter is invaluable. You can send it to selected business targets, and tailor your message to the client.

  • When selecting your targets, make sure you're approaching them in the right way.
  • Your letter needs to get to the decision maker, so check out your methods, before sending potential clients anything.

You can also use your skills and experience to guide the client with your letter. As you know, cleaning jobs are often quite different. Cleaning an industrial property is a totally different proposition to cleaning an office or a shopping mall.

That matters, because there are laws about cleaning industrial properties, commercial properties, public areas, disposal of wastes, etc. You can make a very good impression on a potential client just by showing you know your job.

The example below is a promo letter targeting a large shopping mall. The client's major concern (and legal obligation) is ensuring disposal of waste in accordance with local government regulations.

The cleaner has contacted the shopping mall administration, and checked out how to send his promotional letter to the manager of the mall. He already has a cleaning contractor, and the letter is trying to get that contract through a combination of sales and advertising methods.

Mr A Pickup
Manager
Anywhere Shopping Mall

Our reference
Contacts

Dear Mr. Pickup

Anywhere Contract Cleaning Services

I refer to my recent conversation with your helpful staff, who advised me I should contact you directly regarding our contract cleaning business offers.

We're a large local firm, specializing in cleaning commercial premises and regulation compliant waste removal. We're naturally interested in Anywhere Shopping Mall as a big potential local client, and we'd like to take this opportunity to provide you with a list of our services and commercial contract rates and charges.

I think you'll find our fees are extremely competitive with other cleaning contractors. We pride ourselves on doing good business, as well as doing a good job on our contracts.

Attached is a file containing our basic contract for your information.

Please note that this contract is only a baseline contract, and can be easily modified to meet any requirements of our clients.

Please contact me on the above phone number or email should you require any further information.

This contributed post is for informational purposes only. Please consult a business, financial and legal professional before making any decisions. We may earn money or products from the affiliate links in this post.

How to advertise a cleaning business

So, you’ve got a knack for making homes squeaky clean, and you’re looking to make money from your skillset—congratulations! A commercial cleaning business is a highly profitable endeavor with tons of rewards.

However, knowing exactly what to do before creating your company is no easy task. Jump-start this exciting venture by checking out these tips for building your commercial cleaning business.

Make Your Company Official

The first two steps to take when starting your cleaning empire include registering your business with the state and obtaining insurance. Check out how to do both below.

Registering

Decide whether you wish to register your business as a partnership, LLC, a corporation, or a sole proprietorship. All four of these classifications come with their own pros and cons, so do research on which fits your company best. After deciding your business classification or structure, create a unique name and obtain an official license.

Insurance

Protect your business and assets through commercial cleaning insurance. Unforeseen mishaps occur in any workplace daily. This ensures you won’t be paying massive sums for workplace injuries, damages, or overall negligence. Don’t cut corners when purchasing insurance—this is one of many tips for building your commercial cleaning business that saves you money in the long run.

Now that your company is official and customers can reliably find you, it’s time to build up your inventory.

Purchase the Essentials

Determine what kinds of cleaning equipment and supplies you wish to stock up on. Depending on the size of your business, you may only need to purchase a few starter devices and minimal cleaning solutions. Factor in whether you wish to use low-cost chemicals or more eco-friendly products. When you’re carpet cleaning, pick professional-grade carpet cleaning equipment to ensure quality and harmless results.

Make a Plan

Now it’s time to make a comprehensive marketing plan with carefully researched sales strategies. Step one includes determining your target clientele and how to give them the best possible service. The scope of your business is affected by the size of the market you’re entering. Set financial goals that you wish to meet within the first month, six months, year, etc.

Decide the prices of each service you plan to provide. For instance, will you charge a flat rate or an hourly rate? Maybe you’ll decide to charge based on square footage, or, if the service is ongoing, charge monthly.

Lastly, create an advertising strategy. Business cards and affordable ad spaces such as bus benches, websites or social media, and newspaper ads are a great place to start. Remember to hire a trustworthy team of employees and set up wages, bookkeeping, and all the other legal obligations that come with occurring a workforce.

Remember that business laws differ by state and the road to massive profits takes many hours of hard work and dedication. Now that you know some of the steps required for building a cleaning business, you’re well on your way to becoming a genuine cleaning mogul.

In Start Your Own Cleaning Service, the staff at Entrepreneur Press and writer Jacquelyn Lynn explain how you can launch a profitable cleaning service, whether you want to offer maid services, janitorial services, carpet and upholstery cleaning, and more. In this edited excerpt, the authors offer words of wisdom from owners of successful cleaning businesses on what you need to do if you want to succeed in the cleaning industry.

Everyone should keep their home and workplace clean and tidy, but not many people want to do this work themselves. That presents a good opportunity for entrepreneurs who don't mind getting their hands dirty to start a cleaning business.

According to the Bureau of Labor Statistics, there were 2.3 million jobs in the cleaning sector as of 2016. The field is expected to grow 10 percent from 2016 to 2026. That presents a good opportunity for prospective business owners in this category.

