While you are probably more than aware of the benefits of incorporating SEO techniques in your blogposts—they help improve search engines rankings and thus contribute to higher Web traffic and hopefully sales—using SEO techniques in your social media site(s) can be just as equally as effective.
In fact, using social media sites as an additional way to advertise articles, products and services can be an even better way to draw-in potential customers if done correctly. To learn how to successfully utilize Twitter (one of the more popular social media sites) to the best of your ability continue reading below.
1. Don’t Underestimate Power of the Hashtags (#)
Similar to interweaving powerful keywords in your blogposts, you want to enhance keywords in your tweets by using a hashtag (the pound symbol). What this does is isolate the word so that when users are looking for a specific topic, product, or service when using the Twitter search bar, your tweet will appear on the search results timeline. You don’t want to hashtag everything however—this will only dilute your efforts.
Instead, it’s best to only hashtag important keywords. For example, if you run a technology blog and just wrote an article about smartphones, you’ll want to hashtag the word smartphone. It should look like this—#smartphone (notice there is no space between the word and the hashtag symbol).
To make the process easier and to ensure that you are using all of the most important key words possible, it’s recommended to formulate a list of must-use words so that you won’t forget. On a similar note, make sure to interweave the most important keywords in your Twitter Bio as well—search engines index this in their databases too.
2. Make Tweets Less than 140 Characters
While yes technically the limit is 140 characters, you always want to aim to formulating tweets that are about 130 characters long. This is because it leaves users some room to not only re-tweet you but add a bit of their own commentary to the tweet as well—and you always want to be re-tweeted. Re-tweets suggest that the user thinks what you said is interesting and wants to share it with their followers. This can give you the extra exposure you need to acquire more followers, subscribers and customers.
So take note of which kinds of tweets get re-tweeted more often so you can make more of those. If you’re struggling trying to squeeze what you want to say in 130 characters, it’s perfectly fine to abbreviate some words. For example, using “w/” for “with” and “b/c” for “because” is ok. But refrain from using abbreviations for words that are hard to decode. Readers may be confused and it looks unprofessional. Focus on formulating concise and tight sentences.
3. Attach URL of your Website/Blog
Lastly, you always want to write tweets in a way where it intrigues your followers’ interests but leaves them wanting more, in which case you’ll provide a link back to your blog with the full article. You don’t have to do this for every tweet, but it can certainly direct Web traffic straight to your blog. Also remember that it’s perfectly fine to provide links to other authoritative sources as well. In fact it’s preferred—it doesn’t make your tweets seem too “walking-salesman” which can turn followers off.
Twitter now automatically condenses most URLs so that you have more room to make the ideal 130 character tweet, but you can also use sites like Bit.ly to get the job done.