Once a spider dispatched by a search engine reaches a web page, it looks at certain elements. First, it looks at the URL. Then it records the title of the site. After that, it analyzes the meta tag. This is the brief description of the site that follows the title on the Search Engine Results Page (SERP). Both the title and the description meta tag are included in the initial, or head, portion of the source code.
When writing titles, you should focus on using strong keyword targets. Remember, the reader (the human one, that is, not the search engine spider) will see the site’s title on the SERP. So you don’t want to put too many keyword phrases in the title. Instead, use the very strongest keywords, the ones that are most descriptive of the page’s topic.
The meta tag has some importance, too. The search engine uses it to collect information about the page’s theme or topic. Write descriptions in a few complete sentences and weave in strong keyword phrases. The search engine will generally feature the description in the search results.
But the experts recommend that you shouldn’t spend too much time and effort on the meta tags. Over the years, webmasters have abused them, so search engines don’t place a lot of weight on them.
Therefore, the key to Search Engine Optimization is to provide Good Content. Remember, when spiders begin to read the site’s content, they do it just the way you read a newspaper – beginning at the top left corner and proceeding left to right. While there are some SEO tips which wont sink your site. And if you are on wordpress, then you might consider plugins to optimize Blog SEO.
The fact that spiders read 100 per cent of body text is a key rule of SEO. This means that you want to provide the spider with the simplest format for it to read – body text. This can usually be built into the site without impacting the web designer’s intended functionality, feel and look. Even though some spiders can strip link and text content from Flash files, basic body text is the best way to feed them information.
When it comes to content, remember to keep it simple and to use the strongest keyword targets early in the copy. Weave keyword phases throughout the text, but don’t fall victim to the mistake of using unnecessary keyword repetitions (known as word stuffing). Search engines read this as spam. While there are some easy SEO tips to reach to top as well to follow which will surely lead to a successful website.