If you're interested in starting up your own cleaning business, nothing teaches as well as the voice of experience. So we asked established cleaning service owners to tell us what's contributed to their success and what they think causes some companies to fail. Click through the slides to see their tips.

Never stop learning.

Tap all your resources.

A wide range of associations serves various aspects of the professional cleaning industry. These groups can help with operational, marketing and management issues. Many state and government agencies also offer support and information for small businesses.

Clean it like it’s your own.

Regardless of what you're cleaning and whether you're doing traditional housecleaning, janitorial work or providing a specialty cleaning service, clean like you're cleaning your own home or office.

Develop systems.

Systems provide a structure that allows you to work consistently and efficiently, and also let you create a company that will continue to run whether you're there or not. Create systems for every function: cleaning, laundry, supervision, reporting, customer service, accounting and management.

Be careful!

Though time is your most valuable commodity, don't rush so much that you get careless. Customers will usually understand when accidents happen, but you're better off if you don't have to fall back on that. Also, the cost to repair or replace something — in out-of-pocket cash, time lost and damaged customer relations — is usually far more than the time you might save by working carelessly.

Don’t undersell yourself.

When you're starting out, you may be tempted to try to undercut the competition's prices. A better strategy is to simply outperform them by providing quality work.

Take care of your employees.

Your employees are critical to your success; after all, it's the quality of their performance that determines whether your customers are satisfied. Look for ways to make them want to do their best. Train them well, don't micromanage and treat them with respect. Provide bonuses and incentives for top performance, and consider offering perks such as letting them use company equipment in their own homes.

Find a niche.

Don't try to be all things to all people; pick the market you can best serve, and focus on that. For example, if you choose to service smaller office buildings, you may not be able to provide quality work at a profitable price level to larger facilities. Excel in what you're doing and build consistency in the services you provide. When you try to serve too many markets, you won't be successful in any of them.

Develop your digital skills.

You need to be as skilled digitally as you are with a mop or buffer. The cleaning business may not be particularly high tech, but you don't have time to do estimates, billing, payroll, inventory control and other record-keeping by hand. Your business should also have an extensive online presence with a website, social media accounts and an app (you could contract the building of one out).

Track labor costs.

The biggest single expense you have is labor, and you must stay on top of it. If you aren't watching your labor costs every day, they'll get away from you. Compile a daily over and under report, which makes it easy to spot trends before they become major issues. If labor is on the increase, figure out where the problem is. Is the customer asking for extra services you aren't charging for? Did you underestimate the time it would take to do the work? If you're under on your labor estimates, make sure your employees are providing the quality you've promised.

Invest in customer service.

The quality of your cleaning is important, but it's not everything. Building strong relationships with your clients requires a serious commitment to customer service. Don't assume that just because the work looks satisfactory to you that it is to your customers — or that there's nothing else they want or need. Be sure to follow up with them consistently to find out how things are going.

Keep your eye on the economy.

As long as things get dirty, there'll be a need for professionals to clean them. But economic changes can mean changes in your market. Residential cleaning services, for example, are often seen as luxuries, and an economic downturn could affect your customers' willingness and ability to pay to have their homes cleaned. When business profits shrink, companies look for ways to cut expenses, which means they may examine their budgets for services that can be reduced or eliminated.

Also consider how the world economy can impact your profitability. If oil prices skyrocket, you'll have to spend more to operate your vehicles, and your general utility costs will probably increase. When the cost of lumber goes up, so does the cost of bathroom tissue, paper towels and other disposable paper products you provide to your customers. You may be able to pass along some of those costs, but don't depend on a thriving economy to keep your business profitable. Have plans in place so you can shift your market focus if necessary.

Don’t take every job.

If you can't make money on a job, or if the work is undesirable for any reason, turn it down. It's better to focus your time and energy on profitable work you enjoy.

How to advertise a cleaning business

Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, decide on your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get clients calling and asking about your services and hopefully signing on as new customers.

Start by setting an advertising budget. A general rule of thumb is to dedicate two to five percent of your expected gross sales to advertising. If you are expecting $150,000 in gross sales, set aside $3000 to $7500 for advertising. If you are just starting your cleaning business this may not be enough. You may need to spend more money running ads announcing your business so your potential clients know a new cleaning service is in town.

Once you set your budget, decide where to advertise. For a cleaning business it makes no sense and would be a waste of your money to advertise in a large magazine or buy a TV commercial that airs on a Saturday night. Besides being expensive, these ads will most likely not reach your target audience.

The common print ad, run in your local newspaper or shopper, is the most basic unit of advertising. Print ads have launched major companies and many successful products. Running ads in a local paper can also be a great way to promote your cleaning business if you follow a few basic rules.

    Your ad should attract attention! Although this sounds obvious, unless your ad attracts attention you are throwing your money down the drain. The most compelling way to have a “noticeable” ad is to have an interesting and visually appealing headline. If you are designing a large ad, think of using a subhead. This will provide added information and can be longer than the headline.

One of the main reasons people don’t read ads is that they do not have a great headline or a visual element that attracts readers. Headlines that work best are those that promise readers a benefit. Flip through a newspaper or magazine and notice the headlines that attract your attention – Save on Closing Costs, Your Dreams Can Become Reality, Get More Miles to the Gallon. Advertising experts suggest using the following words to arouse interest: New, Now, At Last, Warning, Introducing, Easy, Health, Save, Safety, Free, Money or Advice.

Although you may want to use your business’ name in your headline that is not recommended and is one of the common mistakes that small businesses make. Your business’ name does not have anything compelling to offer a potential customer. Remember, your headline should address the needs of your customers and not your ego.

Making your ad stand out can be challenge. Scan your local papers and take notice of what ads stand out – are they ads with reverse (white on dark background) print, color ads, ads that look like they were hand drawn? People notice ads that have illustrations or photographs that show products or ads that have people in them.

Before advertising in any medium call and ask for a media kit. This kit will contain rate information as well as demographic information about the publication (or radio station). The demographic information should include reader’s (or listener’s) age, income, and other statistics that will indicate if this is a good medium to run your ads in to reach your target audience.

If you are a member of your local chamber there will be opportunities in chamber newsletters, member guides and perhaps even on their website. Local newspapers are good venues as most businesses either subscribe or read regularly so they can keep informed of what’s going on in the local community.

Print advertising is one way to get your cleaning business’ name out in front of potential clients as well as reminding your current clients of the services you provide. Advertising is salesmanship and the more information you can give about your services, the more interest you will create. Always remember to include a call to action in your ad – tell them how to buy your product or service! Also include as many ways as possible for the reader to contact you: phone, e-mail, website, and physical address. Running the right ads will get your phone ringing and your checkbook balance growing!

You may also be interested in our Advertising Checklist.

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The Janitorial Store
420 N Wabash Ave
Suite 507
Chicago, IL 60611

The house cleaning sector keeps growing, and those offering such services can confirm it is one of the most consistent earners in today’s world. A house cleaning company is probably one of the easiest to start. First, you do not need work space. Start by identifying potential customers in Naperville and approach them. Once you secure the contract, take your staff through the requirements. Ensure the customer explains all they need and that you are on the same page. This will ensure you meet and exceed their expectations. They will be glad to use your services in future. Ensure you maintain the consistency so that your Naperville cleaning service company is outstanding and can offer solutions to customers. Once you have an idea where to look for customers, here is a road map to establishing your cleaning company business.

1. Get a license

This is the first step. Go to the state department or your local authorities and obtain a permit. Homeowners will feel more confident letting you in their houses once they know that you have the proper documentation. You want to make sure you are house cleaning company people that people are looking for.

2. Advertise

There are many businesses just like yours out there. What makes the difference is making potential customers know of your existence. Start by making some banners, brochures and business cards to advertise your house cleaning company in Naperville. Advertising and marketing are vital to any successful business. Create a brand that your clients will be proud to be associated with and can refer friends and family.

Customers mostly want to associate with brands that tap into their emotions. Therefore, state a mission and vision that resonates with the needs of your customers. Make use of social media to reach out to more customers. Apps such as Facebook, Twitter and Linked will play a vital role in your advertising efforts. Do not forget to tell your friends and neighbors about your new venture and request them for referrals. One can never underestimate mouth-to-mouth advertising.

How to advertise a cleaning business

3. Plan

Planning involves three things:

• Basic cleaning equipment

Invest in the primary cleaning equipment like mops, toilet brushes, detergents and dusting cloths. Ensure your staff have protective gloves too to carry out their duties safely.

Determine your cleaning schedule. Remember to come up with a program you can stick to for excellent service. Customers will also plan accordingly. Such a program will give your staff an opportunity to have a planner.

The next step is to determine the physical range of your business. For example, if your business is situated in Illinois, you can mark your scope as Naperville thus when designing the advert you will have something like house cleaning Naperville.

Scope also refers to the kind of services you will offer. As a startup, you can major in mopping and brushing then invest in vacuum cleaners later. The trick here is to find out the kind of cleaning services needed within your hood.

4. Price

Pricing can be a bit technical if you do not have any idea of how much other cleaning companies around you charge. Hence, before you put a price tag on your services, conduct some research. Find out the average cost of house cleaning Naperville so that you set an affordable and profitable price range for your business.

It is also advisable to consult an expert to advise you on issues like taxation and insurance before you advertise your price. Yes, you need to have insurance in case of damages incurred in the course of cleaning.

How to advertise a cleaning business

Definitely, you must pay taxes as a responsible citizen. Thus, when you charge for your services you need to consider these costs. You can decide to be cheaper than your competition or charge the same rate. Remember to build a strong brand that clients can always consider whenever they think of excellent customer service.

Doing business of whatever kind requires one to be disciplined, determined and smart. It is good to have a business plan, but if you do not follow it through to fruition, you will be frustrated. A house cleaning company could be the most straightforward kind of business to start but to succeed in it; one must be willing to go an extra mile. Offer a solution to a problem people are dealing with and they will buy your idea. Ensure you have world-class services that will attract potential customers in search of house cleaning Naperville.